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ASIA PRESS TRIPS REVIEW 2013


China


Mina Circulation : 1 580 000

EN


Life Style Circulation : 900 000

EN

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Life Style Circulation : 900 000

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Life Style Circulation : 900 000

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Femina Circulation : 1 699 000

EN


ELLE Circulation : 1 400 000

EN


ELLE Circulation : 1 400 000

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ELLE Circulation : 1 400 000

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Style weekly Circulation : 250 000

EN

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Style weekly Circulation : 250 000

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Style weekly Circulation : 250 000


Style weekly Circulation : 250 000

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Style weekly Circulation : 250 000

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Shanghai Times Circulation : 1 580 000

EN

1/2


Shanghai Times Circulation : 1 580 000

2/2


Vogue Circulation : 640 000

EN


GUANGZHOURIBAO

Circulation : 1 850 000

EN


PC LADY Views : 37 600 000

EN


Cosmo Circulation : 1 966 000

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Cosmo Circulation : 1 966 000

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Bazzar Circulation : 860 000

EN


Traveler Circulation : 650 000


National Geographic Traveler Circulation : 790 626


National Geographic Traveler Circulation : 790 626


National Geographic Traveler Circulation : 790 626


National Geographic Traveler Circulation : 790 626


National Geographic Traveler Circulation : 790 626

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National Geographic Traveler Circulation : 790 626

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National Geographic Traveler Circulation : 790 626

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Only lady Views : 1 000 000

EN

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Only lady Views : 1 000 000

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Only lady Views : 1 000 000

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Only lady Views : 1 000 000

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Only lady Views : 1 000 000

5/9


Only lady Views : 1 000 000

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Only lady Views : 1 000 000

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Only lady Views : 1 000 000

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Only lady Views : 1 000 000

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Modern Weekly Circulation : 920 000

EN

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Modern Weekly Circulation : 920 000

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Vivi Circulation : 1 237 245

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Rayli Style Circulation : 1 050 000

EN


Raily Beauty Circulation : 1 380 000

EN

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Raily Beauty Circulation : 1 380 000

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Raily Beauty Circulation : 1 380 000

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Raily Beauty Circulation : 1 380 000

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Raily Beauty Circulation : 1 380 000

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Raily Beauty Circulation : 1 380 000

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Xiandaikuaibao Circulation : 2 100 000

EN


Xing Wen Cheng Bao Views : 750 000

EN


KOL Xiaoxin Views : 1 417 744

EN

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KOL Xiaoxin Views : 1 417 744

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KOL Xiaoxin Views : 1 417 744

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KOL Xiaoxin Views : 1 417 744

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KOL Xiaoxin Views : 1 417 744

5/5


Tencent Views : 140 000 000

EN

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Tencent Views : 140 000 000

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Tencent Views : 140 000 000

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Tencent Views : 140 000 000

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Tencent Views : 140 000 000

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Tencent Views : 140 000 000

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Hong-Kong


Preview Circulation : 45 000


Japan


Anecan Circulation : 184 000

EN

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Anecan Circulation : 184 000

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Anecan Circulation : 184 000

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Anecan Circulation : 184 000

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Anecan Circulation : 184 000

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Anecan Circulation : 184 000

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Anecan Circulation : 184 000

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Anecan Circulation : 184 000

EN

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Anecan Circulation : 184 000

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Anecan Circulation : 184 000

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Anecan Circulation : 184 000

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Anecan Circulation : 184 000

5/5


25 ans Circulation : 75 000

EN

1/5


25 ans Circulation : 75 000

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25 ans Circulation : 75 000

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25 ans Circulation : 75 000

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25 ans Circulation : 75 000

5/5


ANA In-flight Circulation : 1 200 000


Brand book - Trip to L’OCCITANE Circulation : 30 000

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Brand book - Trip to L’OCCITANE Circulation : 30 000

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Korea


SBS E Channel Rating : 0,37


Chosun Daily Circulation : 5 000 000

EN


Ceci Circulation : 100 000

EN


Noblesse Circulation : 80 000

EN

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Noblesse Circulation : 80 000

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Instyle Circulation : 100 000

EN


Philippines


Philippines Star Circulation : 256 712

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Philippines Star Circulation : 256 712

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Philippines Star Circulation : 256 712

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Philippines Star Circulation : 256 712

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Philippines Star Circulation : 256 712

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Taiwan


ELLE Circulation : 65 000

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ELLE Circulation : 65 000

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ELLE Circulation : 65 000

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ELLE Circulation : 65 000

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Liberty Times Circulation : 700 000

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Liberty Times Circulation : 700 000

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CtiTV Rating : 0,67


Translations


ELLE- English translation

Traveling with Scents

There is always some kind of special smell in my mind. It is enough to sketched out the eternity of the picture. This time, ELLE came to South France, which the place with perfume originated. Different from previous trips, this time, we using the sense of smell to record the trip. For some people who slightly research for the perfume must know that the ancient city of Grasse in southern France as the unique climatic conditions, pregnant with many precious fragrance raw materials in the pleasant spring came this flourishing town. Not only to learn more about making perfume knowledge, but also personally deployed his own incense deployment side. Behind a bottle of perfume, not only bears the perfumer want to transmit a small story, but also includes dozens of fragrance raw materials over the perfect balance. As a perfumer the difficulty lies in how to make so many fragrance raw materials to achieve mutually upstage each other but also cleverly take the lining ultimate goal; This time, I use jasmine, the famous base in perfume industry. Blend a bottle of perfume that I can remember the wonderful sunshine of southern French!

1/6


ELLE- English translation

Meet Fragrances in Southern France The reason why this finding roots tour of fragrances in Grasse , in fact that originated in L'OCCITANE the upcoming four fragrance series. Grasse in southern France is closely related with the L'OCCITANE, because the founder, Olivier Baussan met his first Grasse perfumer. Therefore, the initial fragrance series was born in Grasse dawn. This year, Olivier Baussan encountered with another famous perfumer. She is the female perfumer deployment of many popular perfume, such as GUCCI Envy Me, LANVIN L’Homme Sport, JO MALONE Vetyver,. Etc. Now, she has became the private nose of L’OCCITANE, breath launched four distinct personality fragrance series, as if the style throughout the year are concentrated in the bottle. Why is the perfume capital of Grasse would become the story back in 1614 to begin with. Grasse was a local glove manufacturers and perfumers in leather gloves add flavor, fragrance glove production to the process of long-distance transport of goods does not appear unpleasant odor. Therefore, we extensively cultivated Grasse Fragrance plants. Local growers began planting: jasmine, rose, orange blossom, violet ....... Meanwhile, perfumers invented a new extraction method, so that the fragrance can be more durable, more full-bodied. At that time, with a spirit of adventure perfumer who will personally go to the East even find magnolia, to find Madagascar vanilla, precious hesitate traveled across oceans in search of only the aromatic plants. Grasse this piece of pure land blessed with beauty, but also because a collection of many rare fragrance raw materials, re-entering the end of the 18th century when European countries are have started to introduce precious ingredients from Grasse. Grasse has since become the world's perfume town, today, many of the world world-renowned perfumer in Grasse with laboratories, sophisticated perfumery their skills. 2/6


ELLE- English translation “&” Represent two of the perfect combination

The reason to use "&" for the series named, not only because each fragrance have to spend two main elements, but also represents the deep meaning of the material from the "far and near". Magnolia from the East, blackberry taken from the south of France, much to Japan to get green tea, Tunisia rich in bitter orange, and featured jasmine from Egypt and Grasse, Italian bergamot, Madagascar vanilla and French Narcisse. While we appreciate the precious Grasse fragrance ingredient, a perfect fragrance journey can quietly leave. The blend of two different perfume raw materials production, it is also her best skills. Sometimes the fragrance material seems destined to combine with each other; more often they combined with each other that is becoming a beautiful encounter. Along with those fragrance materials match to each other, it will leads to a unique characteristic, so that the scent smells more wonderful! If you also have the opportunity to create perfume, remember just do not subject to any restrictions, Just bold to try it!!

My teacher of being perfumer-Karine Dubreuil

Located in Grasse perfume museum, I personally created the first bottle of "personal perfume“ in my life. My instructor was Karine Dubreuil, which is the new L'OCCITANE private perfumer. She decided to become a perfumer when she was 18 years old. She was training in Rurore perfume school at Grasse, and she has many working experiences in those important perfume factories. Many famous perfumes are all because of her talent to be born. Meanwhile, she has already helped L'OCCITANE created many wonderful fragrance. This new fragrance series inspired by her memories of childhood growing up in Grasse, the perfume capital. Her unique fragrance combinations skills, so that the two main precious perfume ingredients complement each other, highlighting their wonderful and also named in Grasse. In order to praise the birth of many great perfumers in the capital of perfume. “In here, I learned to understand dialysis fragrance raw materials, rather than fall into the stereotype of the blind in the deployment. If you want to capture people's imagination, creating an unforgettable perfume, you must boldly to attempt. I think to create such fragrance with L'OCCITANE , is my birthright mission. “said by Karine Dubreuil. 3/6


ELLE- English translation Visited founder of L’OCCITANE-Olivier Baussan

L'OCCITANE Originated in Southern France, in addition has deep roots to important Fragrance town Grasse, the same time we also visited the home of Provence and the founder of brand,Olivier Baussan, talk about the brand with rich Southern France style. Q: L'OCCITANE always fine with passing out the spirit of Provence, and Grasse is the capital of perfume. Why no earlier plans to launch this La Collection de Grasse? Baussan : Timing is very important, when it comes to create a good perfume because it will takes time. This time we using those materials, some from Grasse, some from other countries in the world, even in Provence with local, flowers between inland and sea area will be different. Therefore, looking to find the ideal raw material conform to spend a lot of time, while we have to carefully extracted and allow perfect blend material, is a more difficult task. Q: Currently on the market there are a lot of brands emphasize on natural fragrance, How to L'OCCITANE distinguish with them? Baussan: L'OCCITANE has been emphasized that the source of all ingredients have traceability, quality is reliable. Meanwhile, we also have a long-term cooperation suppliers, and component itself has a own true story. In addition to use natural ingredients, this is our distinctive. Q: We are really impressed with products of L'OCCITANE, such as assistance to African women in Burkina Faso as well as fairness and justice Blair wealthy Braille design. How these ideas start with? Future there will be more action to do? Baussan:From I newly founded L'OCCITANE Soon, I was very focused on relationships between people and caring respect. I hope to establish a good mutual assistance through fair trade to practice philosophy. Product packaging design concepts and cooperation between women in Burkina Faso, are based on the concept of caring respect from, which is why we insist on the brand philosophy. 4/6


ELLE- English translation The Fragrance Map of Grasse-Brand New Fragrance form Grasse Grasse , the capital of perfume has a unique climate and soil, and carries many beautiful flowers. At first, people will be extracted these fragrance plants for the production of gloves, mask the taste of the leather. It was discovered that these materials can be further made ​into a perfume, but also created a local perfume industry development. L'OCCITANE and local origin Grasse perfumers work together to launch a series of “& “fragrances. Now let us listen to the new private perfumer, Karine Dubreuil that she how to use these natural ingredients to tell the story of Grasse. Karine Dubreuil 「 & 」 L’OCCITANE Karine Dubreuil studies at Roure perfume school to receive training in Grasse , and she also has rich working experience in many important perfume brands. Although this is not the first time she helped L'OCCITANE create perfume, but this time have to launched four full range of perfume that is another new challenge to the brand and her. The inspiration of La Collection de Grasse, stems from her childhood growing up the capital of perfume - Grasse. This series deeply concluded between Karine and L'OCCITANE and became an inseparable relationship. The unique fragrance combination derived from two major components of the precious spice , and named by Grasse. It is to praising again the many great perfumer that were born in the capital perfume. Olivier Baussan, the of L'OCCITANE was inspired by local tradition perfume bottle, carefully to create the bottle of La Collection de Grasse. Thick crystal clear glass body combine minimalist design, deliver pure taste artistically. The materials of the bottle is from local famous glass factory in Grasse. In addition, there are the "&" symbol on the outside packaging and black caps, contains far-reaching implications. It is said that in the south of France Occitane old saying, “&” be considered the first 27 letters, and remained in use until the 19th century. The symbols used in this special Grasse Fragrance & packaging and bottle, while also showing the product name, the symbol of the two kinds of fragrance raw materials blending sounds from far to near recounting old good times. 5/6


ELLE- English translation

Distance blend Vision

This time, L'OCCITANE also broaden their horizons in the world of fragrance. To incorporate a full range of the combination from the south of France and the other places. Two kinds of precious fragrance raw materials for the spindle. Jasmine & bergamot, Magnolia & M没re , Vanilla & Narcisse, Th茅 Vert & Bigarade. Use the close and far distance precious raw materials blend together, bring out the possibilities are endless.

Jasmin & Bergamote

First to announce the smell of bergamot clarity, light the elegant jasmine. Grasse jasmine and Egypt jasmine perfect combination with fresh bergamot, sublimation bright atmosphere.

Magnolia & M没re

The blackberry seeds just like velvet filled with the aroma of warm quiet wood, adorned with sweet and mellow atmosphere, melt with the warm patchouli calm after the release of mandarin moss transfer unique and sensual atmosphere.

Th茅 Vert & Bigarade

The orange is filled with new vigor and the bitter orange is full of life, they are combined with green tea and yerba mate to become clear interwoven in green, bring the comfortable quiet happiness, wake the fresh impression.

Vanille & Narcisse

Delicate Narcissus exudes a soft fragrance, filled with elegant white flowers, and the continuation of the special spicy gardenia. Along with warm, bright vanilla aroma, inspire the senses throb.

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Liberty Times - English translation A trip that make me fall in love with scents of Southern France-Interview with perfumer, Karine Durbreuil

Hot air balloon ride is the best way to glance the beautiful scenery of Provence ; followed perfumer to learn incense, is a best way to explore the mysteries of fragrance Because the special mountain terrain in Provence of Southern France , you can take a hot air balloon ride overlooking the beauty of the area and enjoy the vast horizons, fresh air and spring beauty. Olivier Baussan, the founder of L’OCCITANE founded L'OCCITANE in Provence in 1976. He embrace love and care for nature, so he determined to revitalize the Provencal tradition at the age of 23 years old. He bought a traditional Distiller, fans began refining pure Rosemary essential oil, and in the local market natural homemade shampoo, immediately villagers greatly welcomed, opened the prelude to the birth of the brand. Continuation of tradition, respect for cultural elements Provence L'OCCITANE post was originally founded, and full of southern France adventurous hot air balloon roaming, and often appear in the L'OCCITANE store and advertising propaganda, the symbol of a hot air balloon through a colorful carrying the brand value , with the beautiful Provence spread around the world.

Smells need talent but also need to be trained

This time, L'OCCITANE used the famous perfume town of Grasse in Provence for inspiration, launched La Collection de Grasse. This collection created by renowned perfumer Karine Dubreuil, who borned and raised in Grasse. Karine with 25 years of experience perfumer, she has worked with many well-known brands such as Guerlain, Roger & Gallet, JO Malon, but also created a lot of well-known scents, like L'OCCITANE 4 Reines Rose fragrance, Lanvin Eclat d’ Arpege, Gucci Envy Me, ect. 1/9


Liberty Times - English translation For me, there is a bit subjective abstract, but also a romantic imagination of perfume. Each person would not have the same feelings for the taste, smell and even had no element of perfumers can subjectively interpret. About these questions of fragrance , this time I have the opportunity not only the first to interview the perfumer Karine Dubreuil, but also modulates my unique fragrance under her direction. I always have a allergies problem of my nose, odors do not always keen for me. I am very curious as perfumers, how many fragrance can they tell exactly at the same time? Karine said, “I can distinguish hundreds of flavors, the perfumer's job is sniffing different fragrances in full day, but this is one of our training courses. Sometimes when we create new perfume, we are constantly absorbing with the same smell, might make me lose enthusiasm and even fatigue. But when I leave later, or looking for new inspiration through travel, when I return to my work, my sense of smell was restored. The smell acuity can be trained, or represent a significant factor in talent? She believes both are very important, even if there are talented people, if they didn’t train before, still can not develop their potential.

Respected Jean Carles respected classic N∘ 5

As herself is a famous perfumer, and she is revered as a perfumer Jean Carles. Because he is the inventor of textbook for young perfumer learning who also teach people the art of perfume, not regard as a commercial activity. About the classic product in perfume industry, Karine directed Chanel N∘5, she believes this perfume is very good, and the main material is also quite valuable. Although she is the perfume creator, but basically it is less likely to own perfume, especially in perfumery lab when she create perfume. Because in the work process, she can not let herself affect by the perfume. And she try to prevent the odor in the air at home, so as not to be affected. Being a perfumer the nose is the key. Karine disclosed, she cleans the nose with water and salt everyday, the number will increase in winter, to prevent she get cold. The air temperature is quite attention. She did not smoke because she fear of affecting the sense of smell. So perfumers really don’t smoke? “I know some perfumers are smoking, but I do not really know how they maintain olfactory sensitivity.” Karine said. 2/9


Liberty Times - English translation Using incense trick , Avoid friction heat

Karine reminder that many people are used to spray perfume on their wrist. then rubbing their hands, but this action will destroy the perfume molecules, the friction generates heat, and perfume will be destroyed by high temperatures, which would collapse the original fragrance structure, she suggested that perfume can be sprayed on clothing or hair, it will more lasting fragrance. Generally, a bottle of the new or the capacity still remaining a lot of perfume, you can stored in a refrigerator it will stored for several years. But after you use it everytime, more and more air can enter the bottle, the oxidation will let the perfume Metamorphism. However, the main enemy of perfume is the temperature. If you can stored perfume in the refrigerator to prevent them affect by lighting, temperature and other factors. She accommodated herself a dedicated skin care products and perfumes in a refrigerator.

Perfume trends – Her son’s marshmallow perfume

She decided to become a perfumer at the age of 18, so I am curious about perfumer was her first job and is also the only work she have done? She said, "Yes! Perfumer is my only job so far, but strictly speaking that being a mother was my first job. Before that I actually liked music and also studied music too. Besides perfumery, my second interest is in opera. “ Unique and exclusive perfume Many celebrities have their own unique perfume. Whether she modulated perfume for her own or for her family? She said, “Because they would know the elements of perfume, so less of passion to create my own perfume." However, she had to satisfy her son’s requirements, so she created the perfume of marshmallow, and now her son is 14 years old, he is still very like his personal perfume.

3/9


Liberty Times - English translation

Eau de Toilette is still the mainstream market

Karine believes that today's perfume market trends gradually turn to Eau de Toilette. But the trend would change, in the past time perfume is more popular, and now many brands are slowly adjusted to the eau de toilette. For example: a refreshing scent in the Asian market is more popular than the others, only a few people like rich aroma. The differences between Eau de Toilette and perfume, is mainly due to market demand. "In the past trend is rich aroma, so brands are launched perfume. But in fact, if the fragrance is rich enough, you don6t need to be adjusted for the perfume, eau de toilette is enough."

4/9


Liberty Times - English translation Grasse has a unique climate and soil environment, nurtured many beautiful flowers. Since the 17th century, is famous perfume town in Europe, the world's greatest perfumers have gathered here. This time, L'Occitane boldly to Grasse in the title, the interpretation of a series of fragrances, one wonders whether he is how to capture the smell of belonging to Grasse? Glass is a beautiful ancient fortress in the German writer Patrick Süskind wrote four novels-perfume, the actor Grenouille that is learning to save Grasse perfume smell and manufacturing methods. From Nice Airport to Grasse, about an hour's drive away, winding mountain trails in the twists and turns, the eyes see is not a large flower field. First impressions really can not make me right here, there is a direct link with the fragrance, however, about the history of perfume capital, Grasse from birth and grew up in a well-known perfumers Karine Dubreuil come for us to explain, easy to do.

At the sunny morning moment, I came to a bitter orange tree planted garden, here is the Grasse perfume museum's backyard, but also is L'OCCITANE ‘s long-term sponsorship of museums. In here I saw an elegant Karine Dubreuil, she is also the key figure to create La Collection de Grasse. “I grew up in Grasse, I also studied at Rurore perfume college in here. All of my family lived here. Until later because of my job I have to moved to Paris.” She went on to say, regarding the perfume capital of Grasse, where has a unique climate, pregnant with jasmine, violet, orange blossom, roses and other beautiful flowers. At the beginning, here is famous for making leather gloves, people will only be used to cover the smell of leather by using these plants extract fragrance. Later they found to use these materials directly to create perfume. Therefore contributed to the perfume industry flourish here. After perfumers have started to traveled all over the world, collecting spices, wood and other precious material and brought back to Grasse, these materials has become a major ingredient of perfume. 5/9


Liberty Times - English translation Far & Near encounter East & West links Each L'OCCITANE products are derived from a true story behind, What is the stories of La Collection de Grasse about? Karine Dubreuil said, “I have been cooperation with L'OCCITANE 12 years, and I feel a lot of connections between L'OCCITANE. We are also from Provence, advocating pure and natural, with the same philosophy. As the encounter between people, the development of Grasse perfume, also came from fragrance material around the world and Grasse combined with each other, bring out the perfect spark. I have created La Collection de Grasse that is to convey this concept! Karine use her childhood memories as inspiration, the two main fragrance material blend together, and named as Grasse, praising the birth of many great perfumers from the capital of perfume. A blend of two different materials making perfume fragrance is Karine Dubreuil most adept technology. She mentioned: We come from different countries, growth in different environments, habits are different, so everyone will feel different odor. Perhaps you like the taste and I do not love, but since I became a perfumer, I rarely go to judge which is delicious or not, I will go to analyze the aroma while to master the use of the material, help me to perfumer . She has created this series of four different Grasse tonality of perfume, namely jasmine scent, fruity mandarin moss transfer, oriental vanilla reconcile fresh citrus notes. he also reconcile both local and from other parts of Grasse precious ingredients, open a fragrance journey. Then, Karine eleven as we introduce the concept of four fragrances. Thé Vert & Bigarade First introduced Thé Vert & Bigarade eau de toilette, which is the four most refreshing aroma of perfume, but also a neutral perfume. I combined two kinds of fresh material together. The green tea is from Japan, and the bitter orange essential oil is from Tunisia. Bitter orange is very important for Glass, we will gather its fruit to eat, picking flowers as orange blossom essence of it, even the leaves can be extracted. 6/9


Liberty Times - English translation

Magnolia & Mûre Then introduce Magnolia & Mûre Eau de Toilette, is the fruity chypre notes perfumes. Karine said,“ I wanted to create a perfume which include floral and woody notes, so I choose Magnolia from the East, is a flower that growth on the trees. but I do not want to create a dull woody notes, so I added blackberry to reconciled.”Karine mentioned, blackberry does not belong to the original fragrance and also does not exist in the perfumer’s template. Because in L'OCCITANE, we can more easily find the ideal ingredients, and finally found this food blackberry as material extraction, will be transferred and became this perfume. Jasmin & Bergamote “Now you can smell that the jasmine fragrance is very special. It is the best in my heart! I Added bergamote to blend a flavor of fruity ,it will not cover the elegant aroma of jasmine, but more charming.” Karine stressed, jasmine is from Grasse and Egypt, so it smells more phase of this perfume, different from the general jasmine fragrance. The jasmine from Grasse is fresh and elegant, while the jasmine from Egypt is more intense. I hope to capture the elegant aroma of jasmine at dawn moments, but also make the smell just like the sun is shining, so I mixed these two jasmine. Vanille & Narcisse It is a oriental perfume, scented very sexy linger. I used the very natural pure vanilla from Madagascar ; Narcisse is from Grasse and the aroma of Narcisse is very elegant. I tried to find out the correlation between these two materials, and these two seemingly contrasting aroma, blend together. It became to a very special perfume. 7/9


Liberty Times - English translation

The founder of L'OCCITANE, Olivier Baussan use the local traditions perfume bottles of Grasse for inspiration, well-built exclusively Grasse Fragrance bottle. Glass meterial comes from the famous glass factory, There is a symbol”&” on the design of bottle ampersand is not only used in La Collection de Grasse Packaging and bottle, while also showing the product name. The significance symbolizes two kinds of raw materials fragrance blend to each other, from far to near that tirelessly recounting old times. The adventurous spirit of Grasse perfumers doesn’t hesitate travel across oceans in pursuit of the dream of the precious ingredients and raw materials to create a stunning fragrance.

8/9


Liberty Times - English translation L’OCCITANE preserve the top material, combine the precious fragrance

The natural skin care brand L'OCCITANE is from Provence in southern France, launched each product series are hidden behind a true story. This time, L'OCCITANE perfume capital of Grasse in the background, drag new top fragrance series” La Collection de Grasse”. In the 16th century, because people in Grasse for engaging in the production of fragrance gloves and begin extensive cultivation of aromatic plants. Perfumers with a spirit of adventure, they even went to the Far East, just followed the precious fragrance plants. Because of unique soil and climate conditions in Grasse , many precious fragrance raw materials so gathered here. Into the 18th century, European countries have learned precious ingredients from Grasse, Grasse has since become the capital of perfume. The world's greatest perfumers come from Grasse laboratory, the renowned perfumer Karine Dubreuil born and grew up in Grasse. For her, this piece of land she was familiar with it! She use “link” for inspiration, combined with the concept of the far and near. Capture this piece of land from Grasse and precious ingredients from other countries, creating a series of four fragrance series” La Collection de Grasse”. She specializes in blend of two different materials to make perfume, each of fragrance is blended two kinds of precious ingredients. Magnolia from the East, blackberry taken from the south of France, much to Japan to get green tea, Tunisia rich in bitter orange, and featured jasmine from Egypt and Grasse, Italian bergamot, Madagascar vanilla and French Narcisse. The bottle of La Collection de Grasse was designed by the founder of L'OCCITANE, Olivier Baussan. Minimalist glass body embossed with "&" symbol, the "&" is one of the ancient text of Provence, it contains many meanings. This series not only represents the two components fit each other, symbolizing the ancient perfumers blend of Grasse fragrance from far with local elements, but also represents the combination between L'OCCITANE and the perfumer, Karine. 9/9


Anecan - English translation

1. Moe Oshikiri, resets and recharges in the outdoors of Provence! 2. Episode 2 of the popular L’Occitane series in AneCan, navigated by Moe Oshikiri. This time, the stage finally moves to Provence, the home of L’Occitane. Stories about how Moe Oshikiri, the traveller, resets and recharges will be reported in 3-part issues. The first stop is Domaine des Grandes Molieres in Peyruis village . The deep green in front of her eyes soothed, replenished and stimulated Moe’s soul, and…! 3. Moe Oshikiri finally made it to Provence of her dreams! 4. Provencal cuisine features herbs and vegetables. 5. The cypress is also a symbol of Provence. 6. Green peppers and paprika are so big!! 7. Provence is a treasure-trove of flowers. 8. There are many cafés. 9. Beige walls and blue window frames. This is the Provençal house! 10. Arrived in Provence! 11. Provence is the home of L’Occitane!! 12. The only place in the world!! I went to the factory and museum as well! 13. There, I took on the challenge of making body milk!

1/8


Anecan - English translation

14. Shopping in the store. 15. The store is next to the factory, and you can buy things not available elsewhere. “I bought Thé Vert & Bigarade, which comes out in Japan on Thursday, 12 September!”, says Moe. 16. 1 Snuck into the lab. Put on protective glasses and changed into a lab coat. 2, 3, 4. First, chose the fragrance to put into the body milk. Moe chose acacia and mimosa essential oils. After measuring the fragrance, the oils were blended into the base cream, poured into the bottle, and voilà! 5 It was named “Golden Wind”. A snapshot with Jean Louis, the person in charge of development, who taught Moe how to make the body cream. 17. Voilà! 18. L’Occitane products are made in the factory in Manosque, a small village in Provence. There is also a museum that tells the history of L’Occitane.

2/8


Anecan - English translation

19. Hugely popular! Falling in love with Provence! 20. One is completely and fully restored by the skies, greenery and breeze of Provence. One feels energised! 21. A new green tea fragrance joins L’Occitane! 22. Moe felt so good, she started running. 23. Moe twirled with joy. 24. Moe received the chance from Provence to reset and recharge. A fragrance that offers that experience will be released! See the following page for details. ThÊ Vert & Bigarade premium Eau de Toilette 75ml To be released on Thursday, 12 September.

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Anecan - English translation 25. The fragrance Moe discovered in Provence The new Thé Vert & Bigarade!! A new fragrance from La Collection de Grasse, released this spring. The base of the fragrance is, surprisingly, Japanese green tea. Thé Vert & Bigarade is a marriage of the clean aroma of green tea and the fresh aroma of bitter orange. It is a fragrance that makes one feel as if everything has been reset to zero, and rejuvenated. 26. Reset and recharge your spirit with the clean and fresh scent of green tea and bitter orange! 27. I didn’t think I would find the scent of green tea in Provence…! 28. Be embraced by the scent of Thé Vert & Bigarade when relaxing The body milk blended with Shea butter makes the skin smooth and soft. The pleasant scent of Thé Vert & Bigarade takes away the wariness of the day, and recharges one’s energy for the next day. Thé Vert & Bigarade Perfumed Body Milk, 175ml, 3,150 Yen.  

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Anecan - English translation

 A spritz clears and satisfies the mind! The Eau de Toilette makes one feel refreshed just as after taking a deep breath. It is a perfect refresher, as the aromatic citrus notes both provide repose and energy! Thé Vert & Bigarade Eau de Toilette, 175ml, 6,825 Yen   The scent of Thé Vert & Bigarade fills the bathroom The shower gel gives the skin a smooth and clean finish. Have a blissful bath time, enticed by the scent of green tea and bitter orange. Wash away the day’s stress! Thé Vert & Bigarade Perfumed Shower gel, 175ml, 2,625 Yen Thé Vert & Bigarade series will be released on Thursday, 12 September.

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Anecan - English translation Provence Liaison of the month. Abundant nature and warm people. Time passes slowly in Provence! I visited Provence of my dreams. Fields of red and blue flowers, clear blue sky, deep and deep and rich greenery… No matter which part of Provence you take a snapshot of, it is a series of scenery that looks exactly like the ones you see in magazines and postcards. June, when we visited, coincided with deadlines for my novel. I had many days of having photos taken from early in the morning, and writing until late at night. As I left in such a chaotically busy time, when I saw the vast wilderness in front of me, I was truly soothed. It felt so good to be in the wood of Grandes Molieres  that I spontaneously took a deep breath! The tension that had built up to the day before gradually melted away, and once it cleared away for good, the energy to give my best shot for the next day welled up. “Reset and recharge”. It turned everything back to zero, and game me new power. Provence in the outdoors is tranquil and quiet, but filled with vitality. Enough with my lengthy reminiscences, but the aim of this journey was to visit the home of my favourite brand, L’Occitane. Starting this month in a 3-part series, I will be reporting on L’Occitane’s roots. After arriving at the airport, we visited L’Occitane’s factory. It was excited just looking inside the factory, which is surrounded by flowers and greenery. I also took on the challenge of making the body milk for the first time in the lab. I even turned the churner that is always used by the technicians. I named the only body milk in the world “Le vent d’Or de Provence (Golden Wind of Provence). “Golden” refers to the base note mimosa, and I put in the word “wind” to represent the pleasantness of the wind I felt in Provence. 6/8


Anecan - English translation

Oh, I must tell you that I also tried ThÊ Vert & Bigarade. I thought how nostalgic and comforting it smelt, then discovered that it is a green tea scent. It is supposed to be a fragrance that is a marriage of green tea, which represents the spirit of Japan, and Mediterranean bitter orange. It calms the spirit with the gentle scent of green tea, and makes one feel happy with the refreshing scent of bitter orange. I felt reset and recharged by the fragrance, just as I had felt in the Domaine of Grandes Molieres. During this visit, I did some painting. I have been painting as a hobby for the last few years, but I am studying still life. To be honest, it was my first attempt at landscape painting. But, when I saw the wilderness of Provence in front of me, I could not help but paint‌ Provence is also famous for its love affair with many famous artists. It would please me if you could feel the gentleness and strength of Provence through my painting . A leisurely lunch and chat on the terrace‌ The people of Provence are homely and warm. Encounters with many people have become my asset.

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Anecan - English translation The mini Eau de Toilette is convenient for testing Thé Vert & Bigarade. It comes with a stylish tassel and can be attached to a bag. Thé Vert & Bigarade accessory toilette, 7.5ml, 1,785 Yen Limited edition to be released on Thursday, 12 September. Places Moe chose are…Mont Sainte-Victoire loved by Cézanne. A limestone mountain in the east of Aix-en-Provence, the birthplace of the Postimpressionist artist Paul Cézanne. Cézanne loved the mountain and produced many paintings depicting it. I learned landscape painting from a professional painter! The finished painting! My teacher was, Mr Christian Dubanne , a painter based in Provence. “Moe’s good because she enjoys painting and is not afraid of making a mistake. Her sense of colour is also très bien!. Spurred on by the encouraging teacher, the painting was completed in no time! I also toured places associated with Cézanne! On Cour Mirabeau in the centre of Aix-en-Provence, there is Les Deux Garçons, the café that Cézanne frequented. The painting of Mont SainteVictoire by Cézanne is displayed in the park (his studio) at Les Lauves. Pictures : Cezanne’s fountain! Domaine des Grandes Molieres  8/8


Anecan - English translation

Inspiring! Moe’s Warm Christmas in Provence Camille, what’s Christmas in Provence like? Christmas in Provence is simple, but very warm!Camille Eyraud L’Occitane Communications Coordinator. We’re presenting Moe’s travels through Provence again this month! “Christmas in Provence” is one of the things Moe dreamt about. It is still autumn, but it is customary in Provence to prepare for Christmas little by little from this time of the year. Moe was amongst the first to experience Rose & Osmanthus, L’Occitane’s Christmas fragrance, as she helped with the decorations and preparation of presents!

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Anecan - English translation This month’s letter from Provence Christmas in Provence is simple, but everything is filled with warmth! From the forests of Grand Moliere, which was featured in last’s month’s issue, I have travelled down to the town of Forcalquier. Today, Camille from L’Occitane’s head office, who is going to be accompanying me, will be helping her friend with Christmas preparations, so I have decided to tag along. But, it is still autumn, you say? Yes, indeed. Here, preparations for Christmas; of getting the tree, chopping the wood for the fireplace, and baking pastries that last, is done gradually on weekends and holidays. In Japan, we imagine Christmas as being a romantic day you spend with your lover, but in Provence, it is the day of celebrating Christ’s birth and offering thanks to ancestors with family and friends. A typical Christmas day table will be laid with 13 types of dessert. The number 13 is said to be an unlucky number in Christianity, but in Provence, it is considered lucky for it is the number of Christ and his 12 disciples depicted in the Last Supper. Brioche made with olive oil, almond flavoured calisson, black and white nougat, dried fruits, and fresh fruits such as melon and apple… By eating little bit each of the desserts on the day of Christ’s birth, it is said that one can have a happy year head. Here, there is no lavish roast chicken or cake decorated with lashings of fresh whipped cream. By eating simple, traditional dishes made with locally grown ingredients, one can reaffirm one’s awareness of Provence’s abundant land, and know that one is able to live thanks to the produce harvested from that rich soil.

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Anecan - English translation When I was younger, I used to have glitzy Christmas parties with friends (:D). But, a few years ago, when I was invited to the party at the home of Miwa Nakabayashi, a senior model of CanCan, I learned the warmth of Christmas one spends with family and friends. Since then, I have been frequently hosting home parties during Christmas time. I would set the table on a Christmas theme, bake quiche… Oh, and, I would always have flowers in the rooms. Amongst the numerous flowers, the rose looks glamorous even when it is a single rose, so it is perfect for a Christmas party. Its sweet, feminine scent that fills the room will set the mood for Christmas. This time in Provence, I had an early try of L’Occitane’s Christmas fragrance, Rose & Osmanthus. The dewy and elegant scent of sparkling rose makes one happy just by wearing it. It makes one welcome the up-coming Christmas season with excitement. In Provence, roses bloom everywhere in towns from spring to early summer. The photo on the bottom right shows a Christmas table with 13 types of dessert. Gratitude is offered to nature’s bounty! I visited the rose garden in the commune of Roumoules, 600 meters up in the mountains. There were roses all across the vast garden… Rose petals are handpicked one by one to keep them from bruising. The picked rose petals are kept in cold storage for next day shipment. It is amazing that only 5g of essential oil can be extracted from 1kg of rose petals. Before leaving, a snapshot with the Label family, the owner of this farm. The finished painting! I found the centifolia rose. Since the garden is 600 meters high up in the mountains, the roses bloom in terraced fields along the mountain. It is also lovely to see them from the foot of the mountain. Moe found the centifolia roses used in Rose & Osmanthus. “Just as its name suggests, it’s hard to draw the layers of petal”. The place Moe chose was…The Abbey of Valsaintes The abbey is in the beautiful medieval village of Simiane-la-Rotonde. The rose garden of the abbey is popular, as well as Romanesque architecture of the building, built in 1180. Between May and June, more than 450 types of roses bloom riotously. Welcomed by a hedge of roses!Through the rose arch…I helped pick the rose petals! 3/5


Anecan - English translation Original pouch. Sparkling rose pouch.The original pouch comes in the centifolia rose print. It is a lovely, round pouch. The first of L’Occitane’s Christmas collection is Rose & Osmanthus, a sparkling rose fragrance! The first release from L’Occitane’s Christmas collection features our favourite rose! It is a luxurious fragrance made with centifolia rose, the jewel of Grasse. Have a romantic Christmas, wearing the dewy and sparking rose fragrance like jewellery! Rose & Osmanthus limited edition kit is available while stocks last! Body Milk Rose & Osmanthus Lait Parfume moisturising body milk Body milk comes in a romantic pale rose colour. Contains a lot of moisturising shea butter for a silky smooth skin. *¥3,150/175ml when sold separately. The sparkle of the rose in a special gift! Rose & Osmanthus is a fragrance borne from the meeting of centifolia rose, the particularly expensive and rare species of rose, and the osmanthus with a fruity scent. This is the must-have coffret amongst this year’s limited edition Christmas collection. The original pouch contains the eau de toilette, shower gel and body milk. It is presented in the special gift box. Rose & Osmanthus Jewel Special ¥10,290 4/5


Anecan - English translation Shower Gel Rose & Osmanthus Douche Parfumée Shower Gel. Have a romantic bath on Christmas Eve, enjoying the scent of sparkling rose! Blended with precious centifolia rose essence. ¥2,625/175ml when sold separately. Because you want to always be in the scent of Rose & Osmanthus… The eau de toilette and body milk come in minis! Comes with a bag charm The mini size eau de toilette lets you try the sparkling rose scent at your convenience. Cast a scent spell when opportunity calls! Rose & Osmanthus eau de toilette charm ¥1,785/7.5ml As gift to friends Travel size body milk can fit in your bag. Care for your skin, while enjoying the scent of sparkling rose. Rose & Osmanthus Lait Parfume Body Milk. ¥1,575/50ml Rose & Osmanthus collection is a limited edition to be released on the 24th October. A sweet, feminine fragrance Eau de Toilette. Rose & Osmanthus premium eau de toilette The eau de toilette lets you fully enjoy the scent of sparkling rose. Spritz before you head out the door, it will make you sparkle. *¥6,825/75ml when sold separately.

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25 ans - English translation

To the home of L'Occitane that is close to nature. In search of Art de Vivre.To Provence in the South of France   L'Occitane is hugely popular for its hair and skincare products that are packed full of the bounty of Provencal plants, and cosmetics that inspire. We will take you on a journey through the rich culture, lifestyles and history of L'Occitane with Ikumi Yoshimatsu, as we visit the home of L'Occitane and savour the beautiful scenery of Provence! Here, "Natural" is a lifestyle! Provence in the South of France. A beautiful place filled with radiant light where fresh breeze carries the scent of seasonal flowers blooming in profusion. Through the ages, the inhabitants of this place have been naturally incorporating in their lives the power of flowers and herbs that are nurtured by the rich natural environment. L'Occitane, made in Provence, initiates us in Art de Vivre, which presents to us the chic lifestyle that is close to nature through products that are filled with the bounty of such plants, which resonate with our five senses. "When you think of the South of France, you initially imagine the Mediterranean coastline, but once I went inland, I was able to enjoy a completely different atmosphere, and felt the greatness of Provence. As you drive through Provence, you come across fields of lavender and flocks of sheep, and see the old castle walls and church spires. In Provence, you get a glimpse of a lovely country life in the mountains, even though you are so close to the Mediterranean Sea. I realised coming here that "natural" and "organic" are not just words, but are in itself a lifestyle. I was also moved by the commitment of the L'Occitane staff towards manufacturing, and their passion.“ Let us now set off for Provence with Ikumi Yoshimatsu during the most beautiful seasons of the year!

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25 ans - English translation Ikumi Yoshimatsu, Graduate of the University of the Sacred Heart, Tokyo. Miss International 2012. Appears extensively in women's magazines, TV and lectures. Focuses particularly on educational issues, and is actively engaged in social action programmes. Her book "Making the World's No.1" is due to be published in mid August (Tokyo Shoseki). Pictures : The lone olive tree in a field of lavender is symbolic of L'Occitane. At Valensole. A striking contrast of a building against the blue sky. The rich colours are uniquely Provencal. Flowers in the field are also full of life. Felt the beauty benefits of nature's bounty nurtured by the sun and the earth! Rich natural environment and brilliant colours catch the eye. Herbs are a natural part of life in Provence. Freshly picked herbs are used in cooking, to make tea, and as remedies. Flowers bloom riotously in every garden and windowsill. Chance encounter with delicious morsels in a tiny bistro. Herb garden in the back of an old priory. Today, Salagon Priory is open to the public as a museum. Life of abundance in Provence is filled with seasonal flowers and greenery. To live in the South of France is to enjoy life We visited the house of Tom, a former actor, to see how he lives. He says that it was 22 years ago when he had tired of the life of always feeling pressured by something, and decided to move to Provence, lured by its light, nature, gorgeous food and wines. "Here, time passes slowly and a meal could last for more than 2 hours as you enjoy it with friends. We grow herbs in the garden and prepare our own meals. Though it is a closed society, I have been able to build close relationships because of that, and have been able to live a very human life" says Tom. Ikumi observed; "I was surprised to hear how Tom renovated his house, which is over 600 years old, and how he dug the basement by himself. The interior, which is a fusion of rustic Provence and modern design, was also impressive." Pictures : Antique, modern art and nature pleasantly intermix. There are always lovely flowers by the windowsills. The stone exterior looks just as it was many centuries ago. The expansive garden is tended by hand. Furniture have been bought in the local antique shop. Today, Tom works as an interior designer for urbanites that have been transplanted from inner cities. His good taste is obvious. The more intimate living room is a casual space where one can relax. L'Occitane's home fragrance is also part of the room. The rustic charm of the country cottage is used effectively. 2/8


25 ans - English translation Pictures : To the market in search of cooking ingredients nurtured by the rich natural environment. An ancient town in the South of France with a church and plaza at its centre. Towns in Provence nearly always have a bustling market in the plaza, which is open on certain days of the week. It is a great place to hunt for souvenirs as it not only offers fresh fruits and vegetables, but homemade jams and spreads as well. We visited the market in Forcalquier, which runs on Monday and Thursday, and is known for its great scale in Provence. It not only offers freshly picked fruits and vegetables, but also a rich variety of fresh seafood due to its proximity to the Mediterranean Sea. The town also has a wealth of lovely shops, cafĂŠs and restaurants. The immediate presence of nature feels soul-cleansing. Visiting L'Occitane country to touch upon its spirit.The wish to convey the l'espirit that is about "living together“ From the 12th century, the historic town of Forcalquier flourished as the capital of the domain of the Counts of Forcalquier. In the 13th century, each of the four daughters of the Count married a king who became a history maker. L'Occitane's fragrance Rose was born, inspired by this story. Today, the founder of L'Occitane, Olivier Baussan, lives in the Count's palace. With Ikumi, we visited his residence surrounded by art collected from around the world. Digne-les-Bains in Alpes-de-Haute-Provence, where Forcalquier is located, is a sister city of Kamaishi City, Japan. Because of this association, Olivier was actively engaged in the support efforts for Kamaishi City, when it suffered damages in the Great East Japan Earthquake two years ago. Before long, the conversation with Ikumi moved on to L'Occitane's social contribution activities. "We don't just give money to those in need. L'Occitane is also engaged in activities for supporting women in impoverished countries in West Africa, but those activities are for providing a workplace for women so that they could have a better standard of living. They produce good quality shea butter, which they contribute to L'Occitane. I want you to understand that we offer support with respect towards those who produce raw ingredients." He passionately spoke of his wish that his spirit - the thought - could be passed on in L'Occitane throughout the world through its products. 3/8


25 ans - English translation Olivier Baussan. The founder of L'Occitane. Born and raised in Provence, he bought an old alembic at the age of 23 to revive the tradition of Provence. Achieved success as he sold essential oils in the local market. Bought a derelict soap factory and founded L'Occitane in 1976. Met the founder Olivier Baussan in Forcalquier where the tale of the roses survives! Pictures : The quintessentially Provencal village of Forcalquier can be viewed from the old Count's palace atop the highest point of the village. Lushly green courtyard. Olivier relaxing with his beloved dog. All L'Occitane products are still produced under the direction of Olivier. He also has an appreciation for Japanese culture. We talked about Haiku. The story about the Forcalquiers are presented as bas-relief along the 1st floor ceiling.   A museum where you can learn the history of L'Occitane There is a museum inside the head offices in Manosque, the home of L'Occitane. Videos showing footages from the production sites are shown, stories relating to the products are told and various activities of L'Occitane are introduced. There is a shop selling L'Occitane products at discount prices next to the museum. The legendary old alembic, which Olivier used to extract essential oil, sits near the entrance of the museum! Displayed in the showcases are various plants that are used as raw ingredients and packagings from the early days. There is a pleasant aroma inside the museum. Made it inside L'Occitane's laboratories where the power of pure plants and advanced science meld together! All L'Occitane products throughout the world are created here in Manosque L'Occitane's vast factory is situated in Manosque, right in the centre of Provence. This is where products distributed around the world are made. We made it inside the laboratories that hold the key to how the products are made, and had a chance to speak with the head of R&D, Jean-Louis Pierrisnard. We made a handcream blended with shea butter and learned about the technology for stabilising and emulsifying ingredients. "A prescription is like cooking. Just because you put in a lot of moisturising ingredients does not make a product that provides more moisturisation. The important element is balance. They are also putting more effort into making products that are of "higher quality and more natural", by increasing the number of organically certified ingredients and searching for new producing regions. 4/8


25 ans - English translation Pictures : L'Occitane Museum & factory shop. There are many essential oils in the laboratories. Cream is emulsified through agitation at high temperatures. L'Occitane's head of R&D, Jean-Louis Pierrisnard has been producing skincare, body care and hair care products since joining the company in 1986. Delicious offerings in the old L'Occitane's first store In the outskirts of Forcalquiers, a shop selling a wide range of high quality olive oils stands in the place that used to be the first L'Occitane store. The store is directly managed by Premiere Pression Provence, which L'Occitane's founder Olivier Baussan supports, with a wish to "market olive oils made by passionate producers." It offers a wealth of products from tapenades in jars to gourmet food ingredients, and the lunch made with an abundant amount of vegetables served in the store was also superb! Pictures : Utilising advanced science to deliver the miraculous power of flowers to the skin Immortelle - the immortal flower The immortelle bears lovely yellow blooms and emits a spicy scent. It is a wildflower that grows in the abundant sunshine of the Mediterranean, and the flower continues to bloom at its most beautiful state as if suspended in time even after the stems and the leaves have withered. The essential oil that contains a concentration of the life force of such a miraculous bloom delivers hydration to the deepest layers of the stratum corneum, lending the skin lustre and radiance, and has the effect of evening the skin's texture and giving it resiliency. In the old days, immortelle as a plant was used to treat wounds. High quality organic immortelle with its power fully extracted is used to make the skin vibrant and firm. (from left) •Get firmer skin. •Made with a high concentration of immortelle essential oil to increase skin density. Focus is placed on the support network in the skin's inner layers. 5/8


25 ans - English translation L'Occitane's beautiful fragrances encapsulate the flowers and herbs of Provence. The sun and climate of Provence, which pleasantly embrace us, are so ideal for growing aromatic flowers and herbs. That is why Grasse in Provence has flourished as the "Mecca of the fragrance world" from a few hundred years ago. L'Occitane's fragrances fully draw forth the benefits of the raw ingredients produced in Provence, including Grasse. Here, we introduce three fragrance lines; the ever so elegant Rose, fresh and vibrant Verbena, and & Grasse - a meeting of ingredients of Grasse and foreign lands. A scent of roses that brings love and happiness comes with a story about happy princesses In a garden adjacent to Valsaintes Abbey with seasonal flowers in riotous bloom, including an abundance of several species of roses. The effect roses have to "uplift" is wondrous. The four types of roses loved by the four daughters of the Count of Forcalquier; Grasse rose, Bulgarian rose, Moroccan rose and Turkish rose. The elegant and pure scent evokes a bouquet made of those roses. Applying the eau de toilette over the skin softened by the body milk makes the scent last longer. (from right) Pictures : The invigorating Verbena is a fresh aphrodisiac of love. Unexpected encounters as the result of linkages made by & create the best fragrances of harmony  

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25 ans - English translation

Verbena has a fresh citrusy scent that is juicy and vibrant. Organic verbena from Regnie-Durette in the north of Provence is used to extract the essence that is better quality and fresher. Wearing the scent uplifts the spirit. (from right) •Magical pearls burst with cooling ingredients derived from mint. •Recover from summer fatigue by improving the metabolism with the thermal properties of Mediterranean sea salt. •Mint oil cools the skin. Enjoy the scent of verbena whenever and wherever. •Feel the life of verbena. •Fresh mist delivers coolness and hydration to the skin. Miraculous harmony is created by the unexpected encounters between quality flowers and fruits nurtured by the nature of Grasse and carefully selected ingredients from faraway lands. (from right) •Richly fragrant Grasse jasmine meets Sicilian bergamot. •Mysterious magnolia of the Orient and sweet-and-sour blackberries of the South of France. The latest fragrance is a pairing of Japanese green tea and bitter orange. Beauty achieved using the ultimate recipe that locks in the bounty of herbs. Going out first thing in the morning to pick fresh herbs - such a scene is normal in Provence. 5 Essential Oils deliver the pure extracts of carefully selected five herbs to the hair. It is a hair-care range made possible by L'Occitanem, which fully draws forth the hidden powers of plants. We savoured the majestic nature of Provence in Le Grande Hotel Moliere, a small hotel on the hillside. Pictures : Spent time learning about herbs from a herb expert. Extracted the essential oil of rosemary using a 17th century alembic. Mint, sage, thyme, lavender… Each has its own medicinal properties, and it is natural in this region to rely on the benefits of these herbs. 7/8


25 ans - English translation

Get the "angel's halo" using a blend of essental oils carefully chosen to remedy problem hair. The new and improved 5 Essential OIls "Repairing" range! The hugely popular Repairing range has advanced. Of the five essential oils, angelica has dramatically evolved. Root oil adds sheen to hair and the seed oil provides strength and resilience. Plant-derived repairing complex makes the hair strong and supple. Pictures : The hair stays full and becomes easy to manage from root to tip. Super shiny hair of your dreams is achieved by the five essentail oils of herbs, including angelica, and the newly developed repairing complex. The hair oil can be used in different ways. The Prestige range for maintaining the hair's beautiful colour and sheen. It gently cleanses while caring for the scalp.

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Chosun daily - English translation Angels Grass in Provence Enchanted with Fragrance of Angelica and Sweet Honey.   [Photographs with the description] ① Hot-air balloon flight. Provence was incredibly while looking down from the sky. ② Pure honey sold in Melvita boutique store in Ardèche. The store is also carrying the various cosmetics and the organic teas. ③ ‘Salagon Garden’, where the various herbs and plants come into blooms scrambly ④ Pont d'Arc in Ardèche, a natural bridge with the running water corroding the stone ⑤ Angelica Flower. It is used as the ingredients for the basic skincare products thanks to the remarkable vitality and the strong water absorption power   Truth is sometimes embarrassing. Words like coexistence, harmony, and environment-friendly are far from the reality, and urban people cannot easily digest them. But they would become real naturally when you come to Manosque, a small village located in Alpes-de-Haute-Provence of southern France and Ardeche of central southern France. The sky is so blue that it seems to be painted blue, and the perfumes of the flowers like time, lavender, and angelica enchant you. Local people communicate with bees, harvest honey, and make soap. They make beverages and cosmetics with plants they harvested after a long wait. They paint pictures and create poems.  

Breathtaking Beauty of Angelica Field in Manosque Manosque is the town of harvest. Angelica, called angles grass, waves on the field in a breeze, and in July lavenders blanketed the green grassland like a violet fog. There is so-called Taste & Scent University, which studies about how to extract the fragrance from plants. It makes essential oil and floral water by streaming plants and cooling the steam, in accordance with the distillation methods first recorded by Arabians 3000 years ago. “This is the season when we pick angelica and get its fragrance,” said Bagarri, who studies on scent extraction in Manosque. Angelica comes into flower biannually. It grows incredibly fast and has a remarkable vitality. That is why French cosmetic company L'Occitane uses it as an ingredient for its products. Its unique odor does not come from its leaves or flower petals, but from its roots. Harvested roots are kept for fermentation for 18 months. Bagarri put the roots into a distiller to show the process in person. “When we steam them like this, the vapor goes up and through the pipes. The end of the pipes is a bucket of cold water.”The water we saw going through the pipes tasted bitter and sweet. “Provencal people drink it mixed with honey or make it into a liqueur. It is a kind of invigorator, or an eye-opener to exhausted people.”   The next destination was Salagon Garden, a botanical garden with five themes. L'Occitane works with it in a partnership and opened it to the public so that people can see and feel various plants rooted in the garden. The abbey said to be built in the 13th century looked antique and friendly. It is now used as a library and botanical institute. Also, there is an angelica field. The flowers craned out their neck toward the sky. Nivon, local farmer, said, “This field will be full of angelica, which will grow as tall as people in 15 days.”

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Chosun daily - English translation Sightseeing Provence on Hot-Air Balloon Six in the morning, I went for a hot-air balloon ride. L'Occitane operates a variety of programs to share natural benefits in Provence with more people. As one of them, the company engages in Provence trip. Patricia, PR manager at L'Occitane, said “Provence is where nature and human beings exist in harmony with each other, and the balloons are the best to sightsee such an area. That is why we are supporting the balloon trip in the name of L'Occitane.”   In the dew in the morning, I waited for the balloon blown up. Maybe 20 minutes went by. It was wondering that the enormous balloon lifted off from the ground. We hopped aboard the big basket in turn. The balloon slowly rose above the horizon and flied to the sky. The hills, rivers, and cute houses looked as small as the fist and, at a point, as the finger nails. Ardeche with Cliffs and Rivers Shining Brilliantly I headed for Ardeche about one and a half hours away from Manosque. It is a place with a clear river running along the canyons of chalkstone and limestone. What`s more, it is chosen as one of the 1001 places to go before you die.

Travel Notes   Couvent des Minimes The representative hotel in Manosque operated by L'Occitane group. It was turned to hotel from an old abbey built in 1862. It overlooks the wild lavender fields, the olive orchard, and the grove of Almonds. There are a pool, a tennis court, a golf course, and a spa as well as the historic white walls lasting for 300 years and the beautiful bell towers. For more details, visit www.couventdesminimes-ho telspa.com. www.fantas ticprovence.com Online magazine for anyone who wants to take a trip to Provence, operated by L'Occitane. It shows the hidden attractions introduced by editors, photographers, and video journalists hailed from southern France. You can find the unique hotels, guest houses, the hidden beautiful towns in Provence, and the small stores carrying the handicrafts of Provence.

After I unpacked my bags at the hotel, I met Amanda, PR manager at Melvita, an organic cosmetics firm, and went to the Ardeche River. Before my eyes was the Pont d`Arc, which is said to become a natural bridge with the running water corroding the stone. In the afternoon, I met Chevilliat, CEO of Melvita, to see beekeeping in person. He used to be a biologist. But as the number of bees decreased because of the environmental pollution, he began to bee-farming to study it. He took honey, made soap, and then founded the cosmetic company. He stood in front of the beehives in white clothes. When he pulled out the frame of beehives, hexagonal beeswax showed up, with bees buzzing. He said, “It is the bees that connect human beings and the nature. We should respect them.” I slowly walked down the field with him. The sky in Ardeche that had been deep blue was beginning to be tinged with dusk.

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Chosun daily - English translation Olivier Baussan`s Lavender Project to Protect the Endangered Plant   Lavender has halved every 2~3 years… He plans exhibitions to inform extinction crisis of lavender   Lavender is a plant that pops up violet flowers between June and September every year, covering the field like a violet fog. It is effective in treating insomnia and stress and its strong perfume has made it a popular ingredient for cosmetics. It has been on the edge of extinction, however. It used to grow across the south of France but has decreased so much that it has been left only in some highlands and farms because diseases caused by varied insects have spread out. The Agricultural Cooperation in Haute Provence in France said, “Lavender is reducing to half every two or three years.” Under the circumstances, Olivier Baussan, who founded L‘Occitane that has made cosmetics from natural ingredients since 1976, has just begun the “Lavender Project” since the last June, by establishing a lavender institute and participating in an endowment fund. I asked him questions as follows.   - What is “Lavender Project?” “It is a campaign that aims at raising awareness that lavender has been endangered using digital and social media and at studying how to protect the plant by working hand-in-hand with a local research center. We will develop a shield or natural medicine to help the plant to be more resistant to diseases. We also have plans to make open farms where everyone can come to enjoy the scent and touch of lavender, along with engaging in a variety of campaigns.”   - Would there be a big difference in the future because of extinction of a plant species? “What comes from nature should return to nature. Otherwise, no industry can keep going on. For the last four decades, we have owned much to lavender. Farmers made money by harvesting it and a number of cosmetics companies raised profits by selling products with extracts from lavender. Now is the time to pay the debt.”

- You have long stressed “sustainable production”. “It refers to a process of steadily cultivating plants and producing goods in harmless way to nature and the local industry. In 2013, for example, we signed contacts with the Agricultural Cooperation in Haute Provence that guarantee the exclusive supply of their harvest for the next five years. It is a promise to work together for five years, rather than suddenly changing the partner or randomly purchasing plants from every here and there.”   - Why do you choose the way? “It is not just a promise with people but an announcement that we will have relationship with nature. It is a pledge not to give up even in the face of difficulties or no profits ahead if you really want to live together with lavender. In the 1950s, many farmers cut off all almond trees and planted grape trees instead on the pretext of the severe cold in Provence. However, the wine from imprudently planted trees was proved to have a poor quality, which resulted in failure of farming grape trees. Recently there is a movement toward planting and cultivating almond trees in traditional manners. If you turn back because you do not have immediate outcomes, the damage will hit all of us.   - I heard that you are holding photo exhibitions to effectively promote Lavender Project. “We are holding photo exhibits around Arles and Manosque and displaying video clips on our Facebook and website. Among them is a clip that a Korean artist created. I have long convinced people that we need to listen to nature. It is a kind of poetic fight. It moves people slowly. I am sure that I will win at last even if it would take a long time.”

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Ceci - English translation Wonderful Provence leaving for True Beauty

True Beauty Interview

Provence, the birthplace of L’Occitane, holds a distinctive attraction from other beauty brands which come from France where emphasizes the importance of fashion and brand. Everything of Provence was in perfect harmony ranging from the lovely and picturesque scenery, the time running so slowly, to the products made with good ingredients gaining fairly when I visited the fantastic town. Here are the top 10 ways to see, to feel, and to enjoy Provence with L’Occitane.   1 Bonjour, Provence! The birthplace of L’Occitane Towards evening, an impressive Couvent des Minimes hotel with white walls and bell towers evoking an old abbey met my eyes on arrival in Provence. The hotel was renewed from an old abbey located in Manosque of Provence when L’Occitane which was born in Provence had decided to open its first spa. The unrealistically wonderful scenery including the olive orchard and the blooming grove of almond trees spread out around the beautiful and posh hotel making an impression of Chateau of Europe. Walking down some fairy-tale spiral stone steps, there is the L’Occitane Spa where can enjoy Provence with the fragrant products of L’Occitane and experience the true healing.   2 The encounter with Angelica, the angels plant I arrived at Taste & Scent University, which can see the distillation process of Angelica floral water and essential oils in the flesh! I could listen to explanations about the distillation method from Olivier Bagarri. He said that it was exactly same with the distillation technique created by the Arabian culture 3,000 years ago. Here is how it works. First, the roots of Angelica are put into the steamer of the cooper distiller that looks like Aladdin’s hat to make the water vapor. Second, the vapor is followed down the long pipe and then, is frozen by cold water stored in advance. Finally, the frozen vapor becomes Angelica floral water and the supernatation is the very essential oil. I felt bitter scent of the Angelica roots’ own from Angelica floral water right after its distillation. Both the floral water and the essential oils which are integrated by all of Angelica’s ingredients are the core ingredients of the Angelica line of L’Occitane.

“Angelica used in the Angelica line of L’Occitane is organically cultivated in Drome, which formed a partnership 4 years ago. All processes are done by hand, except when rooting up the Angelica at first.” – by Frederique Nivon, the local farmer of the organic Angelica.   “One of the priorities of L’Occitane is to continue looking for the sustainable ingredients. They must be organically grown in Provence. And also, it should be continuous to make a partnership with the plantations and be possible to track the farmer and the farmland. We check all conditions back and front so that we can get good ingredients.” – by MAUD REBOUL, Sustainable ingredient manager

3 True Beauty discovered in Provence I learned new truths that L’Occitane has paid much attention to sustainable ingredients. Although it needs to put in a lot of time and effort, the point that L’Occitane does not choose the easily obtainable ingredients was so impressive. The first principle of True Beauty I’ve discovered was that honesty and reliability. These thoughts of L’Occitane are directly mirrored in the Salagon Garden located in Haute-Provence. It is a kind of botanical theme park created for giving the public opportunities to see the various plants found in Provence, with the partnership with L’Occitane for a long time. We can see in person the process of growing up of Angelica thanks to the Angelica field in the garden.  

4 French beauty seen by French woman vs Korean woman L’Occitane factory, where L’Occitane does a research, manufactures, and distributes all products. I was so pleased to meet the product development manager at the presentation on the new Angelica iris line held there because she was Korean! I asked for a walk-in interview with her and French woman who is in charge of communication of L’Occitane head office to compare the beauty lifestyle of French women experienced by Korean woman and the beauty philosophy of French women mentioned by French woman, Camille. Now, all my questions are answered!

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Ceci - English translation True Beauty Interview

True Beauty Interview

- By Namgung, Hyun (30, Product development manager) Q. How do you feel about the difference between the thoughts on Beauty of Korean woman and of French woman? A. While Korean women are sensitive and have such immediate reaction to the trends or styles of celebrities, French women don’t seem to be affected by those things that much. And Korean women tend to accept the delicate and feminine looks or the beauty routines which demand considerable investment of time and effort without any resistance, whereas French women prefer the natural looks and the easy-convenient beauty routines.   Q. How is your beauty routine in France changed in comparison when you were in Korea? A. The biggest difference is that I am only using the naturalistic products. When I was in Korea, I didn’t consider ingredients and mainly used kinds of quick-fix products. But now, I think this is kind of occupational illness, I’ve taken to checking up the ingredient lists on the box first as I grab any products. And I never use the products with any harmful ingredients, no matter how famous they are. Rather, a milky lotion that I didn’t apply in Korea has been added to my beauty routine due to the dry weather in France. These days my skin has been much healthier thanks to using gentle products, so I can finish the skin appearance with BB cream only.   Her Pick! “This is a ‘Silk Essence’ that helps your skin flawless and smooth and makes skin tone brighter and clearer, while minimizing the appearance of pores, reducing the dark spots and redness.” - Angelica Iris Sublime Essence, 60,000 KRW/30ml

- By EYRAUD, Camille (28, Communication Provence) Q. What do French women think is the most important value of beauty? A. The most important value is ‘elegance’ for French woman. I think the elegance seems to come from natural, unexaggerated, simple, and unconditioned things. These days, there are more French women who want to know about which ingredients are included, where the products are manufactured, and how the manufacturer does the product control.   Q. What message is L’Occitane trying to deliver to women from Provence? A. Each line of L’Occitane invites you to our beautiful nature. That is, invitation to the nature. The ingredients of L’Occitane are growing up everywhere in Provence, such as Angelica in Drome, Almonds in Provence, Lavender in Haute-Provence. L’Occitane also attaches value to the pieces between human and nature. We guarantee that all products of L’Occitane are formulated by natural ingredients from farms which have formed a partnership with L’Occitane, whatever you choose. L’Occitane conveys the passion for the Provencal land and culture.   Her Pick! “I recommend you to use Angelica Face Mist for cooling off from the heat wave of Provence in the middle of summer. With only a quick spray, you can immediately feel your skin refreshed and moisture.” - Angelica Hydration Face Mist, 30,000 KRW/100ml (Limited)

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Ceci - English translation 5 Challenge! Making my own Angelica Milky Lotion I gave a challenge for making L’Occitane Angelica Milky Lotion with JEANLOUIS PIERRISNARD, R&D Scientific Director. We made it by ourselves weighing the needed ingredients on a scale and finally, could get one-of –a kind Angelica Milky Lotion. Although its color was a bit darker than the saleable one, it was the perfect souvenir for me. As putting labels with my name on the jar, it was my own perfect limited edition milky lotion’s first minutes in the world!   New! About Angelica Iris line Angelica called ‘angels grass’ and Iris called ‘the queen of angels’ are combined and those ingredients help skin more flawless and smoother like ‘angel skin’. Also, they offer more moisture into the deeper skin and help it to be maintained longer.   6 If you are in Provence, just challenge for taking a hot-air balloon! Wow! I couldn’t believe that I’ve got a chance to ride a hot-air balloon in Provence’s sky which I could only watch on TV. In the early morning, I challenged it, which I won’t ever forget. The balloon had an illustration of a hand cream, one of the bestsellers of L’Occitane, so it was so photogenic! When riding the balloon and looking down from the sky for an hour, the scenic panorama came into view.   7 The Philosophy of Olivier Baussan, the founder of L’Occitane Q. Is there any special efforts to derive inspiration except from the nature to enjoy people sensory experience through products of L’Occitane? A. That might be ‘imagination’. I believe that my role is to dedicate to the beauty of people and the nature through growing the right plants, taking their effect to the truth, and investing time. And putting the story and Provencal poem into the plants which are included in our products as ingredients is also my destiny.  

Q. Korean ladies are very interested in technical function of cosmetic products, while L’Occitane puts more stress on eco-friendly things. What is L’Occitane’s value on human and the nature? A. I think the balance between human who live in the nature and the nature is more important value. Human take precedence over Technology and the human should make a harmony between future environment and present and keep the tradition. And it is also important for human to hand down the tradition to the next generation. Of course, the current product formula of L’Occitane sometimes gets improved thanks to the development of science. However, I always try not to forget the fact that the beginning of this brand is ingredients from the nature.

8 Tasting the authentic Provencal home-meals, which are made with fresh ingredients After the hot-air balloon flight, we visited a guesthouse called ‘Les Grandes Mollieres’. I felt very quiet and peaceful atmosphere as it was located on the hill and far from a town. We had a typical Provencal home-meals prepared by the nifty and kind innkeeper and the beautiful scenery in front of us made our lunch more joyful.  

9 At sunset, having a dinner at Joyce House We tasted the representative authentic cuisine of the southern France in Provence where many gourmets live. Joyce House was the typical beautiful house of the southern France and we could see the quintessence of the Provencal style through the charming and pretty interior. The wonderful dinner at the amazing place rang in my heart and won’t ever forget.  

10 Flower painting with Angelica & Iris At the workshop held outside in the good weather and the pretty sky, I drew the pictures of Iris and Angelica flowers myself and it was so excited because I could experience and feel their own effects and scent as much as I want. We also had time to feel L’Occitane with five senses while touching plants directly, smelling each scent and stimulating the sense of smell.

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Noblesse - English translation

True Provence Story In early May, I went to Provence, the birthplace of L'Occitane, Francebased natural cosmetics company. The experience that I discovered brand new Angelica Iris Line, that refreshingly hydrates the skin thanks to the extracts from iris and angelica called angels grass, and ‘true story’ of L'Occitane in the great nature in Provence was precious time to define what is true natural cosmetics. Prologue The heritage of L'Occitane goes back to 1976 when Olivier Baussan, student of literature in his 20s, bought at a low price an old distiller that had been left in a farm house in Luberon, a small village in Provence. He made essential oil with wild rosemary and lavender growing in the near kitchen garden using the distiller, and sold the oil for fun in the market place. This is the origin of L'Occitane, which has become the epitome of French natural cosmetics these days. To speak frankly, when I first heard the story that I thought was too romantic to meekly believe, I suspected that it would be a fabricated story to improve the brand`s image. But I met a man who cleared away my doubts and even made me feel sorry for such thoughts: Olivier Baussan, the man of the story and founder of L'Occitane. The first time I met Baussan was several years ago when I attended a press trip that I directly heard of stories related to immortelle, the everlasting flower growing in Corsica Island in the south of France. In blue working shirts that looked far from being a founder of a world-famous cosmetics brand, he welcomed the press, and when introducing the Immortelle Line, he did not point it as his favorite but wore a wholesome smile on his face and said, “Men didn`t care of their faces with cosmetics until my generation. The only items that I sometimes use are Shea Butter of L'Occitane.”

On a Saturday morning, months later I left the immortelle field in Corsica and returned to Paris, I found a middle-aged man who I was familiar with on my way home from a supermarket. While I tried to recall the man in a blue jacket was Baussan, he, conscious of my gaze, noticed me joyfully. He spent most of his time in Provence but sometimes stayed in an apartment in Paris, which was on the same street of mine. After the coincidence, we came across with each other about twice every year. While I was enjoying the privilege—at least for me—to run into the founder of L'Occitane on the alley in front of my house, his look was consistent; in blue working clothes, he smiled wide as if he had found his old friend and looked a plain middle-aged neighbor, no matter he was in front of the press or in his daily life, which was enough to give a special image to L'Occitane. It must be why I had waited for the Provence trip so much, where Baussan began to write the true story of L'Occitane. #1 The Beginning of the Provence Trip Manosque is a representative port town of southern France and typical Provencal small city that is one and a half hours away by car from Marseille Airport. L'Occitane`s factories are standing in Manosque and if you walk up along the country road for a while, you find Mane, a small village that has few streetlamps to be covered in a calm darkness at night. The Le Couvent des Minimes is the only high-end hotel there. Thanks to the fact that it was turned to hotel from an abbey built in 1862, it provided a lyrical environment such as the historic white walls, bell towers and wild lavender fields, which made me newly believe that I got to Provence while unpacking at the hotel. Would it be too much if I say that the L'Occitane products at the hotel spa smelled more fragrant? But no doubt that the best place to start the Provence trip of L'Occitane was the Le Couvent des Minimes, where modern design was playing a duet with the Provencal unique beauty found from the old stone fountain and wooden outer doors.

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Noblesse - English translation #2 L'Occitane embracing nature of Provence The first morning of the trip, I could realize that I was in the town of fragrance when I run across some wild flowers on the way to Taste & Scent University, which educates the public about the process of producing and marketing environment-friendly products in regard to taste and flavor in the partnership with L'Occitane. At the school, I met Frederique Nivon, local farmer of organic angelica, and Olivier Bagarri, production director. They guided us to a pipe-shaped distiller that was reminiscent of devices used by alchemists in the Middle Ages. Angelica, which has been used as a medicinal plant to relieve fatigue and considered as an amulet that wards off evil spirits, as seen with its nicknames of angels grass and holy ghost. It has such a strong vitality that you can watch it growing in a few days, and its core ingredients come from the roots. Bagarri put the roots into the distiller. He said that he could get floral water and essential oil that keep angelica`s unique scent by using the steam from boiling water. He added that it was exactly same with the distillation technique created by the Arabian culture 3000 years ago. It was a somewhat simple process that the roots turned to a major ingredient for L'Occitane`s beauty products, but marvelous enough for me. Whenever I open the yellow green bottles of Angelica Line, I felt especially refreshed with the scent of green leaves that touches the tip of my nose, maybe which is because it is the present directly handed over by the roots of the plant. L'Occitane has the principle to use only organic plants that grow in Provence, except for some ingredients such as shea butter from Burkina Faso in Africa and immortelle from Corsica Island. It is aimed at guaranteeing a consistent supply of the sources and controlling cultivation practices in an eco-friendly way. That could be witnessed in Salagon Garden, a kind of botanical theme park where carries out a variety of researches on the relationship between human beings and plants. It is also operated in the partnership with L'Occitane. Its true story came to be more concrete while I learned about the properties of angelica that blossoms out biannually in the field set up sponsored by L'Occitane and heard of the errors the researchers made until they found the right season to harvest in order to secure the perfect effects of Angelica Line. That was the moment when I vaguely thought that natural cosmetics keeping a ‘true promise’ might refer to the products embracing nature as it is and the stories of those who live their lives devoting themselves to grow plants.

The next destination was the R&D center located within the recently-renovated L'Occitane factories. I met the research team who add science to the natural beauty of Provence in order to create more perfect cosmetics. They introduced Angelica Iris Line, the company had just launched. It was an upgrade version of Angelica Line teamed up with iris. Angelica Iris Sublime Essence is a serum that promises to make the skin even-toned and radiant as it is made with organic extracts from the roots of white iris harvested in Herault in southern France and blue iris in Italia. Plus, the added hyaluronic acid offers moist pluming effect to keep tightening the facial skin. Another merit is its extraordinary soft texture although it has no silicones used to soften the texture of cosmetics. Angelica Iris Tinted Beauty Cream also gained much attention because it is the first BB cream in L'Occitane`s history. As it has two colors that are suitable for all facial types as well as providing SPF30/PA+++ sun protection and ultra-velvety texture, it is expected to be a complementary product that will play a role of bridge between skincare and makeup. Despite the significantly simpler package design than the previous ones, the Angelica Iris Line keeps intact the present the two angel flowers gave the skin in a refined manner. #3 L'Occitane showing the Beauty of Provence A little before six in the morning, I went out of the hotel. As a company that spreads the true story of Provence into the world through its fragrant products, L'Occitane prepared a tour program to offer experiences the green and romantic beauty of Provence. It was to fly the sky on a huge hot air balloon, with the brand logos and packages of iconic products on its surface. Shortly after I boarded the big wooden basket connected to the balloon blown up in the air, the enormous carrier started to lift up to the sky, which was an unbelievable moment. The scene unfolded in my eyes that the farm houses and hills covered with aromatic herbs diminished as small as miniatures will remembered for a long time as a precious present I received from L'Occitane, that makes genuine cosmetics in such a beautiful place. After the flight, we had a typical Provencal lunch with wellprepared plain menus at the guesthouse, Les Grandes Mollieres, which was followed by an aroma therapy workshop presided by ballerina-turned-passionate botanical researcher, Tachka. I could touch and smell diverse plants such as time, rosemary and lavender that symbolizes L'Occitane, It had a more vivid leaning effect than any other illustrated plant books.

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Noblesse - English translation At the beginning, I was embarrassed at her order to draw iris and angelica with natural dyes and pieces of wood, but I tried hard to draw them mixing various colors despite my lack of painting talent. My excessive concentration at the class resulted in iris petals similar to the wings of a butterfly. But I enjoyed it so much that I felt Tachka`s voice dim while she said that the unique scent of iris came from its roots and it took six years to get the scent to the cosmetics. Epilogue  The end of the Provence trip was marked by a meeting with the founder of L'Occitane, who had been familiar to me for a long time. At that time he was dressed up with a black jacket instead of his blue shirts, but nothing was different from his look as a romantic dreamer and poetic fighter who knows how to convince people, with his comforting smile and eyes that were especially shining when he talked about Provencal nature. Exchanging reluctant farewells with others after the short session, he spoke to me smiling, “See you soon in our neighborhood.� In fact, as an interviewer in the meeting with Baussan, I had prepared a question of how he defined natural cosmetics but didn`t ask it. It was not because I had got little time to ask but because I found that the time with L'Occitane in Provence was the answer. It was not just Baussan`s definition but also beautiful praises for natural cosmetics, which were so sincere and enough that there was no need to require the answer.

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Anecan - English translation The journey through Provence that we have delivered over three issues has finally reached its final season. The towns and villages of Provence become ever more sparkly in the run up to Christmas. The custom is to offer thanks for the year with one’s family, and dress up a bit to attend the Midnight Mass. L’Occitane’s Christmas items are also exciting as they are full of golden sparkle…In Provence, the Christmas Mass is held at midnight! We visited…Prieuré Notre-Dame de Salagon.The priory is situated in the vast green pastures. The 12 th century building is designated as a cultural asset of France. There is a herb garden and a museum on the grounds. www.musee-de-salagon.com The priory holds no Mass at present. Moe found Sparkling and warm Christmas in Provence. A stroll through the street shimmering with light streaming through the trees. Candlelight flickers as it sways! This is what Moe painted, as shown in P.381! Mimosa adds sparkle to the cold winter of Provence! The second Christmas offering by L’Occitane is Fleur D’Or & Acacia. It is the scent of happiness that evokes the image of the mimosa which bears the pom-pom-like blossoms in the cold winter. Fleur D’Or & Acacia premium eau de toilette ¥6,825/75ml Afternoon light shimmers like mica Moe found The light of Provence The towns and villages of Provence, including the sky, greenery, wind and the people shimmer with light. The dazzle reaches its climax during the Christmas season! Here is a collection of “lights” found on the journey in Provence. Blue skies and radiant sunshine!The body and hair shimmer with light The new body and hair oil, perfect for the season filled with events. Spritz the luminous golden mist and head out to a party. Fleur D’Odr premium Body Oil ¥5,040/100ml The town is luminous in the colours of Christmas this season…The light streaming into the chapel. Very mysterious! L’Occitane’s second Christmas offering is Fleur D’Or & Acacia, a golden fragrance that brings happy moments. As with the last month’s issue, we deliver L’Occitane’s Christmas. The second offering is Fleur D’Or & Acacia. Blended with mimosa that glows golden in Provence in winter, the honey-sweet-bloom and acacia blossoms sweet like honey. It is a fragrance bursting with happiness created by the marriage of three golden flowers. Fleur D’Or & Acacia’s special kit is a must-have!The fragrance trio of golden blossoms! The mimosa normally reaches full bloom between January and March. As it is believed that an early bloom in Christmas would bring in a wonderful year, the mimosa is regarded as the flower that brings good luck. The Fleur D’Or & Acacia coffret is a set that lets you savour the scent of happiness. The pouch contains full size Hair & Body Oil, Shower Gel and Body Milk. It is delivered in a special gift box. Fleur D’Or that blooms at Christmas will bring the most happiness and glow of this year. Fleur D’Or & Acacia Noel Special ¥8,925 Shower Gel Fleur d’Or & Acacia Shower Gel Luminous lather gently cleanses the skin. The sparkling floral scent that permeates the bathroom is very pleasant! *When purchases separately, ¥2,625/175ml  

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Anecan - English translation Hair & Body Oil Fleur D’Or & Acacia premium Body Oil . Luminous golden mist blended with the extracts of three types of golden blossoms. It is a light, dry oil, so will make the skin smooth without the stickiness. When purchased separately, ¥5,040/100ml Original pouch Fleur D’Or & Acacia twinkling pouch. The original pouch in gold bears a golden floral pattern. It is square shaped with an ample storage space. Because you want to always smell Fleur D’Or & Acacia… The Eau de Toilette and Body Milk come in different sizes! Handbag charm! The mini size eau de toilette is convenient for trying Fleur d’Or & Acacia. You will feel happy by just wearing the sweet, refreshing scent. Fleur d’Or & Acacia Jewell Toilette ¥1,785/7.5ml If you want to use it in abundance, try this size. The body milk is packed with the lusciousness of the golden flowers that bloom in Provence. Get the smooth body that invites touch! Fleur d’Or & Acacia Lait Parfume Body Milk ¥3,150/175ml Body Milk Fleur d’Or & Acacia Lait Parfume Body Milk. Sooth and moisturise the skin that tends to get dry in winter. Have a blissful Christmas Eve, enveloped in the refreshing and sweet scent of happiness! When purchased separately, ¥1,575/50ml The Fleur d’Or & Acacia collection is released on 14 November. Adds lustre and moisture to the skin! A gift from Paeonia is delivered on Christmas Eve Paeonia was a fairy who was turned into a multi-petal peony by a goddess who was jealous of her beauty, and a magic allows her to turn back into a fairy only on Christmas Eve. When she does, she sprinkles light in the Christmas Eve sky. This coffret was inspired by such a fairy tale. The pouch contains the full size Body Oil, Hair Mist and Hand Cream. Wear the feminine scent of the peony and become lovely like a fairy! Pivoine Flora Christmas Special ¥9,975 L’Occitane’s third Christmas offering is Peony. From the hugely popular series! The last Christmas offering from L’Occitane is the Noel Collection of Pivoine Flora, which has a great female following. A full range of items that would make the body and hair shine even more. Wear the floral fragrance inspired by a fairy and head out to a party! The “dream tale of Paeonia” told in a special gift Hair and Body Oil. Pivoine Flora Shimmering Body Oil. Glorious oil packed with a thousand luminous petals. Get luscious, luminous skin and be the belle of the ball! When purchased separately, ¥5,775/75ml Luminous magic emitted by a fairy. Hair Mist. Pivoine Flora Perfumed Hair Mist. Blended with honey extract that gives nourishment and body to the hair. Subtle scent of peony wafts every time the hair sways.. When purchased separately, ¥3,990/100ml Hand Cream. Pivoine Flora Hand Cream. Envelops the fingertips with the subtle scent of peony and a veil of warmth. Boost your female power with its pure fragrance! When purchased separately, ¥1,365/30ml Original Pouch. Pivoine Flora Noel Pouch. The stylish clutch-style pouch is decorated with the print of the peony, an elegant multi-petal flower. The Pivoine Flora collection is released on 14 November.

 

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Anecan - English translation I met with the founder of L’Occitane, Olivier Baussan! We visited L’Olivier, the ecological museum in the village of Volx. As a matter of fact, this was the place Olivier had opened the first L’Occitane store. In 2006, he bought back the store he once relinquished and established an olive oil museum. www.ecomusee-olivier.com The interview was given in Premier Pression Provence, an olive oil store inside the museum. They got on famously as they chatted about literature. Both Moe and Olivier are beaming! Pictures : This was the first L’Occitane store! Soothed by Provence’s nature…This month’s letter from Provence. The Christmas season is finally here! The town is full of light! When December arrives, the towns and villages of Provence are decked with colourful lights and Christmas market stalls line the high streets. Some towns even have travelling fun fairs. You can hear the excited shouts of children riding the carousel. In this region, there is a custom of attending the Messe de Minuit (Midnight Mass) on Christmas Eve. The sight of the Christmas carol Noel sung in the Provençal dialect to celebrate the birth of Christ is said to be truly magical. I was unable to experience it this time, but hope to attend one someday. As December is my birth month, I have a special feeling for December. I don’t usually stay up late, but during this time of the year, I go out to parties as a reward to myself for working hard throughout the year. Dress up and make the body shine luminously. L’Occitane’s Christmas range offers luminous items that would satisfy such feelings. Fleur d’Or & Acacia will make you happy just by wearing it, and Pivoine Flora’s sweet scent will make you feel gentle. At the end of this journey, I met with the founder of L’Occitane, Olivier Baussan. Olivier is very pro-Japanese. He loved Basho Matsuo as a young man. When I mentioned that I paint and write novels, he said warmly; “I received the spirit of Japan from Basho’s haikus. I hope to return the gift by putting that feeling into the cosmetics of L’Occitane. Cultural exchange is very important. I hope you will continue to create for the world!” The reason why I have a nostalgic feeling towards L’Occitane’s cosmetics is probably because Japanese culture is at its core. This would be the last Letter from Provence. My thoughts on completing this journey: Add art to everyday life! I don’t mean fine art, but perhaps more like the “colour of everyday life”? Life has a tendency to become routine when we grow up. In fact, this would be my 7th year modelling for AneCan. To be honest, photo shoots have become routines in a way… Of course, there is good in that, but I want to find new expressions (colours) even so. That is how Provence made me feel. I shall visit again! Pictures : Working on a novel between photo shoots. She is working so hard to make the deadline, but she still looks picturesque. Moved by nature! Provence is herb heaven! Buying postcards at the end of the journey. Jumping for joy! Al fresco lunch is superb! Taking a break in a café Lessons in Christmas dessert making! We visited the home of Joyce, who is a cookery expert. The table setting in gold tones was inspired by L’Occitane’s Christmas fragrance Fleur d’Or & Acacia. The fabulous setting made us all excited. The tart was also inspired by Fleur d’Or & Acacia! Place a snowflake-shaped biscuit on top of the baked custard cream tart to finish! In cold Provence, this is enjoyed with vin chaud spiced with cinnamon or hot orange juice. Pictures : The finished painting! I worked on a painting here. Fabulous house in Provence. Tim’s home, which I visited with Camille, the L’Occitane coordinator presented in the November issue. Since the room decorated for Christmas was so fabulous, I decided to paint here! The theme was the light Moe found in Provence. The paintings Moe made in Provence during this journey will be shown in L’Occitane Shinjuku. Don’t miss it Lastly, a snapshot with Tim and Camille!    

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Instyle - English translation True Story of L’Occitane with three values   #SENSIBILITY “I would like to translate cosmetics as a poem which can be read by eyes. I always consider it whenever making any products because I really want people to see, to hear, and to feel the nature of Provence.”, Olivier Baussane, the founder of L’Occitane, says. Like his words, L’Occitane is always trying to make the products which can stimulate the five senses. The brand puts the subtle fragrance of herbs in products, offers a convenient usage and a various colorful packages, and represents the nature of Provence, especially for a new Angelica Iris line. This product line is good enough to be content with the five senses thanks to the silky and smooth texture without any silicone and the scent of Iris. # Integrity One of L’Occitane’s philosophies is that all products should be made with credibility. So, the brand acquires the traceable and best ingredients through the traditional distillation method of Provence and then creates a product which got a lot of tests in R&D center. Especially, the newly renovated L’Occitane’s R&D center is doing its best to make a safe product with a rigorous verification procedure. That’s why we can trust the products of L’Occitane. # Kindness L’Occitane, from its beginning, started as a brand which is respectful of the nature and human, long before a lot of beauty brands in the world touched off the campaign boom. This brand has adopted a braille label for the blind to experience the products of L’Occitane, although it is less profitable. And the brand is trying to protect and develop new varieties in the process of selecting ingredients. In addition, it proceeds with project for a nature conservation and the poor through the ways like utilizing recycled papers to product packages. A flight to a hot-air balloon in Provence is one of the projects supported by L’Occitane, for the tourism of Provence.

Interview with Olivier Baussan, the founder of L’Occitane Q. Why do you cling on to the nature? A. I am the person who highly regards the balance between human and nature. I believe that all ingredients of L’Occitane are the fruits of the balance. Q. What gives you the inspiration for making the products which satisfy the five senses, except for the nature? A. Absolutely, it is imagination. I am always trying to add a poetic inspiration into ingredients from the nature. My mission is to deliver products with these messages to all around the world. Q. What do you think of the ideal cosmetics? A. The cosmetics which contains respect and honor towards human and nature. I think the weak are embraced and the environment should be preserved at any stages.


Tencent - English translation L’Occitane, the True Story from Provence Abstract Provence is a beautiful place and many people want have a relax trip to Provence, The sky had that perfect clarity you see in paintings of Provence;cypress trees framed the far view, which is full of plants and flowers. L’Occitane, A famous skin care brand, was Born in provence. L‘Occitane have many products including face products as well as cover body and hair care products. There are many pop start products for your choice. Editor introduce many start products and TOP 10 products to people.


ELLE - English translation Embrace « golden sun » L'Occitane combined the traditional distillation method and modern technology, and successfully developed L’Occitane Immortelle Precious Serum,which can help to against aging skin, keep youth. Anti Age,Anti-glycation L’Occitane Immortelle Precious Serum can effective against glycation,With anti-free radical, anti-oxidation function,which can effective against aging. Youth Secret from 1001 flowers L‘Occitane brought seurm from 1001 Immortelle flowers to Immortelle Precious Serum which reverse the skin age, escaping from trace of age.


Mina - English translation Finding L'Occitane EN PROVENCE. Finding Immortelle flowers Abstract Immortelle - golden flowers that never wither, which brought the forever young serum to people. In Corsica island, L'Occitane have organic planting and conservation programs, which keep high efficient effect to skin, which promotes firmer, more youthful-looking facial contours.


Femina - English translation

Revitalize your skin - L'Occitane romantic, colorful and trip of fragrance to Corsica -L‘Occitane Abstract By combining the traditional distillation method and modern technology, L'Occitane developed Immortelle Precious Serum. L'Occitane.The blue bottle have excellent effect at fighting against early aging.


Onlylady - English translation Into the south France, Finding the Immortelle KOL WUMIAO had a magical trip to Corsica of south France, he found the youth secret of Immortelle, "the Golden flowers that never wither" . L'Occitane brought Immortelle Precious Serum from Provence of France, reversing the skin age, escaping from trace of age. Forever Young of Immortelle, the Corsica Island Corsica is rich with Immortelle. L'Occitane signs contract with local farmers for Immortelle and produce all kinds of Immortelle related products.L'Occitane Immortelle Precious Serum can effective against glycation,With anti-free radical, anti-oxidation function,which can effective against aging.


Modern Weekly - English translation Source flowers that never wither, the Secret of youth Abstract With the combination of traditional distillation and modern high technology, L'Occitane developed L'Occitane Immortelle Precious Serum. Magical little blue bottle, excellent at fighting against early aging.


Vivi - English translation Walking in Pure nature Abstract L'Occitane combined the traditional distillation method and modern technology, and successfully developed L’Occitane Immortelle Precious Serum, bringing the magic vitality to the skin.


Life style - English translation Discover the youthful golden legend Abstract By combining the traditional distillation method and modern technology, L'Occitane created a brand new and break-through anti-aging small blue bottle of product Immortelle Precious Serum.


Style Weekly - English translation Corsica Golden Coast in south France - Autumn Tour to explore "Golden flowers that never wither" By taking Immortelle in Corsica as raw material, L'Occitane created a brand new antiaging small blue bottle of Immortelle Precious Serum, making stunning youthful skin come true. Top 10 Products from L'Occitane L'Occitane have many products including face products as well as cover body and hair care products.There are Top 10 pop start products for your choice. Reversing skin age has, there is nothing to fear - youthful energy of Immortelle L'Occitane brought Immortelle Precious Serum from Provence of France, reversing the skin age, escaping from trace of age.


Vogue - English translation The Romantic in Provence Abstract L‘Occitane is a famous skin care brand from France, Lavender was one of the first flowers distilled by Olivier Baussan, the founder of L 'OCCITANE. Known in Provence as "blue gold," this plant is an aromatic tribute . By taking Immortelle in Corsica as raw material, L’Occitane created a brand new anti-aging small blue bottle of Immortelle Precious Serum, making stunning youthful skin come true.


Rayli Beauty - English translation L'OCCITANE Provence happy & positive energy. Abstract Care for the environment and respect French cultural traditions, this is the Company credo of L'Occitane Brand. L'Occitane purify serum from golden "flowers that never wither� Immortelle, which take the effect of eternal youth to people. L'Occitane have launched a magical anti-age products : L'Occitane Immortelle Precious Serum, helping people effectively withstand the age marks.


Rayli Style - English translation There is a happy fragrance that only people who love life can know about. Abstract Organic planting and conservation programs, demonstrating L'Occitane charity spirit. Immortelle and Lavender series, incredible power of soothing & revitaizing, L'Occitane brought serum from 1001 Immortelle flowers to Immortelle Precious Serum ,which reverse the skin age, escaping from trace of age.


Bazaar- English translation All people like Immortelle, the magical serum which can reverse time Abstract L'Occitane brought serum from 1001 Immortelle flowers to Immortelle Precious Serum ,which reverse the skin age, escaping from trace of age. By combining the traditional distillation method and modern technology, L'Occitane developed Immortelle Precious Serum L'Occitane. The blue bottle have excellent effect at fighting against early aging.


Shanghai Times - English translation Looking for the dream of lavender Abstract Unique geographical location of Provence makes it the town of lavender. L‘Occitane combined the traditional distillation method and modern technology, and successfully developed L’Occitane lavender sets and brought the good feelings to people. L‘Occitane have many products including face products as well as cover body and hair care products. L‘Occitane brought Immortelle Precious Serum from Provence of France, reversing the skin age, escaping from trace of age.


XDKB - English translation France Trip in L’Occitane en Provence Abstract L‘Occitane is a famous skin care brand from France, it have many products including face products as well as cover body and hair care products. L‘Occitane brought Immortelle Precious Serum from Provence of France, reversing the skin age, escaping from trace of age. By taking Immortelle in Corsica as raw material, L’Occitane created a brand new antiaging small blue bottle of Immortelle Precious Serum, making stunning youthful skin come true.


XWCB - English translation Provence : purple paradise Abstract Unique geographical location of Provence makes it the town of lavender. L'Occitane combined the traditional distillation method and modern technology, and successfully developed L’Occitane Immortelle Precious Serum,which can help to against aging skin, keep youth. Editor recomend L'Occitane Immortelle Precious Serum and L'Occitane lavender pillow mist.


GZRB - English translation Global Beauty Trip To France Abstract Immortelle has a beautiful name as “flowers that never wither�. L'Occitane brought Immortelle Precious Serum from Provence of France, reversing the skin age, escaping from trace of age. Editor recomend L'Occitane Immortelle Precious Serum and L'Occitane lavender pillow mist.


KOL Xiaoxin - English translation Provence : Purple legend Abstract Provence is the hometown of lavender. L‘Occitane combined the traditional distillation method and modern technology, and successfully developed L’Occitane lavender sets and brought the good feelings to people. L‘Occitane have many products including face products as well as cover body and hair care products. L‘Occitane brought Immortelle Precious Serum from Provence of France, reversing the skin age, escaping from trace of age.


PC LADY- English translation Provence : the gold flowers and plants of the world Abstract Provence is a geographical region and historical province of southeastern France,which is full of plants and flowers. L’Occitane, A famous skin care brand, was born in provence.L'Occitane have many products including face products as well as cover body and hair care products.There are many pop start products for your choice


Asia press review 2013