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2013 MEDIA KIT


Canada’s History Our Nation’s Story Well Told

Canada’s History is the newest incarnation of The Beaver magazine. Founded in 1920 by the Hudson’s Bay Company, at 92 years old it is second only to Maclean’s as the longest-published magazine in Canada. Originally launched as the Hudson’s Bay employees’ publication, based largely on the fur trade, it has evolved into Canada’s premier national history magazine. With an average paid circulation of 40,000 copies and an audience of 529,000 intelligent, wealthy Canadians, Canada’s History reaches the nation’s history and culture enthusiasts, a prestige market for high-quality services and products. Published six times per year, the magazine’s subject matter covers the whole range of Canadian history, with particular emphasis on:

A Canada-wide survey conducted by Pollara Research for Canada’s History in 2008 identified Canadians under 25 as the demographic with a high interest in reading about our past. In every issue, Canada’s History reveals our story to all generations with:

• Social history

• Aboriginal peoples

• Regular columns by prominent historians

• Politics

• Business & trade

• Exploration

• War

• Departments exploring Canada’s rich history in the arts, as well as key turning points in history

• Discovery

• Culture

• Settlement

• Sport

• More in-depth features by prominent and award-winning Canadian writers • Expanded online content that enhances the reader experience

Worth the fight

S

Little-known Canadian saved hundreds of lives.

Jim Belknap Coll.

Engineer William Best at the controls of his of Eastern Minnesota Railway locomotive, circa 1894.

August 7

Take The

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August - September 2011

TreasureS From the fur trade history of the Hudson’s Bay Company

60 years ago

Beautiful British Columbia Nine photographs by Richard Harrington, titled “In the Valley of the Peace,” capture the beauty of the Peace River area in central British Columbia. With descriptions by Lyn Harrington, the June 1950 issue shows the mighty river, with its rugged chasms and picturesque fishing holes. It also includes photos of people like the “old ferryman” and a poignant image of a First Nations mother and child.

30 years ago

Point blanket

August 15 To observe the day in 1881 that a Manitoba proclamation deemed the province’s jurisdiction would be extended to include Rat Portage — now Kenora, Ontario. This sparked the “Rat Portage War” between the two provinces. Learn to share.

Perilous journey Excerpts from the diary of Christy Harding, HBC’s post manager at York Factory, are featured in the October 1920 issue. The article “Bucking the Ice-Floes in Late Summer Trip From York to Severn” describes a “quick voyage” to deliver supplies that became a week-long journey. From July 30 to August 4, 1920, the crew and passengers aboard the Fort York were forced to put out fires, dodge ice floes, and wait out storms.

Spreading the word The Winter 1980 story “The Mission at Ile-à-laCrosse” tells of two young Roman Catholic priests sent to a remote Hudson’s Bay Company post. “They sent me children!” post manager J.N. Provencher cried upon seeing them. This drawing, done on onion skin by Louis Riel’s sister, Sara, shows the mission in 1874, when she worked in the school and hospital at Ile-à-la-Crosse, Saskatchewan.

“Famous the world over, for a lifetime of luxurious comfort and warmth,” boasted the Hudson’s Bay Company, which made these blankets a regular trade item in 1780. The short black lines woven into the side of each blanket are called points, from the French empointer, and indicate the size and weight of the item. The now iconic blanket is shown here in a 1950s Beaver ad with the traditional colours of green, red, yellow, and indigo.

Canada’s History

The Hudson’s Bay Company, founded in 1670, launched The Beaver (now Canada’s History magazine) in 1920. To explore the history and heritage of the Hudson’s Bay Company, and to read stories from ninety years of its flagship magazine, go to CanadasHistory.ca.

Canada’s History

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The Beave r

day Off

To remember the day in 1640 when the Island of Montreal was purchased from the Compagnie des Cent-Associés to become the site of a new colony. Invest in real estate.

TALES AND

United States soldiers prepare for action in a scene from a new PBS documentary about the War of 1812.

In The Beaver… 90 years ago

pbs

ome people just won’t give up. Jim Belknap has chairman of the Brotherhood of Locomotive engineers than for his been working for two decades to secure recog- courageous deed in Minnesota. enter Jim Belknap. Twenty years ago, Belknap came across two nition for an undisputed Canadian hero, even though his efforts have mostly met with defeat. scrapbooks and a trunk full of newspaper clippings, railroad passes, The man Belknap hopes to see honoured was photographs, and personal mementos about Best. In 2000, Belknap applied to Canada’s historic Sites and Monujust as tenacious. Lennoxville, Quebec, native William Bennett Best was working for the east- ments Board to have a commemorative plaque erected, but was turned down. In its reply, the board cited its criteria for recognition: ern Minnesota Railroad when the Great hinckley fire broke “a person may be designated of national historic significance out. The September 1, 1894, forest fire burned through if that person made an outstanding and lasting contribumore than eight hundred square kilometres — includtion to Canadian history, but it is not possible to establish ing hinckley, Minnesota, and five other towns — and such an association in this case.” killed several hundred people. “They could do it for Bethune,” Belknap lamented, The exact number who died remains unknown, referring to the Canadian physician who is perhaps but if not for the actions of Best it would surely have best known for his work during the Spanish Civil War been higher. and in China. “The only recognition so far for William Best was an engineer on a freight train sent to Best in the community is a ten-by-twelve-inch plaque at rescue the citizens of hinckley. When the lead engine the community centre in Lennoxville, Quebec.” began to pull away, Best applied the brakes and held the Belknap helped to achieve that honour, but the sevtrain so that more people could get on. In the face of the enty-eight-year-old dixville, Quebec, resident is not about raging forest fire, he nearly got into a fight with another enWilliam Best, to give up his quest for Best to receive wider recognition. “I’ve gineer who wanted to leave as quickly as possible. circa 1890s. come so far,” he said. “The main thing is that Best is recognized Best’s obstinacy is credited with saving an additional five — Beverley Tallon hundred people from certain death, and the daring train rescue for what he did in hinckley.” made him a hero in the area. The town of hinckley remembers him in its local museum and even named a street after him. yet his feat has received little official recognition in Canada. Best eventually moved to Winnipeg and became a leader in the labour movement. he was better known in Canada for his role as

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Colourful characters in the film include Tecumseh of the he conflict fought in North america from 1812 to 1815 is said to have “forged the destiny Shawnee nation; his adversary William henry harrison; U.S. Presof a continent” and is now ident James Madison; and storied Canadian figthe focus of a two-hour PBS ures such as Governor-General George Prévost, special. Laura Secord, and Major General Isaac Brock. The documentary draws from interviews The two-hundredth anniversary of the beginning of the War of 1812 is being with twenty-six leading authorities on the war commemorated in many forms across the United and is narrated by actor Joe Mantegna. Canadian States and Canada. Television station WNed of military historian Peter Twist –– who has worked Buffalo, New york, is marking the event with on the Pirates of the Caribbean movies and CBC’s its production The War of 1812, a documentary Canada: A People’s History –– helped to clarify and even to dispel some of the folklore and myths that examines the americans’ battle against the British, first Nations warriors, and Canadian surrounding the war. colonists. The War of 1812 is being shown on all PBS “We have proudly created The War of 1812 stations that serve Canadian markets this U.S. President James Madison. for both nations,” said WNed president and October 10 — Thanksgiving day in Canada. CeO donald k. Boswell, noting the significant viewership the an illustrated companion book, The War of 1812: A Guide to station has in southern Ontario. “This timely examination of a Battlefields and Historic Sites, by John Grant and Ray Jones, a shared history allows us to celebrate our past together and renew dVd, and other educational resources are available from PBS. the bond of our present and future as national neighbours.” — Beverley Tallon

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Canada’s History

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Every major Canadian historian has written for the magazine, as have cultural luminaries such as: Margaret Mead, Stephen Leacock, Ken Dryden, R.H. Thomson, Lysiane Gagnon, Heather Robertson, Jack Granatstein, Tim Cook, Charlotte Gray and Jane Urquhart.


Reach a Highly Engaged Audience! Canada’s History subscribers are loyal, card-carrying members of Canada’s History Society. They feel ownership and are highly engaged with Canada’s History programs:

As a result of having read Canada’s History: 25% bought a book/video/audio product 29% visited a website

• Canada’s History is a premium paid-circulation magazine selling on newsstands for $6.95 per copy and at $32.95 for a six-issue subscription

21% visited a museum/gallery/exhibition 27% visited a historic building/site

• The magazine has a renewal rate far above average

40% watched a television program

• 40% read it cover to cover and 55% read some articles in detail

7% made a purchase from the Gift Guide

• Average number of reading occasions is 5 times • Average time spent reading is 114 minutes (67% spend over an hour)

(Source: 2006 subscriber study for Canada’s History)

• Average enjoyment score is 8.3 on a scale of 10

529,000 Readers with Desirable Demographics

%

Male

59

120

Female

41

81

12-24

37

186

25-44

20

45-64 65+

Index

Geographical Breakout*

#

%

Atlantic

2,037

5

Quebec

1,455

5

Ontario

18,781

49

Man/Sask

3,950

10

63

Alta/NWT/Nunavut

5,042

13

31

94

BC/Yukon

5,898

15

13

79

US/Foreign

1,381

4

Age

Education

* ABC June 2011, Feb/Mar issue

Bachelor’s degree +

28

137

Post-graduate degree +

10

140

Select Prof ’ls & Mgrs. (SPBM)

16

82

Retired

17

81

Household income $100,000+

25

95

Personal income $50,000+

12

115

Occupation

Income

Source: PMB Spring 2012

Total paid circulation: 40,000 (ABC, based on six-month average)

Among its core audience of Men 45+ with university degrees, Canada’s History is #3 in PMB.


Print Rate Card Ad sizes (W x H)

Print 1x

3x

6x

Full Page

$ 6,325

$ 6,010

$ 5,695

DPS

11,390

10,820

10,250

1/2 DPS

7,275

6,910

6,555

2/3

4,750

4,500

4,270

1/2

3,795

3,600

3,420

1/3

2,530

2,400

2,280

1/6

1,390

1,320

1,250

765

730

670

OBC

7,910

7,515

7,120

IFC

7,600

7,215

6,835

IBC

7,275

6,910

6,550

1/12 Covers

Advertising Contact

2013 Closing Dates

Nick Cino, Ad Sales Representative T 647-296-5348 ads@canadashistory.ca For more information visit: CanadasHistory.ca

Issue

Space

Material

Issued

Feb/Mar

November 29

December 10

January 16

Apr/May

January 30

February 8

March 13

June/July

April 3

April 12

May 15

Aug/Sept

June 5

June 14

July 17

Oct/Nov

Aug 7

August 16

September 18

Dec/Jan

October 2

October 11

November 13

Why We Burned the White House

canada’s history

CANADA’S HISTORY

WAR OF

1812

Type page ............................................ 7" x 9½" Trim size.............................................. 8⅛" x 10¾" Bleed page............................................ 8⅜" x 11" DPS...................................................... 15" x 9½" DPS bleed ............................................ 16½" x 11" 1/2 spread ........................................... 15" x 4⅝" 1/2 spread, bleed.................................. 16½” x 5½" 2/3........................................................ 4⅝" x 9½" 1/2 h. ................................................... 7" x 4⅝" 1/3 sq. ................................................. 4⅝" x 4⅝" 1/3 v. ................................................... 2⅛" x 9½" 1/6 v. ................................................... 2⅛" x 4⅝" 1/12 ..................................................... 2⅛" x 2¼"

1812 Brock’s sacrifice saves Queenston Heights war of

war of

1812 The Shawnee warrior who saved Canada

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canada’s history

canada’s defining victory CANADASHISTORY.CA

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JUNE -JULY 2012

CANADA’S FATHER FIGURE He’s been called a drunkard and a crook. But without Sir John A., there would be no Canada.

We love her. But what about the monarchy?

100 years of ripsnorting rodeo adventure

OCT-NOV 2012

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$ 6.95

CANADA’S QUEEN

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june–july 2012

APRIL MAY 2012

october - november 2012

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Tonto’s Tale

Hiking the Chilkoot Trail

The end of peacekeeping?

Biggest Business Deals

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GolD RUSH REDEmpTIoN

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Public Enemy No. 1: The Housefly

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canada’s Queen: 60 years on the canadian throne

100 Years After: Canada’s Role Remembered

canada’s father figure

TITANIC 100 YEARS AFTER: CANADA’S ROLE REMEMBERED

TITANIC

Share Your

royal Moments & win


Special Programs & Brand Extensions The Governor General’s History Awards are this country’s top history honours recognizing achievement among historians, educators, writers and community leaders. The awards event garners national media attention with an estimated audience reach of four million. The 11 awards presented at Rideau Hall include: • The Governor General’s History Award for Excellence in Teaching • The Governor General’s History Award for Excellence in Community Initiatives • The Pierre Berton Award for popular media • The Canadian Historical Association’s Sir John A. Macdonald Prize • The Canadian Museums Association’s History Alive! Award for Excellence in Museums Young Canadians are also honoured at the Awards event with: • The Kayak Kids’ Illustrated History Challenge • The Begbie Society’s History Contest • The Young Aboriginal Writing and Art Competition Sponsorship opportunities include event sponsorships, online video features, in-magazine profiles of recipients, prizing for recipients

Ride The Rails in TraVELS

#36 April 2011 $4.50 CDN

Northern Ontario

2009

2009

2009

Exclusively for our members, Canada’s History & Rail Travel Tours celebrates the heritage of Northern Ontario with two different rail tours, roundtrip from Toronto, Ontario in the summer and fall of 2010. Both tours will include unique historical learning experiences, special behind the scenes tours and guest speakers featured on no other travel experiences in Canada.

[Book early!]

pM #40063001

You won’t want to be left waving goodbye to the group on the station platform.

Northern Ontario Heritage Rail Tour

Superior Colours & Heritage Rail Tour

Sunday July 11 to Thursday July 15, 2010

Thursday September 30 to Monday October 4, 2010

Roundtrip from Toronto travelling on the Ontario Northland trains Northlander to Cochrane and Polar Bear Express to historic Moose Factory: home of the oldest English speaking community in Ontario, and the second Hudson Bay Company site established in North America. This 5 day, 4 night tour features daytime rail trips, and hotel accommodation every night including the Cochrane Train Station Inn and Moose Factory Eco-lodge. The tour will celebrate the 100th Anniversary of Cochrane and includes visits to the Polar Bear Habitat and Hunta Museum, Cochrane Art Gallery, the 1850 built HBC staff house & heritage site, and Cree Cultural Centre. Package includes hotel stays, rail trips, transfers, heritage attractions and presentations, some meals, detailed tour information kit and more.

Roundtrip from Toronto travelling on the Ontario Northland’s Northlander and VIA Rail’s Sudbury- White River trains enjoying both the fall colours and historic experiences of Northern Ontario This 5 day, 4 night tour features daytime rail trips, and hotel accommodations every night. Trip highlights include: Dionne Quintuplet museum, Dynamic Earth historic Nickel Mine Tour, Northern Ontario Railway Museum, and Chapleau Museum and more. See pristine parts of the Canadian Shield from the Rail Diesel Car remote rail service and experience “A Bear Named Winnie” a live presentation on the same platform in White River where this now famous bear cub was first adopted. Package includes hotel stays, rail trips, transfers, heritage attractions and presentations, some meals, detailed tour information kit and more.

Price $ 1145.00 CDN + GST per person based on double occupancy. Single supplement $300.00

Price $ 895.00 CDN + HST per person based on double occupancy. Single supplement $200.00

Preferred hotel rate available pre and post night tour at Toronto’s Fairmont Royal York hotel located across the street from Toronto’s Union Station. Stay includes a special tour of the hotel’s historic ballrooms, public spaces and rooftop herb garden.

Reserve your spot today or ask for more information how you can ride the rails of history! Call Rail Travel Tours toll free: 1-866-704-3528 or visit www.CanadasHistory.ca/travel

Kayak: Canada’s History Magazine for Kids Our award-winning magazine aimed at children ages 7 to 14, it tells the story of Canada’s history in an interesting and entertaining fashion that children can understand and relate to. Includes feature stories and anime, plus games, jokes and puzzles.

Custom Publishing

Canada’s History Travels

Book publishing is a recent addition to the Society’s suite of programs. Its first effort, 100 Photos That Changed Canada, was the national top-selling history book in 2009. 100 Days That Changed Canada was released in October 2011.

Historical tourism is supported through Destinations, a robust travel channel online. We also work in partnership with travel tour operators across Canada to offer exclusive Canadian history-based tours domestically and abroad.

For more information on sponsorship and partnership opportunities contact: Deborah Morrison, President and CEO Tel: 204 988 9300 ext 222 | Email: sponsors@canadashistory.ca

CONTEST CLOSES JUNE 10TH, 2012 YOU COULD WIN A $1000 RESP & A TRIP FOR TWO TO OTTAWA, PLUS GET PUBLISHED ONLINE BY KAYAK: CANADA’S HISTORY MAGAZINE FOR KIDS! CANADASHISTORY.CA /KAYAKAWARD SPONSORED BY:

l or else my mild extremely carefu . Trench “I had to be foot would worsen occurs when case of trench disease, which for too long. foot is a fungal ed in cold water the foot is immers bad case of trench foot with Some soldiers walk.” could barely foot. I trench have may I 2011 WINNER “Grandpa, I think shower today.” DIVYA SANTHANAM took a cold water would never give ater shower “No, no. A cold-w you trench foot!

Kayak Kids’ Illustrated History Challenge A contest for children ages 7 to 14 asking them to write an original, illustrated story about any aspect of Canadian history. Our first annual contest, in 2009, drew an amazing response from individuals and classrooms across the country.

Heritage Fairs A cross-Canada program that encourages students to use the medium of their choice to tell stories about Canadian history and to present the results of their research at a public exhibition. Contest certificates and awards provide students valuable recognition and incentive for their efforts.


CanadasHistory.ca The Premiere Online Source for History Enthusiasts! Whether you’re trying to reach young children and families, educators and classrooms, or a broad general audience, CanadasHistory.ca has something to offer. Users will enjoy an updated design that is clear and easy to navigate. CanadasHistory.ca offers exclusive online content, plus extensions of Canada’s History magazine content — material that can’t be found anywhere else! With dedicated channels to target teachers, travellers and readers. CanadasHistory.ca provides targeted access to the audience you want most. In addition to our current podcast features, we now offer video and webinar broadcasts, which will appeal to users who enjoy more of a live feel.

ALL THIS, PLUS: • Social networking tools including Facebook, Twitter, Flickr, YouTube and Delicious • Discussion forums and blogs • Regularly updated history news feed • Teacher lesson plans • Student contests and online activities • Expanded book reviews • Club for users to share their photos and travel experiences • History community calendar of events

Promote your organization to an engaged audience at a very reasonable cost.


Online Rate Card Online Rates Per Month Ad Size Ad Name Cost

Promotional Opportunities

160 x 240 Vertical Banner $100

160 x 600 Skyscraper

300 x 100 3:1 Rectangle

300 x 250 Medium Rectangle

$225

$350

X

X

$180

Home Landing Pages

X

X

X

X

Sub Pages

X

X

X

X

Article Pages

X

X

$175

$275

Newsletter (per email)

Opportunities include full sponsorship, advertising and prize donations: Video player • Broadcast your message! Place your still or motion ad in our pre-roll advertisement placements. Podcasts • Get exposure! Have your author featured in interviews and readings or sponsor our player. Webinars • Be noticed! Get featured in one of our History Right Now! webinars. Newsletters • Reach out to our community. Advertise in or sponsor one of our many targeted newsletters about books, teaching, genealogy, museums, community programming and more.

Website ad placement 300 x 250 Medium Rectangle 2 available Campaign Zones • Top option above the fold • Home page placement • Mid-level option below the fold

Web features • Gain exposure for your brand! Sponsor an Album Page or one of our online exclusives. • Celebrate Canada’s dynamic History Hero, Working History and U of History multimedia pages.

300 x 100 3:1 Rectangle 4 available Campaign Zones • Top option above the fold • Home page placement • Mid-level option below the fold

Slide show • Get noticed! Advertise with or sponsor one of our slide shows. Social networks • Get your message out! Speak to our social networks with mentions in our Twitter and Facebook communities.

160 x 600 Skyscraper 1 available Campaign Zone • Mid-level option below the fold • Content area placement

Custom Premium Cross-Media Packages

160 x 240 Vertical Banner

Personalized for your organization’s needs:

2 available Campaign Zones • Mid-level option below the fold • Content area placement

• Get noticed with your message featured throughout our website, magazines, education activities and public events. • Save on combinations of print and online advertising opportunities with one of our custom packages — call for details.

Newsletter ad placement

1. 160 x 600 Skyscraper 2. 160 x 240 Vertical Banner 3. 160 x 100 Button ($100 per newsletter) 1

2

3

4

4. Advertorial options available


You can make history happen …

Discover

Canada’s History magazine

Learn

From award-winning educational resources

Celebrate

The Governor General’s History Awards at Rideau Hall

There are so many ways to support Canada’s History — from cash donations to planned gifts, from donations of Aeroplan points to ordering books and planning Travel Tours through our website For more information visit CanadasHistory.ca


2013 Media Kit