THE ALL-INCLUSIVE 2018-19 MEDIA PLAN CAMPUS NEWS Community
BOOK 10 ISSUES IN 2018-19 AND GET 2 ISSUES FREE, FREE DIGITAL BONUSES AND A GREAT RATE, TOO! J
Yes, we are now publishing 12 months a year! Book 10 issues and get the last two issues free! Campus News is a trusted brand on community college campuses – partner with us over a whole academic year and meet your marketing goals!
See this whole media kit at TransferAds.com!
CCCNEWS WEB SITE:
Breaking stories, interactive news.
Hits influencers: Professors and staff.
Our stories about you go far and wide.
PRINT EDITION: 100,000/YR.
We are a popular on-campus ad venue!
CONTACT ADS@CCCN.US OR CALL 518-879-0965 TO BOOK YOUR SPOT. DEADLINE 8/15.
PRIME PRINT PLACEMENTS
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SPACE IS EXCLUSIVE. THOSE WHO BOOK SPOTS IN ALL ISSUES GET GUARANTEED PRIME POSITIONS RESERVED! J
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There’s only one cover, one back cover, one centerfold, one page 2, etc. You can own that place in the paper, and students will know where to find you each month! Repetition works!
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OTHER GREAT PLACEMENTS
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PLUS GET 2 MORE ISSUES FREE!
ODD PAGE, UP FRONT
EVEN PAGE, UP FRONT $775/mo./10 issues.
Page 7, 9, 11 or 13 plus free web!
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Affordable and impressive + web!
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ODD PAGE, ANYWHERE BENEFITS:
1/2 PAGE, UP FRONT
PROMOTE YOUR EVENTS OR JUST BRAND. CONTACT ADS@CCCN.US. DEADLINE 8/15.
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CAMPUS NEWS Community
ONLY ADVERTISE DURING CERTAIN TIMES OF THE YEAR? NEED A BOOST? J
While 10X advertisers get lots of bonuses and two free issues, some advertisers just want occasional call-to-action campaigns. Try these seasonal campaigns:
A LA CARTE:
1/2 PAGE, ANYWHERE $525/mo./1x-9x or
$425/mo. Banners (in rotation) along the top, left and bottom of every page plus a popup from the CCCN homepage.
18%-23% of buy We have targeted Facebook and Instagram community college audiences and can leverage our brand to get better results for your call-toaction campaign.
$775/mo./1x-9x Get it all – a 1/2 page print ad, your call-to-action press release pushed out to Google News and Apple News, run-of-site banner and popup ads and posts on all of our social media (paid boosting extra). Minimum 20,000 total, targeted impressions (paid boosting will get you more) – that’s only 3.9¢ per person!
PROMOTE YOUR EVENTS AND DEADLINES. CONTACT ADS@CCCN.US.
COMPARE & CONTRAST
CAMPUS NEWS Community
COST: $725/MONTH/FULL PAGE.
TARGET: DIRECT HIT. STATS: 100,000 copies a year, carefully J
LOSEAR C E R E WH OME IS F RY. TO H M ORDINA FRO
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TELEVISION COST: $10K/MO.
Campus News is a very affordable adjunct to a TV campaign. Print in tandem with TV conveys itimacy and integrity.
IGHE E. E. HER LUE IN H WHESRMARTEST VA THE
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distributed each month on dozens of feeder regional SUNY/CUNY/NJ/NE community colleges with a 90+ percent pickup rate plus free online bonus distribution!
INTEGRITY: Ads appear in prime
sections next to vetted, trustworthy, safe content. That’s why the ads work!
RADIO COST: $5K/MO.
Students hear ads while commuting to their community college and then see your ad in this campus paper!
OUTDOOR COST: $20K/MO.
Students who take the bus or train may see your ads in terminals – and what to read while commuting? Campus News!
DIGITAL COST: VARIES.
Effective digital campaigns aimed at community college students are tricky. Remind them to look for you in a print ad!
A DIVERSE CAMPAIGN IS A WINNING CAMPAIGN. ADD PRINT TO YOUR MIX!
OUR ROUTES AND REGIONS
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OUR DISTRIBUTION SYSTEM IS A MODERN MIRACLE! J
We not only hit main SUNY and CUNY community college campuses, we also hit their satellites as well as popular community colleges in neighboring states. We have scores of racks in cafeterias, student centers, college theaters, gyms, libraries, transfer offices and academic centers. While the bulk of our readers are in the New York Metro Area, advertisers get the added bonus of hitting other students within commuting distance – all for one reasonable price!
ROUTES/REGIONS (37 CAMPUSES IN TOTAL):
NY’s largest 2-year colleges: 3 Suffolk and a huge Nassau CC!
CUNY community colleges! LaGuardia in LI City, BMCC, Queensborough, and more!
SUNY 2-year colleges from Westchester to Rockland to Orange, Dutchess and many more!
Big drops at Bergen, Brookdale and 5 other NJ CCs and Holyoke, Springfield and 7 more NE CCs!
OUR RATES ARE SO AFFORDABLE, NEIGHBORING REGIONS ARE A BONUS!
STUDENTS STILL READ PRINT
CAMPUS NEWS Community
OF COURSE STUDENTS STILL READ PRINT!
While students look to their smartphones for entertainment, they very much still have a relationship with print. Their books are largely print. And student newspapers will get picked up, if the racks are inviting and the design of the paper modern. Campus News understands this and delivers.
AT CAMPUS NEWS, WE CAREFULLY MAINTAIN OUR RACKS AND GET AN EXCEPTIONALLY HIGH 90+% PICKUP RATE.
We see students reading the paper; they eagerly pick it up when we drop off bundles. We create provocative covers that ensure pickup. We get few if any returns per rack. We have a winning formula, and are the only college paper on most campuses we serve. Your ad in Campus News is like having hundreds of billboards on every campus!
OUR RATES ARE THE SAME AS MANY SINGLE-CAMPUS PAPERS! A REAL DEAL!
HOW CAMPUS NEWS BEGAN, AND GROWS
HERE’S A POSITIVE STORY ABOUT A PRINT PAPER THAT’S ACTUALLY GROWING — OURS!
How Campus News began: For several years, founder Darren Johnson was an adjunct journalism instructor and newspaper advisor at a large community college. The paper was on the verge of collapse and Johnson rallied students and worked with advertisers to keep it going.
As he was about to depart to work for a college upstate, he asked the advertisers – colleges in the New York Metro area – what they thought of the idea of Campus News, a paper that hits multiple two-year college campuses. They thought it was a great idea, solving a common problem they had: gaining brand recognition among the growing population of potential transfer students. How else could these students consistently hear about transfer opportunities at four-year colleges?
Campus News now hits 37 campuses – with most readers at SUNY and CUNY campuses downstate – and prints over 100,000 issues a year. It’s easily the largest community college newspaper in the world! It’s now a 32-page, full-color, saddle-stapled newspaper, printed using recycled paper and ecofriendly inks. The campuses embrace it. Student readers love it. Its student writers go on to prestigious four-year journalism programs and intern at top national publications.
Johnson, now a full-time college instructor and a former New York Press Association “Writer of the Year,” keeps the integrity of the product high while streamlining production, making it a safe and affordable place for advertisers to be. When it comes to marketing, ads only work when placed next to trusted content – in an era of clickbait and “fake Colleges spend tens, if not hundreds of thou- news,” Campus News has maintained a high sands of dollars apiece, sending reps to transfer level of trust. This explains why ads in Campus fairs, producing expensive mailings, buying e- News are so effective. mail lists, and buying ads in mediums that don’t Campus News books its advertising reservations directly hit their target. Here is a popular medium over the summer for the upcoming academic that hits the bullseye, and, because it uses year. The paper would not survive without its adnewsprint and student writers, can do so afford- vertising partnerships and works with its sponably, passing the savings on to advertisers. sors to reach their marketing goals. Thus, in January 2010, Campus News was born, serving three distinct purposes: It helps keep the student bodies on the campuses informed; it helps keep student journalism vibrant at the two-year college level; and it helps students meet their goals of graduation and then transfer to four-year colleges.
CAMPUS NEWS HAS NOW SERVED A MILLION COMMUNITY COLLEGE STUDENTS!
OUR STUDENTS AND DEMOGRAPHICS CAMPUS NEWS Community
COMMUNITY COLLEGE STUDENTS IN OUR REGION HAVE GOTTEN YOUNGER AND MORE DIVERSE. J
Since Campus News began over eight years ago, a lot has changed at the 37 community colleges we serve. Students have gotten younger, more diverse and more likely to transfer to four-year colleges. And, with the new Excelsior Scholarship, SUNY and CUNY community college populations are growing.
WHY THIS DEMOGRAPHIC IS BETTER THAN EVER:
DIVERSITY AND AGE
Our readers are younger (typical is 18-21 vs. 25 in 2010) and diverse (40% Black/Latino).
With the Excelsior Scholarship now active in New York, community college enrollments will reach record highs.
More than 80% of community college students enroll with the intent to transfer to a four-year college!
EXCLUSIVITY Campus News is the only regularly published, ad-friendly student publication on 90% of our campuses!
CONTACT ADS@CCCN.US OR CALL 518-879-0965 TO BOOK YOUR SPOT.
LOTS AND LOTS OF FREEBIES!
CAMPUS NEWS Community
OUR DIGITAL EFFORTS ARE GROWING AND HELP REINFORCE YOUR BRAND – AND WE GIVE IT AWAY FOR FREE TO 10X ADVERTISERS! J
For 10x advertisers who do a full-page or more, we offer prime placement on our sites, social media and apps throughout the year at no added cost. Our news site is linked to Google News and Apple News and has high credibility.
AND GET 2 MORE ISSUES FREE!
BOOK ALL 2018-19 ISSUES AND GET THESE FREE PERKS:
We write plenty of stories related to college life and transfer – and when we do, we include your expert quotes!
RUN-OF-SITE 10X full-page advertisers get ads that rotate on every story on our site – and our site is read by your niche!
INFLUENCER Our alerts on real news aggregators hit decisionmakers. Impress your leadership. Share away!
BACKLINKS Because of our site’s high trust score, backlinks give your URLs a tremendous SEO boost!
CONTACT ADS@CCCN.US OR CALL 518-879-0965 TO GET STARTED.
DIVERSIFY YOUR ADS WITH PRINT
CAMPUS NEWS Community
STUDENT NEWSPAPERS ARE AN IMPORTANT PART OF A WINNING OVERALL CAMPAIGN. J
No one medium hits every student. An effective media “buy” leverages all media. A student sees your ad in a variety of places – on TV, the Internet, and outdoor advertising, and then it clicks – they see your ad in the only newspaper they still read, Campus News, and your pitch finally sinks in. Print closes the deal.
THE STATS PROVE THAT STUDENT MEDIA WORKS:
Students spend six minutes on average with our newspaper. Compare that to mere seconds for all other ads in media!
ADVERTISER LOYALTY We have the same advertisers every year because they are doing well with Campus News.
A 2016 Future of Student Media survey showed 66% of students prefer print college papers.
HIGH PICKUP RATE Between 90-100% of our print copies are picked up each month! And digital readership grows.
CONTACT ADS@CCCN.US OR CALL 518-879-0965 TO GET STARTED. DEADLINE 8/15.
HOW TO BOOK ALL 2018-19 ISSUES CAMPUS NEWS Community
BOOK ALL ISSUES FOR THE 2018-19 ACADEMIC YEAR, GUARANTEE A GREAT SPOT IN THE PAPER AND LOCK IN A VERY AFFORDABLE RATE! J
We offer a great rate for next year if you book early and commit to all issues. Frequency works with this audience. They will see your ads throughout the year and act on them when they are ready. Fill out the form below to lock in your spot!
PLUS GET 2 MORE ISSUES FREE!
RESERVATION FORM (SUBJECT TO AVAILABILITY): Choose your print ad size:
oFull-page color oHalf-page color oSpecial Front Cover oDouble-Truck Center Choose your print ad position:
oPrime Spot oExclusive Odd oExclusive Even oSingle Region oAnywhere
I, the undersigned, duly represent the listed client, who will abide by the multiple-isse rate schedule listed in this media kit and commit to the above placement in all issues for the 2018-19 academic year. I understand new art will be due the 23rd of each preceding month, each hitting the first weekend of each following month through July. If an art date is missed, art will be a pickup of the previous month’s. I understand these prices are deeply discounted and space is limited; leaving the contract requires 45 days notice and previous published placements will be due at the full 1X rate card price per issue. Thank you for your commitment – we look forward to working with you! Your Signature: _______________________________________ Title: ________________________ Date: ____/____/18 Printed Name: ________________________________________ Client: ______________________________________
SCAN AND EMAIL YOUR RESERVATION FORM TO ADS@CCCN.US OR FAX 518-507-6782.
WE LOOK FORWARD TO PARTNERING WITH YOU! CAMPUS NEWS Community
THANK YOU FOR YOUR SUPPORT. WE LOOK FORWARD TO HELPING YOU CONNECT WITH OUR VAST READERSHIP IN 2018-19! J
CONTACT US AT ANY TIME WITH QUESTIONS OR TO HELP PROMOTE SPECIAL PROJECTS. NEXT STEPS:
• Have your PR staff put COLLEGESTORIES@CCCN.US on their media list. We will place pertinent content in our print paper, on our web site and on Google News/Apple News.
• If you have Open House or other special dates, also let us know so that we can promote attendance to our students via the newspaper and social media.
• Send your high-res print ad PDF to EDITOR@CAMPUS-NEWS.ORG and ADS@CCCN.US by August 23. A fullpage is 9.5”w X 11”h. Ask about other sizes. Need design help? Ask! •
You may also be eligible for free web
ads on our site. We will contact you in mid-Summer 2018 about those. You may want to create a special page on your web site just for our readers. • Meanwhile, continue to think about unique stories about your institution that may appeal to our audience. We can assign a writer to cover the story, or you can use your own student writer. Pitch publisher Darren Johnson at EDITOR@CAMPUS-NEWS.ORG.
• Again, thank you! We truly appreciate your support – and your reaching out to our student readers! More importantly, they appreciate seeing your ads and reading about you in their favorite newspaper!
CONTACT US ANY TIME AT ADS@CCCN.US OR 518-879-0965 TEXT/CELL.
Read why Campus News is the ultimate advertising venue!