C A N A D I A N
H E R E F O R D
D I G E S T
hereford horizons
By Brad Dubeau
D I R ECTO R O F CO M M U N I CATI O N S
The Canadian Hereford Association will continue to host the free Commercial Listing Service online into the fall again this year. Please remember that your buyers could benefit from this service, through the additional market exposure given to their calves. Breeders from across the country can also benefit for the same reason. We would like to see large numbers
Please remember that your buyers could benefit from the CHA’s online Commercial Listing Service, through the additional market exposure given to their calves. Breeders from across the country can also benefit for the same reason. using the service so that I can confidently direct cattle buyers to our website to check out what is available. When talking with buyers at auction markets, they typically have feedlots and producers they are buying for across the country. This service can potentially help them source cattle within specific regions. The listing service is one of the benefits of your CHA membership, so prod your customers to take advantage and let’s build it into something that works for everybody! We have offered our membership the opportunity to bid on advertising space on the cover pages of the Canadian Hereford Digest for the past two years. However, the bidding process has not worked out as we intended, to the benefit of our members. So beginning with the January 2012 Performance Edition, we will offer the sale of the inside front cover, the inside back cover and the back cover, on a first come-first served basis. We will offer an annual contract, at the rates listed below, if a member requests that option. The option will initially be offered to those who have used the bidding process in the past. Rates are set as follows: Back Cover: $1,300.00 Inside Front Cover: $1,200.00 Inside Back Cover: $1,100.00 Discounted contract rates do not apply to covers. We 26
want to continue to be as fair as possible, so please call in advance to secure the placement you want in the issue of your choosing. I’m pleased to say that calls have been coming in steadily from across the country, to book space in the 2012 World Hereford Conference Commemorative issue of the Digest, which will be mailed in May, 2012. This will be a one-time-only, special issue that will be a collector’s edition of the Digest. Extra copies will be circulated to international Hereford and beef industry members and to all World Hereford Conference attendees. Regular contract advertising rates do not apply to this issue. Call today to reserve your space. It’s an issue you can’t afford NOT to be in! Finally, commercial yearling prices continue to be very strong, with calf prices predicted to be equally strong throughout the fall. I’ve been told that many old bulls have been culled through the auction markets, which bodes well for breeders’ bull sales this fall and next year. Commercial producers are replacing these bulls with new ones and Hereford is increasingly the “flavour” they are choosing. Continue to cull hard and sell only
Call today to reser ve your space in the 2012 World Hereford Conference Commemorative edition of the Canadian Hereford Digest. It’s an issue you can’t afford NOT to be in! those you would be proud to run with your own cows. This will keep your customers coming back. Both purebred and commercial Hereford females continue to be in demand and ongoing international exports are putting pressure on what’s available domestically. Again, marketing only your best females will keep both domestic and international marketing opportunities alive and strong. Looking forward to seeing you all at the sales this fall. Travel safely. See ya down the road!!