personnel, nurses and technicians. The project includes a training contribution for personnel at Slatina Hospital, including professional exchanges and training periods both in Milan and in Slatina.
6. SWOT analysis The table below provides an analysis of the strengths, weaknesses, opportunities and threats faced by Pirelli’s investments in Romania.
STRENGTHS • • • • • • •
WEAKNESSES
increasing competitiveness through joint participation in markets entrepreneurship and stabilized workforce in the region good relations between industry, academic environment, R&D institutes and public administration social responsability of Pirelli: projects for the local community ensure that product quality meets world standards research partnerships, improving university curricula programs and scientific publications professional skills of employees, emerging R+D capabilities at Universities in production support
OPPORTUNITIES • • • • • • • •
• • •
firm-level skills technical and management levels effects of the crisis on component manufacturing auto-sector one of the least transformed in terms of empowerment
THREATS
develop a new business of particulate • filter according to the new European • legislation Euro 5, starting from 2011 increasing local demand in the entry level segment of the automotive market economic development of the territory increasing consolidation of the international position of the company prevention of unemployment increase possibility to conquer Central and East European markets implementation of project for social development urban development of the regional area
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structure of production internationally – scale platforms the negative consequences of critical capabilities linked to the auto-sector being disestablished by the consequences of the current global crisis