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March 22,  2012           To  Whom  It  May  Concern:     I  am  very  interested  in  your  Design  Apprenticeship  and  I  am  excited  and   eager  to  be  part  of  Reebok’s  team!    Being  a  track  athlete  for  a  D1  College  and  fashion   design  major,  I  strongly  feel  that  my  background  and  experience  would  prove  to  be   a  valuable  asset  to  the  Reebok  organization.         As  an  athlete,  I  understand  what  an  athlete  wants  and  what  is  needed  in  a   design  to  get  the  best  results,  comfort  and  aesthetic  appeal.    As  a  fashion  designer,  I   am  very  creative  and  continually  come  up  with  new  ideas  and  concepts  that  I  am   able  to  produce  in  physical  form.    I  also  have  extensive  experience  in  trend  research,   product  branding,  creating  trend  boards  and  color  palettes.      These  skills  were   clearly  reflected  and  validated  during  my  previous  internships.     I  am  very  aware  of  Reebok’s  competitors  as  well  as  how,  why  and  what   makes  a  brand/product  effective  in  today’s  market.    I  love  athletic  wear  and  I  have   created/developed  many  of  my  own  designs  that  I  feel  would  be  an  excellent   addition  to  Reebok’s  rebuilding  process.     I  would  be  very  grateful  for  the  opportunity  to  share  my  ideas  and  concepts   in  hopes  of  obtaining  an  apprenticeship  that  proves  to  be  beneficial  to  both  Reebok   and  myself.      Your  consideration  would  be  greatly  appreciated.       Sincerely,       Paris  R.  Campbell   216.650.3412                



University of Cincinnati • Cincinnati, OH • College of Design Architecture, Art and Planning • Fashion Design Track 2013 • GPA: 3.5/4.0 Deans List Cincinnati, OH

Available upon request





2733 E. Tower Drive Apt. 532 • Cincinnati, OH 45238 • (216) 577- 7041•

Paris Campbell


Paris Campbell

final design

This dress was constructed by draping the fabric on the mannequin. It was ruched by hand, and pinned to give it more depth. The fabric roses were added to give it a more feminine touch.

Design Construction: Draping

Nylon Crochet Yarn


The garment was inspired by the skeletal structure. It was made using a 100% nylon crocheting yarn to give it struture, and appear to be very strong and bone like.

final design

The design was constructed by machine knitting. It was designed by using many different knitting techniques to give it a textural 3-D appeal. The focus was to mimic the skeletal structure.

Design Construction: Knitwear

final design



The activewear outfit was designed with a twist on stylish and fashionable clothing mixed with the functionality of running apparel.

Design Construction: Activewear

The Ready, Set‌. Strut collection is fashionably athletic. It was designed to go from working out at the gym to hitting the mall and dinner with your friends. Through intricate seam detail, captivating colors and accentuating designs, you can’t help but to stand out, be built and feel beautiful.

Senior Thesis: Illustrations

Space Captivity

Spring 2011

The aliens have landed and sharing their space-aged designs and Lady Gaga is the interpreter. She has become an overnight trendsetter with outrageous and unpredictable outfits... It’s like the fashions of the earth have evolved and repeated to the point of exhaustion. We are now going to another planet to obtain a new level of fashion. This will create new space where ultra creative designs can hold captive. Whether you like this trend or not, it’s hitting Spring/ Summer 2011 hard! Spotted in the Vogue UK issue 2008, these out of space designs have inspired designers to go from hot to radiation.


Woman are taking more time to pamper themselves and finding creative ways to minimize the effects of stress. Serenity comes to them in many forms. From exclusive, expensive spas to simple, inexpensive treatments such as color therapy and meditation. TideAway cleans the slate of her mind and provides a blank canvass so that she can create anew. She uses her mind to mentally dip into the cool colors of the Carribean Sea while the Whispering Waters tell stories of Eternal Love filled with Lustful Bliss and Passionate Plum. As she awakens she finds herself laying upon the calming meadows that connect and ground her to Mother Earth. These colors used alone or in combination are very soothing and healing to the Soul. Once invoked, these colors have a calming effect.






Fashion Design: Trend Forecasting

Ceramic accessory with decal and hand printed accents

Tufted cotton rug Printed polyester dobby shower curtain


Cotton terry towel with dobby stripe

The coordinate I designed was bought by Kohls.

Internship: Saturday Knight Limited

The cami was designed while interning at Tween Brands (Justice). It was made using Adobe Illustrator. The finished cami was featured in the Spring 2012 collection.

Internship: Tween Brands (Justice)

The prints were designed using NedGraphics: Design and Repeat.

Internship: Tween Brands (Justice)

REEBUILD AND [B] BUILT [B] BUILT (BE BUILT) was designed with the athletic, sexy woman in mind. As a 5’9 track athlete I came upon many deficiencies in the clothing line (and running shoes) that we were provided to us through the University of Cincinnati. The uniforms had a boxed cut and the arms and torso were not long enough. The running apparel always made me (as well as my other team mates) feel self- conscious because we were constantly tugging and adjusting our running apparel. As a Fashion Designer and an athlete, I feel that it is very important to have the right fit and movement in your clothing rather you are walking down the runway or running on the track. I realize the strong psychological affect this created and how it did not contribute positive energy to my image and the way I wanted to feel. I want to be known as the athlete to be reckoned with and I want my clothes to express and exude the same quality, power, beauty, grace and strength. As a result, [B] BUILT was born. I feel that not everyone was born with a natural raw talent, but we were all born with the ability to learn and master a talent. I believe providing a person with the necessary tools to succeed whether it be running apparel, shoes or special equipment you can REEBUILD them to be a better athlete. By REEBUILDING you are REEWORKING, REEPROGRAMING, AND REEASSEMBLYING them to BE BUILT! Giving them all the necessary tools they need to build a stronger foundation and giving them the confidence they need to be a phenomenal athlete. This REEBUILDING starts with how the garment fits. When they wear there athletic apparel its should motivate them to GET UP, GET OUT and WORK OUT! It should also give them the confidence they need to be successful while also making them look attractive and appealing. The garment not only has to have an awesome fit but it has to have the same amazing feeling on their body. This is accomplished by using colors and prints that stimulate, compression materials, sweat wicking abilities, antimicrobial technology, multifunctional, and fashion forward designs. Combining all of these attributes gives them comfort and a fully functional garment that they can wear all day long. Not only is this collection design for an athlete, but also designed by an athlete who is fully aware that sometimes it’s necessary to start over and REEBUILD to [B]BUILT into something greater than what you started with.

Process Work

Paris Campbell Reebok Project for the 2013-14 Design Apprenticeship  

activewear project

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