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TUTTOFOOD 2013 IN 3’ 34’’

http://www.youtube.com/watch?v=hf6hoz1Ebps


FACTS & FIGURES Ownership

FIERA MILANO S.p.A.

Frequency

Biennial

Next edition

3rd-6th May 2015

Venue

Fiera Milano – Rho

Target

B2B


2013 DATA 120.000 sqm Exhibition area +55,1% compared to 2007 1.800

Exhibitors +49,5% compared to 2007

50.200

Visitors +132,4% compared to 2007

1.143

Hosted Buyers

150

Events and conferences

1.420

Qualified Journalists


VISITORS Total Number of Visitors : 50.200 Foreign visitors: +40% (vs. previous edition) Italian visitors : +25% (vs. previous edition)

Sector activity Mass distribution, hyper, (airlines, cruise, ferry, rail catering) bar, hotel, restaurant, caterers

Foreign Visitors : COUNTRIES MAINLY REPRESENTED Austria, Belgium, France, Germany, Greece, Switzerland, The Netherlands, United Kingdom, Spain, United States, Canada, Asia


BUYERS IN 2013 Buyers from 68 COUNTRIES Top 30 Foreign Countries


EXHIBITORS 2013: INTERNATIONAL PAVILLON NAME

COUNTRY

SECTOR/HALL

AGENCJA ROZWOJU MAZOWZA S.A.

Poland

International

AGRARMARKT AUSTRIA MARKETING GesmbH

Austria

Dairy

AUSTRIAN ECONOMIC CHAMBER

Austria

International

BAYERISCHES STAATMINISTERIUM fur Landwirtshaft und Forsten

German

International

BORD BIA IRISH FOOD BOARD

Ireland

Meat and Cured meat

EBLEX

United Kingdom

Meat and Cured meat

FIAB EXTERIOR S.L.

Spain

International

Indonesia

International

INOVCLUSTER - CLUSTER AGRO INDUSTRIAL DO CENTRO

Portugal

International

INTERBEV

France

Meat and Cured meat

WELSH LAMB - MEAT PROMOTION WALES

United Kingdom

Meat and Cured meat

A&A INVESTMENT INTERNATIONAL LTD

New Zeland

Ho.Re.Ca

I.T.P.C. INDONESIAN TRADE PROMOTION CENTER MILAN


FOREIGNER EXHIBITORS 2013 REPRESENTED COUNTRIES Austria Belgium Brasil Chile Cote d’ Ivoir Denmark France German

Indonesia Ireland Luxemburg New Zeland Netherland Principato de Monacò Poland Portugal United Kingdom

Tcheck Republic San Marino Republic Romania Spain Sweden Switzerland Turkey United States of America


THE EVOLUTION 2013 EDITION 6 Pavilions

2011 EDITION 4 Pavilions

2015 EDITION 10 PAVILIONS next to EXPO area 180.000 sqm expected


TUTTOFOOD 2015 8 PRODUCT CATEGORIES


NEW PRODUCT CATEGORIES

Seafood

Cereal Based Food

Green Food


TUTTOFOOD 2015 WHAT’S NEW? • TUTTOFOOD 2015 will be the opening event of Expo 2015 • 4 more pavilions vs the previous edition • 3 new product categories: seafood, green food, cereal based food • Expo Matching Program EMP • CHEESE, guest of honor • TUTTOFOOD ACADEMIES: Educational areas and spaces in each sector where visitors can taste products, Events : «Wedding taste» and «Oil bar» • New Competitions • TUTTOFOOD NIGHTS OUT


EXPO MILANO 2015 from 1st May to 31st October TUTTOFOOD from 3rd to 6th May First exhibition at the opening event of Expo 2015 on the same theme Same venue : Milan Same theme : «Feeding the Planet, Energy for Life» Common database EXPO - TUTTOFOOD for buyers delegations, department stores, International press Accommodation solutions for exhibitors and buyers at affordable fees (booking guarantee until end of June 2014) EXPO 2015 free invitations tickets for exhibitors and buyers from 3rd to 8th may (pavilions closing at 5.30 pm) until EXPO area closing time (midnight) Hospitality Package for exhibitors and buyers at fixed prices (until the advertisement campaign is exhausted) Car Parking for exhibitors available until 00.00 am … «To be continued» , the debate with Expo 2015 is open for other events


TUTTOFOOD and EXPO 2015 Direct access to Fiera Milano FIERAMILANO – TUTTOFOOD CARGO 2

The overpass connecting EXPO 2015 with FIERA MILANO


TUTTOFOOD and EXPO 2015 NEW LAYOUT Fiera Milano moves closer to EXPO 2015


BUYERS PROJECT: ONE VISION TUTTOFOOD 2007 has been the first B2B sectorial fair including a buyer project : 350 operators invited and hosted

TUTTOFOOD 2009: 450 buyers TUTTOFOOD 2011: 600 hosted buyers TUTTOFOOD 2013: 1.143 hosted buyer. First year with EMP system TUTTOFOOD 2015: 2.050 expected


BUYERS PROJECT: EMP – EXPO MATCHING PROGRAM It is a special on-line tool enabling to fix B2B meetings between Exhibitors and Hosted Buyers before the exhibition takes place. In 2013 more than 6.200 prefixed meetings Both Exhibitors and Buyers have access to this platform and may request a meeting All TOP buyers are asked to register in the on-line database and give their detailed profile in order to meet exhibitors on specific requirements. Each TOP BUYER will asked to guarantee at least 5 daily meetings The charged agents will control the buyers’ activity on EMP


Hosted buyers’ satisfaction 84,5%

Completely satisfied

11,5%

Sufficiently satisfied

2%

Not at all satisfied

2%

Doesn’t know

Business Activity Satisfaction 70%

Very satisfied

15,7%

Sufficiently satisfied

11%

Neither satisfied nor dissatisfied

2,3%

Not completely satisfied

1%

Not very satisfied


TOP BUYERS Main foreign and Italian buyers


180 days before TUTTOFOOD : 120.000 sq.m sold EXHIBITORS 2015: International Pavillions SOPEXA FRANCE (Mixed sector and international) AUSTRIA PAVILLON (Diary sector and international) INTERBEV FRANCE (Meat sector) BELGIUM PAVILLON (Mixed sector) EBLEX UK (Meat sector) BORD BIA IRELAND (Meat sector) INOVCLUSTER PORTUGAL (International) POLAND (International) GALICIA (Seafood Sector) TURKEY (International) U.A.E (International) Reserved Spaces: SPAIN CHINA TUNISIA SWITZERLAND GERMAN VIETNAM SOUTH AFRICA EGYPT

INDIA - INDONESIA THAILANDIA MOROCCO THE NETHERLANDS BRASIL CHILE BULGARIA CANADA


TAILOR MADE SERVICES ISC – Italian Store Check Project •

It’s a new high added value service free of charge offered from TUTTOFOOD to its foreign exhibitors that will help them enter the Italian market.

The project will involve 4 sectors: seafood, organic, cheese and meat.

The ISC project is divided into two parts: 1. Category Market Data analysis - a report that will include all the useful info about the market of the sector: value/volume data, store check, consumers behavior analysis, etc 2. B2B Virtual Show Case – an on-line “catalogue” that show the exhibitors’ products details in an efficient way.


TAILOR MADE SERVICES

Full dedicated customer care for EMP

Free entrance tickets for EXPO 2015


WHY TUTTOFOOD? Why should you choose TUTTOFOOD instead of other exhibitions? Because: at TUTTOFOOD you will meet the world, with an agenda of meetings tailor-made to suit your needs and requests only at TUTTOFOOD you will be able to find the widest range of the Italian food market and buyers we are young, fast-growing and innovative: our approach is to provide tailor made services to the companies who trust in us. You won’t be “a single drop in the ocean”!


TUTTOFOOD CONTACTS

Paolo Borgio Exhibition Manager Ph. +39 02 4997.6644 Mob. +39 348 7485024 Fax +39 02 4997.6587 E-mail paolo.borgio@fieramilano.it

Mrs Claudia Castello Int’l Sales – TUTTOFOOD and FHW China Ph: +39 02 4997 6610 Mob +39 388 9483778 claudia.castello@fieramilano.it Skype fieramilano-claudia.castello

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