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Property Marketing Comes Of Age Article By Stefan Williams

The last decade has cemented the importance of companies like Google and Facebook in the marketing playbook of almost every major industry. Activities such as internet search, surfing the web and use of social media are now so pervasive in everyday lives that it makes sense that major brands and products use these means to connect with buyers on the platforms that people spend the most time using. These platforms also allow the use of big-data powered targeting to show ads to people who might not be looking directly for your product, but who statistically match criterion that suggests they might be interested. The complexities of launching professional and effective property specific marketing campaigns on Google and Facebook helps explain why, until now, property marketing online has been largely dependent on a small number of traditional property-only portals. But this is about to change with the launch solutions specifically aimed at marketing property on Google and Facebook.

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COMPONENTS

Market your property with the incredible power of Google + Facebook.

Unique Property Website (UPW)

Google Search Ads

Your property’s own website with a custom URL matching the address. Lightning fast and made for mobile, these websites enable Retargeted Marketing and drive engagement.

A huge number of people use Google every day to find property, and often to save time when accessing traditional property portals. By matching these searches to your property, ads appear above the search results, connecting to your Unique Property Website.

> Example: 34at18DanksSt.com

“Reach the passive buyer

- A substantial percentage of buyers aren’t looking when they buy.”

RETARGETED MARKETING EXPLAINED

Ad takes visitor to Unique Property Website

Visitor Clicks on Ad via Search Display Ad Facebook Email Link Google Display Ads Almost all popular websites incorporate Google Display Ads. Your property will appear where people browse every day, using Google’s behavioral and geographical targeting & Retargeting to reach the right Internet audience.

Visitor


Facebook Ads

Advanced Ad Targeting

Captivating Facebook ads are an integral part of our Advanced Internet Marketing (A.I.M.) packages. When used in combination with our expert targeting and look-alike audience proďŹ ling, we achieve excellent engagement and reach with the right people.

Our expert teams use the power of Google & Facebook advanced targeting to get to the right audience. We also target visitors of similar recently sold properties to reach the most relevant Facebook & internet users.

Although they look the same as display ads, Retargeted ads are shown only to users who have already shown interest in your property or a similar sold property.

Visitor leaves Tracked Visitors who have clicked on similar recently sold property ads Visits a website in Google’s Display Network

Visitor is taken back to Unique Property Website

Visitor Clicks on Ad to buy


10 HOURS PER WEEK

NEW ZEALANDER’s

SPEND OVER

BROWSING ONLINE

google search for real estate is growing 8% per year

2 Million+ Kiwis use Facebook everyday

THE PROOF IS IN THE STATS. EXPAND YOUR MARKETING & REACH THE PASSIVE BUYER +

+ LITE

GOOGLE

PRO

SUPERSIZE

CUSTOM

Facebook Ad Advanced Ad Targeting Reporting Unique Property Website

**

Customised option available upon request.

Google Display Ads Google Retargeting Google Search Ads Facebook Video Ad Facebook Agency Page Posts*

Price Inc GST

$199

optional

optional

optional

optional

$359

$469

$729

Quote

* Facebook posts to agency Fan Page with creatively designed content. Single post +$40. ** Lite Unique Property Website excludes property specific URL.

#PropertyAdvancedInternetMarketing | sales@campaigntrack.com campaigntrack.com | T: 0508 2267 244


NZ Property A.I.M. Brochure3