March 22, 2012 To Whom It May Concern: I am very interested in your Design Apprenticeship and I am excited and eager to be part of Reebok’s team! Being a track athlete for a D1 College and fashion design major, I strongly feel that my background and experience would prove to be a valuable asset to the Reebok organization. As an athlete, I understand what an athlete wants and what is needed in a design to get the best results, comfort and aesthetic appeal. As a fashion designer, I am very creative and continually come up with new ideas and concepts that I am able to produce in physical form. I also have extensive experience in trend research, product branding, creating trend boards and color palettes. These skills were clearly reflected and validated during my previous internships. I am very aware of Reebok’s competitors as well as how, why and what makes a brand/product effective in today’s market. I love athletic wear and I have created/developed many of my own designs that I feel would be an excellent addition to Reebok’s rebuilding process. I would be very grateful for the opportunity to share my ideas and concepts in hopes of obtaining an apprenticeship that proves to be beneficial to both Reebok and myself. Your consideration would be greatly appreciated. Sincerely, Paris R. Campbell Campbep2@mail.uc.edu 216.650.3412
University of Cincinnati • Cincinnati, OH • College of Design Architecture, Art and Planning • Fashion Design Track 2013 • GPA: 3.5/4.0 Deans List Cincinnati, OH
Available upon request
2733 E. Tower Drive Apt. 532 • Cincinnati, OH 45238 • (216) 577- 7041• email@example.com
This dress was constructed by draping the fabric on the mannequin. It was ruched by hand, and pinned to give it more depth. The fabric roses were added to give it a more feminine touch.
Design Construction: Draping
Nylon Crochet Yarn
The garment was inspired by the skeletal structure. It was made using a 100% nylon crocheting yarn to give it struture, and appear to be very strong and bone like.
The design was constructed by machine knitting. It was designed by using many different knitting techniques to give it a textural 3-D appeal. The focus was to mimic the skeletal structure.
Design Construction: Knitwear
The activewear outfit was designed with a twist on stylish and fashionable clothing mixed with the functionality of running apparel.
Design Construction: Activewear
The Ready, Setâ€Ś. Strut collection is fashionably athletic. It was designed to go from working out at the gym to hitting the mall and dinner with your friends. Through intricate seam detail, captivating colors and accentuating designs, you canâ€™t help but to stand out, be built and feel beautiful.
Senior Thesis: Illustrations
The aliens have landed and sharing their space-aged designs and Lady Gaga is the interpreter. She has become an overnight trendsetter with outrageous and unpredictable outfits... Itâ€™s like the fashions of the earth have evolved and repeated to the point of exhaustion. We are now going to another planet to obtain a new level of fashion. This will create new space where ultra creative designs can hold captive. Whether you like this trend or not, itâ€™s hitting Spring/ Summer 2011 hard! Spotted in the Vogue UK issue 2008, these out of space designs have inspired designers to go from hot to radiation.
Woman are taking more time to pamper themselves and finding creative ways to minimize the effects of stress. Serenity comes to them in many forms. From exclusive, expensive spas to simple, inexpensive treatments such as color therapy and meditation. TideAway cleans the slate of her mind and provides a blank canvass so that she can create anew. She uses her mind to mentally dip into the cool colors of the Carribean Sea while the Whispering Waters tell stories of Eternal Love filled with Lustful Bliss and Passionate Plum. As she awakens she finds herself laying upon the calming meadows that connect and ground her to Mother Earth. These colors used alone or in combination are very soothing and healing to the Soul. Once invoked, these colors have a calming effect.
PASSIONATE PLUM ETERNAL LOVE LUSTFUL BLISS CALMINGETERNAL MEADOWS LOVE
Fashion Design: Trend Forecasting
Ceramic accessory with decal and hand printed accents
Tufted cotton rug Printed polyester dobby shower curtain
Cotton terry towel with dobby stripe
The coordinate I designed was bought by Kohls.
Internship: Saturday Knight Limited
The cami was designed while interning at Tween Brands (Justice). It was made using Adobe Illustrator. The finished cami was featured in the Spring 2012 collection.
Internship: Tween Brands (Justice)
The prints were designed using NedGraphics: Design and Repeat.
Internship: Tween Brands (Justice)
REEBUILD AND [B] BUILT [B] BUILT (BE BUILT) was designed with the athletic, sexy woman in mind. As a 5â€™9 track athlete I came upon many deficiencies in the clothing line (and running shoes) that we were provided to us through the University of Cincinnati. The uniforms had a boxed cut and the arms and torso were not long enough. The running apparel always made me (as well as my other team mates) feel self- conscious because we were constantly tugging and adjusting our running apparel. As a Fashion Designer and an athlete, I feel that it is very important to have the right fit and movement in your clothing rather you are walking down the runway or running on the track. I realize the strong psychological affect this created and how it did not contribute positive energy to my image and the way I wanted to feel. I want to be known as the athlete to be reckoned with and I want my clothes to express and exude the same quality, power, beauty, grace and strength. As a result, [B] BUILT was born. I feel that not everyone was born with a natural raw talent, but we were all born with the ability to learn and master a talent. I believe providing a person with the necessary tools to succeed whether it be running apparel, shoes or special equipment you can REEBUILD them to be a better athlete. By REEBUILDING you are REEWORKING, REEPROGRAMING, AND REEASSEMBLYING them to BE BUILT! Giving them all the necessary tools they need to build a stronger foundation and giving them the confidence they need to be a phenomenal athlete. This REEBUILDING starts with how the garment fits. When they wear there athletic apparel its should motivate them to GET UP, GET OUT and WORK OUT! It should also give them the confidence they need to be successful while also making them look attractive and appealing. The garment not only has to have an awesome fit but it has to have the same amazing feeling on their body. This is accomplished by using colors and prints that stimulate, compression materials, sweat wicking abilities, antimicrobial technology, multifunctional, and fashion forward designs. Combining all of these attributes gives them comfort and a fully functional garment that they can wear all day long. Not only is this collection design for an athlete, but also designed by an athlete who is fully aware that sometimes itâ€™s necessary to start over and REEBUILD to [B]BUILT into something greater than what you started with.