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SPRING/SUMMER 2017


SPRING/SUMMER 2017 For the Spring/Summer 2017, we have conceptualized our collection by dividing it into the following five concepts. You are bound to find your perfect match… perhaps several. SCANDINAVIAN RAIN POETRY 7 Inspired by Scandinavian unpredictable, yet beautiful weather comes the contemporary polyester recycled knitted rubber rainwear line. With 100 % waterproof function combines the upgraded fishermen’s workwear with fresh urban femininity and no compromises on the functional features. Life is more than punching clocks and waiting for storms to pass. SUPER LIGHT STORM WEAR 15 The feminine super light storm wear remains committed to sustainability. For there is no planet B. We continue to incorporate state-of-the-art, environmentally friendly fabric, made from 100 % post consumer drinking bottles, that excels in comfort, appeal and resilience. Our storm and waterproof super light recycled rainwear is feminine and fresh alternative for commuting in. CITY CLASSIC 23 Proudly Swedish, the entire design team are devoted to achieving a truly Scandinavian persona in all their designs. Clean lines, contemporary themes, femininity and functionality are our core conceptual intents. Our design team cleverly combines these to successfully achieve sleek, sophisticated profiles that are distinctly Scandinavian. New sophisticated and classic colors and styles are added to the Spring/Summer 2017 city classic collection. MUST HAVE 29 Our light thermo polyester quilted jacket, Borås is a must have for every collection. The perfect layer on layer jacket goes well on its own and layered underneath one of our all weather jackets. Inspired by the functionality from workwear combined with feminine silhouette. FASHION TECHNOLOGY 33 Fashion technology emphasis our functional spirit combined with fashion and feminine shape. This concept consists of two high tech fabrics: waterproof nylon denim and water repellent silver reflective stretch glitter with microscopic glass beads. The innovative outwear, handcrafted in Europe, is something you never have seen before, functional and eye-catchy at the same time.


It all started in the city of Gothenburg, Sweden. Where the classic all weather coat was created in year 2012. The sudden shift from a rainful morning to a sunny afternoon – this is classic Scandinavian weather.

perfect

match…

perhaps

several.

Proudly Swedish, the entire CAMILLA MØRCH team are devoted to achieving a truly Scandinavian persona in all their designs. Clean lines, contemporary themes, Swedish Design femininity and Feminine functionality are our core conFashion ceptual intents. Function Our design team High Quality cleverly combines these to sucFashion Technology cessfully achieve Responsibility sleek, sophisticated profiles Environmental Friendly that are distinctly Scandinavian.

CAMILLA MØRCH’s out-HER-wear; the perfect balance of contemporary feminine style with resilient practicality for each and every outdoor moment. Chic, fashionable, stylish yet practical CAMILLA MØRCH’s multifunctional jackets are ideal for that dash to school, the office commute, for travel, the opera grand entrance or just to dazzle BFFs at the mall. Should the Heavens open and rain, wind or even snow lash down, you’ll have something cheerful to eclipse the gloom and put a smile on your dial. Available in a variety of eye catching colours, designs and lengths - you are bound to find your

Life is more than punching clocks and waiting for storms to pass. CAMILLA MØRCH helps you rediscover the thrill of dancing in the rain and to embrace everyday with fun and passion. Our premium jackets, made with love, have that special magic to get you through life’s daily adversities so you come out looking and feeling like the star every woman is.

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"LIFE ISN'T ABOUT WAITING FOR THE STORM TO PASS... IT'S ABOUT LEARNING TO DANCE IN THE RAIN."


Scandinavian Rain Poetry Contemporary Rainwear


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“NO RAIN, NO FLOWERS”

CAMILLA MØRCH raincoat, RAIN Bergen.

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CAMILLA MØRCH raincoat, RAIN Gothenburg.

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CAMILLA MØRCH raincoat, RAIN Halmstad.

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CAMILLA MØRCH raincoat, RAIN Grebbestad.

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CAMILLA MØRCH raincoat, RAIN Marstrand.

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Super Light Storm Wear Recycled Rainwear


“FOR THERE IS NO PLANET B”


e use Greenplus® fiber in our W polyester fabrics and it is an environmental friendly contribution to the world. • Reduce • Reuse • Recycle Made of 100% post consumer drinking bottles, it helps keep waste out of landfills. Good Planets are hard to find.

CAMILLA MØRCH raincoat, Super Light Grebbestad.

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SUPER LIGHT Our super light jacket style Grebbestad and Marstrand is made from Post Consumer Drinking Bottles will keep you covered come rain or sunshine. Wind and waterproof, every single seam is carefully sealed with tape & sewn at our factory in Europe by our skilled seamstresses.

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e out, n insid z. oat wor c t.c in oo ra Z bbestad rovรก, @ Our Gre s Anna Geisle es by actr

CAMILLA Mร˜RCH Super Light raincoat, Grebbestad #whomademyclothes

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CAMILLA MØRCH raincoat, Super Light Grebbestad.

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CAMILLA MØRCH raincoat, Super Light Marstrand.

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City Classic All Weather Jackets & Raincoats


CAMILLA MØRCH all weather jacket & raincoat, City Classic Gothenburg.

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CITY CLASSIC Clean lines, contemporary themes, femininity and functionality are our core conceptual intents. Our design team cleverly combines these to successfully achieve sleek, sophisticated profiles that are distinctly Scandinavian. The perfect classic all weather coat Gothenburg for everyday use, available in various colours, come rain or sunshine.


CITY CLASSIC The news in the City Classics are more contemporary in its design. Two new styles have been introduced: Trench Slottskogen, above and jacket Halmstad, right. The Trench is available in both navy and dusty pink. Colors available in jacket Halmstad are black and navy.

CAMILLA MĂ˜RCH all weather trench & raincoat, City Classic Slottskogen.

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CAMILLA MØRCH all weather jacket & raincoat, City Classic Halmstad.

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Must Have Layer on Layer


MUST HAVE Our light thermo polyester quilted jacket, BorĂĽs is a must have for every collection. The perfect layer on layer jacket goes well on its own and layered underneath one of our all weather jackets. Inspired by the functionality from workwear combined with feminine silhouette.

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Fashion Technology Water and Reflectivity

FASHION TECHNOLOGY emphasis our functional spirit combined with fashion and feminine shape. This concept consists of two high tech fabrics: Waterproof Nylon Denim and water repellent silver Reflective Stretch Glitter with microscopic glass beads. The innovative outwear, handcrafted in Europe, is something you never have seen before, functional and eye-catchy at the same time.


WATERPROOF NYLON DENIM We strive for new ideas, technology, emphasizing the high fashion appearance with the functionality of breathability and waterproofness and design functions. We proudly introduce Gothenburg and Halmstad in waterproof nylon denim with denim twill surface and high feeling of workmanship.


REFLECTIVE TECHNOLOGY New era of opportunities: Combining stretch for movement, reflectivity for visibility, eye-catchy appearance, feminine design, water repellent for unexpected weather. We proudly introduce Silver Reflective Stretch Glitter with microscopic glass beads in following styles: Marstrand, Grebbestad and Gothenburg.


LIBERTY STREET - CAMILLA MØRCH AB Oxhagsgatan 30, SE-414 75 Gothenburg, Sweden www.camillamorch.eu | info@camillamorch.eu

Spring/Summer 2017 Lookbook  

Camilla Mørch, For the Spring/Summer 2017, we have conceptualized our collection by dividing it into the following five concepts. You are bo...

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