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Ontario Division Impact Report 2008 | 2009

Over his 38-year career with Canadian Press, Ottawa-based photojournalist

Ev e r y p i c t u r e t e l l s a c a n c e r s t o r y

Fred Chartrand shot everything from foreign wars to Olympic games, election campaigns to sports championships. But one of his most meaningful projects occurred last February, when he shot a


4 Connecting with the Chair and CEO

6-13 Prevention and Advocacy 14 Research 16-23 Information and Support 24-27 Fundraising 28 Planned Giving 30 Corporate Development 32 Planned Giving Gifts Received 34 Corporate Recognition 36 Report from the Chair, Audit & Finance Committee 37 Financials 38 Provincial Board and Committees

Our mission The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.

All of us have stories about how cancer has touched our lives. And while everyone’s story is different, together we represent a powerful force that can make cancer history. Each and every day, in communities across the province, the Canadian Cancer Society connects with individuals who have been touched by cancer in some way. For those who need information or support, or who are ready to celebrate or fight back – we’re here to help Ontarians engage in meaningful conversations about cancer. We are the voice that connects us all.

photo for PhotoSensitive’s Cancer Connections exhibition, produced in partnership with the Canadian Cancer Society, featuring black and white photos that illustrate how cancer affects the lives of countless Canadians. “I immediately felt like getting involved and thought of my friend Dominique Hebert, a breast cancer survivor,” Fred explains. “Her horse, Calypso, was great therapy for her and I thought a shot of her and Calypso would make a great photo. It was Dominique’s idea that they both appear bareback.” “The photo demonstrates hope,” Fred says. “It shows that life still has some beauty and drama to it, even after cancer.” “Cancer Connections took the stranger out of cancer; people can see themselves in it,” says Fred. “Photography brings cancer right to the viewer’s heart, soul and mind. Seeing it makes people a lot more sensitivePhotoSensitive to wanting to help fight cancer.”

PhotoSensitive This Cancer Connections photo by Fred Chartrand shows his friend, Dominique Hebert, a breast cancer survivor, with her horse Calypso.

“Photography brings cancer right to the viewer’s heart, soul and mind. Seeing it makes people a lot more sensitive to wanting to help fight cancer.” Fred Chartrand

To view the hundreds of moving black and white photos, or to submit your own, visit Ontario Division Impact Report


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Connecting with the Chair and CEO It has been said a picture is worth a thousand words. Now imagine hundreds of Canadians, of all ages, from coast to coast, captured in beautiful black and white photography – sharing their very personal and very touching cancer stories – saying so much more than words ever could. In Ontario, we more than imagined it. We helped make it happen as you’ve just experienced on page 2 of this report through Fred Chartrand’s story. By connecting with PhotoSensitive, a non-profit collective of photographers, we were able to launch a two-year nationwide photo exhibit called Cancer Connections in Toronto in May. The exhibit’s goal: to make meaningful connections and to ensure no one feels alone in their cancer experience. And it’s these experiences and the very real stories that continue to motivate the Society’s volunteers and staff to eradicate cancer and enhance lives of people living with cancer. Making a positive ‘impact’ on people’s lives is central to everything we do. The Society focuses on building relationships and demonstrates leadership in order to deliver results to make cancer history (which explains why we changed the name of this year’s Annual Report to ‘Impact Report’). During 2008-09, we especially focused on our values of being courageous and progressive to lessen the burden of cancer. CONNECTED...Canadian Cancer Society

We’re actively engaging people in conversations about cancer and this report highlights more than a dozen Ontarians with a personal connection to cancer, sharing their stories and describing how the Society has played a role in their lives. We know that at least half of all cancers can be prevented through healthy living and we’ve been working tirelessly to ensure the best healthy public policies are established in this province. In October, we held a unique gathering on the front lawn of Queen’s Park to thank the government for its recent accomplishments in cancer prevention – such as the bans on the cosmetic use of pesticides and on smoking in cars when children are present – and to urge elected officials to continue making cancer history. We await the implementation of legislation governing the marketing of cigarillos and we continue advocating for regulation of the artificial tanning industry. For more than 70 years the Society has funded leading-edge research that has improved cancer prevention, produced better treatments, boosted survival rates, and enhanced the quality of life for those living with cancer. In 2008-09, the Society contributed $27.2 million in the most promising cancer research initiatives in Canada. In Ontario, 126 cancer research projects were funded, including 39 new projects. In May, we addressed the

under-funding of lung cancer research by investing in seven new projects, thanks to a special $1.3 million infusion made possible by the generosity of Ontario donors to help tackle the biggest cancer killer.

community fundraising events, hundreds of planned gifts from individuals and families and generous contributions from corporations and organizations across the province, we made important progress in fulfilling our mission.

Thanks to numerous advances in research, 62 per cent of people diagnosed with cancer today will survive the disease. To better understand their needs and to disseminate the latest information and resources, we hosted our first-ever province-wide Survivors’ Conference in November. We continue to provide support to those battling cancer, including rides to treatment, peer support and trusted information about cancer. And once again, we hosted The Driven to Quit Challenge that inspired over 26,000 smokers to make an attempt at butting out.

None of these accomplishments would have been possible without the generous support of our countless donors, the passionate commitment of the 65,000 Ontarians who volunteered their time and the professional dedication of our staff. We thank each of you for making such impact possible.

Through Relay For Life – which celebrated its 10th year last year and raised $17.9 million – we enabled Ontarians touched by cancer to connect with one another, celebrate, remember and fight back. In addition, many supporters chose a range of ways to honour their personal connection to cancer. As a result of more than 1,400 independent

Marion Kirsh, Chair

Yet there is still so much more to do. It’s too early to know what effect the present economic situation will have on us, but just as cancer doesn’t stop during tough times, neither will we. The Society is aware, well prepared and strongly positioned to continue fulfilling our mission. We are accountable in our financial management, with reserves available if needed. We promise to continue making the best use of the financial and human resources entrusted to us. Thank you once again for your generous support. We look forward to continuing to connect with you and together, we will make cancer history.

Peter Goodhand, CEO Ontario Division Impact Report


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• Although considerable progress has been made in provincial legislation supporting cancer prevention, there is still more work to do. Throughout the year, the issue of cancer prevention needs to be kept ‘top of mind’ with Members of Provincial Parliament (MPPs) so that new policies are implemented which will help prevent cancer and build a healthier tomorrow for all Ontarians.


• On October 6, 2008 – as the kick-off to Cancer Prevention Week – the Society organized a unique advocacy event called Celebration at Queen’s Park, with Olympic medal-winner Adam Van Koeverden as master of ceremonies. • Some 200 Society volunteers and staff from across the province travelled to Toronto, joining together with their MPPs in an event that incorporated key elements of the Society’s signature fundraiser, Relay For Life: a Survivors’ Victory Lap that celebrated cancer survivorship, and a luminary ceremony that remembered those who lost their battle with cancer and honoured those who have survived. • Speakers at the event thanked elected officials for their past legislative accomplishments and encouraged them to continue being courageous and proactive in the fight against cancer.


• The fact that 40 MPPs took part in the event demonstrates that the Society is a valued partner and key player in the fight to make cancer history. Less than two months after the event, the government passed a new law banning the marketing of cigarillos to youth. • The event raised awareness about the Society’s advocacy priorities, built new connections among those touched by cancer and served as a reminder that no one has to face cancer alone.


For ty Members of Provincial Parliame n t we re j o i n e d by 2 0 0 So c i e t y vo l u n t e e r s a n d staff on October 6 at Queen’s Park to celeb r a t e l e g i s l a t i ve s u c c e s s e s a n d p u s h f o r f u r t h e r progress in ca ncer prevent ion.

Celebrating progress on cancer prevention The air was crisp and the sun shone brightly last October 6 when 200 cancer survivors, caregivers, Society volunteers and staff from all parts of Ontario gathered on the front lawn of Queen’s Park to thank the provincial government for its recent accomplishments in cancer prevention and to urge members of provincial parliament to continue making cancer history. Advocacy is a vital activity of the Society. Thanks to our geographic reach and broad mandate in fighting all cancers, we continue to lead the way in encouraging governments to pass public policies that help prevent cancer and assist those living with cancer. The October 6 Celebration at Queen’s Park event provided an opportunity for Ontarians touched by cancer to connect with one another and advocate for further legislative action. During the event, MPPs from each of the three parties shared stories about their personal connection with cancer. Elizabeth Witmer, Progressive Conservative MPP for Kitchener-Waterloo and a former health minister, first got involved in the fight against cancer when she was a secondary school teacher in London. “I remember sharing stories with my students about people who had lung cancer or some kind of oral cancer yet continued to smoke. What happened to these smokers CONNECTED...Canadian Cancer Society

was certainly horrible, and I tried then, as I did throughout my teaching career, to encourage my students not to take up smoking.” Commenting on the Celebration event, Elizabeth said she was “filled with hope and optimism and encouragement to see so many people here from different parts of the province, all committed to the same cause. I want to thank the Canadian Cancer Society for the tremendous work that you do in raising awareness of what needs to happen in the province. You are a leader.” The Honourable Ted McMeekin is the Liberal member for the riding of Ancaster-DundasFlamborough-Westdale, the Minister of Government Services – and a prostate cancer survivor. He recounted how his family doctor called him on a Friday afternoon at his constituency office, reminding him he’d missed several appointments for his PSA test. After getting the test done that afternoon, he learned four days later his PSA score had tripled. The biopsy came back soon after, confirming early-stage prostate cancer, and he was subsequently treated successfully. “Thankfully, there are people out there like you and I who care deeply and are prepared to do everything we can to be proactive and get rid of this awful series of diseases.”

“hale and hearty grandfather – who used to take me fishing – lying in the hospital with brain cancer, unable to speak.” He told of his own experience “getting zapped in several spots” as treatment for basal cell skin cancer. “Really, cancer has come to affect all of us. I thank the Canadian Cancer Society and all the others who continually remind us [what needs to be done].” He named the ban on retail cigarette displays as one legislative success, urging further action on such issues as artificial tanning, contraband tobacco and toxic use reduction. The Society continues to lead the way in encouraging governments to pass public policies that help prevent cancer and assist those living with cancer.

The Society continues to lead the way in encouraging governments to pass public policies that help prevent cancer and assist those living with cancer.

NDP member for Beaches–East York Michael Prue spoke movingly about seeing his once Ontario Division Impact Report


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• The Society believes that Ontarians should not be exposed to cancer-causing substances at home, at work or in their environment. Wherever possible, exposure to substances that are known, or believed, to cause cancer should be identified and eliminated by substituting safer alternatives. When elimination is not possible, exposure should be reduced to the lowest possible levels. • Evidence from occupational studies suggests a positive association between exposure to certain pesticides and some types of cancer, including non-Hodgkin lymphoma and leukemia, brain cancer, kidney cancer, pancreatic cancer, prostate cancer and lung cancer. • Strong evidence also exists indicating that children may be more at risk than other population groups due to their rapidly developing bodies and their more direct means of contact. • A 2007 Oracle Poll of 1,000 Ontario residents shows 71 per cent of Ontario citizens supported province-wide restrictions on pesticides.


• Since 2002, Society volunteers and staff worked tirelessly with governments and community partners across Ontario to prohibit the use of cosmetic pesticides. • At the municipal level, this involved meeting with and sending letters to local councillors and mayors, attending city council meetings and delivering deputations, writing letters to the editor and calling community members and other volunteers asking for support. • Provincially, Society volunteer and staff advocacy efforts included responding to public consultations through the Environment Bill of Rights (EBR) consultation periods, meeting with MPPs and Ministers, sending letters to MPPs, the Premier and Minister of the Environment and writing letters to the editor.


• On June 18, 2008, Queen’s Park passed the Cosmetic Pesticide Act, which banned the sale and use of cosmetic pesticides across Ontario. This regulation matched the toughest existing municipal bylaw in Ontario, and will protect the health of Ontarians with the strongest cosmetic pesticide legislation in North America.


Ann McGoey played a key role in advoca t ing for T hunder Ba y’s ban on cosmetic pest icides.

Mission accomplished on cosmetic pesticides “I’ve always been somewhat of an environmentalist,” says 55-year-old Thunder Bay resident Ann McGoey. In 2001 at age 47, she was diagnosed with chronic lymphocytic leukemia, a rare cancer affecting the immune system that leaves her open to frequent respiratory infections and serious fatigue. Four years later, her illness forced her to give up her work as a nurse practitioner. “At my retirement party, I mentioned that I wanted to help reduce the use of cosmetic pesticides in Thunder Bay,” Ann recounts. She made a presentation on the issue to her city’s chapter of the Registered Nurses Association of Ontario, and in July 2006 held a meeting around her dining room table of a dozen representatives from environmental and healthcare agencies in the city. Ann’s group – which included staff from the Canadian Cancer Society – led public education sessions, mounted displays at community events, created ‘pesticide-free’ lawn signs and wrote letters to the editor. “We also held many, many meetings with city councillors to educate them on the issue and joined other stakeholders in working out the details of the bylaw,” says Ann. “The support and encouragement we received from the Society was wonderful,” Ann explains. “They did printing for us, CONNECTED...Canadian Cancer Society

sponsored a local survey of Thunder Bay residents and helped with media relations.” Eventually, Thunder Bay passed its local pesticides ban on November 17, 2008. Thanks to the Society’s advocacy work and support from other health and environmental groups, like the one Ann was involved in, this bylaw added to the 33 municipal bans that were already in place. These bylaws paved the way for strong provincial pesticide legislation, passed in the spring of 2008. “When I started, I hoped my goal was small and achievable enough that I could help bring it to fruition,” she says. “So, I was exhilarated when the bylaw was passed!” In Ann’s view, the immediate impact of the ban will be that parents can feel relieved their kids or pets can safely play in the park or on a neighbour’s lawn. “Within 10 years, I think having a dandelion-free lawn will no longer be a goal; people will think instead about having a healthy lawn.”

The Society is currently advocating through its Take Charge on Toxics campaign for legislation to reduce environmental carcinogens. Learn more at

“People are starting to question the use of chemicals in our environment… The pesticides ban may open that up a little bit and help us look at other issues.” Ann McGoey

Overall, she believes that “people are starting to question the use of chemicals in our environment, such as cleaning products and personal-care products. The pesticides ban may open that up a little bit and help us look at other issues.”

Ontario Division Impact Report


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• Children travelling in motor vehicles don’t have a choice when it comes to exposure to second-hand smoke. The health risk is serious because of the confined space, and because they breathe more air than adults relative to their body weight. • Even with the vehicle’s windows open, concentrations of breathable, second-hand particles from smoking are at least 13 times higher than outdoor levels.


• Through intense work with tobacco control advocates, meeting with MPPs and writing letters to the editor in local newspapers, Society volunteers and staff put this vital health issue on the map. • An Ipsos Reid poll, released in December 2007, showed that 86 per cent of Ontario’s non-smokers supported this type of legislation and that 66 per cent of smokers in Ontario supported it.


• In June 2008, the Government of Ontario passed legislation – first introduced as a private member’s bill in December 2007 – banning smoking in vehicles with children under 16 present. The law, which imposes fines of up to $250, took effect January 21, 2009. • By reducing youth exposure to second-hand smoke, the Society is helping to reduce the incidence of lung cancer, the biggest cancer killer. • The legislation also supports educational efforts around the risks of smoking, and further de-normalizes tobacco use, since children now see their parents avoid smoking while in a vehicle.


“ Yout h like us look upon t he Ca na dia n Canc e r So c ie t y as le ad e r s and innovat o r s. It ena bles us t o be more influent ia l.” –

Sal An an ia, pic t u re d w it h fe l l ow s t u d e n t , Er ic S cu ra

Pr o t e c t i n g k i d s i n c a r s f r o m s e c o n d - h a n d s m o ke In the words of Eric Scura, a high school student at Chaminade College School in Toronto, “no child should be unwillingly exposed to second-hand smoke.” For last year’s Grade 11 leadership course, Eric, then age 17, and his classmate Sal Anania, then 16, were looking for a cause that would benefit the community and help stop smoking, which claims the lives of 13,000 Canadians every year. “We heard about the private member’s bill in the Ontario legislature to ban smoking in vehicles with children under 16 present, and we took up that cause,” says Eric. Sal’s cancer connection is very personal. “Both my grandfathers passed away from lung cancer, and smoking is quite prevalent in my family.” The youths created promotional materials and presentations to raise awareness in their school and in local elementary schools about the negative effects of second-hand smoke and smoking in cars. The Canadian Cancer Society was a “great resource base” in the pair’s efforts. “We went to the Society’s website a lot to gather facts for our presentations and for our own reference,” Sal explains.

CONNECTED...Canadian Cancer Society

Eric and Sal also collected about 800 signatures on a petition that was delivered to their MPP for presentation in the legislature. “Our goal was to help get the bill passed, but also to empower the students and let everyone know that people at a young age can make a difference,” says Eric.

Learn more about the Society’s efforts in tobacco control

The youth’s efforts paralleled the advocacy work of Society volunteers and staff, such as meeting with MPPs and writing letters to the editor about the issue. Society representatives were proud to be present at Queen’s Park on June 16, 2008 when the legislation was passed. On January 21, 2009, Eric and Sal briefly described their efforts at the Government of Ontario’s press conference marking the enactment of the legislation, attended by Health Promotion Minister Margarett Best. “It felt good to have all our hard work from over the last year finally being recognized,” says Eric.

Last year, through the Society’s work and through the support of volunteers like 32-year-old Asifa Sheikh, legislation was passed banning candy-flavoured cigarillos, which will help prevent children from smoking.

“Youth like us look upon the Canadian Cancer Society as leaders and innovators, enabling us to be more influential,” says Sal. “Together, we can help stop people from smoking and reduce the harm caused by second-hand smoke.” Read Asifa’s story at

Ontario Division Impact Report


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• Ultraviolet (UV) radiation, emitted from artificial tanning equipment can cause skin cancer and emit rays that are five times stronger than the mid-day summer sun. • Skin cancer – which accounts for one in three cancer diagnoses – is mostly preventable. • Melanoma – the deadliest form of skin cancer – is the second most common cancer in Ontarians aged 15 to 34. • In 2005, the World Health Organization issued a statement calling for countries to place restrictions on the use of artificial tanning equipment by children under 18.


• For more than two years, Society volunteers and staff have advocated for a ban on the use of artificial tanning equipment by youth; a provincial government registry of artificial tanning equipment; provincial standards for salon-staff training; and an end to the marketing of artificial tanning targeting youth. • In October, the Society released a research study showing that artificial tanning facilities in Toronto are not following Health Canada’s voluntary safety guidelines, reaffirming the need for provincial legislation. The study revealed: • 60 per cent of tanning facilities did not ask the age of under-age researchers. • 99 per cent of facilities did not recommend against tanning for patrons who had type 1 skin - a skin type that always burns and never tans. • 83 per cent of tanning facilities visited did not provide any type of information or warnings about the risks of tanning to their customers.


• Public awareness about the dangers of sun exposure and artificial tanning continues to grow. • A commitment was made from the Minister of Health and Long-Term Care to explore the issue further with the Society.


K atie Armstrong, a medical student and former tanning bed user, int ends t o a dvoca t e for the Society on the issue o f a r t ificia l t a nning.

Tu r n i n g o f f t h e t a n n i n g l i g h t s t o h e l p p r e v e n t s k i n c a n c e r Second-year University of Toronto medical student Katie Armstrong admits that, back in high school, she and her mom used to visit a tanning salon “to get a good base tan before we’d go away on vacation. Most of my friends did it too; we called it ‘fake and bake.’ It was in style… everyone’s tanned in Hollywood, right? At a younger age, you’re more impressionable and think you’re invincible,” she says. Now, through her involvement with the dermatology clinic at Toronto Western Hospital, she has seen first-hand the effects of sun-related skin damage, such as pre-cancer skin changes and actual skin cancers. “Many people associate these changes with aging, but they’re actually related to sun damage,” she explains. Several members of Katie’s family have been diagnosed with cancer, but she says the experience that touched her most involved her grandfather; he was diagnosed with lung cancer at age 67 and died two years later, despite having stopped smoking a decade earlier. “My papa’s fate was already sealed because so much damage had already been done by the time he quit,” she explains. “That connection makes me passionate about preventable cancers in general, and especially melanoma, which can touch a

CONNECTED...Canadian Cancer Society

younger population and is the most lethal form of skin cancer. When you’re young and may not know the harms of UV exposure, you’re putting yourself at an increased risk that you can’t reverse later on.” Late last year, Katie saw some newspaper articles about the Society’s campaign against artificial tanning and got in touch, asking if she could help. “I can relate a lot to tanning beds and sun exposure, and I think young people are not being given enough information to make an informed decision about artificial tanning. I believe it’s important for physicians – which I will be in the future – to get involved in advocating for their patients’ well-being on multiple levels, including legislation.” Katie intends to get involved in advocating with the Society by sending letters to MPPs, and talking to friends – especially her med-school colleagues – about the issue.

“When you’re young and may not know the harms of UV exposure, you’re putting yourself at an increased risk that you can’t reverse later on.” Katie Armstrong

Learn more about Katie’s reason for getting involved in advocacy at

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• Research is essential in helping to eradicate the more than 200 different types of cancer and enhancing the lives of those living with cancer. • The Society supports research into all types of cancer, but it has become increasingly apparent over the last several years that lung cancer research is seriously under-funded relative to the burden of this disease in our population. Lung cancer is the leading cause of cancer deaths in Ontario and about 10 to 15 per cent of lung cancers are attributable to causes other than tobacco use – it’s not just a smoker’s disease.


• Last year, on behalf of our donors, the Society, invested $27.2 million in the most promising cancer research initiatives in Canada; spanning cancer prevention, early detection, new treatment options and support. • In Ontario, 126 research projects were funded, including 39 new projects and 55 clinical trials were enrolling new patients. • In May 2008, the Society addressed the under-funding of lung cancer research by announcing $1.3 million to support seven new lung cancer research projects, providing either full or supplemental support.


• Our ongoing research investment continues to yield new discoveries in cancer prevention, diagnosis, treatment and support that help reduce the toll that cancer takes on Ontario families and communities. To read about some of the 2008 breakthroughs and innovative research the Society is funding, visit • Our lung cancer research investment will leverage new scientific knowledge in such areas as cancer detection, identifying those at risk, and improving treatment, thus helping lessen the burden of this form of cancer.


Lung cancer sur vivor Sue B othwell say s h e r re l a t i o n s h i p w i t h g r a n d s o n Da v i d helped her keep fight ing during her six mont h s o f c h e mo t h e r ap y.

D i s c o v e r i n g t o m o r r o w ’s l u n g c a n c e r b r e a kt h r o u g h s In September 2004, as she lay in bed taking antibiotics for yet another cold, 30-year smoker Sue Bothwell, then 56, decided, “this is ridiculous. I have a wonderful life and a beautiful family. It just seemed like my time to quit smoking, and I did.” After quitting, she and her husband Peter remained busy with leisure and community activities. Sue expected to feel better after quitting, but continued to experience a shortness of breath and lack of energy. On a regular basis, she saw her family doctor, who prescribed puffers, antibiotics and cough suppressants, and also ordered chest x-rays, which all came back fine. She asked for a referral to an Ottawa lung specialist, who ordered a CT scan. In May of 2007, she received the dreaded news: she had a one-centimetre tumour in her lung (behind her heart and thus not detectable by x-ray). “I was devastated,” Sue remembers. “I thought I had escaped the c-word, but I hadn’t. You really look your own mortality in the face. What about my family, especially my three grandchildren. I had so many plans for the future.” Shortly after, she began “six long rounds of chemo treatments, which I chose to view as a social thing… I chatted up the nurses and other patients.” She was motivated to fight CONNECTED...Canadian Cancer Society

her cancer most of all by her oldest grandchild, David, then age 6. “He and I have a very close relationship. I just wanted to live!” Sue was enrolled in a clinical trial, which was funded in part by the Society. After her first chemo, the main tumour in her lung began to shrink and she was declared cancer-free by August. She continues to be monitored monthly by the lung cancer specialist, has CT scans every two months and takes an experimental drug to prevent a recurrence of her cancer. As part of her commitment to giving back, Sue supports others on their cancer journey through the Society’s Peer Support program, and is on the steering committee for her local Relay For Life. (You can read more about the Peer Support program on page 20 and Relay For Life on page 24.) Recognizing that lung cancer research is seriously underfunded, the Society recently announced a strategic investment in this area. “I’m absolutely thrilled the Society is doing more about lung cancer,” Sue says. “We must keep fighting until everyone who is touched by cancer is a survivor. After all, where would I be without cancer research?”

“We must keep fighting until everyone who is touched by cancer is a survivor. After all, where would I be without cancer research?” Sue Bothwell

“Progress towards effective lung cancer treatments has been frustratingly slow, but by working on unexplored aspects of lung cancer it is easy to remain hopeful that a breakthrough is still possible. It is highly motivating to work on a disease so in need of breakthroughs.” Dr. Doug Gray, Grant Recipient, Ottawa Health Research Institute

“Lung cancer is the leading cause of cancer death among Canadian men and women, but it receives only about three per cent of cancer research funding. This investment by the Canadian Cancer Society is an opportunity to make new advances.” Dr. Ming-Sound Tsao, Grant Recipient, Princess Margaret Hospital

Read more about how the Society is funding innovative cancer research at Ontario Division Impact Report


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• The great news is that 62 per cent of people diagnosed with cancer today will survive the disease. In fact, there are now more than 800,000 cancer survivors in Canada – a number that will surely increase as the population ages and as research uncovers new cancer treatments. • As the number of survivors grows, the Society needs to understand how it can best serve and support these individuals and their families.


• In November 2008, the Society held the ‘Surviving Cancer and Living Well Conference’ – its first-ever, province-wide event for cancer survivors and caregivers to support them on their cancer journey and beyond. • In one location, the two-day conference brought together a wide range of speakers and topics of interest, ranging from nutrition to fitness, workplace issues to relationships.


• The conference enhanced the lives of the more than 200 participants, who shared their stories and connected with one another in a caring and open environment, while gaining new techniques and tools for living with cancer. • Attendee surveys indicated high levels of satisfaction with the conference sessions and formats and post conference follow-up indicated that a strong sense of engagement was achieved between participants and the Society as a result of attending. • The Society gained valuable insights into the needs of survivors and caregivers that will help enhance our services and support in the future.


Nusra t Fa t ima a nd her da ught er Zeba Tayabe e – w h o suc c e ssf ully bat t le d Hodgkin lymphoma in 2006 – a t t ended t he So c ie t y’s ‘ Sur viving Canc e r and L iving Well C onference’ la st November.

Conference connected and empowered patients, sur vivors and careg ivers Zeba Tayabee had just started Grade 9 in October 2005 in Markham when she began experiencing neck pain. Thinking it was just muscle strain from carrying a heavy school knapsack, her mother Nusrat Fatima, suggested Zeba use a hot-water bottle to ease the discomfort. By the end of November, Zeba could feel a bump in her neck, so Nusrat took her to the family doctor. Various tests found nothing wrong, but within a couple of weeks the bump had grown, so her doctor ordered a biopsy. The pediatric surgeon at North York General Hospital in Toronto called Nusrat five days later, asking her to come with someone else and with Zeba to get the results of the biopsy. Says Nusrat: “All I heard the doctor say was, ‘it’s cancer.’ I didn’t even hear what type of cancer it was. I just started crying.” The surgeon explained Zeba had stage 2 Hodgkin lymphoma, then called Zeba into the room. “She didn’t really understand the significance of the news until she saw my face,” Nusrat recounts. After two cycles of chemotherapy and a month of radiation, Zeba’s cancer thankfully disappeared by early July. In September 2006, nearly a year after the first symptoms, her cancer was in remission. CONNECTED...Canadian Cancer Society

Based on Zeba’s experience receiving rides to treatments arranged by the Society, and her own use of other Society support services, Nusrat became a Society volunteer in 2006, which is how she first heard about the Society’s ‘Surviving Cancer and Living Well Conference’. “This is something I have to attend with Zeba! It will be a wealth of knowledge for both of us,” she remembers, immediately enrolling Zeba as a survivor and herself as a caregiver. Nusrat hoped to learn about the latest advancements in cancer treatment, and to enable Zeba to connect with other survivors. “I believed hearing their stories would give her more confidence and strength,” she says. Walking in the door at the conference, Nusrat says she and Zeba felt right at home. “We knew we were in the right place. The atmosphere was very welcoming and accepting. Everyone there knew they had something in common,” she says, adding that the conference’s keynote speakers gave so much hope to the audience, and that it was very hard choosing which workshops to attend.

Nusrat explains that the conference empowered her “in a big way. They made us feel that survivors and caregivers have so much to share with the world, and that we are not alone.”

“[At the conference], they made us feel that survivors and caregivers have so much to share with the world, and that we are not alone.” Nusrat Fatima

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• In addition to the profound emotional issues of facing cancer, patients often have to deal with practical logistical challenges, such as getting to and from their treatment appointments.


• Through our roster of dedicated volunteers, coordinated by the Society’s province-wide network of 35 community offices, we make life a bit easier for cancer patients by providing rides to and from their treatment appointments. • In 2008, the Society commissioned the Centre for Behavioural Research and Program Evaluation (CBRPE), located at the University of Waterloo, to identify improvements to our transportation service that will enable it to meet the growing demand caused by our aging and growing population.


• In 2008-09, 2,800 volunteer drivers drove close to 17,000 patients to more than 130,000 treatment appointments. • About 20 per cent of transportation clients said they would be forced to miss their treatment appointments if the service was not available, according to the CBRPE study. Ninety-three per cent of clients said the program made them feel supported. • Thanks to Society volunteer drivers who make this vital service possible, client satisfaction with the transportation program is extremely high, scoring 11.8 out of 12.

Da v id Greenbla t t frequent ly relied on t h e Societ y’s t ra nspor t a t ion ser v ice during his t re at me nt . 18

D r i v e s t h a t m a ke a d i f f e r e n c e At his annual physical in the spring of 2008, 69-year-old David Greenblatt of Toronto reported to his family doctor that he was having difficulty swallowing food. Soon after seeing a specialist, a thoracic surgeon performed a visual inspection and biopsy that confirmed David had a malignant tumour at the base of his esophagus and top of his stomach. At the end of April, he began chemotherapy and later, radiation treatment. After some complications along the way, he underwent major surgery on October 15 that extensively shortened the esophagus and removed half the stomach. Thankfully, a CT scan in December showed that there were no traces of the cancer left. Driving cars has been a recurring theme in David’s varied career: he raced sports-cars during the 1960s, ran an independent car leasing business in Montreal in the 1970s, and more recently spent a decade driving and coordinating ‘picture cars’ used in movie shoots. So it’s somehow fitting that he began using the Society’s transportation service in early summer to help him get to his cancer treatments.

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Before learning about the service, he often took taxis to his appointments. “The cost can really add up when you’re not earning any income,” he says. “Since my partner Suzan was working six days a week and my youngest daughter was at university in another city, it was wonderful to know I could rely on the Society for assistance. It meant one less thing for me to worry about,” says David. “The drivers are just amazing!” David says, noting that many of them are retirees. “I am very grateful to people who donate to the Society and thus make this service possible, and to the drivers themselves for volunteering their time.” David continues to steadily recover from his treatment and has even resumed driving his car close to home. David is just one of the 17,000 patients in Ontario that the Society helped get to and from treatment appointments last year.

“It was wonderful to know I could rely on the Society for assistance [in getting to my treatments]. [The volunteer] drivers are just amazing!” David Greenblatt

Ontario Division Impact Report


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• Those battling cancer frequently have concerns and questions and benefit from talking with others who have ‘been there before.’ • Those caring for cancer patients need someone to listen who can normalize the way they feel and provide practical suggestions for coping and staying strong.


• The Society’s Peer Support program connects recently diagnosed cancer patients and/or their caregivers with specially trained volunteers who have had a similar cancer experience. • After conducting research on caregiver information and support needs, the Society developed and delivered role-specific caregiver training materials. The goal of the research is program enhancement, promotion, awareness and recruitment.


• On a daily basis, the Peer Support program brings understanding, comfort and hope to those dealing with cancer. • In 2008-09, the Society arranged 2,876 one-to-one matches for its 650 peer support volunteers in Ontario, while its 50 active support groups held more than 250 group Peer Support sessions across the province. • A recent Society survey showed that over 90 per cent of clients say that the program lessened their anxiety, helped them understand their cancer experience and increased their ability to cope.


Cal Patterson – a colon ca ncer sur v ivor a nd caregiver during his daughter’s battle with Hodgkin lymphoma – regula rly sha res his e x periences wit h ot hers.

Supporting those who g ive support Cancer has been part of Cal Patterson’s life for even longer than his 18-year career in politics in the Town of Wasaga Beach. Presently the town’s mayor, Cal, 61, lost his 44-year-old sister to colon cancer in 1992 and his mother, 69, to the same cancer five years later. He himself fought colon cancer for three years, beginning in early 2000. But Cal’s cancer story began further back in 1989, when his daughter Carly, 15, was diagnosed with Hodgkin lymphoma. “She battled it for eight years, including going into remission for about a year, before passing away in April 1998,” he says. Cal explains that on a couple of occasions, he took advantage of peer support services at the hospitals where Carly was being treated. “I needed to keep things in perspective. Quite frankly, I didn’t really prepare myself that Carly might die.” When caring for Carly, and during his own treatment journey, Cal spent a lot of time sitting in hospital waiting rooms, talking with others who were feeling down and trying to cheer them up. He vowed: “Once I get through this thing, I’m going to pass on those positive thoughts to other people.”

CONNECTED...Canadian Cancer Society

Besides offering informal support within his local community, Cal began providing peer support through the Society in 2005, talking with patients and caregivers alike. Like other caregiver peer support volunteers, Cal understands the challenges that caregivers face in having to be strong and supportive of their loved ones while still taking care of their own needs. “My conversations with caregivers enable them to connect with someone who understands what they’re going through. Peer support gives them a way to talk openly about their feelings and their fears, which I know can be very reassuring.” Cal describes one match where he talked with the wife, while the husband with colon cancer listened in on another phone. “I explained what he was going through with the chemo, and reassured her that my wife faced the very same challenges she was dealing with about the treatment process. I know she gained some useful information, and felt more at ease hearing that others have been in the same boat.”

“Peer Support gives [caregivers] a way to talk openly about their feelings and their fears, which I know can be very reassuring.” Cal Patterson

Ontario Division Impact Report


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• Patients facing cancer, as well as caregivers and healthcare professionals, often have questions about cancer, its treatment and local support services, but often feel overwhelmed by the amount of information that’s out there. They’re looking for an easy way to get reliable answers to their questions.


• The Society continues to use various means of delivering trustworthy information about all types of cancer: by telephone in English and French and in 100 other languages through live interpreters; by e-mail; through our online encyclopedia,; and through printed brochures and other publications produced in a number of languages beyond English and French.


• Last year, the Cancer Information Service made life a little bit easier for Ontarians who wanted information about cancer by answering 26,000 inquiries by phone and e-mail. • By providing the very latest and most reliable information about prevention, treatment and support, the Society helped patients, caregivers and healthcare professionals make the best decisions regarding cancer treatment and care.

Susan Oliver is one of the Society’s cancer information specialists who answers questions about all types of cancer and can connect callers to a live interpreter in their language. 22

The trusted source for cancer answers Last fall, 56-year-old Annette Ferrante of Brantford was experiencing a mild cough that didn’t respond to antibiotics or other medication. Finally, a chest X-ray and then a CT scan in early December revealed the unexpected and devastating news: Annette – a lifetime non-smoker – had stage 4 lung cancer. “It was like a bomb fell over our family,” remembers her son Peter, 37, a commercial banker living in Toronto. Immediately, Peter set out to learn everything he could about lung cancer. He quickly found the Canadian Cancer Society’s website, and after spending a few hours browsing, he also called the Society’s toll-free Cancer Information Service. The Service is one of the Society’s key means of providing Ontarians with reliable information about cancer prevention, diagnosis and treatment. By calling the toll-free number or through e-mail, cancer patients, caregivers and healthcare professionals can obtain confidential answers to their questions – in English and French – five days a week. The Service is accessible to callers who are deaf, deafened or hard of hearing and provides an interpreter service, giving callers near-instant access to live translation in more than 100 other languages. Callers can also receive printed information about cancer or help with accessing what CONNECTED...Canadian Cancer Society

they need online at On the Society’s website, people can source information about many types of cancers. Its online encyclopedia contains up-to-date, detailed information, available in English and French and selected material is offered in a number of additional languages including Chinese, Persian, Punjabi and Italian. As well, the Community Services Locator is an in-depth database that is easily searched to find help with cancer-related needs. Like all the Society’s activities, its information services would not be possible without the generous contributions of our donors. “The material I found on the Society’s website was very, very informative, and I had 100 per cent confidence in its accuracy compared to other online sources,” Peter explains. “When I called the toll-free number, I spent more than a half-hour talking with an information specialist named Sue who was extremely compassionate and understanding. She helped me think through the various issues we needed to consider regarding my mother’s care.” Annette is currently nearing the end of her chemotherapy, and is determined to recover so she can spend time with her young grandchildren. Says Peter: “The Society was the first place I turned to in order to get credible information and to help guide our family in making the right decisions.”

“The Society was the first place I turned to in order to get credible information [about my mother’s lung cancer] and to help guide our family in making the right decisions.” Peter Ferrante

In addition to providing information about cancer, the Society helps people in their attempts to quit smoking by providing free information and support through Smokers’ Helpline, 1 877 513-5333 or, and through the Driven to Quit Challenge. One hundred per cent of the 2008 Driven to Quit Challenge winners remain smoke-free.

Learn how the Society’s Driven to Quit Challenge inspired grand-prize winner, Dianna Watson, to make a pledge to be smoke-free last March at

Ontario Division Impact Report


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• Back in 1999, the Society held its first Relay For Life – a 12-hour, non-competitive, team-based overnight fundraiser ( Relay celebrated its 10th year in 2008 and has grown to become the Society’s signature fundraising event. • Relay also provides an opportunity for participants to learn how to fight back against cancer, whether that involves joining the Society’s advocacy efforts, becoming a volunteer or helping to raise money. While at Relay, participants also learn how to reduce their risk of cancer through the Cancer Smart Shop and have the opportunity to interact with Society-funded researchers to learn about the latest projects. • In the spring and summer of 2008, more than 100 communities in Ontario held Relay events, involving 81,000 participants and 12,000 volunteers. • The Society continues to expand the scope of Relay to include elementary schools, high schools, universities and colleges; in 2008, the Society held 99 youth events that attracted 25,000 participants.


• Relay raised $17.9 million in 2008 that helped the Society fund leading-edge research, provide information and support, advocate for healthy public policy and educate Ontarians on how to reduce their cancer risk. • Relay enabled 11,500 cancer survivors, families and friends across Ontario to join the biggest cancer event in the world and make the biggest difference in the fight to make cancer history.


Tammy Mac Isaac -Ho r vat h , a ut e r ine c anc e r sur vivo r, p ar t ic ip at e d in h e r f ir st Re l a y Fo r Li f e in June 2 0 0 5 .

Photo courtesy J. Peter Hvidsten/Focus on Scugog


• Everyone has a different experience of cancer, but we often don’t know how to talk about it. • Cancer patients, their families and friends are looking for a way to get together to share their stories, celebrate those who have survived cancer, remember those who have lost their cancer battle and fight back against the disease.

R e l a y Fo r L i f e b r i n g s O n t a r i a n s t o g e t h e r t o c e l e b r a t e , remember and fig ht back Having lost her mother to metastatic breast cancer nine years ago, Tammy MacIsaac-Horvath of Greenbank was familiar with the devastation that cancer brings. Still, she was shocked when, on March 10, 2004 at age 34 – nearing the end of the maternity leave from her job as a medical socialworker – she was diagnosed with stage 4 uterine sarcoma, a very rare and very deadly form of cancer. Her doctor was not hopeful, informing her husband Chuck that she had only two or three weeks to live. “I begged and pleaded for surgery,” Tammy says. “I told him to cut off my arms and legs if he had to; I needed to be here for my 5-year-old son Hayden and 11-month-old son Hunter.” Following surgery, her doctor recommended chemotherapy. Tammy says she felt like she was “the walking dead; I felt diseased, infectious and alone.” She explains that her chemo routine meant being hospitalized for one week every three weeks for six months. “I got to see my kids for one hour every Wednesday at lunch. I felt like I was in prison!” The period following treatment was a highly emotional, extremely anxious and scary time, Tammy explains. “You feel like chemo is your security blanket; more than ever you CONNECTED...Canadian Cancer Society

feel completely isolated and need a good support system. Part of that support system for me was Relay For Life.” In June 2005, she participated in her first Relay, having heard about it on TV and online. “When my family and I arrived at Relay, we were in awe at the number of survivors, participants and volunteers. Seeing all those people and all the luminaries filled me with mixed emotions: pride, a sense of belonging, and a profound sadness. Look at how many of us have battled this disease and won, but also many have battled and did not.” Overall, Tammy says she felt alive. “The hair on my arms – it was nice to have hair on my arms again! – was standing on end, and it felt like a party, a celebration. While cancer may have touched each of our lives, it wasn’t going to beat us down!” She explains she didn’t know what to expect when the Survivors’ Victory Lap began. “When I saw all the teams and volunteers along the sidelines, clapping and cheering us on, all I could do was cry. It was magical. I felt like we were all celebrating together that we were alive. It is one of the most special and vivid memories of my life.”

Today, Tammy is actively involved on the steering committee for the North Durham Relay event, and helped initiate a Relay For Life event at her son’s elementary school in 2008. “I wanted to show my kids and others that it’s okay to have a parent with cancer. It’s also important to educate them to make healthy lifestyle choices, and to tear down cancer-related fear and uncertainty. It’s a privilege to touch their lives with hope, something I hope they will remember on the day they might hear the words ‘you have cancer.’” Tammy says Relay is such a powerful experience that she wants to get the event started in other schools as well.

“I Relay because I’m here and because I can, and I Relay for those that can’t. I Relay to give hope.” Tammy MacIsaac-Horvath

“I Relay because I’m here and because I can, and I Relay for those that can’t,” says Tammy. “I Relay to give hope.”

Learn more about Tammy’s cancer journey and reason for fighting back at Ontario Division Impact Report


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• The Society offers a Community Partnerships program that provides individuals and groups with all the tools and advice needed to create fun and effective fundraising events on their own. • Last year, the Society enhanced the resources provided to event organizers by developing a customizable pledge-based website, plus links to Facebook, Flickr and other social networking services.


• In 2008-09, 1,434 Community Partnerships events were held in Ontario, raising more than $3.8 million. • The funds generated by these events played an important role in helping the Society achieve its mission of eradicating cancer and enhancing the lives of those living with cancer.

Tim Au-Yeung put his long hair on t h e a uct ion block in his own fundra ising event t h at ra ised over $20,000 for t he Societ y. 26

Photo courtesy Yianni Tong/Yianni Tong Photography


• People often want to join the fight against cancer and raise money in a way that’s especially meaningful to them because of their personal connection to cancer.

T h e ‘p o w e r o f o n e ’ i n m a k i n g c a n c e r h i s t o r y For the past 15 years, Toronto-based interior designer Tim Au-Yeung, 35, has been easily recognizable within the design community for his long dark hair, which falls halfway down his back. In late 2008, he decided to donate his hair to a charity that creates wigs for kids from disadvantaged families who are being treated for diseases such as cancer. Tim says it was an easy decision to partner with the Society when creating the fundraising event around the actual haircutting. “I learned about the Community Partnerships program on the Society’s website,” he explains. “It was very simple to set up my own web page on the Society’s site, then use the links to Facebook and other places to reach out to lots of people.” Through his web page alone, Tim collected nearly $8,000 in pledges. Tim persuaded five of his friends and colleagues to put their hair up for auction as well. Three volunteered to shave their heads, while Tim and two others agreed to cut off at least 10 inches of hair. If the event reached its total goal of $20,000, then Tim would get his head fully shaved. Over 100 people gathered for the event in a downtown furniture showroom, where they bid on silent auction items and joined CONNECTED...Canadian Cancer Society

in several rounds of a live auction for the scissors and clippers used to perform the haircuts. “People really got into it and began pooling their money rather than bidding against one another,” Tim says. “When the MC announced we’d hit $20,000, some hair-salon folks tied my hair into smaller ponytails to make sure it could be used properly for the wigs. Then, about 15 people got to cut off my hair!” A Society representative spoke at the end of the event, thanking people for their generous support. “It started out as a little thing that I just wanted to do, but it escalated as more people heard about it,” Tim explains. “It felt great that I could organize something like this and bring people together to make a big difference – helping people like my aunt who’s a breast cancer survivor, or my friend’s mom who’s currently battling cancer. It’s a great example of what the power of one can accomplish.”

“It felt great that I could organize something like this and bring people together to make a big difference.” Tim Au-Yeung

See Tim’s ‘after’ shot at

Ontario Division Impact Report


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• Individuals wishing to have the greatest impact in the fight against cancer can contribute a sizeable financial gift to the Society, while taking care of their loved ones, through strategic financial and estate planning.


• The Society offers an extensive range of gift planning options for individuals and families, including the donation of securities, the purchase of an insurance policy or annuity, the creation of an endowment fund and the naming of the Society as a beneficiary in a will or trust.


• In 2008-09, the Society gratefully received 422 bequests and a number of new endowment funds and charitable life insurance policies. • The thoughtfulness and generosity of these many supporters made a significant contribution to our ability to fulfill our mission and help the Society plan for a strong future free from the fear of cancer.


W h e n Ke n Tr u e m a n p asse d aw ay f ro m no n-Ho d gkin lymphoma at the age of 34, his w if e c h o se t o c e le br at e h is lif e and h o no ur h is bat t le by c re at ing a gif t o f lif e insur anc e be ne f it ing t h e So c ie t y.

Cr e a t i n g t o m o r r o w ’s l e g a c i e s t o d a y About nine months after beginning their lives together in March of 2004, Kiersten Eyes, then 27, and her partner Ken Trueman, 31, were dealt a horrible blow: Ken was diagnosed with non-Hodgkin lymphoma.

committed to a cause, and wish to make a gift that speaks to how they want to make an impact on the world, the purchase of a life insurance policy is a phenomenal way to give a gift far beyond your wildest dreams.”

Following a year of chemo and radiation treatment, Ken’s cancer was declared in remission and the couple announced their engagement in December 2005. But worse news came four months later when it was discovered that Ken’s cancer had spread. Determined not to let cancer stop them from living their life, Kiersten and Ken married in August 2006 and fulfilled Ken’s lifelong dream of seeing Raphael’s School of Athens while honeymooning in Italy. Tragically, Ken passed away on December 5, 2007.

She says she chose the Society as the recipient of her gift for various reasons. “Ken believed in the Society and did so much to fight cancer by participating in clinical trials and by raising money through Relay For Life as a team captain. I believe the cancer battle will be won by a large, national organization with plenty of resources and a progressive vision. I know first-hand the Society has that kind of impact and will use my dollars to the greatest effect.”

Kiersten, a passionate supporter of the Canadian Cancer Society, chose to celebrate Ken’s life by purchasing a new life insurance policy and naming the Society as owner and beneficiary. “The financial benefit to the Society from purchasing this policy is unbelievably greater than if I were to simply donate the same fixed amount of my monthly premiums through regular contributions,” she explains, adding that she receives a tax receipt each year for the value of her premium payments. “For average income earners who are

CONNECTED...Canadian Cancer Society

“Cancer will always be a reality in my life, but by celebrating Ken’s life through this gift, I know there will be a positive impact from his journey and my experience, instead of just suffering. The idea that other lives can be saved in memory of Ken’s life is a pretty powerful thing.”

“The purchase of a life insurance policy is a phenomenal way to give a gift far beyond your wildest dreams.” Kiersten Eyes

Today, as a volunteer, supporter and employee of the Society, Kiersten continues to inspire others to reach beyond their ‘wildest dreams’ and give back in ways that are special and meaningful to them. For a complete list of our Planned Giving donors, turn to page 32. Ontario Division Impact Report


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• Increasingly, corporations are looking for high-profile ways to ‘make a difference’ that helps them connect with their customers and employees and that has a positive impact on the broader community.


• The Society actively forms partnerships with companies to help them enhance their corporate image, target key markets, differentiate themselves from the competition and foster customer loyalty. • The Society offers several turnkey programs that companies can implement with their employees, as well as working together with corporations as their ‘charity of choice’ on innovative, custom-tailored programs.


• The various corporate development programs undertaken in 2008 helped educate Ontarians about cancer and generated $4.6 million in new revenue to support the Society’s mission.

He l p i n g c o m p a n i e s a n d e m p l o y e e s m a ke the big g est difference HOW A POWER COMPANY ENERGIZED ITS PEOPLE Algonquin Power – a hydro-generation company – was looking for a way to inspire and energize its 250-person workforce, while making a real difference for a great cause. “When we learned about the Society’s Step by Step Challenge, we saw there was a great fit,” says David Kerr, Director at Algonquin Power. The Step by Step Challenge is an exciting new opportunity for employees to get involved with the Society. Cancer prevention is central to the Challenge, as at least half of all cancers can be prevented through healthy living and policies that protect the public. The company received a complete event kit, including pedometers, promotional materials, forms to track each employee’s personal step goals – and trusted Society information on healthy lifestyles. Algonquin encouraged their employees to reach their fitness goals by making a pledge to match each step taken by employees. In addition, the company chose to pay the $25 registration fee for each employee. Participants are also encouraged to collect pledges. “Our employees took over 4 million steps and were very pleased to have raised $20,000 to help make cancer history, while also learning how to reduce their cancer risk,” David concludes.

“Step by Step was a great fit for our company to do something for a great cause.”

Grocery chain campaign kept THE IMPACT LOCAL In 2004, Foodland and IGA stores across Ontario launched their Communities for a Cure campaign to encourage customers, employees and vendors to raise funds and awareness for the fight against cancer. “We were looking for a charitable partner that would enable us to have the biggest impact in the fight against cancer, and where the funds raised in local communities would stay in those communities to help fund local cancer programs and services. The Canadian Cancer Society was the obvious choice,” says Jim Dores, Senior Vice-President and General Manager, Community Formats and Franchise Relations, Sobeys Ontario.

Besides distributing Society brochures in its stores, Foodland and IGA collaborated with the Society in producing an in-store insert on cancer prevention. By selling paper daffodil blooms and wristbands as well as hosting barbecues, car washes and head shaves last June and July, the 174 participating stores raised $278,000, surpassing the campaign’s five-year goal of $1 million. Says Jim, “The success of our store fundraisers and the overwhelming support of our local communities really demonstrates that together, we are strong in the fight against cancer.”

Relay For Life High School support matched foundation’s goals Through its foundation Intact Insurance, formerly ING Insurance, strives to inspire and motivate Canada’s youth. The Intact Foundation invests in opportunities that build stronger communities for the future and empowers young people to achieve their full potential.

“Employees and vendors raise funds and awareness.” CONNECTED...Canadian Cancer Society

Debbie Coull-Cicchini, Senior Vice President, Ontario Division at Intact Insurance explains that 2009 will be its fourth year as Provincial Supporter of the Canadian Cancer Society’s Relay For Life High School program in Ontario. “We’re delighted with this partnership because it aligns so closely with the Foundation’s goals.”

“Making history with strong partnership.” The Intact Foundation’s investment supported all 62 Relay High School events that took place in 2008, enabling more of the funds raised by the students to go towards the fight against cancer. “Relay For Life High School is a remarkable program that really connects with young people,” Debbie adds. “Our employees and our network of independent brokers are very proud to help make cancer history through this partnership.” To see our list of corporate supporters, turn to page 34.

Ontario Division Impact Report


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bequest Gifts Received We wish to express our sincere thanks and appreciation to the individuals and their families who remembered the Society as part of their personal legacy in 2008-09. The following list represents bequests received through donors’ wills (gifts of life insurance, proceeds of RRIFs/RRSPs, securities and charitable remainder trusts):

Anonymous (5 donors) Isaac Abbott Estate Florence Catherine Adams Estate Morlyn Ross Addison Estate George Agh Estate Robert McInnes Allan Estate Howard Burton Allison Estate Ellen Ames Estate William “Andy” Roland Anderson Estate Reta Hazel Anderson Estate Mabel Florence Andros Estate Mary Isobel Arbuckle Estate Clarkson E. Armitage Estate Mary Eileen Armstrong Estate Frank Arvay Estate R. Carl Ashenhurst Estate Madeleine Attallah Estate Madolin Viola Austen Estate Doris Caroline Thomasene Babington Estate Douglas Banks Estate Alice Gertrude Bannister Estate Gladys Margaret Barclay Estate Marian Elizabeth Barrowman Estate Beth Bartlett Estate Mary Speir Beattie Estate Meryle Marjorie Becker Estate Grace Victoria Becker Estate Dorothy I. Behan Estate Rena Agnes Belcourt Estate Doreen Jacqueline Bell Estate Marcus Noel Berger Estate Winifred May Berry Estate Samuel Gillespie Berryhill Estate 32

John Spencer Bigham Estate Jean Webster Bloye Estate Joan Norma Boddy Estate Ena E. Bonner Estate Antoinette Elyce Borrie Estate William Edgar Bowman Estate Roger Valere Brabant Estate Ellen Bradshaw Estate Agnes Irene Bramhill Estate Francis Leaver Brandow Estate Dorothy Jean Brannan Estate Elizabeth Margaret Branston Estate Rodney Rolston Brathwaite Estate Fern Leta Brennan Estate Margaret Alice Bright Estate Barbara Edna Broadbent Estate Curlena Mae Brooker Estate Beryl Genese Brooks-Effard Estate Anne Marie Brownlee Estate Margaret Brubacher Estate Wanda Marlene Burt Estate Helen Morton Butler Estate Marjorie Eileen Butler Estate James Foster Byers Estate Marion Geraldine Cahill Estate Marcelle Guenette Cardinal Estate Valerie Marion Carter Estate Helen Marie Caskey Estate Shirley Caroline Cass Estate Illingworth Mark Cassel Estate Siu Chan Estate Major Harry Cherry Estate Ethel Clarabut Estate Wilson Archibald Clark Estate Iris Ethel May Clark Estate Mary Elizabeth Clarke Estate Rhoda Florence Clarke Estate Mary Elizabeth Clarke Estate Margaret Isobel Clemens Estate Catherine Cleroux Estate Margaret Lilian Cochrane Estate Norah Philis Coles Estate James Collins Estate John Tracey Conway Estate Ronald George Corby Estate

Mabel Corney Estate William Barr Cottnam Estate Lucy Cox Estate George Henry Crump Estate Catherine Ruth Cunningham Estate Audrey Maxine Cutts Estate Evelyn Mildred Davidson Estate Margaret Florence Davidson Estate Elizabeth Davidson Estate Fred Armand Derbyshire Estate Rita Dias Estate Lorne Herbert Dickinson Estate Deanna Marie Dobbish Estate Kathleen Elizabeth Dodman Estate Bertha Ada Donaldson Estate Andre Joseph Duclos Estate Margaret Ross Duncan Estate Robert Butt Dunlop Estate Pauline H. Durward Estate Beatrice Marie Eidt Estate William James English Estate Aurora Pua Estrada Estate Patricia J. Fairs Estate Tina Falk Estate Julia Feldman Estate Ella Marie Felker Estate Charles F. Fell Estate Charles Robert Fendley Estate Gertrude Marquerite Ferguson Estate Eleanor Mae Ferguson Estate Dorothea Helen Feyerer Estate Ellen Betty Dagmar Fischer Estate Audrey Delphine Fisher Estate Mary Patricia Kelly Fitzpatrick Estate Margeret aka Margarete Fleischmann Estate Mary Elli Fletcher Estate Arthur Millar W. Foley Estate Ada Ilene Forsyth Estate Evelyn Bernadette Fortier Estate Lois Mary Fraser Estate Louis Fréchette Estate Thomas Craig Frew Estate Herta Maria Freyberg Estate Lydia Friesen Estate Irene Fry Estate

Annie Mary Gamble Estate Earl Arthur Gardner Estate Myrtle Frances Gaylord Estate Angela Gecsey Estate William Lloyd George Gibson Estate Leonard Garry Gibson Estate Ronald Theodore Gibson Estate & Trust James Gillen Estate Arthur Gillespie Estate Edith Mary Gilliland Estate Charles Goff Estate Ghida Goldsmith Estate Mary Mildred Gordon Estate Samuel Gottesman Estate Charles Nelson Granger Estate Madeleine Gratton Estate Marjorie Gray Estate William Hugh Griffeth Estate Lillian J. Gunn Estate Olga Guzei Estate Ina Hagerman Estate Muriel Evangeline Haley Estate Jessie Isobel Hamilton Estate Evelyn Hammond Estate Florence Mary Hancox Estate Lorraine Hands Estate Lois Marjorie Harper Estate Orval (aka Orville) Nelson Harris Estate Rae Adelina Harrison Estate Gordon James Hartin Estate Luella May Hawes Estate Charles Broyd Hay Estate Garnet Ward Hay Estate Lois Leone Hayward Estate Mary Mabel Healey Estate Elsie Pearl Henderson Estate Matthew Ira Herman Estate Doris May Herridge Estate Victor Hess Estate Frances Mary Hickey Estate Theresa Rose Hickman Estate Eva Hicks Estate Florence Higgs Estate Charlotte Maude Hill Estate Harold T. Hoar Estate

Lucie Helen Homburger Estate Gertrude Mary Horvath Estate Ruth Hounslow Estate Ethel Howarth Estate Beatrice Helen Howes Estate Kenneth Hudson Estate Gordon Mac Huff Estate Mabel Ketha Humphries Estate Robert Shirley Hutcheson Estate Joyce Mary Iles Estate Verna Wilma Island Estate Frances Jackson Estate Frederick Arthur Jackson Estate Jean Jeffries Estate Frances Jensen Estate Christine Janette Johnston Estate Margaret Jean Johnston Estate Janet Elizabeth Jones Estate Marilyn Jean Joselyn Estate Patricia Kachmar Estate Rafi Kaftarian Estate Edna Kaill Estate Vivian Natalie Karagianakos Estate Johanna Kattnig Estate Alan Mackenzie Keith Estate Anne Helen Kellar Estate Catherine Kelly Estate Vera May Kestner Estate Norma Magdeline Keys Estate Kenneth Harold Klaehn Estate Anna Koolen Estate Lee Leo Kottman Estate Ephriam Kraft Estate Jean Ida Labrosse Estate Lucienne Louise Marie Lachance Estate George Colin Lafortune Estate Albert Abrum Lager Estate Marion Isabel Laing Estate Marguerite Elizabeth Laing Estate Margaret Anita Lambe Estate Edward John Samuel Lang Estate Lilian Eileen Latham Estate Irma Marija Laukagals Estate Bernice Patricia Laurie Estate Jeannine Lauzon Estate

Joan Maisie Lear Estate Joseph Edgar Leclaire Estate Norma Etta Lee Estate Spurgeon LeGrow Estate Archibald D. Leitch Estate Marion Ellenor Lennon Estate Kathleen Theresa Leonard Estate Myrtle Libke Estate Vernon Leslie Lindo Estate Roy Carl Lindstrom Estate Eyvel Harold Loucks Estate Ingeborg Frieda Marie Lueders Estate Margaret June Lynch Estate William George MacDonald Estate Martha Jean MacGillivray Estate Eva Eileen MacLeod Estate Joanna Marion Askin MacMicking Estate John Magill Estate Jean Douglas Main Estate Ada Margaret Maisonneuve Estate Ioana Constance Soutzo Malone Estate Dorothy Allison Mann Estate Susan Freida Martin Estate Arthur Edward Maskell Estate Peter James Mather Estate Agnes McBride Estate John Graham McCallum Estate Zelda Myra Elizabeth McCaw Estate Alexandra Marion McCraw Estate Annie Isabella McCreery Estate Wilfred Whyte McCutcheon Estate Hazel McDonald Estate Isabel Margaret McDowell Estate William Charles McFarlane Estate Barbara Jean McGregor Estate Edith McGregor Estate Dorothy Edna McIntyre Estate Patricia McIntyre Estate John Harve McKenzie Estate Edna Pearl McKinlay Estate Jessie Marion McMillan Estate Mary Isla Meredith Estate Robert Kenneth Miller Estate John Miller Estate Mildred Evelyn Milton Estate CONNECTED...Canadian Cancer Society

William MacIntosh Moffatt Estate John Montague Estate William Charles Moore Estate Lawrence Bert Morgan Estate Benjamin Owen Morris Estate Jean Morris Estate Brenda Lillian Morrison Estate Ola Marion Morrison Estate Joan Lillian Moyle Estate Florence Winona Murray Estate Beatrice Ruth Myler Estate Jeanette Nicholson Estate John S. Norman Estate Mary Rosaline O’Brien Estate Stella Patricia O’Brien Estate Dorothy K. O’Heron Estate & Tim O’Heron Trust Hugh Mosley O’Neil Estate Arthur Laurence Oborn Estate Ella Ojasson Estate Jean Murray Oke Estate John William Ormiston Estate Nelson Ambrose Lewis Orum Estate Cecillia Olive Osborne Estate Francis A. Ouellette Estate John Keith Owen Estate Frances Willo Palframan Estate Winnifred Palmer Estate Doris Alma Parker Estate Doris Patchell Estate Hilda Olive Patterson Estate Dorothy Pattison Estate Gordon S. Payne Estate Patricia Rosemary Peacock Estate Kazimirz Peklo Estate Marion Penhale Estate Mary Frances Perkins Estate Ivan Perschbacher Estate Daisy (aka Daisie) Steward Picken Estate Frances May Platt Estate Krystyna Podwysocki Estate Helga Pogue Estate Lillian Poland Estate Ronald George Potter Estate Charlotte Emmy Klara Priem Estate

Alan Thomas Prior Estate Marguerite Eleanore Pufahl Estate Elizabeth Hardy Quemby Estate Keith Allen Rafuse Estate Fanny Maria Rajala Estate Pierrette Raymond Estate Tilly Munn Reid Estate Marie Brickley Reid Estate Hugh Valentine Rice Estate Marie Richards Estate Caroline Marie Teresa Ridding Estate Colin Stewart Ridgway Estate Harry W. Rinkel Estate George Osborne Robertson Estate Helen Jane Ross Estate Mildred Rowland Estate Flora Edith Rowlandson Estate Cornelis Ruiter Estate Mildred Elizabeth Runciman Estate Dorothy Ruth Estate Norah Kathleen McCully Rutherford Estate George Melville Rutherford Estate Hubert Ryan Estate Jessie Lincoln Sachs Estate Harold Edwin Sanders Estate Phyllis Isabelle Sanderson Estate Freda Sauder Estate Zivka Savich Estate Audrey Scatcherd Estate Mary Anna Schneider Estate Jean Velma Scott Estate Mary Scott Estate Ivis Maude Senior Estate Dorothy Harriet Shannon Estate Margaret Mason Shaw Estate Kenneth George Henry Shellington Estate Rhoda Jane Shier Estate Irene Ottilia Siefried Estate Jean Simard Estate Marlene Helen Simmonds Estate Doris Doreen Simms Estate Frank Sinfield Estate Antonia Anita Sipos Estate Edward James Smiley Estate Louise Denise Cadieux Smith Estate

Doris Jane Smith Estate Kathleen Smith Estate Mabel Rita Snider Estate Esther Solomon Estate Frank Joseph Sparrow Estate Xavier St-Denis Estate Helen Allen Stacey Estate Richard Harris Steele Estate Betty Steinberg Estate Katherine Sullivan Estate Ivy Kathleen Summers Estate Mary Barr Sunter Estate Bernice Medora Taylor Estate Eric Leonard Taylor Estate Madeline Rose Tearle Estate Marjorie Tebbutt Estate Douglas E. Theakston Estate Evelyn Thomas Estate Robert Wayne Thomas Estate William Thompson Estate Thomas George Thompson Estate Patricia Thompson Estate Lindsay Thompson Estate/Trust George Samuel Thomson Estate Kenneth Mark Tidbury Estate Wilfred Albert Tomlinson Estate Margaret Alice Toon Estate Douglas Godfrey Townsend Estate Elizabeth Murray Treen Estate John Joseph Tulipano Estate Audrey Alayne Twaddle Estate Edmund Murray Tweedale Estate Catharina Maria Van de Plasse Estate Samuel Van Hulstyn Estate Arie Van Rhyn Estate Lulu Fair VanAlstine Estate Cornelius Vanden Top Estate Margaret Blanche Verschoore Estate Barbara Eileen Vincent Estate Leendert Vingerling Estate Johanna von Selve Estate Elizabeth Wallace Estate Clarence Wallace Estate Jessie Frances Watson Estate Evelyn May Watson Estate

Charles Edward Watters Estate Aileen Weaver Estate Louis Innis Ferguson Webster Estate Alvina Marie Werner Estate Jean Katherine Wessel Estate Anna Maria Pavelka Westermann Estate Mabel Wheeler Estate Jessie Victoria White Estate Joseph Marian Wiacek Estate Lucy Jean Wilcox Estate Rudolph Wildmann Estate Mary Christina Wilkie Estate Patricia Jean Williams Estate William Donald Willis Estate Margaret Evelyn Wilson Estate Florence Kathleen Wilson Estate Lillian Eileen Wilson Estate Marion Jean Wilson Estate Margaret Isabel Wilton Estate Catherine Alberta Wonnacott Estate Douglas Wray Estate David Bashford Wright Estate Mary Isabelle Wylie Estate Caroline Victoria Young Estate Kenneth Boothe Young Estate

The Society also recognizes donors who have made a commitment through the establishment of a named endowment fund: R. John & Agnes M. Adams Charitable Trust Barbara Burk Endowment Fund Golden Daffodil Charitable Endowment Fund Florence Heuckroth Hinton Endowment Fund Mr. & Mrs. H.D. Howitt Endowment Fund Edward and Miriam Leranbaum Fellowship and Bursary Fund Miriam Neveren Memorial Endowment Fund Robert & Nadia Shapero Endowment Fund Dr. Kenneth H. Shumak Endowment Fund Frank Swift - Canadian Cancer Society Endowment Fund

Ontario Division Impact Report


2008 - 2009


ONTARIO IMPACT REPORT CORPORATE RECOGNITION 2008-2009 The Canadian Cancer Society is proud to partner with the following organizations in the fight against cancer. In 2008-2009, these organizations helped the Society to continue to fund world class research and provide information and support services that enhance the quality of life of those living with cancer. These associations, companies, employee groups, foundations and service clubs comprise the Society’s top contributors this year. A donation to the Canadian Cancer Society makes good business sense. Cancer is truly everyone’s business – employees, members, customers and the community at large are impacted by this disease. By donating to the Society these organizations are showing their stakeholders that they are taking action against cancer. Support of the Canadian Cancer Society enhances an organization’s corporate image, adds value to its brand and helps a company to differentiate itself from the competition. By making a donation to the Society, these organizations are investing in the future health of their business and helping us make cancer history. Although we appreciate all contributions, only organizations who contributed $5,000 or more in 2008-2009 are listed here.

Baldwin Law

Dundee Securities Corporation

Barrie Advance

Empire Grill

Bayshore Broadcasting

Flamboro Speedway

Bearskin Airlines

Flamborough Review

Bell Canada

Freedom 55 Financial

Blackburn Radio

Future Shop

Bowes Publishers Ltd.

G.A. Paper International Inc.

Bruce Power

Garden Gallery Inc.

C.F.F. Stainless Steels

General Motors of Canada

Camelot Golf Club

Goldcorp Canada Ltd.

Canadian Hospital Specialities Ltd.

Guelph Area Insurance Brokers

Canadian National Railway

Hamilton Community News

Canadian Tire Corporation Limited

Henry Heyink Construction Ltd.

Cargill Meats Canada

Homes by DeSantis

Chronicle Journal

Hydro One


Hylands Golf Club

Citicards Canada Ltd.

IGA and Foodland, A Division of Sobeys Inc.

Associations Making A Difference

107.5 KOOL FM

CJCS Radio

Intact Insurance

Canadian Forces Base, 22 Wing

A & B Courier

CKDO FM, KX96, The Rock

Investors Group

IDI - Independent Distributors Incorporated



Johnson & Johnson Inc.

Ontario Automotive Recyclers Association


CKNX 101.7 The One

Ken Shaw Lexis

Ontario Produce Marketing Association


Cogeco Cable Canada Inc.

KIX 106, 96.7 CHYM FM

WICC - Women in Insurance Cancer Crusade

AGF Funds

Columbia Sportswear

KOOL FM, Oldies 1090

West Ferris Secondary School

Agway Metals Inc.

Concord Adex


Algonquin Power

Coral Sea Garment Manufacturing Ltd.

Lily’s Bridal Boutique

Companies Making A Difference

Alterra Group

Corus Entertainment

London Free Press

92.3 Jack FM

Altima Dental Canada


MacEwen Petroleum

93.9 BOB FM

Appleby College

CTV Northern Ontario

Mandarin Restaurants

100.5 EZ Rock

CUETS Financial Limited

Maple Reinders Group Ltd.

104.7 Heart FM

ArcelorMittal Dofasco, F.H. Sherman Recreation & Learning Centre

Dave Mercer Outdoors Inc.

Markham Museum

105.1 The River and Z-101

Astral Media Radio Group

Deslauriers High School

Martinrea International Inc.

105.3 EZ Rock Sudbury

Atlas Copco Mining And Construction Canada

Dougall Media

Marz Homes Holding Inc.

34 34

Mattamy Homes

Royal Lighting


The Great-West Life Assurance Company


Samsung Electronics Canada Inc.


McKesson Logistics

SCA Personal Care North America

Waterloo Regional Police Association and Recreation Centre

McNeil Consumer Healthcare

Scarborough Lexus Toyota

Wave 94.7 FM

MDF Mechanical Ltd.



Foundations Making A Difference

Medtronic of Canada Ltd.

Scotiabank Carlingwood

Wyeth Consumer Healthcare Inc.

Community Foundation of Ottawa

Scotiabank Windsor-Essex

Yamaha Motor Canada Ltd.

Fleming Foundation

Norampak Inc., St Mary’s Division

Scott Rankin Gardiner

York Region Media Group

Glengarry Foundation

North Bay Nugget

Simply Mobile Ltd.

Oakville Beaver

Sims Advertising

Ontario Power Generation

Smith Brothers Contracting

Ontario Teachers Insurance Plan

Spring @ Minto Gardens

ONTIM Investments/Burlington Towers

Standard Freeholder

Orlando Corporation

Sun Life Financial Services of Canada Inc.

Osler, Hoskin and Harcourt LLP

TD Canada Trust

Osprey Media

The Canada Life Assurance Co.


The Canada Trust Company

Paul Harte Professional Corporation

The Economical Insurance Group

PCL Constructors Canada Inc.

The Lapointe Group

Penson Financial Services Canada Inc.

The Ottawa Citizen

Pfizer Canada Inc.

NAPA Auto Parts

Toronto Police Service

Intact Foundation Employee Groups Making A Difference 3M Canada - ECCO

Link Charity Canada Inc. on behalf of Randall Kemp

Bell Canada Employee Giving Program

Private Giving Foundation on behalf of the Brian & Susan Thomas Foundation

BMO Employee Charitable Foundation

RBC Foundation

City of London Charity Chest Fund

Rexall Foundation

CN Employees’ and Pensioners’ Community Fund

The Cares Foundation of Niagara Fallsview Casino Resort and Casino Niagara

DBRS Limited Flanagan Foodservice Inc.

The Catherine & Maxwell Meighen Foundation

H&R Block Canada, Inc.

The Lawrason Foundation

Hydro One - Employee’s and Pensioner’s Charity Trust Fund

The Sprott Foundation

The Packet & Times

Pickering College

The Post

IBM Employees Charitable Fund

Service Clubs Making A Difference

Price Chopper

The Stevens Company Limited

Jones Packaging

Civitan Clubs of Lanark, Leeds & Grenville

Quinte Broadcasting

The Waterloo Region Record

Kodak Canada Inc.

Guelph Zonta Club

Quinte Pediatrics

Tim Hortons

London Life Employees’ Charity Trust

Paragon Lions Club


Toronto Community News

Mazda Canada Inc.

Point Edward Optimist

Record News Communications

Tradeworld Realty

St.Anthony’s Soccer Club

Reid Heritage Homes


Ontario Power Generation Employees’ and Pensioners’ Charity Trust

Restaurant Eighteen & Klovaco Entertainment

Vac Aero International Inc.

Peel Regional Police

Rheem Canada Ltd.

Vale Inco

Sherkston Open Golf Tournament

RioCan Timmins Square

Vanguard Global Services Inc.

TELUS Communications


Vision Transportation

Terrafix Geosynthetics Inc.

CONNECTED...Canadian CONNECTED...Canadian Cancer Cancer Society Society

The Rotary Club of Mississauga

Ontario Ontario Division Division Impact Impact Report Report


2008 2008 -- 2009 2009


Report from the Chair, Audit & Finance CommitteE


We are pleased to report that the Canadian Cancer Society, Ontario Division continued its history of very successful fundraising activities, and has been able to maintain its investment in mission work. This places us in a strong position to move forward into year four of our Strategic Plan. Our financial position is very healthy, our fundraising activities are well diversified among many community initiatives and those centrally run, and the solid commitment of our volunteers and staff allow us increasing opportunities to make progress in eradicating cancer and helping those living with cancer.

Financial information The Canadian Cancer Society’s Ontario Division (“Division”) Audited Financial Statements have been summarized to provide the financial information reported in this Impact Report and have been prepared in accordance with generally accepted accounting principles.

Total revenue of more than $91 million reflects continued growth in strategic revenue streams. The year’s major and planned gifts, at $23.7 million, were well above anticipated results. Our signature fundraising event, Relay For Life, continued to make gains, as we raised $17.9 million through 104 community events and events at 95 educational institutions. In the face of significant competition in the lottery market, we realized a net return from our lottery of $1 million. These strong results allowed us to contribute more than $27 million for cancer research. Overall spending towards our mission work was $60 million, maintaining the high level of results from the prior year. We continue to demonstrate fiscal conservatism, with our management and general expense ratio at less than 4%. The Division has diversified its financial strategy by placing funds in medium and longer term investments. These are being managed within structured, conservative portfolios and are designed to increase our investment returns over time. Our remaining investments are low risk and are being managed conservatively as in past years. This strategy has enabled the Division to weather the economic turmoil with only modest reductions in its investment portfolio. With $53 million in total assets, our financial position continues to exhibit great strength. During the year, the Board of Directors approved the transfer of monies into the internally restricted funds to be able to accelerate identified priorities and take advantage of emerging opportunities. The essential backbone for all our work is the dedication and commitment of our 65,000 volunteers, motivated staff and our cancer research community. All of these groups work toward our mission activities of research, support for people living with cancer, information, prevention and advocacy. We are looking forward to continuing achievements in the coming year.

Lisa Coulman Chair, Audit & Finance Committee 36 36

INTEGRITY AND ACCOUNTABILITY The Division commits to fundraising practices that respect donors’ rights to privacy and truthful information, to responsibly manage the funds entrusted to the Division by donors, and to report financial affairs accurately and completely. The Division is a registered charity under the Income Tax Act and files the annual Registered Charity Information Return with the Canada Revenue Agency and meets all requirements to maintain its charitable status. STRONG FINANCIAL MANAGEMENT A volunteer Board of Directors from communities across the province sets policy, establishes strategic direction and governs Division activities in co-operation with management. The Board directs its Audit & Finance Committee, independent of management and comprised of skilled professionals, to oversee the effectiveness of internal controls over financial reporting, ensure Division assets are safeguarded, and review and monitor the quality and integrity of our financial statements. KPMG LLP, our independent external auditor, report directly to the Audit & Finance Committee and has unrestricted access to this Committee to discuss their audit and related findings. RESOURCES The Division’s biggest asset is its 65,000 enthusiastic, dedicated volunteers. Our programs benefit from substantial services in the form of this volunteer time. Since these invaluable donated services are not purchased by the Division, they are not recorded in the financial statements. PLANNING FOR THE FUTURE In order to ensure sufficient resources are available to fund priorities established by the Division’s strategic plan and to take advantage of emerging opportunities, the Board of Directors has set aside a portion of the Division’s net assets. These internally restricted amounts are not available for any other purposes without approval of the Board. Funds have also been set aside for an operating reserve. This is a standard business practice and would provide continued funding of operations if the Division was to experience a temporary deficit.



January 31, 2009, with comparative figures for 2008

Year ended January 31, 2009, with comparative figures for 2008

(in thousands of dollars)

(in thousands of dollars)







Current Assets

Community fundraising



Major and planned gifts



Relay For Life



Direct response






Net proceeds from lottery



Other income





Less direct costs



Net revenue



Cash and investments








Long-term investments



Capital and other assets














Current Liabilities



Support for people living with cancer

Other Liabilities




























Management and general

Increase (decrease) in resources

The above data has been extracted and summarized from the 2009 Audited Financial Statements of the Division. A complete set of financial statements is available upon request.

CONNECTED...Canadian Cancer Society

Ontario Division Impact Report


2008 - 2009


Ontario Division Provincial Board and Committees 2008-2009


Stephen Roche*,

Marion Kirsh*, Chair,



Michael Sherar,

Stephen Baron*,



Ian Stuart,

Lesa Berec,

Richmond Hill


David Williams*,

Marrianne Bridge,



*Executive Committee

Helen Budimir-Hussey, LaSalle (until December 24, 2008)


Marisa Certossi,

Stephen Roche, Chair,



Lisa Coulman,

Kathryn Ash,


Toronto (until February 17, 2009)

Wendy Evans,

Bill Barley,



William (Bill) Evans, Hamilton

Norm Grey, Hamilton

Janice Hodgson, Newmarket

Sterling Johnston, Picton

Naresh Khosla*, Toronto

Laura Lee-Blake*, Jordan

Gary Lindley, Bailieboro


Naresh Khosla, Toronto

Peter Vaudry, Sault Ste. Marie



Lisa Coulman, Chair,

Chief Executive Officer, Peter Goodhand


Tyler Diamond, Toronto

Carr Hatch, Toronto

Pauline Lai, Toronto

Brian Naish, Toronto

Vice President, Operations & Chief Financial Officer, Jeffrey Gullberg Vice President, Community Engagement, Sylvia Leonard Vice President, Development & Marketing, Rick Perciante Senior Director, Public Affairs, Rowena Pinto

L e t ’s s t a y c o n n e c t e d s o t h a t w e c a n c o n t i n u e o u r f i g h t t o m a k e c a n c e r h i s t o r y. Throughout this report, you’ve read about some of the stories we’ve heard this past year. We hope they serve as a source of inspiration for anyone touched by cancer. The Canadian Cancer Society strives to eradicate all types of cancer and enhance the lives of those living with the disease. We thank all of our donors, volunteers and supporters who made their cancer stories their reasons for giving or getting involved.

When you want to know more about cancer Visit our website at Call our toll-free, bilingual Cancer Information Service at 1 888 939-3333. E-mail us at Canadian Cancer Society, Ontario Division 55 St.Clair Avenue West, Suite 500 Toronto, Ontario M4V 2Y7 To read more about the stories, visit To view this report in French, please visit

The paper used in this Impact Report contains 100% post-consumer fibre.

2008-09 Canadian Cancer Society, Ontario Division Impact Report  

Annual report

2008-09 Canadian Cancer Society, Ontario Division Impact Report  

Annual report