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Berkshire South East Campaign for Real Ale

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Issue 50 Feb – Apr 2018

The Old haTcheT

Long popular with local gastronomes, The Old Hatchet enjoys a growing reputation for fine food. At the bar, you’ll always find the perfect complement to your meal – with cask ales, world wines, lagers and ciders all available. Becks, Guinness, Carlsberg, Stowford and Peroni are among our most popular drops. Peroni, Frontier, Fosters, Stowford and Guinness are all available on draught.

The Old Hatchet | Hatchet Lane | Cranbourne | Windsor | Berkshire | SL4 2EE T: 01344 899911 | E: theoldhatchet@outlook.com W: www.oldhatchet.co.uk


Editor’s Welcome

Welcome to the 50th edition of Mad Cow

Mad Cow has been keeping the Berkshire South East region informed and entertained for over twelve years, and here th is our special 50 edition to inform and entertain you once again. Have you ever wondered why we call this periodical the ‘Mad Cow’? Well you may be surprised at the simplicity of the answer… The naming of Mad Cow was born at a social meeting in the Broad Street Tavern in Wokingham over several pints. The farming industry was just recovering from an outbreak of bovine spongiform encephalopathy, commonly referred to as BSE, which coincidentally was the same as the acronym of branch region, Berkshire South East (BSE). It was also thought a fitting tribute to those who were having to rebuild their lives. Mad Cow also sounds like a pub name, so it was a no-brainer (no second reference to BSE intended!). Coincidentally, on the occasion of our 50th edition, CAMRA is on the verge of making the biggest decisions in its entire existence. A recent CAMRA press release can be found on page 26 explaining the details of the potential changes, which will be determined at the CAMRA AGM in April ‘18. To discuss the potential impacts, our Branch Chairman has arranged a special meeting on the 8th March ’18. The meeting, to be held at the Binfield Club, is for members only so why not join now? Mike Rathge Mad Cow Editor

The views expressed in the Mad Cow are those of individual contributors and do not necessarily reflect the views of the Campaign for Real Ale.

CAMRA Berkshire South East Branch Contact List Email addresses are followed by seberkscamra.org.uk CHAIRMAN David Richards chairman@

WEBSITE www.seberkscamra.org.uk

BRANCH CONTACT Andy Ross contact@

@CamraBSE @Ascot_Beer_Fest

MAD COW EDITOR Mike Rathge madcow@

Berkshire South-East CAMRA

MAD COW ADVERTISING Andy Ross madcow@ PUB PROTECTION OFFICER Bruce Singleton pubprotection@

Mad Cow Circulation: 2,700 Copies

Issue 50, Spring 2018

Trading Standards 0845 404 0506 www.consumerdirect.gov.uk

© Berkshire South East CAMRA 2017

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hundred years but recently they have become a threatened species and can only survive with our patronage.

Rifle Volunteer, Emmbrook

A round-up of what is happening in the pubs in the Berkshire South East Region:

Duke of Edinburgh - Woodside

Bar & Cellar managers of Arkells Duke of Edinburgh, in Woodside have recently demonstrated a desire to further improve the customer real ale experience. As cask ales have a very limited shelf life, the decision was made to improve turnover by reducing the number of ales available from the usual four to just three. Primarily using the pumps nearest the cellar goes further to improving the quality and condition of the beer. Additionally Duke of Edinburgh's range has also been freshened by a new beer called ‘Hoperation IPA’ which has received an exceptional welcome. A recent Cask Marque inspection proved the Duke of Edinburgh to once again be a top scorer, and CAMRA have seen recent improvements in the beer scores as a result of all these changes.

A recent CAMRA BSE Branch pub-crawl, started at The Rifle Volunteer on the Reading Road in Emmbrook, Wokingham. This traditional pub was built in 1859 and replaced the Horse and Groom which was associated with the Emm Brook Mill. The “Little Mill”, as it was sometimes called, was occupied in 1841 by William Whatmore and his wife. In different census’ he is described as a Miller and then a Publican. The mill was where the site of a car lot now stands just down from the Rifle Volunteer. Across the road there was a Brick Factory and this and other industrial properties made the Volunteer, as it was then called, very popular. In 1860 the pub was sold by the then owner James Hayward to John Walter, who a year later leased the pub as the Rifleman to Hewetts Brewery of Waltham St. Lawrence.

Fox & Hounds, Sandhurst Rifle Volunteer circa 1901

In the 1861 census the Publican was Eli Fisher who lived with his wife, Sophie, son William and Hannah Hibbert a General Servant. Later, in 1883, the pub’s name became the Rife Volunteer. After John Walter’s death, it was sold in 1897 to Nicholson Brewery of Maidenhead. The pub was transferred to Courage in 1942. Kevin Lenton

Binfield Club, Binfield

The Fox and Hounds in Hancombe Road, Sandhurst is pending a decision from Bracknell Forest Council to convert the pub and its gardens into four residential properties. The UK has lost a third of its pubs since the very first Good Beer Guide was published in 1974 and it is important to realise that pubs have been an intrinsic part of the landscape for several

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New Good Beer Guide entrant, Binfield Club in Forest Road, Binfield has recently been visited by active blogger ‘Retired-Martin’. Martin visited th the club on the 8 January and you can read about his thoughts on the club using the following link… http://www.retiredmartin.com. Martin said: “This is why South East Berks CAMRA deserve plaudits. Few other branches would pick a club for the Guide, particularly one with beers that folk have heard of. As always, quality first is the only way to go with GBG selection”.

Issue 50, Spring 2018


Prince of Wales, Bracknell

Think of the Prince of Wales pub in Bracknell, and memories of a beer only pub and heavy granite bar will probably spring to mind, but not anymore, the pub has had a complete refurbishment, which includes a new bar, and Landlord, James, is breathing new life into this unassuming, but very large pub.

The pub still has separate bar and food areas, and James is keen to get families in by offering a food service all day from an extensive, and competitively priced menu. In the bar area there is a pool table and dartboard, Sky and BT sports are also shown. The pub now runs a crib and curry night on Mondays, darts on Tuesdays, quizzes on Wednesdays, pool on Thursdays and live music on Fridays or Saturdays. The garden is being transformed with an extended decking area and plans are in place for a barbecue area in the summer. There are now two real ale pumps, one serving Greene King IPA and the other a changing guest ale, at the time of writing this was Hardy & Hansons Rocking Rudolph.

If you have not been for a while the Prince of Wales is definitely worth a visit, details can be Andy Ross found on http://www.whatpub.com.

Prince, Crowthorne

A new publican, Craig, took over as manager in October. He is very enthusiastic about the pub and is keen to promote his real ales. Up to six ales are on offer on hand pumps, some inevitably coming from the Greene King stable but as many as four of them coming from the SIBA list, which means that interesting beers from far and wide can be found there. On a recent visit, they were being served in very good condition. A CAMRA discount is also on offer, on production of your membership card.

Thanks for having us! CAMRA BSE offers thanks to the following for hosting their recent branch meetings: Peacock Farm in Bracknell Queens Oak in Finchampstead Old Manor in Bracknell Binfield Club in Binfield


Issue 50, Spring 2018

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www.seberkscamra.org.uk www.seberkscamra.org.uk

AN AN OPEN OPEN LETTER LETTER TO TO ALL ALL LICENSEES LICENSEES HAVE HAVE YOU YOU RECEIVED RECEIVED YOUR YOUR BUSINESS BUSINESS RATES DISCOUNT? RATES DISCOUNT? As As you you will will know, know, the the recent recent re-assessment re-assessment of of business business rates rates has has reresulted in many pubs paying more, putting extra cost pressure sulted in many pubs paying more, putting extra cost pressure on on the the business. business. Relief Relief of of £1,000 £1,000 for for this this year year is is available available to to every every pub pub with with a a rateable rateable value value of of less less than than £100,000. £100,000. (Which (Which is is most most of of them.) them.) Have Have you you received received your your discount? discount? If If not not you you should should get get in in touch touch with with your your local local council council immediately. immediately. Relief Relief for for this this financial financial year year must must be be claimed claimed before before the the end end of of March. March. Recently Recently the the government government has has anannounced that the same relief will be available for 2018/2019. nounced that the same relief will be available for 2018/2019. So So you you will will have have to to apply apply again. again. Different Different councils councils are are dealing dealing with with this this in in different different ways. ways. In In this this area, area, both both Wokingham Wokingham and and Bracknell Bracknell Forest Forest Councils Councils have have told told CAMRA CAMRA that they they have have sent sent a a letter that letter to to every every pub pub paying paying business business rates, rates, ininviting viting them them to to apply apply for for the the discount. discount. Slough Slough Council Council are are applying applying the the discount discount automatically, automatically, and and have have told told pubs, pubs, by by letter, letter, that that this this has has been been done. done. Councils Councils can can be be contacted contacted as as follows; follows; Bracknell Bracknell Forest; Forest; 01344 01344 352011 352011 Slough; 01753 772220 Slough; 01753 772220 Windsor Windsor & & Maidenhead; Maidenhead; 01628 01628 683800 683800 Wokingham; 0118 9746000 Wokingham; 0118 9746000 As As well well as as campaigning campaigning for for pubs pubs thrive. thrive. For For example, example, beer beer tax tax increases increases and and for for planning system. system. planning

Real Real Ale, Ale, CAMRA CAMRA is is committed committed to to we we have have successfully successfully campaigned campaigned ensuring ensuring that that pubs pubs are are protected protected

helping helping against against in in the the

Colin Colin Valentine, Valentine, CAMRA’s CAMRA’s National National Chairman Chairman says: says: “Pubs “Pubs are are a a huge huge part part of of many many people’s people’s lives. lives. If If people people can’t can’t afford afford to to visit visit their their local, we will see even more pubs close their doors forever hurting local, we will see even more pubs close their doors forever - hurting jobs, jobs, the the local local economy economy and and the the community. community. We We urgently urgently need need to to ease ease the the tax tax burden burden on on our our pubs pubs in in order order to to ensure ensure that that pub-going pub-going remains remains an an affordable affordable activity activity for for the the majority majority of of Brits.” Brits.” If If you you are are a a customer customer and and have have please please encourage encourage the the Licensee Licensee to to not a CAMRA Member, why not? not a CAMRA Member, why not?

Page Page 6 6

picked picked up up this this magazine magazine in in apply apply for for this this rebate. rebate. And And if if

a a pub, pub, you’re you’re

Issue Issue 50, 50, Spring Spring 2018 2018


Pubs offering CAMRA member discount in Berkshire South East Branch Area Bracknell Old Manor offers 50p off a pint of real ale or cider on presentation of a CAMRA/Wetherspoons voucher. [The voucher will be retained by staff] Cannie Man offers 10p off a pint of real ale to CAMRA Members Green Man offers 10% discount on real ale to CAMRA Members The Golden Retriever is offering 20p off a pint of real ale. [Offer is available at all Vintage Inns]

Crowthorne The Prince offers 10% discount on real ale to CAMRA Members

Warfield Shepherds House (Chef & Brewer) offers 10% discount on real ale to CAMRA Members

Sandhurst Rose and Crown offers 20p/pint or 10p/half pint discount on real ales to CAMRA Members

Wokingham Gig House offers 50p off a pint of real ale or cider on presentation of a CAMRA/Wetherspoons voucher. [The voucher will be retained by staff] Olde Leathern Bottel (Chef & Brewer) offers 10% discount on real ales to CAMRA Members Molly Millar is offering 10% off real ales to CAMRA members You must present a valid CAMRA membership card to obtain these discounts. Please show your card or voucher before ordering your drinks to assist bar staff. The above CAMRA discounts are subject to change and the decision of the pub to offer the discount or not is final. If any pub in our area would like to offer a discount to CAMRA members please contact campaigns@seberkscamra.org.uk and we will add you to the list.

Issue 50, Spring 2018

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Phil & Jean Welcome you

The WHITE HART Winkfield A Stylish 16th Century Pub and Restaurant directly opposite St Mary's Church This historic property was once a parish courthouse, still retaining a few original features.

- Recently extensively refurbished - Large Bar & Restaurant Dining. - Open Noon-11pm Mon-Sat & Sunday 7pm - Food Served 12-2.30 & 6-9 Sunday 12-3.30 - Large garden, car park. - Ideal venue for Events, & Weddings. - Quiz night - Wednesdays 8.30pm. - Real Ales - Rebellion IPA & Sharps Doombar. - Fish & Chips Special on Fridays.

The White Hart Church Road Winkfield Nr Ascot. SL4 4SE 01344 882415 www.thewhitehartwinkfield.co.uk thewhitehartwinkfield@outlook.com


WH Brakspear & Sons Gone but not forgotten By Anthony Springall

The question may be asked why Brakspears are included in the “Gone but not forgotten” series of articles as there are still Brakspears pubs selling Brakspears beers however the beer sold is not from the Henley-on-Thames brewery and the pubs are owned by a company who took over the pub company and merged their own operation into Brakspears.

his health deteriorated and some months later he died. Robert's executor was Joseph Benwell who owned Appleton & Shaws, the New Street Brewery and he merged the breweries but Robert's son William Henry was only 10 at the time of his fathers death and did not join the brewery until 1822 on his coming of age. He became a partner in 1825 along with Peter Benwell, son of Joseph. At this time, as well as the New Street brewery there were 15 freehold pubs and 22 leasehold premises.In 1830, Benwell snr died but he was in debt and this allowed William to purchase a larger slice of the business. In 1848, Benwell jnr died and this enabled William to become the sole proprietor of the brewery which had grown to around 87 pubs although Benwell’s widow owned the freehold of the brewery. The Hayward Brewery in Wokingham collapsed in 1856 and its assets were put up for sale with Brakspears buying four pubs, The Dukes Head, Star, Red Lion and Anchor of which two (The Dukes Head and Red Lion) are still trading.

The original Brakspears brewery could trace its roots back to before 1700 with various brewers involved in both malting and brewing but in 1779 Robert Brakspear joined the brewery being the nephew of Richard Hayward, one of the partners through his mothers side of the family. In 1781 Robert became a partner with 25%, inheriting a further share from his childless uncle and later buying the last remaining share in 1803. He was a meticulous man who kept detailed records of all his brews in order to improve the quality of his beers and in 1812 he recorded his “last brew” as

Issue 50, Spring 2018

In 1863, Benwell's widow died and William was able to purchase the brewery for £6500 (around ¾ million pounds in todays money) and soon two sons Archibald and George had joined the brewery and William remained until his death in 1878. The two brothers were joint partners in the brewery and even when it became a limited company in 1896 they became joint Managing Directors. In the same year they acquired Greys Brewery of Henley along with its 54 pubs which swelled the tied estate although brewing ceased immediately on the Greys site. The brothers died within 2 years of one another in 1907 and 1909 and their shares in the brewery passed to their respective sons but other shareholders were being introduced although the family still owned 60% of the shares. The brewery grew in Page 9

www.seberkscamra.org.uk www.seberkscamra.org.uk

1913 1913 with with the the purchase purchase of of the the brewery, brewery, goodwill goodwill and and nine nine pubs pubs of of Baker, Baker, Powell Powell & & Co Co of of Wokingham Wokingham whose whose pubs pubs included included The The Hope Hope and and Anchor, Anchor, Crooked Crooked Billet Billet and and Wellington Wellington Arms. Arms.

furthest furthest away) away) and and it it also also supplied supplied 300 300 free free trade trade outlets outlets including including The The Hole Hole in in the the Wall, Wall, Waterloo. Waterloo. It It was was this this latter latter outlet outlet that that got got the the beers beers to to a a wider wider audience audience than than their their traditional traditional Thames Thames Valley Valley home home and and appreciation appreciation of of the the double double drop drop method method of of brewing brewing where where the the beers beers were were moved moved from from one one tank tank to to another another giving giving the the yeast yeast a a fresh fresh aeration. aeration.

The The Brewhouse, Brewhouse, Henley-on-Thames Henley-on-Thames The The family family members members remained remained active active in in the the brewery brewery with with control control passing passing from from father father to to son son and and in in 1940 1940 they they purchased purchased Gundry Gundry & & Co Co of of Goring Goring on on Thames Thames along along with with 18 18 tied tied houses. houses. Progress Progress in in the the third third quarter quarter of of the the 20th 20th century century was was steady steady if if unspectacular unspectacular although although in in 1961 1961 as as part part of of a a trading trading agreement, Whitbread took 26% agreement, Whitbread took 26% of of the the equity equity in in exchange exchange for for access access to to the the Whitbread Whitbread estate estate and and for for technical technical and and commercial commercial assistance. assistance. The The now now infamous infamous “Whitbread “Whitbread Umbrella” Umbrella” was was to to be be the the downfall downfall of of many many small small independent independent breweries breweries but but in in 1992 1992 legislation legislation forced forced Whitbread Whitbread to to reduce reduce their their holding holding to to 15%. 15%. With With the the real real ale ale revival revival in in the the early early 1970's 1970's the the beers beers were were held held in in high high esteem esteem and and their their hoppy hoppy character character gave gave them them many many fans. fans. The The beers beers had had settled settled on on a a range range of of Ordinary Bitter (1035 og), Special Ordinary Bitter (1035 og), Special Bitter Bitter (1043 (1043 og), og), Mild Mild (1031 (1031 og) og) and and Old Old (1043 (1043 og og being being the the same same as as Special Special with with added added caramel caramel to to darken darken it). it). In In 1979 1979 the the company company celebrated celebrated its its bibicentenary centenary and and introduced introduced Henley Henley Strong Strong Ale Ale at at 1068 1068 og og and and around around this this time time the the tied tied estate estate amounted amounted to to 129 129 pubs, pubs, all all within within a a 20 20 mile mile radius radius of of the the brewery brewery (The (The Wellington Wellington Arms Arms at at Sandhurst Sandhurst being being the the Page Page 10 10

As As previously previously mentioned, mentioned, the the beers beers were were renowned renowned for for being being decidedly decidedly hoppy hoppy and and the the favourite favourite tipple tipple of of such such drinkers drinkers as as the the playwright playwright John John Mortimer, Mortimer, author author Richard Richard Boston Boston and and Beer Beer Hunter Hunter Michael Michael Jackson. Jackson. Brakspears had a unique Brakspears had a unique tradition tradition of of hanging hanging holly holly and and mistletoe mistletoe above above the the brewery brewery gate gate each each Christmas Christmas which which would would remain remain there there for for the the following following year. year. The The brewery brewery started started to to brew brew a a full full range range of of seasonal seasonal beers beers as as well well as as contract contract brewing brewing a a past past Champion Champion Beer Beer of of Britain Britain called called Coniston Coniston Bluebird Bluebird Bitter Bitter (later (later contract contract brewed brewed at at Hepworth) Hepworth) but but faced faced a a dilema dilema in in the the millenium millenium as as sales sales in in its its tied tied estate estate were were in in gentle gentle decline decline whilst whilst fierce fierce competition competition in in the the free free trade trade had had squeezed squeezed Issue Issue 50, 50, Spring Spring 2018 2018

www.seberkscamra.org.uk margins. It was not able to use a reduction in beer duty aimed at small brewers as its production was over the limit of 18,000 bpa and in 2002 a viability report said “could not continue to sustain substantial losses incurred by the brewing operation”. In November 2002 brewing ceased on the Henley site with the loss of 35 jobs and the brands were bought by Refresh at Witney who already brewed the Wychwood Hobgoblin range. A lot of the equipment was moved to Witney and the pubs were purchased by JT Davies, a Croydon based pub company which merged its own pubs into the new operation and rebranded them as Brakspears. After over 220 years the connection between brewing, Brakspears and Henley-on-Thames was broken and no longer would there be the debate as to whether Brakspear Bitter or Special was the more delicious. They were still brewed

in Oxfordshire but something was missing in the mix. The pubs where you would have enjoyed Henley brewed beers in our region would have been: Finchampstead Queens Oak Honey Hill

Crooked Billet


Wellington Arms


Dog & Duck Dukes Head Hope & Anchor Red Lion

Special thanks to Mike Brown for his work called ‘Oxon Brews’, the story of commercial brewing in Oxfordshire, produced by the Brewery History Society.


Newell Green, WARFIELD. Up to Five cask ales on. Good food available every day. Destination for Sunday Roasts. Dogs Welcome. Open Log Fire. Free WiFi. Beer Garden. Heated Smoking Area. Monday Quiz night

6 Nations Rugby shown Home cooked food, including Curry and Fish nights Plough & Harrow , Newell Green Warfield, Berks RG42 6AE Tel: 01344300701 Email: ploughandharrowwarfield@gmail.com

Issue 50, Spring 2018

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Brewery News

Tap Yard Opens its doors

Siren Craft Brew, our local Finchampstead based brewery is celebrating after a successful launch of their new Tap Yard and shop. Mad Cow Editor, Mike Rathge, and recently appointed CAMRA Brewery Liaison Officer for Siren Craft Brew, Kevin Lenton, paid a visit shortly after it opened and were very impressed with what Siren owner Darron Anley has created. The Tap Yard has ten lines and can cater for up to 100 people, making it a great place to run larger scale parties, as well as providing a centre-point for the local community. On the day of our visit the taps were serving core beers; Sound Wave, a west coast IPA; Broken Dream a breakfast stout; and Yu-Lu a loose leaf pale ale brewed with lemon zest and Cheers! Siren Craft Brewery earl grey tea. Also available were; Pompelmocello a grapeLiaison Officer, Kevin Lenton fruit sour IPA; Suspended in Rye a pale ale; Ryesing Tides a rye IPA; Forest For The Trees a winter double IPA, Sheltered Spirit a Bourbon barrel aged imperial porter with tamarind; Afterlight (Nitro) an Irish dry stout; and an imperial stout brewed with coffee and figs called Turkish. Based in Marino Way, Finchampstead, Siren Tap Yard is open from 12 noon to 8pm on Fridays, and 12 noon to 7pm on Saturdays throughout the year. Fridges at the Tap Yard house a wide range of bottled Siren Craft Brew beers including new collaborations Brooklyn’s Other House, Spain’s Naparbier and beers from Siren’s neighbours, Elusive Brewing. For those driving, the Siren Tap Yard can be found using the postcode RG40 4RF in your satnavs. For those wanting to sample a little more, The Reading Buses’ “Leopard” route will also get you there.

Drinkers enjoying Siren’s new Tap Yard

Ratebeer has named Siren Craft Brew “Best New Brewery in the UK 2013”, “Second Best New Brewery in the World 2013”, “Best Brewery in the UK 2014” and one of the “Top

100 Breweries in the World 2015”.

Broken Dream - Champion Beer of Britain (London & South East) Congratulations to Siren Craft Brew for recently scooping the Gold award in the stout category of the CAMRA London and South East Area Champion Beer of Britain. This now places Siren in the running for judging at the Great British Beer Festival Winter at Norwich in February, where we will keep our fingers crossed for them to win overall Champion Beer of Britain. Broken Dream: a 6.5% (OG 1072) Breakfast Stout. A deep black velvet stout with a thick creamy off white head. A good dose of hoppy aromas mixed with a pleasant sweet maltiness. Roasted malt and dark chocolate are prominent with subtle coffee tones following.

Issue 50, Spring 2018

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Elusive Brewing – Cask vs. Keg

Andy Parker, Owner and Brewer at Elusive Brewing, provided a fascinating evening at the Binfield Club in January this year, where CAMRA and local club members were gathered to hear him talk beer. Branch Chairman, David Richards, who was keen for the audience to understand the difference in a number of storage and dispense methods, had planned the evening. Obligingly, Andy brought three different vessels containing gyle 105 of one of his popular brews called Cybertron, a 4.2% abv pale ale hopped with Ultra and dry-hopped with Vic Secret hops. The beer enthusiasts were treated to copious quantities of this delightful beer served TM from a steel Cask, a steel Keg and a plastic KeyKeg . The first obvious difference noticed in the cask beer was its appearance, having dropped bright in the cask it was almost crystal clear compared to its hazy keg version. Brows were furrowed as the experienced tasters sampled the cask and keg beers side by side, and interestingly most agreed that the beer from the keg had a higher degree of hop flavour, but that the cask beer was smoother on the palette. The favourite was inconclusive, but it was evident that the room was fairly divided over which was best and a lively debate ensued. One thing was for sure, Andy did a great job of entertaining and educating us on beer dispense, and his beer was extremely tasty! Elusive Brewing is not licensed to sell direct from the brewery, but bottles can be purchased at the Siren Craft Brewery Tap Yard, Unit 13, Marino Way, Finchampstead.




10 Tavistock Estate, Ruscombe Business Pk., Ruscombe Lane, Twyford, RG10 9NJ (0118) 9344376

31/01/18 alcohol.

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Issue 50, Spring 2018


Real Cider in the South East Berkshire Area. Last year’s Beer and Cider Festival in our Branch was held at Ascot Racecourse in early October 2017. The various ciders and perries were spread over two bars and we had the largest number of different ciders and perries than we had ever had at this Festival. In total we had 44 different ciders and perries enjoyed over the two days of the Festival. Although not a favourite of the cider purists within CAMRA we featured two non-apple and pear ciders. They were: Farmer Jim’s Farmyard Fruits from Newton Abbott in Devon; and Hunt’s Strawberry Flavoured Cider from Totnes in Devon. These fruit ciders were the first to sell-out in our bars and our supply barely lasted to the start of the second day. As long as these fruit ciders are made in the same way that the traditional ciders and perries are made, from pure fruit, then there shouldn’t be a problem in accepting these untraditional drinks as part of the Real Cider family of great tasting and naturally fermented drinks. The winner of our Cider of the Festival Competition was Crazy Dave’s Berkshire Medium Cider. Dave Snowden who produces Crazy Dave’s Cider is a very enthusiastic local cider producer who has recently moved his cider production to bigger premises at a farm in Holyport, near Maidenhead. Dave made his first cider in 2014 and first supplied the Ascot Festival in 2016. It is a measure of his progress that he has won this award at only his second time at this festival. Dave has recently purchased a new bottling plant from Orchard Pig Cider, so you may see his ciders in many more locations in the future. For more information, see his website: http://www.crazydavescider.co.uk If you have any questions or comments about Real Cider in our area, please contact me, Mike Lee, at mailto:cider@seberkscamra.org.uk.

Issue 50, Spring 2018

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PAGE 16 ADVERT QUEENS OAK HALF PAGE Traditional Sunday roast Home cooked food 2 for 1 pizza nights Pie and Pint nights

Live music

Pub Quiz Thursday

Special events including karaoke, steak nights, lady’s night

Public Transport By Barry Garber

Bus Service Changes In the last issue I wrote about new routes and later bus services as a result of the opening of the Lexicon shopping centre. This is great news as it gives new opportunities, not only for shopping, but also to get to the various pubs around our patch without the need to take the car. Since my last article there has been a change of operator on Green Line route 702, the service which runs hourly from Bracknell to London Victoria. First Bus made the decision late last year to end running this service citing lack of viability. Fortunately Reading Buses have stepped up and at very short notice have taken over operating the route. Certain journeys have been extended to and from Reading as that is where the vehicles on the route are based. The 702 route takes in Winkfield and Windsor on its way to London passing several pubs on the way. One word of warning if you do take advantage of this service, check the last times home as last buses towards Bracknell and Reading are around 9pm!

Reading Buses have left unchanged the timings on their services in the Bracknell and Wokingham area. The services run until around 11pm and are a great cost effective way of getting out and about in search of that fine pint of cask ale available around our branch area. Courtney Buses have tweaked timings on their routes 171, 172 and 194. The 171 and 172 provide the South Bracknell estates circular service. As well as timing changes Courtney has reduced the number of 171/172 services running to the heart of the Lexicon and will instead terminate at Bracknell bus station. Last services are unchanged from their previous timings at around 11.30pm. The 194 service has adjustments to late evening services with buses running 10 minutes earlier than previous with a last time from Bracknell of 11.10pm running as far as Sandhurst.

Barry Garber Branch Public Transport Officer

Traditional Sunday roast PageHome 16 cooked food

2 for 1 pizza nights

Issue 50, Spring 2018


The Day the Circus came to Crowthorne By Anthony Springall

Anyone who remembers the Who'd a tho't it on the Nine Mile Ride in Crowthorne (demolished in 2003 for a housing development) would be surprised by at least one of the landlords. In the late 1930's, the pub had gained a reputation for being something of a rough house and the brewers wished to put in a landlord that could sort out the trouble makers. They turned to a man in his seventies to help them out and whilst it may seem strange for a man, who was already well past retirement age to be chosen, the man was Luigi Borra who had been born in Milan, Italy in 1866 and had toured the world as Milo Brinn – The Cannonball King.

a ton. He would balance a cannon on his chin as well as a motorcycle and rider. He appeared in such illustrious places as the Folies Bergere in Paris and took his act around Europe, Australia and America. Upon retiring as a circus strongman he changed profession to become a publican and Kelly’s Directory shows the Borras as the licensees for Who'd a tho't it between 1939 and 1956 although by this time Luigi had passed away in Twyford on 19th January 1955, a few days after his 89th birthday. There cannot be many publicans today who can juggle cannon balls!

Luigi had been born into a large family but had shown himself to be an excellent physical specimen and giving up safe employment he had joined the circus at 23 and became a wrestler and strongman. His act included juggling cannon balls as well as carrying 150 kg of weights and four men dangling on a yoke across his back ClearBrew-QP-MAP42.qxp_Layout 1 01/06/2017 11:21 and walking across the stage, carrying over half E Se stab cli rving lishe en d ts ove 20 na r 1 06 tio ,0 nw 00 ide PUBLICANS PAGE 17 & BAR MANAGERS, Free TRY OUR FULLY MANAGED initial c REGULAR BEER LINE lean ADVERT CLEANING SERVICE No IMPROVE YOUR DISPENSE QUALITY CLEAR BREW

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Issue 50, Spring 2018

Several of our customers are featured in the 2017 CAMRA Good Beer Guide

Local Breweries in the heart of the Berkshire South East CAMRA region

Elusive Brewing Finchampstead www.ElusiveBrewing.com

Siren Craft Brew Finchamstead www.SirenCraftBrew.com

Bond Brews Wokingham www.BondBrews.co.uk

Page 17

Pete and Michelle welcome you to

The Rose & Crown, Sandhurst Find us in CAMRA’s GOOD BEER GUIDE & WhatPub.com

Easter Beer Festival 29th - Real Ales, constantly changing on 7 pumps. March to 2nd April -Real Ale Mondays. All @ £3.00/pint - Quality homemade meals: Tuesday - Sunday New—Acoustic Café, - Traditional Sunday roasts Mondays at 7:30pm - CAMRA LocAle & members discount - Comfortable surroundings and Large garden area. - Family friendly and dogs welcome - Freshly ground coffees & other hot beverages - Live music most Saturdays. Pls see Facebook - Open Mic night every Tuesday

The Rose & Crown, 108 High Street, Sandhurst. GU47 8HA. www.roseandcrownsandhurst.info Catering for parties and special events available. Please call. 01252 878938

www.seberkscamra.org.uk v v v v

The CAMRA LocAle scheme helps to promote the pub as a place to enjoy a pint of quality, local real ale.

Accredited LocAle Outlets

LocAle Breweries

(Within 25 miles of Bracknell)

Andwell (Andwell, Hampshire) Ascot Ales (Camberley, Surrey) Bell Street (Henley, Oxon) Bingham’s (Ruscombe, Berks) Bond Brews (Wokingham, Berks) Brightwater (Claygate, Surrey) Elusive Brewing (Finchampstead) Frensham (Frensham, Surrey) Hogs Back (Tongham, Surrey) Little Beer Corp (Guildford, Surrey) Longdog (Basingstoke, Hants) Loddon (Dunsden Green, Oxon) Malt the Brewer (Prestwood, Bucks) MoogBrew (Taplow, Bucks) Park (Kingston Upon Thames) Rebellion (Marlow, Bucks) Sherfield Village (Sherfield, Hants) Siren Craft (Finchampstead, Berks) Thames Side (Staines, Middx) Thurston’s (Horsell, Surrey) Tillingbourne (Shere, Surrey) Twickenham (Twickenham, Middx) West Berkshire (Frilsham, Berks) Wild Weather (Aldermaston, Berks) Windsor & Eton (Windsor, Berks) Zero Degrees (Reading, Berks)


Stocking local real ales can increase visits to public houses Consumers get to enjoy greater beer choice and locally brewed beer Local brewers increase their sales and get better feedback from consumers More money spent and retained in the local economy Fewer ‘beer miles’ results in less road congestion and pollution, reducing impact on the environment

19 9 14 9 5 22 9 20 16 17 25 13 22 10 22 15 19 9 12 12 21 21 24 19 10 13

Barkham Bracknell Eversley Jealott's Hill Sandhurst Warfield Winkfield Wokingham

The Bull Cannie Man Old Manor Tally Ho New Leathern Bottle Rose & Crown Cricketers Squirrels Bar White Hart Crispin Gig House Hope and Anchor Queens Head

Your CAMRA Branch would love to receive your comments about the pubs you visit either by email to: madcow@seberkscamra.org.uk or go to WhatPub at; www.whatpub.com and use ‘Submit Update’

For more information contact Graham Holt CAMRA BSE LocAle Officer locale@seberkscamra.org.uk

If you believe a pub should be assessed for LocAle accreditation, please submit a request by email to our Locale Representative, Graham Holt at LocAle@seberkscamra.org.uk. The criteria required to obtain LocAle accreditation is twofold: 1. Must be an establishment that regularly sells any real ale brewed within 25 miles of the Old Manor in Bracknell (see qualifying brewery list above). 2. Must have an annual rolling average beer score above 2.5 (see the National Beer Scoring System inside the rear cover of this magazine).

Issue 50, Spring 2018

Page 19

www.seberkscamra.org.uk www.seberkscamra.org.uk

Mad Cow – Issue 1 Autumn 2005 Puzzle Corner In the very first edition of the Mad Cow issued in the Autumn of 2005, there wasn’t very much in the way of advertising, so two puzzles created by dedicated CAMRA campaigner Dave Watts were included to fill the space, and to provide the thirsty pub goer with something to concentrate on whilst supping a pint! The two puzzles have been carefully recreated here for your enjoyment. We will let you have the answers in the next edition!

Page Page 20 20

Issue Issue 50, 50, Spring Spring 2018 2018


Issue 50, Spring 2018

Page 21


Campaign Focus By Barry Garber

Chancellor freezes beer duty In his November budget, the Chancellor of the Exchequer announced a welcome freeze for beer duty. There had been fears that a further tax burden was likely. In advance of the budget CAMRA encouraged it's members to urge their MP to support pubs and not further increase beer duty. There was less encouraging news for cider where the Chancellor added a new higher tax band for what he called 'white cider' with ABV's between 6.9% and 7.5%. This strong cider is typically bought in supermarkets at a very low price and it is hoped that quality strong real cider and perry will not be caught up in this higher tax regime. The plan is to bring this new tax band in from 2019.

surveys and reports, its now time to decide as the process enters its final stage. Members are urged to read the information that they will receive over the next few weeks. It's not my job to tell you how to vote but I urge you to participate in the process so that the final decision is representative of the whole membership. The decision will be made by way of a special resolution to the CAMRA AGM in Coventry this April and requires a 75% vote in favour to be carried. Proxy votes will be available for those unable to attend the AGM in person.

CAMRA to have new chairman

Revitalisation - Time to decide

It was announced at the end of 2017, that Colin Valentine, CAMRA's chairman for the last eight years is to stand down. He will not seek reelection in April to the National Executive, CAMRA's governing body. Colin will be succeeded by Jackie Parker who steps up from her role as Vice Chairman. Jackie is well known to us in the Berkshire South-East branch as prior to being elected on to CAMRA's National Executive she was our Regional Director. We wish her well in her new role and look forward to her leading the Campaign in the challenges that lie ahead.

After nearly two years of member consultation involving meetings,

Barry Garber Branch Campaigns Coordinator

Rate Relief Scheme Extended The rate relief scheme whereby pubs can claim a £1,000 rebate on their business rates if their rateable value is less than £100,000 has been extended by the Government for a further year. CAMRA welcomes this move and is campaigning for this relief to be made permanent and increased to £5,000. Pubs already carry an unfair burden in rates compared to other businesses and this is having a serious effect on their viability.

Issue 50, Spring 2018

Page 23


A History of Beer Advertising By Anthony Springall

Ever since Roman times when wayside taverns would hang a bush outside to advertise that they were open for food and drink there has been advertising of beer. It was only in the 19th and early 20th centuries that breweries had grown to such a size that their products would be known outside their immediate area, but the advertising of brands would grow to such an extent that the slogans used would permeate the national consciousness and become catch phrases in their own right. The brewers of the eighteenth century were expanding rapidly but were still limited to their distribution caused by poor roads and lack of transport but it was in this period that Dr Johnson wrote on the sale of his friend Henry Thrales brewery "We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice." What better advertising than this?

The use by Bass of the red triangle (trademark No. 1) to advertise, became so famous that it was used in the impressionist picture by Manet of “The bar at the Folies Bergere”. In the 20th century brewers used posters, beer mats, pottery etc. to advertise their beers and some of these, such as used by Guinness became iconic. The first poster to declare “Guinness is good for you” appeared in 1929 based upon the belief at the time that the beer contained health giving properties (how many years ago was it that nursing mothers were offered a Guinness on the NHS ?). The posters of John Gilroy from 1930 to the middle 1960's created an advertising campaign that is remembered almost 80 years later showing examples of strong men in the early years developing into surreal situations with a zoo keeper and various animals.

In the 19th century with the coming of the railways and increased literacy, brewers were able to exploit these to the full. Our local brewer Simonds of Reading used the railways to distribute its beers and used their red hop leaf symbol to advertise their wares. Other large brewers such Allsops, Barclay Perkins, Whitbread etc started to expand and advertise nationally in news-

It was the copywriter Dorothy L Sayers (better known as an author of detective novels) that changed a pelican into a toucan to create a character that can still be found in pubs and clubs across the land. papers and their adverts became well known. Page 24

Issue 50, Spring 2018

www.seberkscamra.org.uk During this heyday of beer advertising you were told all manner of claims with real and imaginary characters putting over the message that you should drink their particular brand. The following quiz should help you remember some of the lines: 1) What beer claimed to “work-wonders”? 2) What was “probably the best beer in the world”? 3) Which brand had the catchphrase “Gertcha”?

It was the advent of television and particularly commercial television in 1955 that really upped the stakes in brewery advertising and they created adverts that could appeal to their target market with characters specifically chosen. The first really big tv campaign in the mid 1960s was for Mackeson fronted by Bernard Miles who declared “It looks good, tastes good and by golly it does you good”. At the time it was Whitbreads biggest selling beer although now a “ghost brand” with no advertising or promotion but still in production at 2.8% abv.

4) Which beer was described as “Amber Nectar”? 5) Australians wouldn't give a XXXX for what? 6) Which brand had you following the bear? 7) “Good things come to those that wait” advertised what? 8) Which beer “refreshes the parts other beers cannot reach”? 9) Which brew was being advertised with “I am only here for the beer”? 10) Which beer was “reassuringly expensive”? 11) “I bet he drinks” what beer? 12) Which beer was the “Cream of Manchester”? 13) Name the beer “Its what your right arms for”? 14) Which beer was “The pint that thinks its a quart”? 15) Which brewer encouraged you to “Roll out the barrel”? 16) Which beer stayed “sharp to the bottom of the glass”?

Answers provided on page 31 A more “infamous” advert Other brewers quickly caught on to the power of advertising and from the 60's to the 90's large advetising agencies such Saatchi & Saatchi would try to invent slogans to ensure their clients sales increased with such offerings as “refreshes the parts other beers cannot reach” and “reassuringly expensive”, both of which were the brainchild of Anthony Simonds-Gooding.

Issue 50, Spring 2018

The advent of Social Media has meant that brewers have had to change the way they advertise as the television no longer has the huge audiences it once had. They must now target advertise rather than the blanket approach of old but will we ever see again phrases known by all the population as the adverts were repeated nightly between the most popular programmes?

Page 25

Press Release www.seberkscamra.org.uk Monday 22nd January 2018 CAMRA courts all beer and cider drinkers as it widens remit

The Campaign for Real Ale (CAMRA) is set to widen its remit to represent drinkers of quality beers, ciders and perries of all types, as well as moving its focus beyond traditional pubs, if its members approve recommendations put before them in April. While continuing to advocate that real ale is the pinnacle of the brewer’s craft, the Campaign’s wider focus will mean all drinkers who enjoy a range of beers, ciders and perries will feel welcome in the organisation. If the changes are approved, the Campaign will work to provide an enhanced education and information experience for its members, and all drinkers who attend CAMRA festivals, to help them appreciate and learn about all types and styles of beer, cider and perry - and make informed decisions about what constitutes “quality”. While campaigning for the continued production and consumption of real ale, cider and perry will remain at the core of CAMRA’s objectives, members will be asked to consider changes to the organisation’s Articles of Association which will widen the range of types of beer that it represents - including quality beer which does not meet the organisation’s definition of “real ale”. The recommendations also propose that as a result of widening its scope of interest CAMRA will be able to represent and engage with all beer drinkers and with all pubgoers, irrespective of what they choose to drink, increasing its ability to campaign in the interests of a much larger constituency. This broadening of consumer representation will also see CAMRA demonstrate an interest in and lobby for a much wider range of on-trade outlets. While the organisation will continue to campaign for the preservation of the traditional British pub, it will also encourage on-trade outlets of all kinds to serve quality beer, cider and perry. CAMRA will continue to advocate drinking in public social venues, rather than the increasing practise of consumers buying their drinks from supermarkets for home consumption. The proposed changes may take the form of: CAMRA festivals offering a wider range of quality beers, ciders and perries in all formats CAMRA engaging with drinkers of all types - with the hope of taking them on a ‘journey of discovery’ of why real ale, cider and perry is particularly special CAMRA supporting members in their appreciation of beer, their ability to both recognise quality products and campaign effectively for them to be stocked in pubs and bars CAMRA providing information about all kinds of beer, not just real ale, as well as opportunities for members to learn more about brewing and the different types and styles available to drinkers CAMRA recognising a wider range of drinks and establishments in its local and national competitions The 46-year-old consumer organisation launched a root and branch review of its purpose and objectives, called the Revitalisation Project, at the start of 2016. CAMRA’s 190,000 members have been involved and consulted throughout the process and will soon have their say on whether the resulting proposals for change are adopted. Seeking approval for their recommendations, the Campaign’s leadership argue that a wider appeal and closer connection with the current revolution in beer and bars will enable the organisation to connect with modern-day beer drinkers and pub goers. This in turn will strengthen CAMRA’s campaigning voice: enabling it to increase the alreadyconsiderable influence it exerts on the Government and industry decision-makers. CAMRA chairman Colin Valentine said: “It’s always been important that our members have had a say throughout this review process and we’re now at the point where we’ll be giving all our members the chance to vote on the final Revitalisation Project recommendations. “The vote will be held at our Annual General Meeting, in Coventry in April. In the months between now and then we’ll be making sure members can access the full details of the changes we’re recommending, along with the analysis of the impacts and potential opportunities the changes will have. “My colleagues and I will be making ourselves available at meetings around the country over the next three months so that members can ask us questions about the proposed changes. We’ll also be making sure that we’re available online at frequent intervals. At the end of this process our aim is to make sure that every member has been given the opportunity to learn more about the proposals before they voted. “Our recommendations mark an important stage in CAMRA’s long history. We recognise that the beer and pub landscape has changed and continues to evolve, and our place in that landscape has changed as well. We’re determined to make sure that we continue to change and evolve so that we are relevant to drinkers of all types and Page 26 Issue 50, Spring 2018 continue to offer a compelling reason for people to join our organisation.” Ends


PAGE 27 ADVERT WHITE HORSE, WOKINGHAM WITHOUT HALF PAGE Guest Real Ale’s Great home made food (new menu recently launched) All weather garden Meat raffle Evening events: Bingo, Open Mic, Quizzes, Live Music

Easthampstead Road, Wokingham RG40 3AF. Www.TheWhiteHorseWokingham.co.uk

Andy and Pauline welcome you to the

Pinewood bar and café PAGE 27 ADVERT

All day breakfast, Good selection of Freshly cooked food, Baguettes, Sandwiches, Tea, coffee, and cakes.

PINEWOOD BAR Decked Patio Area HALF PAGE Function room available for hire Ideal for weddings, parties, wakes etc. Party’s catered for all ages Real Ales, Licensed bar & Catering www.pinewoodbarandcafe.co.uk info@pinewoodbarandcafe.co.uk 01344 778543

Issue 50, Spring 2018

- Home to many clubs - Darts /pool - Tuesday night is Bike night MX5 & VW campers - Ballroom dancing to Burlesque - New skittle alley for hire Unit 8, Pinewood Leisure Old Wokingham Road, Wokingham, RG40 3AQ

Page 27

www.seberkscamra.org.uk www.seberkscamra.org.uk

The Beer The Beer Festival Festival Guide Guide (By (By Simon Simon Grist) Grist) Updates will be put on our website at seberkscamra.org.uk/localfestivals Updates will be put on our website at seberkscamra.org.uk/localfestivals th


th th 16 16 – – 17 17 February February 2018: 2018: Alton Alton Winter Winter Beer Beer Festival Festival

altonbeerfestival.co.uk altonbeerfestival.co.uk We return after a quiet January with the Alton Winter Beer Festival. Expect We return after a quiet January with the Alton Winter Beer Festival. Expect around 70 ales, plus ciders and perries. A “Darkside” bar will feature stouts around 70 ales, plus ciders and perries. A “Darkside” bar will feature stouts and porters, plus there will be a small craft beer bar. In an environmental and porters, plus there will be a small craft beer bar. In an environmental initiative, customers are requested to bring their own lined half pint beer initiative, customers are requested to bring their own lined half pint beer glass. glass. th


th th 20 20 – – 24 24 February February 2018: 2018: CAMRA’s CAMRA’s Great Great British British Beer Beer Festival Winter 2018. Winter.gbbf.org.uk Festival Winter 2018. Winter.gbbf.org.uk

The medieval City of Norwich hosts the Great British Beer Festival Winter The medieval City of Norwich hosts the Great British Beer Festival Winter 2018. From popular light ales to ruby and dark ales, foreign beers and 2018. From popular light ales to ruby and dark ales, foreign beers and ciders, all served in magnificent medieval friary halls in the heart of Norciders, all served in magnificent medieval friary halls in the heart of Norwich. Local pubs also host The Fringe, with special events 1st-24th Febwich. Local pubs also host The Fringe, with special events 1st-24th February. Enjoy the music nights and sample winners of the winter ales comruary. Enjoy the music nights and sample winners of the winter ales competition. petition. th


th th 14 14 – – 16 16 March March 2018: 2018: London London Drinker Drinker Beer Beer & & Cider Cider Festival Festival

tinyurl.com/LDbeerfest tinyurl.com/LDbeerfest Sadly after 34 years this will be the LAST EVER London Drinker because Sadly after 34 years this will be the LAST EVER London Drinker because the Camden Centre venue is closing down. Expect around 120 real ales, the Camden Centre venue is closing down. Expect around 120 real ales, ciders & perries, plus an extensive foreign beer bar. Reduced entry for ciders & perries, plus an extensive foreign beer bar. Reduced entry for CAMRA members. CAMRA members. th


th th 16 16 – – 17 17 March March 2018: 2018: Wantage Wantage Beer Beer Festival Festival

whitehorsecamra.org.uk/wantage-beer-festival whitehorsecamra.org.uk/wantage-beer-festival After a successful return in 2017, our friends in White Horse CAMRA will After a successful return in 2017, our friends in White Horse CAMRA will once again be holding a beer festival at the Beacon in Wantage. Expect a once again be holding a beer festival at the Beacon in Wantage. Expect a selection of 28 real ales and around 4 ciders/perries. There is free entry to selection of 28 real ales and around 4 ciders/perries. There is free entry to all sessions for CAMRA members. all sessions for CAMRA members. th


th th 16 16 – – 17 17 March March 2018: 2018: Winchester Winchester Beer Beer & & Cider Cider Festival Festival

winchesterbeerfestival.org.uk winchesterbeerfestival.org.uk Winchester is only 35 minutes by train from Reading, making this CAMRA Winchester is only 35 minutes by train from Reading, making this CAMRA organised festival surprisingly accessible. It is held in the elegant surorganised festival surprisingly accessible. It is held in the elegant surroundings of the Guildhall, where there should be around 70 real ales and roundings of the Guildhall, where there should be around 70 real ales and 30 ciders & perries, plus foreign beers. Entry is by advance ticket only. 30 ciders & perries, plus foreign beers. Entry is by advance ticket only. th


th th 16 16 – – 18 18 March March 2018: 2018: The The Perseverance, Perseverance, Wraysbury Wraysbury

thepercy.co.uk thepercy.co.uk Another Spring beer festival from this friendly Grade II listed pub just over Another Spring beer festival from this friendly Grade II listed pub just over the border from our branch area. Expect around 16 carefully selected real the border from our branch area. Expect around 16 carefully selected real ales over the course of the weekend. Stamp cards for 6 pints (or 12 ales over the course of the weekend. Stamp cards for 6 pints (or 12 halves) are the cheapest way to purchase your beer. halves) are the cheapest way to purchase your beer.

Page Page 28 28

Issue Issue 50, 50, Spring Spring 2018 2018

www.seberkscamra.org.uk th


29 March – 1 April 2018: Egham Beer Festival

eghambeerfestival.co.uk An Easter charity beer festival at the fabulous Egham United Services Club. Organiser Bob Inman will doubtless uncover plenty of new and exotic brews plus the odd brand new brewery which all keeps the army of beer “scoopers” attending happy. Expect around 60 ales, plus around a dozen ciders & perries. Reduced entry for CAMRA members. th

29 March – 2


April 2018: Rose & Crown, Sandhurst

roseandcrownsandhurst.info Peter and Michelle are once again putting on an Easter beer festival at this popular Sandhurst pub. Expect around 20 real ales, both local and national, plus a few real ciders. th


12 - 14 April 2018: Farnham Beer Exhibition (“Beerex”)

farnhamlions.org.uk/farnhambeerex.html The Beerex is run jointly by Farnham Lions and Surrey Hants Borders CAMRA at the Farnham Maltings. Expect around 70 ales, ciders & perries. th Tickets will go on general sale between 8am and 10am on Sunday 11 February, with demand so high that some people queue throughout the night. th


13 – 14 April 2018: Reading Craft Theory Festival

crafttheoryfestival.co.uk Something a little different to our usual real ale festivals, this festival will instead exhibit “craft” beers, many of which will be in keg form. It is structured on the European beer festival model of brewers each having a stand to sell their own beers. Elusive Brewing are amongst the early sign-ups. th


20 – 21 April 2018: Newbury Racecourse Beer & Cider Festival

newburyracecourse.co.uk Just like our own festival at Ascot, this one takes place alongside a race meeting at Newbury Racecourse. Expect around 40 real ales and ciders mostly local. Grandstand admission is sufficient to access the festival area. rd


3 – 6 May 2018: Reading Beer & Cider Festival

readingbeerfestival.org.uk At the time of going to press it is still PROVISIONAL whether this CAMRA festival will go ahead. Last year’s festival featured around 500 real ales and over 100 ciders & perries plus an extensive selection of foreign beers. th


4 – 7 May 2018: Marlow Royal British Legion Beer Festival

rblmarlow.co.uk Another beer festival from this fine club located right next to Marlow station (direct trains from Maidenhead). Expect around 18 carefully selected ales plus some cider. Free entry. th


12 – 13 May 2018: Bull at Barkham Beer Festival

thebullbarkham.com Another beer festival at this splendid village local accessible via the number 3 “Leopard” bus between Wokingham and Reading. There should be around 10 ales on stillage plus 6 on hand-pulls as usual. A mixture of local and national brewers is expected.

Issue 50, Spring 2018

Page 29


Mad Cow on Tour By Kevin Lenton

Last month I went to Sydney to visit my daughter and took the opportunity to visit one of the many craft beer brewery and bars that are springing up all over the city, in this case Wayward Brewing Co.

The Cellar is housed deep inside the roots, a former winery which occupied the site nearly a century ago. The wax-lined wine vats have been converted to rooms, retaining the red-wine soaked walls. The upcycled beer keg lamps hang from the ceiling, casting a warm glow and giving an underground, speak-easy feel to the covert laneway. The Cellar has a maze of rooms, furnished with a repurposed interior of vintage, 70s style couches, theatre seating and even a gloriously mounted Royal Enfield motorcycle, paying tribute to the romance of travel and adventure. Visible from the back of the Bar, the production brewery contrasts the dimly lit interior with bright Wayward yellow floors and gleaming stainless tanks. The 12-tap bar features a constantly changing tap list of craft-beer goodness,

What the brewery says about itself: “Wayward is the ethos of travellers. It's a desire to see what's around the corner, to take the road less travelled and to embrace whatever you find. It's that romantic idea of the travel of old, when every departure was an adventure. Put simply, it's the act of getting lost on purpose”. “At Wayward, we try to live this philosophy in our beer, our brewery and our people. We're not afraid to go off the beaten track and hope that in doing so, we create something that people are excited to drink and share with friends and family. Our beer pays homage to the classic European styles while creating something with a distinctly Wayward twist”.

pouring both award-winning Wayward favourites and single-batch Wayward beers that are only available at the brewery… I tried a few !

Sounds a bit pretentious, but the bar is nothing but friendly and down to earth. The Cellar tap room is a meeting place more than anything else, a spot for conversation while sharing great craft beer with new found Aussie mates.

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Issue 50, Spring 2018

www.seberkscamra.org.uk Gourmet food trucks visit the brewery Fridays to Sundays. Not everybody’s idea of a good bar, but this place had numerous people who brought in their dogs. Water bowls are available and free dog treats are available from the bar. There was even a wall covered in photographs of dogs and their owners. So, if you are ever in Sydney and what to experience something a bit quirky, then take a visit.

Answers to advertising quiz on page 25: 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) 13) 14) 15)

Double Diamond Carlsberg Courage Best Fosters Lager Castlemain Hofmeister Guinness Heineken Double Diamond (again) Stella Artois Carling Black Label Boddingtons Courage Tavern Whitbread Trophy Watneys Red Barrel (of course!) 16) Harp Lager

Cheers! Kevin Lenton


Grenville Place, Bracknell, Berkshire, RG12 1BP Tel: 01344 304490


Featuring guest ales such as



£2.49 PINT



Subject to local licensing restrictions and availability at participating free houses. Photography is for guidance only. J D Wetherspoon PLC reserves the right to withdraw/change offers (without notice), at any time. See main menu for additional details of our terms and conditions.

J16410_P65_CAMRA_Advert_Half_Page_V3.indd 1

Issue 50, Spring 2018

13/10/2016 16:54

Page 31


Branch Diary Visit our branch website for the latest diary updates. We welcome your suggestions for a future social visit. Contact our social secretary, Clive Doran at: social@seberkscamra.org.uk


Thursday 8 February

CAMRA BSE Social at the White Hart, Church Road, Winkfield, SL4 4SE. Meet from 8pm. th

Thursday 15 February

CAMRA BSE Lunchtime Social with the University of the Third Age at the Crispin, 45 Denmark Street, Wokingham, RG40 2AY. Meet at 1pm.

Thursday 22



CAMRA BSE Social Pub Crawl of Sunningdale. Meet at the Royal Oak at 8pm, 19 Station Road, Sunningdale, SL5 0QL. We will also visit the Nag’s Head. th

Monday 26 February

CAMRA Lunchtime Social with the BRATS* at Old Manor, Grenville Place, Bracknell. RG12 1PB. Meet at 12 noon.



Saturday 3 March

CAMRA East London Ale Trail - Five mile crawl of East London pubs and taprooms starting at Whitechapel station and ending at Hackney Wick. Meet at 11:30am at Whitechapel Station. For more details see ELAT18.eventbrite.co.uk. th

Thursday 8 March

CAMRA BSE Open Meeting at the Binfield Club, Forest Road, Binfield, RG42 4HP. Commences at 8pm. Members only. th

Thursday 15 March

CAMRA BSE Social at the New Leathern Bottle, Jealotts Hill, Warfield. RG42 6ET. Commences at 8pm.

Page 32


Monday 26 March

CAMRA Lunchtime Social with the BRATs* at Old Manor, Grenville Place, Bracknell. RG12 1PB. Meet at 12 noon. th

Thursday 29 March

CAMRA BSE Social at the Easter Beer Festival, Rose and Crown, 108 High Street, Sandhurst. GU47 8HA. Commences at 8pm. th

Friday 30 March

CAMRA BSE Social at the Egham United Services Club Beer Festival, 111 Spring Rise, Egham. TW20 9PE. Meet at 1pm.


Friday 20 to Sunday 22



CAMRA Members’ Weekend and National CAMRA AGM at the University of Warwick. rd

Monday 23 April

CAMRA Lunchtime Social with the BRATs* at Old Manor, Grenville Place, Bracknell. RG12 1PB. Meet at 12 noon. th

Thursday 26 April

CAMRA BSE Social at the Wheelwright Arms, Davis Way, St Nicholas, Hurst. RG10 0TR. Commences at 8pm. *BRATs are the Bracknell Real Ale Tippers

Advertising Rates Quarter page £20 (new adverts) Half page £60* Full page £120* Full page premium £135* * Discounts available for annual subscription (four editions) paid in advance. For all Mad Cow enquiries contact madcow@seberkscamra.org.uk Next Edition Deadline


No. 51 (May–Jul Edition) 30 March ‘18

Issue 50, Spring 2018

A historic pub in Wokingham, The Ship Inn is a wonderful grade-II-listed coaching inn dating back 400 years. It might be old, but it’s never been left behind - and a respectful refurbishment in 2015 means the pub feels every bit as fresh as the fabulous food and beer it serves. • • • • • •

A large, very popular venue for all age groups, a number of eating and drinking areas. Sun trap garden with outdoor bar, sheltered patio to escape the sun, and heaters for cooler days. Full range of Fullers Real & Craft Ales along with a wide range of other drinks. Barn room available for hire, ideal for parties and groups. Extensive food Menu now with fresh pizza direct from our new pizza oven. Live sport shown on large screens, regular quiz nights.

The Ship Inn, 104 Peach Street, Wokingham, Berkshire, RG40 1XH 01189 780389 E: shipinn.wokingham@fullers.co.uk Facebook & Twitter

Photo credit: Mischa Photo Ltd - Visit Britain

University of Warwick 20th-22nd April 2018 Hosted by Coventry & District branch

Please register online at agm.camra.org.uk or complete the form below and return to: CAMRA, 230 Hatfield Road, St Albans AL1 4LW. Joint Membership # (if applicable) Membership # First Name First Name Surname Surname Email If you would like to volunteer, please indicate when you can help and the staffing officer will contact you in due course. Your information will be treated in accordance with CAMRA’s Privacy policy. www.camra.org.uk/privacy-policy Tue AM/PM Wed AM/PM Thur AM/PM Fri AM/PM Sat AM/PM Sun AM/PM Please circle if you have any specialist skills: first aider / cellarman / local knowledge / logistics / customer service / other. (Closing date for postal & online registration is Tuesday 3rd April 2018)


Landlord’s Witter By Barry Fenton

An interview with a landlord from a local pub. This time Barry has been to welcome Jamie Rensch, Landlord of the Tally Ho in Eversley. It was just after Christmas, so he was able to sample the range of festive ales.

How important are Real Ales & cider to your pub? A big draw. Customers know we change and come in out of curiosity to see what we have on tap. When I came here the ales were sold too cold, so I took immediate steps to rectify this. Now I get complimented on the improvement.

What are your impressions of CAMRA in the area?

I don’t know many members yet. Come and visit and taste the ales.

What plans have you got for your pub in the next year?

Generally, more of the same. I’m planning a summer festival and beer, wine and gin tastings.

What is craft beer?

A bridge between Real Ales and Lager, appealing to both markets. The best of both worlds.

How long have you been in the pub business and at the Tally Ho?

I started 11 years ago in the kitchen at the Old Hatchet in Winkfield. Since then I have worked in many pubs and hotels, and have decided that pubs are better. I had my first management role at the Black Swan in Ockham and I worked my way up to the Tally Ho five years later. I have been here for nine months.

What do you most like about the pub trade?

Every day is different and it’s always a school day, learning something new. I like the interaction with people, the banter and the laughs.

And the least? I love it all!.

What Real Ales are you selling today and how does this change?

Binghams Winter Warmer Ale (5.0%), Bond Brews Festive Porter (4.5%), Brunning & Price Original Bitter (3.8%) and Weltons Hoppy Christmas (3.7%). I like to take advantage of being one of the few truly free pubs in the area, therefore we try different styles, pale ales, golden, ruby, etc. Also beers from local breweries.

Issue 50, Spring 2018

What are your thoughts on the success of craft beers?

I went to the Craft Beer Rising last year. This is supposedly the UK’s biggest craft beer festival and last year had 1,000 different beers. It was eye opening. This year, it’s on again, 22-24 February at the Old Truman Brewery in Brick Lane, London.

What would you like to get over to our readers to encourage them to come into your pub?

We have a friendly, warm environment with something for everybody. Apart from Real Ales, we have lagers, a selection of gins and wines, including 20 by the glass. (8 reds, 8 white & 4 rose.) Our restaurant is open 12-9, seven days a week, and we have an extensive garden.

What wrong would you most like to put right in the pub trade?

The wholesale price of beer keeps going up. Keep it capped.

Which celebrity would you most like to work behind your bar and why? Del Boy & Rodney with Grandpa sitting in the corner smoking his pipe. Everybody loves Only Fools & Horses.

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www.seberkscamra.org.uk www.seberkscamra.org.uk


QUEENS HEAD, WOKINGHAM Tel: 0118 9781221 QUEENS HEAD, WOKINGHAM Email: queenbeecarol132@gmail.com HALF PAGE HALF PAGE Carol and Peter welcome you to this Historic Traditional Public House. Full range of beers including six hand-pumped real ales

(three Greene King and three LocAles)

Rear part-covered garden

Berkshire PUB OF THE YEAR 2015 & 2016 Branch PUB OF THE YEAR 2015, 2016 & 2017

WORLD FOR WORLD EXCLUSIVE EXCLUSIVE FOR WOKINGHAM! WOKINGHAM! Thursday 2nd November 2017 saw the unveiling to the world

Thursday 2nd November 2017 saw the unveiling to the world of a brand new beer called Moo-cha, brewed by the Elusive of a brand new beer called Moo-cha, brewed by the Elusive Brewery in Finchampstead with a little help from the local Brewery in Finchampstead with a little help from the local branch of The Campaign for Real Ale (CAMRA). The branch branch of The Campaign for Real Ale (CAMRA). The branch is known as Berkshire South East (BSE) hence the name of is known as Berkshire South East (BSE) hence the name of this quarterly magazine, Mad Cow and this dairy theme is this quarterly magazine, Mad Cow and this dairy theme is continued with the style of beer chosen which is a milk stout continued with the style of beer chosen which is a milk stout with a hint of coffee. Anyone of a certain age will remember with a hint of coffee. Anyone of a certain age will remember an advert for Mackeson which said “It looks good, tastes good an advert for Mackeson which said “It looks good, tastes good and by golly it does you good”. and by golly it does you good”. With modern advertising regulations we cannot claim all three With modern advertising regulations we cannot claim all three attributes but the first two still apply and everyone had the attributes but the first two still apply and everyone had the chance to taste it at The Crispin, Wokingham where it was chance to taste it at The Crispin, Wokingham where it was sold to the local punters. This beer was brewed in a very sold to the local punters. This beer was brewed in a very limited quantity and enormous thanks are due to Andy Parker limited quantity and enormous thanks are due to Andy Parker from Elusive Brews for giving branch members the chance to from Elusive Brews for giving branch members the chance to experience brewing “at the coalface” and for giving Wokingham the chance to sample a experience brewing “at the coalface” and for giving Wokingham the chance to sample a very exclusive beer! very exclusive beer! Page 36 Page 36

Issue 50, Spring 2018 Issue 50, Spring 2018


Pump Clips

play of the front of a bar, which up to this point had been fairly bland.

By Anthony Springall

The pouring of a beer from a hand pump marked with a pump clip into a glass printed with the same logo provided subliminal advertising long before such things had been examined but strengthened brand loyalty at a time when the first chinks in the armour of the big six brewers were to be seen as elements of choice began creeping in.

Know what you are drinking The humble pump clip is a fairly recent addition to the pub scene, brought about by the proliferation of beers from many breweries. When the big breweries owned pubs there was little need for pump clips as the same hand pumps would serve the same beer on an on going basis, and both customers and staff knew this. The writers Boak & Bailey have traced an order by Boddingtons of Manchester for 5000 pump clips in 1963 made up of 2500 for bitter, 1250 for mild and 1250 for best mild.

Clips are manufactured now in their thousands and are produced in such a manner that even the smallest micro brewery will have them made for their beers as they have become a critical point of sale accessory.

The first Boddingtons clip? The pump clip really came into its own with the mass marketing of beers on television as brand awareness was raised and drinkers no longer asked for a bitter but instead named a specific beer. It was developed at the same time as the garish pumps used to dispense keg beers and changed the whole dis-

Issue 50, Spring 2018

If one walks into a bar today and sees a pump without a clip, then the natural assumption is that the particular pump is out of action and not serving, such is the power of these small pieces of plastic that 60 years ago were an unknown!

Page 37


National Beer Scoring System

Have you ever wondered how pubs are selected for the CAMRA Good Beer Guide? Scoring beer in pubs is really easy!

The National Beer Scoring System (NBSS) is a 0-5 point scale for judging beer quality in pubs. It is an easy to use system that has been designed to assist CAMRA branches in selecting pubs for the Good Beer Guide and also monitor beer quality by encouraging CAMRA members from any part of the world to report beer quality on any pub in the UK. If you are a CAMRA member, we want you to tell us about the quality of beer in the pubs you visit. If you are not a member, why not join Europe's most successful consumer organisation? As an incentive, when you score a beer you get entered into a prize draw to win free CAMRA books!

How do I score my beer?

You can score your beer online at home or if you have a smart phone in the pub! To submit your scores just visit whatpub.com. Log into the site using your CAMRA membership number and password. Once you have agreed to the terms and conditions and found a pub on the site, you can start scoring. You can find out more here whatpub.com/beerscoring

What do I need to record?

• The location and name of the pub (WhatPub mobile can work this out). • The date you visited the pub • A score out of 5 • The name of the beer • We will also need your name and membership number, but once you have registered these are recorded automatically in WhatPub

What do the scores mean?

0. No cask ale available 1. Poor

Beer that is anything from barely drinkable to drinkable with considerable resentment.

2. Average

Competently kept, drinkable pint but doesn't inspire in any way, not worth moving to another pub but you drink the beer without really noticing.

3. Good

Good beer in good form. You may cancel plans to move to the next pub. You want to stay for another pint and may seek out the beer again.

What if I can't decide on a score?

The NBSS allows you to enter half scores

How do I edit my scores? To edit your scores go to data.beerscoring.org.uk.

4. Very Good Excellent beer in excellent condition.

5. Perfect

Probably the best you are ever likely to find. A seasoned drinker will award this score very rarely.

How is the information being collated?

Once beer scores have been submitted online, CAMRA branches can download them and use them to help in the CAMRA Good Beer Guide selection process. For more information, CAMRA members can go to: members.camra.org.uk/group/branch-nbss-coordinator/dashboard

Page 38

Issue 50, Spring 2018

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†Price of single membership when paying by Direct Debit. *Calls from landlines charged at local rates, cost may vary from mobile phones.

Profile for SE Berkshire CAMRA

Mad Cow Issue 50  

Issue 50 of the Mad Cow - Magazine of the Berkshire South-East ("BSE") branch of CAMRA (Campaign for Real Ale)

Mad Cow Issue 50  

Issue 50 of the Mad Cow - Magazine of the Berkshire South-East ("BSE") branch of CAMRA (Campaign for Real Ale)

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