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portfolio Camilla Panzeri Exhibition & Interior Designer, Video Editor

camilla.panzeri@gmail.com 3463059706


THESIS PROJECT INTERIOR DESIGN DEGREE Professors: Barbara Camocini, Alessandro Colombo, Agnese Rebaglio Supervisor: Alessandro Colombo Type: Urban Redevelopment, Interior Design Publication: IDEA Journal (IDEA (Interior Design / Interior Architecture Educators Association – www.idea-edu.com Exhibition: CUMULUS EXHIBITION Design to feed the world - www. cumulusmilan2015.org


Setted in an abandoned school, Mondo Piatto is a space for discovering and connecting coltures within food. There are three floor levels for three different experiences. The ground floor has a restaurant and a space for show-cooking, the upper floor has a garden bar outside and a seed shop inside, the underground floor has a market ad a self-cooking area.

riso rosso thai con verdure e curry Difficoltà Preparazione Cottura Ingredienti

bassa 30 min

117

15 min

26 55 78 83 157 117 104 45

50 gr. di riso rosso 4 carote grandi 300 gr. di piselli uno spicchio di aglio olio evo q.b.

104

sale q.b. pepe nero q.b. un pizzico di curry

Lessare il riso rosso per circa un’ora, scolarlo e lasciarlo da parte a raffreddare. Lessare anche il riso bianco e unirlo al rosso una volta freddo. Preparare le verdure per il condimento. Tagliare e sminuzzare le carote, soffriggerle in poco olio con aglio. Unire i piselli ed eliminare l’aglio. Far cuocere per pochi minuti a fuoco lento. Sistemare di sale e pepe. Nel frattempo preparare il brodo vegetale che andremo ad unire alle verdure e continuare la cottura. A fine cottura aggiungere il curry, mescolare e spegnere il fuoco. Unire il riso alle verdure e servire.

83

78

Sunee Arsan

55

The “Four Mainlands” tiles floor in the kitchens area every colour has a matching continent and kitchen

Example of Recipe [front and back]


Ipotesi di percorso dell’utente Soste per l’ acquisto dai tubi Soste per l’ acquisto dai banchi acquisto dagli sccaffali Zone prelievo packaging

riso rosso thai con verdure e curry Difficoltà Preparazione

bassa

Everything is based on a wall at Cottura the entrance wich has recipes Ingredienti from all over the world. Choosing one recipe the visitor can explore its preparation, ingrendients, combined drinks and also buy the necessary to cook it at home. 30 min

15 min

26 55 78 83 157 117 104 45

117

157

50 gr. di riso rosso 4 carote grandi 300 gr. di piselli

uno spicchio di aglio olio evo q.b.

104

sale q.b.

pepe nero q.b.

un pizzico di curry

Lessare il riso rosso per circa un’ora, scolarlo e lasciarlo da parte a raffreddare. Lessare anche il riso bianco e unirlo al rosso una volta freddo. Preparare le verdure per il condimento. Tagliare e sminuzzare le carote, soffriggerle in poco olio con aglio. Unire i piselli ed eliminare l’aglio. Far cuocere per pochi minuti a fuoco lento. Sistemare di sale e pepe. Nel frattempo preparare il brodo vegetale che andremo ad unire alle verdure e continuare la cottura. A fine cottura aggiungere il curry, mescolare e spegnere il fuoco. Unire il riso alle verdure e servire.

83 26 78

Sunee Arsan

45 55

Detail of Recipe Wall

Detail of Cocktails Wall

riso thailandese

riso carnaroli

riso red

riso selvaggio

riso originario

riso jasmine

Detail of Wines Wall

Detail of Vegetable Seeds Wall

Detail of Hot Drinks Wall luci appese al soffitto

riso basmati

led incassati a soffitto punti led coperchi tubi luci cappa cucina

riso venere


Projects made during

MASTER IDEA IN EHIBITION DESIGN ARCHITETTURA DELL’ESPORRE


NAVIGATION ROOM_IMPLEMENTATION ARSENALI MEDICEI, PISA

Professor: Maurizio Di Puolo Type: Permanent Museum


The requirement was to explain to the public the ancient methods used to orientate during the navigation. We found out two methods, based on two different instruments: the pilot book and the astrolabe. These objects trasformed into two exhibit positioned in the centre of the entire room.


The exhibit explaining the pilot book is composed by two stations with two interactive projection. The visitor can act like the capitain of an ancient ship and navigate near the coast orienting thanks to the triangulation. The astrolabe is rapresented by a rotating table with constellations illuminated in backlight. Visitors can understand the link between the date, the place and the visible night sky.

Video Wall

Mirino fucile Mappa Touch screen

Istruzioni ed informazioni sui metodi di orientamento


reuse not refuse_CONCEPT PORTA NUOVA, MILANO Professor: Alessandro Colombo, Franco Origoni Type: Temporary Architecture, Co-Working Lab


RE-LAB is a project made for the Porta Nuova district in Milan. It’s the synthesis of its cfrafts history, the abandoned and forgotten areas and the possibility with the construction of the new skyscapers and requalification of becoming the new heart of the city. The idea is to turn the unused, the abandoned into new design ideas, made for the milan citizens for milan citizens themselves. Special containers all around the city collect the materials. These can be used during the three months of summer to create new objects, installation, furniture for the district. Coordination and link between citizens and artisans and designer are very important, thanks to the lessons and the co-working.


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A temporary pavilion made of is the co-working Lab in the Gae Aulenti new park, made using just reused materials such as construction pipes and joists and illuminated by solar energy.

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At the end of the event there’s a contest in wich the winner products are exposed in the Palazzo Lombardia thanks to a modular system of exhibits. 250

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ADAPTATION OF THE ORIGINAL PROJECT OF ARCHITECT@WORK TO FIT THE AREAS OF MILANO VENUTRA 14 AND 15_EXHIBITION LAYOUT TWO ENTRANCE HALLS, TWO EXHIBITION AREAS, AN EXTERNAL COMUNICATION PROJECT_IMPLEMENTATION

Professor: Angelo Jelmini Type: Temporary Exhibition


OTHER LANDS SAME ROVERS A PAVILION FOR THE LAND ROVER BRAND AT THE International Geneva Motor Show_CONCEPT

Professor : Carlo Malerba Type: Pavilion


This Concept Project is born by che consideration that almost every landscape on Earth has already been explored by Land Rovers. Other Lands Same Rovers wants to communicate the Rovers as spaceships, riding an unknown landscape, from some unknown planet. This landscape is made of “rocks�, cracks of light and mos. It seems quite ostile untile the public starts living it, then it becomes surprisingly comfortable and friendly, with a floor made of rubber and soft furniture, the mos platforms soft and the comfort of a diffuse light. It is thought to be an hospitable place in the chaos and discomfort of the show.


TEMPORARY, MOVABLE AND REUSABLE BOOKSHOP AND CONCEPT STORE FOR FRAME MAGAZINE EXHIBITON AND EVENTS_CONCEPT Professor: Karim Azzabi Type: Retail, Temporary, Modular


Frame is a magazine that relates different aesthetic realities to one another, enhancing them through a focus on the details that haracterize them. These realities can actually be part of a series of facets, which create an extremely heterogeneous magazine. These aspects create a diamond shaped structure, which is called GEM. It consists of three modules with the same shape, but with different sizes. This is the skeleton that will be the heart of Frame. What characterizes GEM is its modularity, which allows a spatial development that follows the 8 cardinal points, also including the possibility to stock them one above the other, creating a vertical development. The modules are designed in neutral colors and materials, so it will be the magazine itself to give the main features. The exhibited products, magazines and books are the physical elements that color the space of the module, whereas images of the magazine can be applied on the panels, in order to communicate its philosophy covering the space.


The average and the big parts of GEM are composed of metal frame to which you can attach white plastic panels. On the average sized one only, panels could be of a reflecting material. The smallest module can be of two different materials. If used as a stool, the module will be made of solid wood. In contrast, if used as a bright spot, it will be hollow and made of opal plastic.

During the various transportations, modules can be put one inside the other thanks to their different sizes, creating a sort of “matryoshka�. The spaces and the time that are required to assemble and disassemble the store are reduced and exhibitors would be able to set up all the components in a very short time.


One of the issues that the magazine like to debate concern the light and within the installation is possible to see one of the ost interesting effects it creates: the kaleidoscope. Thanks to some “vases�, obtained from intermediate sized modules, the displayed object will be reflected inside, creating a kaleidoscopic effect. This is possible thanks to a reflective material, used only on the sides facing the inside of the vase. Therefore, the structure will be transparent and the object exposed inside will be seen in its entirety.


The metal frame which creates the modules can be completely closed by panels, turning into containers. If ballasted, containers can be used as support for larger structures or as small warehouses within the space or integrated into payment locations

The modules have equal height but present three different diameters. This makes them designed to be assembled, shaping selfsupporting structures that meet the needs of the exhibition. The eight cardinal points shape of the structure make them not only xtremely adaptable, but also suitable to any movement in the space. These features allow you to create endless possibilities to compose modules and to set up infinite spatial solutions, which are recognizable especially by the shape due to the diamond.


I NOSTRI ANTENATI THESIS PROJECT EXHIBITION DESIGN MASTER DEGREE

Supervisor: Franco Rolle Type: Immersive and Multimedial Exhibition


I NOSTRI ANTENATI [OUR ANCESTORS]

THE NONEXISTENT KNIGHT (1959) CONTEXT Literary

CHARACTERSC

Contemporary

THE CLOVEN VISCOUNT (1952) ONTEXT Literary

CHARACTERS

Contemporary

THE BARON IN THE TREES (1957) CONTEXTC Literary

TC HARACTERS

Contemporary Gli Eccentrici Il Rampante

L’Inesistente I Giovani

The project is a narrative journey in the Italo Calvino trilogy Our Ancestors, through analysis of the stories, dialogues with the characters and a view on the contemporary with the author’s eyes. Between the books are disposed the main segments of the autor’s life, from his birth to the year of publication of the trilogy. The Exhibition is setted in the spaces of the MUDEC in Milan.

1923/1938

1938/1943

1943/1945

1945/1960

ITALO CALVINO The Nonexistent Knight The Baron On The Trees

The Cloven Viscount

1923-1938 1945-1960

1938-1943 1943-1945


Every “book” context is narrated with an ambiental audio plus an immersive projected scenario. Photograps with white holes instead of people gradually compose various tematic landscapes. Every scenario has phrases from the books showing the link between the opera and the reality. Conceptual houses of the characters, divided by categories. They are disposed in the exhibition in this order, revealing the inner evolution of the characters.

THE NONEXISTENT KNIGHT

THE CLOVEN VISCOUNT

THE BARON IN THE TREES


The non-projected walls become the metaphors of the literary forest, rapresenting sheets of paper flying vertically forming imaginary trees. All these graphic paperwalls are illuminated with a backlight, making them bright in the darkness of the three rooms. Inside of the Houses there are interactive videos rapresenting the main characters, seen as contemporary people. Each one recounts extracts of the book, narrated in the first person.


THE NONEXISTENT KNIGHT


THE CLOVEN VISCOUNT


THE BARON IN THE TREES


The Author’s life is a journey through four segments of his life, from his birth to the publication of the trilogy. This journey follows the guidelines of the narration of the three books: the division between the space inside the House ,narrating the human, and the outside, showing the ambient. Here the visitors, walking exclusively into the House area, can learn about the biography of Italo Calvino looking at the “Archivio” on the wall, reporting dates, description and the contents. The Outside parts of the four rooms show four different scenarios, related to the segment of life of the Author, to demostrate the link between the inner personality and the exterior elements and habitats.


1923-1938

1938-1943


1943-1945

1945-1960


A NEW MUSEUM EXPERIENCE INTEGRATING THEMATIC PATHS, AN ORENTATION SYSTEM AND AN INNOVATIVE WAY TO INTERACT WITH WORKS OF ART_CONTEST Client: Siena National Picture Gallery Type: Museum Experience, UI Design, Interactive Design Work selected for an exhibition at the Siena National Picture Gallery and the inclusion in its catalog


WHAT IF

CONCEPT

Offer a museum use system that combines interest and understanding of art to the playfulness and lightness of a game

Create a visit system that, by selecting a thematic route, allows to address the visit to the museum as a board game. This is possible thanks to a graphic system studied ad hoc, a communication method for the works of art that intrigues the visitors and a facilitation of fruition and orientation in space. Through a color code system and punctual signage around the museum space the visitors can let hemselves be guided in the story, enjoying deepenings and curiosity about the works of art and themes worthy of a guided tour.

STORYBOARD

Thematic Guide

Entrance Panels

Cardboard System

Hall Panels

Captions

Street Banners

Online Experience


THEMATIC GUIDES The covers play a fundamental role, as they show both the color of the guide and the principal information, such as the duration of the itinerary and the topics covered

Thematic deepening on the work of art

The first two pages of the guide contain the introduction to the theme

The third and fourth pages of the guide refer to the building plan with all the works belonging to the route inidicate wi th the color

Curiosity type: Question

Curiosity type: Focus

Curiosity

Curiosity type: Vocabulary


ENTRANCE PANELS “Game rules” and themes of the guided tours explaination panel. Paper guides are made visible my transparent pockets holding and categorizing them by thematic colours. Back: perforated sheet metal surface useful for hanging posters and flyers

CARDBOARD SYSTEM

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The signboards act as pointers indicating the direction to be taken

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The signboard system in addition to the rooms numbers also includes all the museum’s services

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The upper half concerns the hall theme

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The different inclinations allow the reading of the entire length of the panel

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HALL PANELS

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The lower half concerns the history of the building 60

CAPTIONS The caption contains the “traditional” information about the work of art

The color below the caption indicates if and to which theme path a work belongs


Once the tour is finished, the visitor can choose whether to take advantage of the online experience offered by the museum, a quiz based on the chosen thematic path that allows you to test the knowledge acquired. This quiz serves as a postmuseum experience, as a further element of play and comparison with the acquired knowledge.


Projects made working with

NEO [Narrative Environments Operas]


Set | Opera 2016 Fabbrica del Vapore, Milan http://www.neo.mi.it/works/set-opera/


Un Anno Alle Saline 2017 Saline Conti Vecchi, Cagliari http://www.neo.mi.it/works/un-anno-alle-saline/


Il Mare a Milano 2017 Triennale di Milano http://www.neo.mi.it/works/il-mare-a-milano/


Lavazza F.I.C.O. 2017 F.I.C.O., Bologna http://www.neo.mi.it/works/lavazza-f-i-co/


Lavazza Museo 2018 Torino http://www.neo.mi.it/works/museo-lavazza/


Il Mare a Milano | Yachtville 2018 Triennale di Milano http://www.neo.mi.it/works/il-mare-a-milano-yachtville/


Argentina Pavilion 2017 Expo, Astana http://www.neo.mi.it/works/padiglione-argentina-expoastana2017/


Paganini Rockstar 2018 Palazzo Ducale, Genova http://www.neo.mi.it/works/paganini-rockstar/


Profile for camilla.panzeri

PORTFOLIO 2018  

I have an Exhibition Design Master's Degree and an Interior Design Bachelor Degree. Additionally, I am a self-taught Video Editor and Animat...

PORTFOLIO 2018  

I have an Exhibition Design Master's Degree and an Interior Design Bachelor Degree. Additionally, I am a self-taught Video Editor and Animat...

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