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Introduction Welcome to the thirty

eighth edition of the Mad Cow magazine. As the quest to find a new permanent editor continues I have offered to produce this edition as a guest editor for what I hope does not prove to be the last one for the time being.

Mad Cow Magazine Editor ~ position vacant Advertising ~ Jeremy Barber madcow@seberkscamra.org.uk Berkshire South East Branch

The first edition was published in 2005 during the infancy of the Berkshire South East branch of CAMRA by our current Regional Director, Nick Boley. The magazine has seen a string of accomplished editors over the years including Nick, Matt Ford, Simon Grist, John Winkley, Jeremy Barber and even myself filling in on the odd occasion.

General Enquiries ~ Mike Rathge contact@seberkscamra.org.uk

More recently, a mid-edition digital only version has appeared (Mini Mad Cow) produced by Mike Rathge. Each editor has brought their own style coupled with their passion and enthusiasm for Real Ale. I still have a copy of the original print … – any offers?

Back issues of the Mad Cow magazine are available to view on our website.

One of the constants that have remained over the years is our printer based in Bramley, Greenhouse Graphics, whose advice and support has proved invaluable. (www.greenhousegraphics.co.uk) Cheers! Mike Smith

Chairman ~ David Richards chairman@seberkscamra.org.uk Website ~ www.seberkscamra.org.uk Trading Standards 0845 404 0506 www.consumerdirect.gov.uk

@CamraBSE @Ascot_Beer_Fest Bse Camra

The views expressed in the Mad Cow are those of individual contributors and do not necessarily reflect the views of the Campaign for Real Ale.

© Berkshire South East CAMRA 2015

Issue 38, Feb-Apr 2015

Page 3


Pub News

Eversley Pub News

scount is still Ascot ering 50p off a pm andJagz 7pm. bar next to the station has been reys and afurbished range and renamed as the Station Inn. ocAle from the dog and West Binfield Former branch Pub of the Year, the Jack o’Newbury, has been sold to the land owner behind the pub and it has been reported that former Good Beer Guide landlord of the Victoria Arms, Jim Teasdale, is to take charge behind the bar (see article on page 20).

A mid-week early doors discount isAscot still available at the Tally Ho offering 50p off a pint of real ale between 5pm 7pm. Jagz bar nextand to the station h There are bar-bites furbished on Fridaysand andrenamed a range as the of four real ales including LocAle from the likes of Siren, Andwell, Longdog andBinfield West Berkshire. Former branch Pub of the Ye o’Newbury, has been sold owner behind the pub and it h ported that former Good Beer lord of the Victoria Arms, Jim to take charge behind the bar on page 20).


After twelve years managing the Blue Lion landlord, Trevor Cook, val will be held was given just from Monday, three weeks’ owcasing cider notice as the Bottle Kicking, Stonegate Pub Co. decided to close his Mole’s, Cornish community pub and sell the land for redee pub will also velopment. he West Berkd. The atrium bar at South Hill Park now have four hand-pumps in use, serving Hook Norton, St. Austell and two guest beers. Leigh is the new manager at the Silver Birch following a refurbishment and continues to serve Greene King beers. Crowthorne

The Waterloo Hotel has closed and is rumoured to be redeveloped as a care New Leathern home. It used to sell a decent pint of Courll Trelawny is age Best, although real ale has not been are the soldtwo for some time. clude LocAles ellion, Andwell Page Issue 438, Feb-Apr 2015


Afte yea ing Hurst Lio Tre A Real Cider and Perry festival will be held was at the Wheelwrights Arms from Monday, thre 2nd to Sunday, 8th March, showcasing cider not from Lilley’s, Orchard Pig, Bottle Stonegate PubKicking, Co. decided Broadoak, Gwynt y Ddraig, Mole’s, community pub Cornish and sell the la Orchards and Millwhite’s. The pub will also velopment. be stocking a Locale from the West Berkshire brewery for a trial Theperiod. atrium bar at South Hil have four hand-pumps in u Jealott’s HookHill Norton, St. Austell and beers. Emily has been steadily building Leigh is the new manager a up a reputation Birch following a refurbishme for great ales, tinues to serve Greene King be Friday steak nights (sourced Crowthorne from the local butcher) and The Waterloo Hotel has clo monthly Karaoke rumoured to be redeveloped since taking over home. at the ItNew used Leathern to sell a decent Bottle last June. St Trelawny real is ale h ageAustell Best, although popular with the locals are time. the two sold forassome changing guests that will include LocAles from Windsor & Eton, Rebellion, Andwell Tally Ho, Eversley

Issue 38, Feb-Apr Page 2015 4

www.seberkscamra.org.uk and Ascot Ales. A real cider is planned for the summer months. Reading

through their Wednesday night quiz to sample their excellently kept Rebellion IPA and Doom Bar. The dining area looks impressive and definitely worthy of a visit.

Brought back to life with a magnificent refurbishment, the Wesnes family have reopened the Fisherman’s Cottage on the canal side near Blake’s Lock after purchasing the pub from Fullers Brewery last summer. Three LocAles are currently on offer to enjoy in a relaxed bar area with comfy sofas and sports TV or you can opt to dine in the conservatory. West Berkshire Brewery has received the Royal’s Seal of Approval. A partnership with Reading Football Club has been announced to sell their multi-award winning Good Old Boy bitter outside the East Stand at the Madejski Stadium before all home matches and within hospitality areas. Presumably this move ensures that the bar only gets hit before the game. Sandhurst The Dukes Head remains closed and freehold offered for sale by Greene King. Warfield The Spice Lounge (formerly the Threelegged Cross) no longer sells real ale. Winkfield A programme of refurbishment is underway at the Squirrels Bar, the restaurant is complete with the traditional Sunday roast and Thursday curry night both proving popular. LocAles are well represented with Rebellion Smuggler and Andwell King John on offer, alongside Fullers London Pride on a recent visit. Phil and Jean Lacey at the White Hart are as welcoming as ever, even when a mob of thirsty CAMRA members arrive mid-way Issue 38, Feb-Apr 2015

White Hart, Winkfield

Wokingham The Molly Millar next to the station are now serving up to four real ales including a LocAle or two. Their buy six get one free discount scheme has been extended; CAMRA members can obtain a further 20% discount. The Victoria Arms has re-established itself as a sports bar with five TV’s for your enjoyment of the latest Premiership action. There are two real ales on sale from national breweries (Sharp’s and Caledonian on my visit). Sainsbury’s have opened a local supermarket at the former Norreys Barn pub which closed in 2013. Wokingham Borough Councillors have passed a motion to develop policies to help protect pubs across the Borough. The motion also calls on the Council to assist local groups to nominate their pub as an Asset of Community Value (ACV) in the wake of Tesco moving in to convert the Maiden Over pub at Earley into a supermarket.

Page 5


Why Pubs Fail

‘Due Diligence’ checks and proceed warily before signing a contract or parting with cash. If the pub has a ‘tie’ or any other constraints on trade, make sure that you understand the implications.

By David Richards

There are a couple of phrases that we occasionally use within CAMRA. The first is “Every pub has the potential to be a great pub.” And then there is “There is no such thing as a bad pub, just bad landlords.” That is why CAMRA will campaign to save every pub, not just those that serve real ale.

Prepare a budget and check that you can live on the projected income.

Contrary to the myths put out in some circles, not all pub closures are the fault of greedy pubcos or supermarket chains. So why do some pubs fail? There are publicans that I can think of who have taken over a pub with barely any previous experience and apparently without doing any market research before they move in. They then open their doors and wonder why they are not trampled in the rush to get inside. I have been into such pubs and you can almost hear the tumbleweed blowing through.

Run your pub like a business, find a ‘Unique Selling Proposition’ (USP) and differentiate your offering from all the others in the area in some way. If you’re not offering something special, why would customers choose to visit you instead of going elsewhere?

If your pub is off the beaten track or out in the countryside, make it a ‘destination pub’ so that people want to travel to visit it and will seek it out.

Once you have settled on your USP, advertise yourselves locally and put the word out. Use a range of different advertising channels to do this. People won’t necessarily know that you are there unless you tell them.

Continuously conduct your own market research. Visit the competition and keep track of what they are doing. Don’t copy, but do better than them or try something a bit different.

Focus on quality and excellent customer service. The rest of the world is moving this way and it’s what customers are growing to expect.

Train and motivate your staff. Insist that they learn the product range and are able to talk about each product with knowledge and enthusiasm. Encourage them to smile (and do it yourself too).

I would appeal to prospective publicans to consider the following: 

If you haven’t run a pub before, make sure that you understand the financial demands and the workload involved.

Do your market research. Find out what other food and drink outlets there are in the area and what they are offering. Find out about the area and what type of customers you are likely to attract.

Running a pub is all about people, it’s a people business and if you are not good with people, be it staff or customers, then this may not be the business for you.

Buying a pub or a lease is much like buying any other business, so do your

Issue 38, Feb-Apr 2015

Page 7


Never sell bad beer. Test it regularly and if you think it is going off, take it off sale immediately. Never argue with a customer about beer quality. Immediately offer them a replacement and then, when they are happy, investigate the problem quietly and without drama.

If your pub is quiet, don’t turn the music up to compensate, that will only serve to put off even more people.

If you think that some of your customers are giving your pub a bad name or lowering standards, don’t encourage them and, better still, get rid of them. I’ve seen pubs turned around by simple steps like this.

Keep the pub clean and smelling fresh. Keep the loos clean and make sure that there is plenty of loo roll and a clean bar of soap or a full soap dispenser.

bers 15



bers’ uring AGM e, is mbers uture ction. also opmemwith comnd go ps.


It is amazing and saddening to see so many pubs that fall down on some or all of these basic principles. It’s not rocket science! Publicans will inevitably hide behind the “use it or lose it” excuse to explain their failing business, however, customers will only want to “use it” if pubs are providing what they want and come to expect.

Issue Page 8 38, Feb-Apr 2015

Never sell bad beer. Tes and if you think it is goin off sale immediately. N with a customer about b CAMRA Members offer them a WeekendImmediately 2015 and then, when they are h tigate the problem quietly drama. 

If your pub is quiet, don’t sic up to compensate, th serve to put off even more

If you think that some of y ers are giving your pub a b lowering standards, don’ 17th - 19th April them and, better still, get I’ve seen pubs turned aro Albert ple Hallsteps like this. Nottingham  Keep the pub clean a CAMRA Members’ fresh. Keep the loos clea Weekend, featuring sure that there is plenty o the National AGM a cleanisbar of soap or a f and Conference, where our penser. members 

discuss our future It is direction. amazing and saddening policy and The weekend also many pubs that fall down on so offers the ideal op-principles. It’s no these basic portunity for memence! bers to socialise with friends, visit recomwill inevitably hide mendedPublicans pubs and go “use ittrips. or lose it” excuse to on organised

failing business, however, cu only want to “use it” if pubs a camraagm.org.uk what they want and come to ex

Issue 38, Feb-Apr Page 2015 8







$9$,/$%/(21/,1($1' )520285%5(:(5<6+23

23(1,1*7,0(6 021¨6$7 $07230 WEST BERKSHIRE BREWERY The Flour Barn Frilsham Home Farm Yattendon, RG18 0XT


Brewery News Hogs Back


You can now become a member of the newly launched Tongham TEA Club for an annual fee of £45 giving you 15% off draught and 10% off everything else in the shop as well as branded goodies and member only events (full details can be found at www.tonghamteaclub.co.uk). Existing discount schemes will be phased out.

The Marlow brewery have signed a new 20 year lease at their premises in Marlow Bottom and have embarked on several capital investment projects. The new shop was up and running before Christmas and customers are welcome to sample their beer before buying. The shop now stocks an extensive range of wines, ciders and local food produce – well worth a visit. A new tank/fermentation room has been completed and works are underway constructing a new brew house. Trial brews have been successful, using barley grown locally by their landlord and they hope to extend the supply source from local harvests. The biennial charity weekend is scheduled for 11th and 12th July this year.

Windsor & Eton Conqueror, a magnificent 5% black IPA, was heralded by the public as their Beer of the Festival at last October’s Ascot Racecourse beer festival. Customers were impressed with the complexity and smoky overtones of this full roasted strong bitter. The brewery has submitted plans to open a new free house in a converted 17 th century building on Thames Street. Meanwhile, head brewer Paddy Johnson’s son, Kieran, has started a new venture called Uprising which promises to push brewing to new boundaries in the town drawing on his experiences from travelling around the world. Ascot Ales The brewery’s Single Hop series continues with two new UK varieties. Currently Minstrel, a UK variety that has spiced berries with orangey citrus aromas. The next variety to be brewed will be Archer that has floral aromas with delicate hints of lime and peach (Single Hop is a 4.6% light copper coloured IPA, brewed with a different single variety of hops every month). Issue 38, Feb-Apr 2015

West Berkshire

Brewery Chairman, David Bruce, is planning to raise £4m through an Enterprise Investment Scheme to fund further expansion of the business. He is looking to construct a new brewery, visitor centre and purchase a freehold pub to meet the growing demand for their beers. This year is the 20th anniversary of the brewery from its humble beginnings in a barn at the back of the Pot Kiln pub in Frilsham. To celebrate they have dusted off the archives and are brewing one of their original beers, Grizzle, a 4.2% tawny coloured ale with earthy hop flavours named after a brick that was made at the Frilsham brickworks.

Page 11


Brewery News (contd.)

Brewery News (contd.) Siren Craft Brew

bruary. To mark Siren Craft will be celebrating their second anniversary in February.Siren To mark Craft will b anniversary ale the event they are bottling part two of a blended oak aged anniversary the event ale they an style barley called ‘Maiden’. Siren started by brewing a hoppy American stylecalled barley‘Maiden’ wine, which they transferred into Bourbon, Tequila, Armawine, which the d gnac, Madeira and Rum barrels. The final selected blend gnac, Madeira a o creates an incredibly complex barley wine. Production rates continue createstoan incredibly complex r increase month on month with expectations to be at 800 to 1000 litres increase per month on month with month by the end of the year. Distribution continues to be evenly month split beby the end of the year. tween cask, keg and bottles. Liquid Mistress has won the SIBA South tweenRecask, keg and bottles. L t gion Craft Beer in Keg Competition 2014 and will go through to compete gion Craft at Beer in Keg Compe the National Beer Competition at BeerX March 2015. the National Beer Competition

Beer Festival Guide By Simon Grist

stivals Updates will be posted on our website at

tival pham-2015-

the hall is being even closer to ask beers, plus entry for CAM-

hould be around ative, customass.


n this is a very d 150 real ales, duced entry for

Nick will typically ring the festival. t year.

Page Issue 12 38, Feb-Apr 2015

Beer Festival Guide By Simon Grist

seberkscamra.org.uk/localfestivals Updates will be posted on our w

18th - 20th February 2015: The Brewmasters Beer Festival eventbrite.co.uk/e/the-brewmasters-a-theatre-of-beer-clapham-2015tickets-14560630237 There is no CAMRA Battersea Beer Festival this year as the hall is being renovated. However, an alternative has been organised even closer to Clapham Junction station. They advertise over 200 cask beers, plus ciders and a selection of bottled foreign beers. Reduced entry for CAMRA members.

18th - 2 eventbr ticketsThere i renova Clapha ciders a RA me

20th- 21st February 2015: Alton Beer Festival altonbeerfestival.co.uk Entry is by advance ticket only and may sell out. There should be around 70 ales, plus ciders and perries. In an environmental initiative, customers are requested to bring their own lined half pint beer glass.

20th- 21 altonbe Entry is 70 ales ers are

11th – 13th March 2015: London Drinker Beer & Cider Festival northlondon.camra.org.uk/viewnode.php?id=772 Held in the Camden Centre opposite St Pancras station this is a very popular CAMRA festival with Londoners. Expect around 150 real ales, ciders & perries, plus an extensive foreign beer bar. Reduced entry for CAMRA members.

11th – 1 northlo Held in popular ciders & CAMRA

13th – 15th March 2015: The Perseverance, Wraysbury thepercy.co.uk A Spring beer festival from this friendly local. Landlord Nick will typically put on around 8-10 carefully selected real ales at time during the festival. Hopefully the weather will be unseasonably warm like last year.

13th – 1 theperc A Sprin put on Hopefu

Issue 38, Feb-Apr Page 2015 12


Beer Festival Guide (contd.) 19th – 22nd March 2015: Rose & Crown, Sandhurst roseandcrownsandhurst.info Another beer festival at our reigning Berkshire South-East Pub of the Year. Expect around 20 real ales, both local and national, plus a few real ciders. Theme – Victorian England Past & Present. 20th – 21st March 2015: Winchester Real Ale & Cider Festival winchesterbeerfestival.org.uk Winchester is only 35 minutes by train from Reading, making this CAMRA organised festival surprisingly accessible. It is held in the elegant surroundings of the Guildhall, where there should be around 75 real ales, ciders & perries. Entry is by advance ticket only. 2nd – 5th April 2015: Egham Beer Festival eghambeerfestival.co.uk This will be the 20th charity beer festival at Egha m United Services Club. Bob Inman specialises in discovering new breweries and new brews from old favourite brewers making this festival a “tickers” paradise. Expect around 60 ales, plus around a dozen ciders & perries. Reduced entry for CAMRA members. 23rd - 25th April 2015: Farnham Beer Exhibition (“Beerex”) farnhamlions.org.uk/fundraising/farnhambeerex.html The Beerex is run jointly by Farnham Lions and CAMRA at the Farnham Maltings. Expect around 70 ales, ciders & perries. This festival is very popular, having run every year since 1977. Tickets will go on general sale at 8am on Sunday 1st March, with demand so high that some people queue throughout the night. 30th April – 3rd May 2015: Reading Beer & Cider Festival readingbeerfestival.org.uk This festival is organised by our neighbours in Reading & Mid Berks CAMRA. It features a remarkable 500+ real ales, around 150+ ciders & perries, an extensive selection of foreign beers, and some English wines for good measure. Reduced entry for CAMRA members. 23rd – 24th May 2015: Royal Oak, Sunningdale theroyaloaksunningdale.co.uk/ A first beer festival from this up-and-coming local pub. Plans are still being firmed-up but we anticipate around 15-20 real ales, all from local brewers. There will be a “Battle of the Breweries” competition where customers vote for their favourite based upon the beers on offer. 24th May 2015: Bracknell Town FC Ale & Wine Festival bracknellalefestival.co.uk Unbelievably this is already the 5th year of this event held by Bracknell Town FC. Expect around 20 ales from local and regional breweries, plus ciders and English wines. You can take your drink onto the pitch and (hopefully) soak up the sun! Free entry for CAMRA members.

Issue 38, Feb-Apr 2015

Page 13

Bracknell Ale & Wine Festival


Sunday 24th May @ Bracknell Town Football Club, RG12 9AN from 1pm X 20+ Real Ales X Wine & Cider X Live Music X Food on site X On the pitch X FREE entry to CAMRA members

Tickets On Sale Now At www.bracknellalefestival.co.uk

Come and celebrate our fifth birthday in style! bracknellalefst bracknellalefestival Festival sponsor wanted. See www.bracknellalefestival.co.uk for details


Branch Diary Visit our branch website for the latest diary updates. We welcome your suggestions for a future social visit. Contact our social secretary, Clive Doran. social@seberkscamra.org.uk FEBRUARY Thursday, 12th February 8pm Queen’s Head, Wokingham RG40 1BP Social, all welcome. Thursday, 26th February 8pm Sunningdale Social ~ Royal Oak SL5 0QL Then to Nags Head SL5 0NG Social, all welcome. Saturday, 28 February Central Southern Regional Meeting Details TBC, all members welcome. th

MARCH Thursday, 5th March 8pm New Leathern Bottle Jealott's Hill RG42 6ET Open Meeting, all members welcome. Saturday, 7 March Annual Dinner – Beer & Curry Roebuck / Sultan Balti Palace, Market Place, Wokingham RG40 1AL Details TBC, members advance booking. th

Thursday, 19th March 8pm Rose & Crown, Sandhurst GU47 8HA Beer Festival, all welcome. Thursday, 26th March Windsor & Eton Brewery visit Ascot Beer of the Festival Presentation Details TBC, members advance booking.

Issue 38, Feb-Apr 2015

MARCH (contd.) Saturday, 28th March, all day Ascot Racecourse Beer Festival Helpers Trip – Downton Brewery, followed by a pub buffet lunch and then a pub crawl of Salisbury. Details TBC. Advance booking by invitation. APRIL Friday, 3rd April, meet 1pm (Good Friday Bank Holiday) Egham United Services Club Beer Festival Discounted entry for CAMRA members Beer Festival, all welcome. Tuesday, 14th April Rebellion Brewery visit Details TBC, members advance booking. Friday, 17th – Sunday, 19th April Members Weekend and National CAMRA AGM, Albert Hall, Nottingham Pre-registration required. Thursday, 30th April Reading Beer & Cider Festival King’s Meadow, Reading RG1 8BN. Details TBC. MAY Thursday, 14th May 8pm Queen’s Head, Wokingham RG40 1BP Mild Month social, all welcome.

Page 15


Beer Quality

Beer Quality

Is Your Pub serving Your Real Ale as it Should Be?

Is Your Pub serving Your Re Should Be?

CAMRA members are invited to score the ale available. real ales that they try according to the scale opposite. You may use half scores if are undecided between two of the catg from you barely egories. e with consid-


Enter your score on the What Pub website – you drinkable pint will need to login by entering your membership number and password (the any way, not default other pub but is your postcode without spaces) without really www.whatpub.com


you can send your scores to orm. YouAlternatively, canour beer score analyst, Lee Allsopp, by the next pub. email. Please remember to include your r another pint r again.membership number, date of visit, name of the beer and the pub.

cellent condibeerscores@seberkscamra.org.uk

Remember – you are judging how well the you arebeer ever has been kept and served, not soned drinker whether you particularly like the style or very rarely. brewery. Greene King IPA can score just as highly as Binghams Twyford Tipple. have to return a ou don’t Thescore scores are vital to help us choose our landlord takes Good Beer Guide entries, local Pub of the a replacement Year and help us maintain an overview of real ale offerings in the area. Current Top Five Pubs 1. 2. 3. 4. 5.

Queen's Head, Wokingham Cannie Man, Bracknell Royal Oak, Sunningdale Rose & Crown, Sandhurst Tally Ho, Eversley

Page Issue 16 38, Feb-Apr 2015



4 5

No Real AleCAMRA members are invited

No cask-conditioned alethat available. real ales they try accor scale opposite. You may use h Poor are undecided between tw Beer that is you anything from barely egories. with considdrinkable to drinkable erable resentment. Average Enter your score on the What you will need to login by e Competently –kept, drinkable pint membership number but doesn’t inspire in any way, not and pa is yourpub postcode worth movingdefault to another but withou you drink the beer without really www.whatpub.com noticing.


youcancan send yo Good beer inAlternatively, good form. You our beer score analyst, Lee cel plans to move to the next pub. email. Please remember to i You want to stay for another pint number, date of v and seek out membership the beer again. the beer and the pub.

Very Good

Excellent beer in excellent condibeerscores@seberkscamr tion.


Remember – you are judging h Probably thebeer best has you been are ever kept and likely to find.whether A seasoned drinker you particularly like will award thisbrewery. score very rarely.King IPA ca Greene as highly as Binghams Twyford We recommend that if you have to return a beer that is undrinkable you don’t score The scores are vital to help us this beer – as longGood as the landlord Beer Guide takes entries, loca the beer off sale and offers replacement Year anda help us maintain an with good grace. real ale offerings in the area. Current Top Five Pubs 1. 2. 3. 4. 5.

Queen's Head, Wokin Cannie Man, Brackne Royal Oak, Sunningda Rose & Crown, Sandh Tally Ho, Eversley

Issue 38, Feb-Apr Page 2015 16




Advertise in this space for only




New Adverts only. Limited to 1 per year. Normal price £30 per edition.

Annual subscription Only


4 editions per year, paid in advance madcow@seberkscamra.org.uk



LocAle Update By Mike Smith

Our LocAle campaign seeks to encourage pubs, clubs, off-licences and restaurants within our branch area to permanently stock at least one real ale produced by a local brewery (draught or bottled) and serve it in good condition. The Queens Head in Wokingham continues to go from strength to strength with their offering of three LocAles usually from Binghams, Loddon and Ascot Ales alongside Greene King staples.

Accredited LocAle Outlets Ascot Binfield Bracknell Eversley Jealott's Hill Sandhurst Sindlesham Sunningdale Winkfield Wokingham

Station Inn (Jagz) Jack O’Newbury Cannie Man Green Man Old Manor Tally Ho New Leathern Bottle Rose & Crown Walter Arms Royal Oak Squirrels Bar White Hart Crispin Molly Millar Olde Leathern Bottel Queens Head

LocAle Breweries (within 25 miles of Bracknell) Abbey Ford (Chertsey, Surrey) Andwell (Andwell, Hampshire)

14 19

Ascot Ales (Camberley, Surrey)


Bell Street (Henley, Oxon) Bingham’s (Ruscombe, Berks)

14 9

Following a refurbishment of Greene King’s Two Poplars pub in Wokingham there are now eight hand pumps on offer; Hogsback TEA was served during my last visit, let’s hope that at least one pump can become a permanent LocAle.

Brightwater (Claygate, Surrey)


Farnham (Farnham, Surrey) Hogs Back (Tongham, Surrey)

17 16

Loddon (Dunsden Green, Oxon)


Longdog (Basingstoke, Hants) Rebellion (Marlow, Bucks)

25 15

The Cannie Man in Bracknell recently celebrated the 50th birthday of landlord Neil Maxwell with a mini LocAle beer festival featuring – Twickenham, Siren, Triple fff, Longdog, Andwell and West Berkshire breweries. A brewer from Twickenham was on hand to answer questions fully equipped with samples of Sundancer and bottled Honey Dark. Well done Amanda, a top class event!

Sherfield Village (Sherfield, Hants)


Siren (Finchampstead, Berks) Tillingbourne (Shere, Surrey)

9 21

Triple fff (Four Marks, Hants)


Twickenham (Twickenham, Middx) West Berkshire (Frilsham, Berks)

21 24

Wild Weather (Silchester, Berks)


Windsor & Eton (Windsor, Berks) Zero Degrees (Reading, Berks)

10 13

Queen’s Head, Wokingham

Please keep sending in your reports. Issue 38, Feb-Apr 2015

Page 19


)spent A in there. Farewell To Dave obs andBybegan David Richards Reading, so my an abrupt halt. later, I became nch of CAMRA Jack started up een roughly the er took over the me the landlord,


happy lunch-hour was (mis)spent To in there. A Farewell Dave Then in 1987 I changed jobs and began By David Richards working in the centre of Reading, so my forays to the Jack came to an abrupt halt. 20 years and two children later, I became active within the local branch of CAMRA and hence the visits to the Jack started up again. This would have been roughly the same time as Dave Pepper took over the family business and became the landlord, which he did in 2006.


e of only a few he area. This over what beers ostly from local luded Loddon od Old Boy and r, Binfield Best. r customers in a rom eight brewthe name of the om and when the Year 2011 ve saysPub thatof he ain the mystery It was with great sadness and a sense of Local CAMRA shock when I learned in December that the n mad trying to Jack o’Newbury was to be sold to the whenever they company that own Binfield Court, which ves one of his has fields that back onto the pub, and that the landlord, Dave Pepper, was to retire. However, we have known for some time nch Pub of the that Dave’s wife, Lorraine, has not been in out of the sevthe best of health and that Dave wanted to 013, which is a spend more time with her away from the any standards. hectic environment of a pub. We wish as the branch them both well and hope that they have a the other local long and happy retirement together.

The Jack o’Newbury is one of only a few genuine free houses in the area. This gave Dave total freedom over what beers to serve. They came mostly from local micro-breweries and included Loddon Hoppit, West Berkshire Good Old Boy and the mysterious house beer, Binfield Best. It was chosen by his regular customers in a blind tasting of nine beers from eight breweries. He still won’t reveal the name of the brewery that it comes from and when Pub of the Year 2011 asked to explain why, Dave says that he does so merely to maintain the mystery It was with great sadness and and interest that it creates. Local CAMRA shock when I learned in Decem members have been driven mad trying to Jack o’Newbury was to be guess what beer it is and whenever they company that own Binfield C suggest one, Dave just gives one of his has fields that back onto the p enigmatic grins. the landlord, Dave Pepper, w However, we have known for The Jack has won our branch Pub of the that Dave’s wife, Lorraine, has Year (POTY) award for five out of the sevthe best of health and that Dav en years from 2007 to 2013, which is a spend more time with her aw remarkable achievement by any standards. hectic environment of a pub It only missed out in 2010 as the branch them both well and hope that decided to give some of the other local long and happy retirement toge

So it is with a mixture of fondness and deep regret that I have to write this article. My earliest memories of drinking at the Jack date back to the early ‘80s, when I worked at Ferranti and my team used to pop out to Binfield for a lunchtime away from the office. It was Dave’s parents-inlaw Mick and Jean Lowes who ran the pub in those days and I remember that Flowers Best Bitter was the beer of choice. Many a

So it is with a mixture of fo deep regret that I have to write My earliest memories of drin Jack date back to the early ‘ worked at Ferranti and my te pop out to Binfield for a lunc from the office. It was Dave’s law Mick and Jean Lowes who in those days and I remember Best Bitter was the beer of cho

Issue Page 20 38, Feb-Apr 2015

Issue 38, Feb-Apr Page 2015 20

www.seberkscamra.org.uk pubs a fighting chance to win the award. One such award led to Dave being interviewed on BBC Radio Berkshire, which he pulled off with great aplomb. His modesty always prevents him from taking full credit and he will be the first to admit that he couldn’t win it without the full support of his dedicated team running the pub.

fact poor, gave it a high score, whereas many of the rest of us scored it rather lower. Fuelled by the bottled beers that we’d been drinking, a heated debate soon broke out which rapidly deteriorated into a squabble. Dave just stood at the bar with his chin in his hands, grinning from ear to ear at our antics. During the most recent POTY award presentation, one of our more enthusiastic members backed up rather too far to get a 'better' photo and continued straight through a window, smashing the old and fragile glass in the process. Again, Dave just smiled and refused to accept any offers of compensation.

Dave has been a terrific supporter (or should that be ‘tolerator’?) of CAMRA and gave us free use of the skittle alley for meetings. We have had some great times there, including our branch 10th anniversary celebrations when Dave very kindly provided some free samples of Charles Wells new beer, DNA, along with a souvenir glass for all of the attendees. On one memorable occasion, Dave hosted a bottled beer tasting session which almost turned into a riot. We had rather unwisely decided to combine it with a beer scoring training session which went hilariously wrong. Dave had provided some sample beers of various qualities from downright dreadful (he had added vinegar to the beer) to the best that he could muster. Some members inexplicably thought that the spiked beer was OK and gave it reasonable scores. Meanwhile, the good beer had been sitting in a jug for some time and had lost condition. The trainer, knowing which was which and being too embarrassed to say that the ‘good’ beer was in Issue 38, Feb-Apr 2015

When interviewed for an article in the Mad Cow in 2011, Dave was asked what his impressions of CAMRA were. His reply was this – “They continually block the area around my hand-pumps, making it very difficult for my loyal lager drinkers to see what brands I have on offer.” This is just typical of his sense of humour and he will be greatly missed.

Any likeness to Dave is intentional!

At one of the many POTY presentations when Nick Boley was branch chairman, he said that whatever it was that Dave had, he should bottle it and sell it to other pub landlords. Maybe this is something that Dave could do as a side-line during his retirement, because his blend of wit, personal presence at the bar, firm handling of any ungentlemanly behaviour and hands-on attention to detail is something that is sorePage 21


ly lacking in many pubs today. What Dave e only certainty was virtually unique – a man who n 24th had January owned are moving outhis own pub outright, feared nohad no men in suits to bend over ad day.one, Having backwards to please and who was able to nderstand why put penhis own stamp and personality on the It was his pub and run it exactly as he thought best. s a comfortable ss going to the e. I’m going to . But above all, mself, his family, e Boston and all over the years. long and enjoy-

Spot the new window

At the time of writing, what is to become of the Jack still remains uncertain, although it is understood that it will continue as a pub if a suitable licensee can be found. This is a great h you the very relief, because it would be a very sorry loss for the local community if it were to close. Genuine free houses are becomvery rare indeed and so it is hoped that brews ing Binfield it will continue to sell real ale, preferably from local breweries and continue as a n of the shining example to others of how a pub should be run. h of CAMRA] ***Stop Press – see page 4*** Page Issue 22 38, Feb-Apr 2015

ly lacking in many pubs today. All this is in the future. The only certainty had was virtually unique – is that the pub is closing on 24th January his moving own puboutoutright, and that Dave and owned family are in suits to by the 31st. It will one, be a had sad no day.men Having backwards to please and who said that, I absolutely understand why putsell. his own stamp and person Dave has decided to It was his penpub and run it exactly as he tho sion fund and he deserves a comfortable retirement. I’m going to miss going to the Jack for a chat with Dave. I’m going to miss the charity quiz nights. But above all, I’m going to miss Dave himself, his family, his elegant standard poodle Boston and all the lovely staff that I’ve met over the years. Farewell Dave, here’s to a long and enjoyable retirement.

Spot the new window

At the time of writing, what is t the Jack still remains uncertain is understood that it will contin Dave Pepper hard at work if a suitable licensee can be fo great Cheers Dave – weaall wishrelief, you because the very it wou sorry loss for the local commun best for the future. to close. Genuine free houses indeed and so it i Surely you can tell ing us very who rare brews Binfield it will continue to sell real ale Best now! from local breweries and co shining example [David Richards is Chairman of the to others of should be Berkshire South East branch ofrun. CAMRA] ***Stop Press – see page Issue 38, Feb-Apr Page 2015 22

THE OLD OLD MANOR MANOR THE Grenville Place, Bracknell. Tel: 01344 304 490 Quality Real Ales and Ciders from ÂŁ2.35 per pint.

Subject to local licensing restrictions and availabilty at participating free houses

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30/06/2014 16:11


40 Years of CAMRA in Berkshire By Nick Boley

The East Berkshire branch of CAMRA was formed on the 11th December 1974; a West Berkshire branch had already been formed in June of that year. The inaugural meeting was at the Hope and Anchor in Wokingham, a traditional Brakspear’s town pub, something it remains to this day. The branch, which covered all of the central and eastern part of the county, evolved into Reading and Mid-Berkshire branch, with the Slough, Windsor & Maidenhead branch forming in 1975 and Berkshire South East branch in 2001.

Hattie Gutzman (Hope & Anchor) & Nick Boley (CAMRA Regional Director)

On Saturday 13th December, CAMRA members of the three branches celebrated the formation of that first branch with a presentation at the Hope & Anchor, a few pints in Wokingham followed by a bigger party at the Nag’s Head in Reading. I was very pleased to make the presentation to Hattie Gutzman, the landlady at the Hope & Anchor to commemorate that very first meeting and to say a few words to contrast then and now.

Issue 38, Feb-Apr 2015

In December 1974 Britain was recovering from the three day week and the shock of the oil crisis; Bachman Turner Overdrive were storming up the charts with “You Ain’t Seen Nothin’ Yet” and over 80% of our pubs were owned by the “Big Six” brewers – Bass, Allied Breweries, Courage, Scottish & Newcastle, Watney and Whitbread. Keg beer was the mainstay of these, with such ‘delights’ as Double Diamond, Younger’s Tartan and Watney’s Red widely available. CAMRA was a young organisation with only a few thousand members, but was starting to have an impact. The 1974 Good Beer Guide was a thin volume, with a relatively small brewery section. CAMRA’s concern was not just in the number of pubs selling real ale, but brewery closures, which restricted choice and often resulted in local brews disappearing. Courage still brewed real ale in Reading, although the beer could be hard to find. Wethered in Marlow, just over the county boundary in Buckinghamshire (part of the Whitbread group) brewed a good selection of real ales and Brakspear and Morland were established independent brewers in the Thames Valley, owning a number of fine pubs. Drinkers would flock to beer festivals and free houses to drink exotic rare beers like Greene King Abbot, Marston Pedigree or Wadworth 6X. The average beer had a strength of around 3.7% ABV, mild was in terminal decline and stouts and porters non-existent apart from Guinness, although this was bottleconditioned and known as the beer drinkers friend as it was available in most pubs. Contrast that with today with nearly 1,300 breweries and more opening every month! CAMRA has nearly 170,000 members. Many would say CAMRA have won the war on saving real ale, but although there is truth in that, we cannot take our eyes off the ball. The global brewers, losing market share on their bland, tasteless, fizzy lagers, are just waiting for a chink in our armour. Page 25

www.seberkscamra.org.uk The fight now, however, has to concentrate on saving our pubs. The great British pub is under threat, and without it where will we find that fantastic choice of real ale, both in terms of breweries and styles? CAMRA’s leaders in 1974 may well have said “You Ain’t Seen Nothin’ Yet” and they would have been right. Many things that we now take for granted – a wider range of beers, most pubs selling real ale, more interesting beer styles - were the result of hard work and campaigning by successive generations of CAMRA activists.

The fight now, however, has to on saving our pubs. The grea is under threat, and without it w find that fantastic choice of rea terms of breweries and styles leaders in 1974 may well hav Ain’t Seen Nothin’ Yet” and have been right. Many things Edited by Roger take forProtz granted – a wider ran most pubs selling real ale, mor beer styles - were the result o Available now and campaigning by success tions of CAMRA activists.

We now have real clout with politicians and public servants. Some would say we have become part of the establishment, but I know that is not true. Anyone who has been to meetings of Regional Directors and the National Executive will know we are still a feisty, campaigning organisation with a clear agenda on behalf of the (beer) drinkers and pub goers of this country.

We now have real clout with po public servants. Some would s become part of the establish know that is not true. Anyon been to meetings of Region and the National Executive w are still a feisty, campaigning with a clear agenda on behalf drinkers and pub goers of this c




Good Beer Guide 2015

£10* (special online price)

he best K and inal ale Here’s to the next 40! rating


e branch) [Nick Boley is the Central Southern Regional Director of CAMRA]

Issue Page 26 38, Feb-Apr 2015

Packed with 4,500 of the best real ale pubs in the UK and information on every Here’sreal to ale the next 40! brewery currently operating and their key beers.


(or available from the branch) [Nick Boley is the Central South Regional Director of CAMRA]

Issue 38, Feb-Apr Page 2015 26


sees toCampaign choose Focus o have aByfree of Garber Barry he market rent n graduallyAand Fair Deal for Your Local at Last? er points before er pointTuesday, can be 18th November 2014 was ceruled renttainly review a special day for CAMRA because sed period 5 the day that a 10 year campaign that of was events achieved happen- a great outcome.

is all about, permitting licensees to choose Campaign Focus or to Garber have a free of between remaining tied By Barry tie market rent option. The market rent option, however, will come in gradually and Local A Fair Deal for Your only at certain defined trigger points before it can be chosen. The trigger 18th point November can be Tuesday, 201 an event such as atainly scheduled rent review a special day for CAMR or lease renewal or that an elapsed of 5a 10 ye was theperiod day that years since either ofachieved these events happena great outcome. ing.

cos with 500 or ereby providing family brewers d pubs. Protecace to stop the ng into smaller he law by emdjudicator to reompanies as if ny for the purr the new rules

The bill only applies to pubcos with 500 or more pubs in their estate thereby providing some protection to smaller family brewers with a smaller number of tied pubs. Protections have been put in place to stop the bigger pubcos from splitting into smaller companies to get round the law by empowering the new pubs adjudicator to regard a group of related companies as if they were a single company for the purposes of assessing whether the new rules applies to them. As part of the debate in the UK on the Small Business, Ent Of course pubcos could release a number Employment Bill, MPs from all of pubs from the tie (and the new rules) ed by a narrow margin of 28 and apply a rent far higher than what would favour of a new clause whic be regarded as a fair level. CAMRA will be pubco licensees to have a choi watching carefully and campaigning where between a tied agreement whe necessary if this was observed happening are forced to buy specified and government would no doubt take a dim often at an inflated price or t view of this practice. The smaller brewers pay a fair market rent to their are key to the continued success of real turn for the right to buy beer ale and on the whole act fairly towards market at often substantially low their licensees. Theoretically the lower price of beer to licensees should allow the There is provision to force product to be sold to customers at a lower large pubcos who choose the price, but this remains to be seen. option to stock beer from their but they will be able to buy th Many licensees are struggling to keep anywhere at a lower cost. It ma afloat; many are working long hours for far some licensees the tied mode less than the minimum wage and it would but for others it clearly does no be a good outcome for them if they were able to make a decent living out of running The bill does not abolish the ti their pubs. Above all the choice to the cusof the inaccurate claims mad tomer, the real ale drinker should improve representing the pub compan and more pubs remain viable. This bill is pubcos seek to exploit the tie essential to ensuring the survival of many some do and that is what this pubs going forward. We are at a crunch

As part of the debate in the UK parliament on the Small Business, Enterprise and ease a number Employment Bill, MPs from all parties votthe new rules) ed by a narrow margin of 284 to 259 in han what would favour of a new clause which will allow CAMRA will be pubco licensees to have a choice. A choice paigning where between a tied agreement where licensees rved happening are forced to buy specified beers quite oubt take a dim often at an inflated price or the option to smaller brewers pay a fair market rent to their pubco in resuccess of real turn for the right to buy beer on the open t fairly towards market at often substantially lower prices. ally the lower hould allow the There is provision to force licensees of mers at a lower large pubcos who choose the market rent seen. option to stock beer from their tied brewery but they will be able to buy the beer from ggling to keep anywhere at a lower cost. It may be that for ng hours for far some licensees the tied model works well, ge and it would but for others it clearly does not. em if they were g out of running The bill does not abolish the tie regardless oice to the cusof the inaccurate claims made by those should improve representing the pub companies. Not all ble. This bill is pubcos seek to exploit the tied model but urvival of many some do and that is what this amendment re at a crunch Page Issue 28 38, Feb-Apr 2015

Issue 38, Feb-Apr Page 2015 28

www.seberkscamra.org.uk time in the industry and action is long overdue to stop the tide of pub closures that we are currently seeing. The pubcos are unlikely just to sit back and accept the new rules. It is anticipated that they may seek ways of mitigating the new rules and even seek to challenge the ruling. The British Beer and Pub Association (BBPA) has loudly voiced its concern over the new rules stating that many pubs could now become unviable under the new model citing a variety of spurious reasons. It is likely pubcos will accelerate their plans to sell off their pub estate to try to reduce their debt pile. CAMRA will be watching with interest how things pan out, and in the meantime will vigorously continue with its key campaigns. If pubcos do seek to offload pubs then be assured CAMRA will continue campaigning to bolster planning laws to protect pubs from being turned into convenience stores and flats amongst other things.

Assets of Community Value Since the launch of CAMRA’s ‘List your Local’ campaign, over 600 pubs have been listed as Assets of Community Value. This proves that pubs are valued as assets worth saving – as community groups across the country are fighting for pubs to be safeguarded in their local community. However, pubs are continuing to close at an alarming rate and 2 pubs are converted into supermarkets every week. At last year’s Great British Beer Festival, we launched a new hard-hitting campaign, ‘Pubs Matter’ to urge the Government to amend the law in England to ensure planning permission is always required before the conversion or demolition of a pub.

Thanks to your support, there are now 90 MPs signed up to support this change, alongside a CAMRA supported petition with over 11,000 signatures.

This extraordinary win would not have been possible without the relentless support of CAMRA members and is a testament to all their hard work over the past 10 years. Our work is far from done though. CAMRA is committed to ensure that the bill is applied fairly and that the newly announced pubs adjudicator shows it’s teeth in applying judgements in cases where pubcos feel the need to test the law as they surely will. It really is time for a fair deal for our locals!

We are currently waiting for our local MPs, John Redwood and Dr Phillip Lee to pledge their support by signing EDM 208

At the time of writing, the bill has passed its second reading in the House of Lords, will go through a committee stage, a third reading and then be returned to the House of Commons before receiving Royal Assent.

[Barry Garber is the Campaigns officer for Berkshire South East CAMRA]

Issue 38, Feb-Apr 2015

More information can be found at: www.pubsmatter.org.uk

Page 29


Wokingham Home Brewers There has been some strange goings-on in the pubs in and around Wokingham recently with a group of enthusiastic people huddled around a collection of plain brown bottles, a jug and several partially filled glasses, sniffing, sipping, looking quizzically and muttering strange things about mash PH, flocculation, cold-breaks and hop utilisation. To the onlooker it all seems a bit odd, but not for the members of the Wokingham Home Brewers Association who meet every second Tuesday of the month to discuss the ancient craft of brewing beer, and occasionally cider making. Jon Hosking formed the association in February 2013 and subsequently moved on to start his own commercial brewery, Gyle 59 in West Dorset. Current Chairman, David Shuttleworth (inset) says; “There has never been a better time to be a home brewer, with the rise in popularity of craft beer, there is now a huge variety of malts and hops available from around the world, combine these with the creative skills we share at the WHBA, we can produce high quality beers which rival anything available commercially.” If you are interested in joining this band of merry brewers & brewsters, contact us at


Britain’s Beer Revolution Reviewed By Mike Rathge CAMRAs latest book by beer experts and award winning writers Roger Protz and Adrian Tierney-Jones is receiving very positive reviews. Featuring local breweries, Siren Craft and Windsor & Eton, this book takes a hard look at what has recently been happening to the British brewing industry and focuses on the personalities who are driving this revolution. Our brewing industry has been completely and thrillingly transformed over recent years. New breweries have started up all over the country, traditional breweries have been rejuvenated and more new beers have been launched than an enthusiast could ever dream of sampling. Britain’s Beer Revolution takes you on a fascinating journey behind the scenes, introducing you to some of the key people, breweries and brews inspiring beer lovers throughout the nation and beyond. Britain’s Beer Revolution is available now from CAMRA’s book shop for the reduced price of £12.99 http://shop.camra.org.uk There is also a promotional video with the authors discussing the book and British beer.

or feel free to just turn up to one of their meetings.

Issue 38, Feb-Apr 2015

Page 31




Find out more at www.wildweatherales.com Unit 19 Easter Park, Silchester RG7 2PQ.

Tel: (0118) 9701837

Email: enquiries@wildweatherales.com



Landlord’s Witter An occasional interview with a landlord from a local pub. Answers are limited to 140 (ish) characters.

Q. How important are Real Ales to your pub? A. Incredibly important. Supporting local breweries gives locals pride. Local people love it.

This time we welcome Ollie Swift, Manager of the Tally Ho in Eversley, back in the 2015 Good Beer Guide. I am particularly pleased to do this interview as I use the pub a lot, being impressed with the range and condition of the beers.

Q. What are your impressions of CAMRA in the area? A. I like what they stand for, it’s important. They are the guys who shout on our behalf and they keep us on our toes.

Q. How long have you been in the pub business and at the Tally Ho? A. I’ve been here for 5 months, my first time as manager. I graduated in 2009, got a job in my local, the Cross Foxes in North Wales, and have been with the same company, Brunning & Price ever since. Prior to this I was at the White Hart in Sevenoaks.

Q. What plans have you got for your pub in the next year? A. Burns Night, Valentine’s Day and March Food Week specials. We are supporting a local guy cycling around WW1 battlefields for Help for Heroes, with a promotion to be advised. In late summer, something new, a fete in the adjoining field. Watch this space.

Q. What do you most like about the pub trade? A. Talking to people, introducing people to each other, making connections and being part of the community.

Q. What would you like to get over to our readers to encourage them to come into your pub? A. Although food is very important to us, we need to get over to people that we are a local pub and drinkers are most welcome. Our wine culture is serious. We have a huge beer garden, great walks nearby and we are dog friendly.

By Barry Fenton

Q. And the least? A. Not being able to turn off when out socially in other pubs. Q. What Real Ales are you selling today? A. Timothy Taylor Golden Best 3.5%. Flack Manor Double Drop 3.7%. Upham Punter 4.0%. Andwell Ruddy Darter 4.6%. (Unfortunately Milk Street Bobbled, on sale over Christmas, had run out!) Q. And how will these change over the coming weeks and months? A. We rotate Local Beers from Andwell, Siren, Flack Manor, Wild Weather, West Berkshire with guests from further afield. Issue 38, Feb-Apr 2015

Q. What Wrong would you most like to put right in the pub trade? A. We are too heavily taxed. There is unfair competition from supermarkets who sell beer & wine as loss leaders. Q. Which celebrity would you most like to work behind your bar and why? A. Prince Harry; he has a good story to tell, but I would have to watch the stock control. [Barry Fenton is the Membership Secretary for Berkshire South East CAMRA]

Page 33




By Mike Smith

By Mike Smith

Beer Gardens of Berkshire


r days when At thisittime of year I start looking forward to those late spring / early At summer this time days of year whenI start it lookin newspaper is a (or pleasure to visit a pub and sit outside in the sunshine with a pintisand a pleasure a newspaper to visit(ora pub and copy of the Mad Cow). copy of the Mad Cow).

ach pubSee (ignorif you can identify these Berkshire pub gardens, take the first letter Seeofif each you can pubidentify (ignor-these Be ing “The”) and rearrange the letters to spell a heavy defeat. ing “The”) and rearrange the le

Answers on a postcard to madcow@seberkscamra.org.uk Answers on a postcard to mad ur Twitter (answers feed). will be published in the next Mad Cow and there will be hints (answers on our will Twitter be published feed). in th

1) ____________ __________

2) ____________

3) ____________

2) _____

Beer Gardens of Berkshire

Gardens rkshire

5) ____________

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6) ____________

Issue Page 34 38, Feb-Apr 2015

7) ____________

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6) _____

Issue 38, Feb-Apr Page 2015 34


Nuts Anyone?

Advertising & Distribution

New rules are now in force regarding the labelling of food and drink for actual or possible allergen content (Food Information for Consumers Regulation - EU FIC 2014).

The Mad Cow magazine is produced solely in-house by CAMRA volunteers to promote real ale and support our local pubs. The revenue collected from advertisements covers the printing cost with any small surplus used to support our campaigning activities.

This law requires all vendors, including beer festivals, to review their equipment and utensils and their supply chain for allergen content or contamination. There are fourteen allergens specified by the legislation. It is recommended that all suppliers be screened and that food safety and insurance certificates are also kept. Allergen information must be provided in a clearer and more consistent way on prepacked and loose food, making it easier for the consumer to make safer choices when buying food or eating out. In the UK it is estimated that 1-2% of adults and 5-8% of children have a food allergy – i.e. around 2 million people. There are 4,500 hospital admissions and 10 deaths from food allergy each year. There are currently fourteen substances whose presence must be made known to consumers: (1) Cereals containing gluten; (2) Crustaceans; (3) Eggs; (4) Fish; (5) Peanuts; (6) Soybeans; (7) Milk (including lactose); (8) Nuts; (9) Celery; (10) Mustard; (11) Sesame seeds; (12) Sulphur dioxide and sulphites; (13) Lupin; (14) Molluscs. There are a number of websites providing the full list including that of the Food Standards Agency. www.food.gov.uk

Issue 38, Feb-Apr 2015

2,400 copies of the magazine are distributed by CAMRA volunteers to over 100 pubs and outlets across the Berkshire South East area and beyond. If you would like to stock the Mad Cow in your establishment, please drop us a line. Printed by Greenhouse Graphics Limited. www.greenhousegraphics.co.uk 01256 880770 Advertising Rates Quarter page Half page Full page Full page premium

£20 (new adverts) £60* £120* £135*

* Discounts available for annual subscription (four editions) paid in advance. For all Mad Cow enquiries contact madcow@seberkscamra.org.uk

Next Edition Deadline (May – July Edition)

Advertising Articles

6th April 13th April

Page 37

Fai r on dea b tax eer l now !

A Campaign

of Two Halves


Join CAMRA Today Complete the Direct Debit form and you will receive 15 months membership for the price of 12 and a fantastic discount on your membership subscription. Alternatively you can send a cheque payable to CAMRA Ltd with your completed form, visit www.camra.org.uk/joinus or call 01727 867201. All forms should be addressed to the: Membership Department, CAMRA, 230 Hatfield Road, St Albans, AL1 4LW.

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This Guarantee is offered by all banks and building societies that accept instructions to pay by Direct Debits. If there are any changes to the amount, date or frequency of your Direct Debit The Campaign for Real Ale Ltd will notify you 10 working days in advance of your account being debited or as otherwise agreed. If you request The Campaign for Real Ale Ltd to collect a payment, confirmation of the amount and date will be given to you at the time of the request If an error is made in the payment of your Direct Debit by The Campaign for Real Ale Ltd or your bank or building society, you are entitled to a full and immediate refund of the amount paid from your bank or building society - If you receive a refund you are not entitled to, you must pay it back when The Campaign For Real Ale Ltd asks you to You can cancel a Direct Debit at any time by simply contacting your bank or building society.Written confirmation may be required. Please also notify us.

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Issue 38 of the Mad Cow - Magazine of the Berkshire South-East (BSE) branch of CAMRA (Campaign for Real Ale)


Issue 38 of the Mad Cow - Magazine of the Berkshire South-East (BSE) branch of CAMRA (Campaign for Real Ale)

Profile for camrabse