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ADVOCACY UPDATES | THE BUZZ | NEW CHAMBER MEMBERS | CHAMBER EVENTS in-sight (definition) “an instance of apprehending the true nature of a thing, esp. through intuitive understanding “

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Contents Creative Direction and Graphic Design by Pete Stafford, CambridgePen&Design Publisher – Pete Stafford, Cambridge Pen & Design Printer – KKP Kwik Kopy Printing Project Manager and Advertising Consultant – Wendy Morrell Contributors – Paul Simmonds, Krista Ross, Morgan Peters, Stacey Murray, Janet Moser, Christine Little, Ross Preston, Elliott Ince, Hannah Davies, Bob Brown, Erika MacLeod FREDERICTON CHAMBER OF COMMERCE President – Paul Simmonds, Chief Executive Officer – Krista Ross, Policy and Research Manager – Morgan Peters, Membership Development & Marketing Manager – Christine Little, Event Manager – Stacey Murray, Operations and Communications Manager – Wendy Morrell, Bookkeeper – Brianne Phillips, Office Administrator – Monique Hong, Succession Specialist – Layla Rahmeh, Director / Directrice, the Hive, Succession Connect / la Ruche / Business Immigrant Mentorship Program / Programme de mentorat pour entrepreneurs immigrants / Intercultural Business Incubator / Incubator d’entreprises intercultural – Janet Moser, All content, copyright 2017. All rights reserved. This publication may not be reproduced, all or in part without written consent from the Fredericton Chamber of Commerce. Every effort has been made to ensure the accuracy of all content in this publication, however the publisher nor the Fredericton Chamber of Commerce will be held responsible for omissions or errors. Please address all editiorial and advertising inquiries to the Fredericton Chamber of Commerce, 364 York Street, Suite 200, Fredericton, NB E3B 3P7, Canada. The Fredericton Chamber of Commerce is not held responsible for loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs, and advertisements). Unsolicited material must be included with selfaddressed, overnight-delivery return envelope, postage prepaid. The Fredericton Chamber of Commerce will not give, nor rent your name, mailing address, or other contact information to third parties.

President’s Message


CEO’s Message


Succession Connect Program


Say Hello To Our Newest Chamber Members 6 Advocacy Update


State of the Province/City Address


Leading Better Teams


UNB’s Career Development Certificate 10 2017-18 NB Budget


Applying the Seven Dimensions of Wellness to the Workplace


Advantages of Engaging with a Mergers & Acquisitions Advisor 13 Information for Business


Fredericton Toastmasters


Ten Ways to Build a Canada that Wins 16 Meet Layla and Monique


M2M Discounts


The Chamber Buzz


Fredericton Chamber of Commerce

364 York Street, Suite 200 Fredericton, NB E3B 3P7 Tel: (506) 458-8006 @fton_chamber Fredericton Chamber of Commerce

Pete Stafford 506.472.4230 | Cell 506.292.5624 |

Insight Winter 2017


A Message from the President

A Message from the CEO

Paul Simmonds, President

Krista Ross, CEO



he Chamber had a particularly busy January and I am pleased to take this opportunity to talk to you a bit about a few highlights!

he Fredericton chamber is a wonderful organization and I am very fortunate to have been given the opportunity of being president this past year.


The chamber continues to find unique ways of adding value for our business community. All aspects of the chamber team work seamlessly together to ensure the membership is well represented in all areas including advocacy, events, membership, and programming.

Early in the new year, we hosted Prime Minister Justin Trudeau for a town hall meeting here in Fredericton - this was certainly a highlight for our organization to have our community chosen as part of the tour and in particular to be asked to host this event of national importance.

Some highlights of my term would be have to be the constant execution and measuring of our strategic plan that ensure the chamber’s direction.

Also in January, we hosted the 43rd annual State of the Province Address with Premier Brian Gallant at the Fredericton Convention Centre. This event never fails to be an exceptional opportunity for networking amongst the business community and the political community as well as the time for hearing from our premier regarding his vision for the coming year and his government’s perspective on the state of our province. Given the devastating situation in the northern part of our province we were more than pleased that our premier was able to come back to Fredericton for a few hours during a time that he was focused on the wellbeing of those without power. Much thanks to the corporate supporters who sponsored the event - in particular Siemens who has been our Platinum sponsor for several years.

Advocacy meetings continue to play an important role in shaping the role of the chamber especially in an ever-changing world. Events that are executed with professional expertise that adds to the Fredericton chamber’s role in the networking community. Membership that continues to grow, we have nearly 1000 members that use the chamber for its services, events, programs and advocacy. Programing has been expanded in a strategic manner to acknowledge the gaps in community needs as they relate to business. The relationships and respect the Fredericton chamber has for and of the stakeholders is very representative of the professionalism and dedication of the entire chamber team to serve it’s membership. We as a chamber are very thankful of the many members, sponsors & volunteers that enable our chamber to be one of the finest in the country. We have the honour of hosting the Canadian Chamber of Commerce annual conference in September this year and know doubt it will be a wonderful experience for the many delegates visiting from coast to coast. I would like to thank the chamber membership and board for this year’s opportunity, as we are very fortunate to have such a high level of engagement.

From an advocacy perspective, the Fredericton chamber, along with the chamber network from coast to coast - are very pleased to have had a huge impact on a potential change to the taxation of employer paid health and dental plans. The Canadian chamber reached out to the 450+ chambers in our network and we worked together to speak to our MPs and the federal finance minister to explain the negative impact that a tax of this nature would have on employees, their families and businesses. I am pleased to report that our efforts resulted in the prime minister stating that this taxation would not be included in the upcoming federal budget. In the coming weeks and months - there are a lot of great activities happening with the chamber - make sure you take advantage of participating when you can! Your business can benefit greatly from our events and networking, our shared benefits and our advocacy.

The new incoming President, Keir Clark brings a host of skills to this position and the past President, Stephen Hill has been a pillar of knowledge to lean on.

Also, if you get a call from one of our staff or volunteers to participate in our ‘one on one’ surveys - please take a few moments to do so - your opinions are so very important to our direction.

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Insight Spring 2017

Succession Connect Program


by Janet Moser


uccession Connect is an innovative new pilot created by the Fredericton Chamber of Commerce as program #3 of their immigrant business service provision for the Greater Fredericton Region. Located in Knowledge Park in a satellite office, succession Connect is housed in the Hive Incubator space directly adjacent to Planet Hatch. Succession Connect will be addressing the aging demographic of our province and business owners who are wanting to plan for retirement. Succession Connect will work with New Canadian investors in assisting them in purchasing turn-

key businesses within the region, enabling the business to continue and with no loss of jobs or the income generated directly into our local and provincial economies. Immigration in NB is becoming an increasingly more apparent means to an economic recovery. With an aging population our province will continue to grow as a diverse uniquely integrated cultural mosaic of welcome to newcomers from around the world who have chosen to settle and participate as active community members. We couldn’t be more pleased to be leaders and innovators in creating excellence in support programming for our newest friends from around the globe.


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SAY HELLO TO OUR NEWEST CHAMBER MEMBERS A Message from the President continued... Lastly, we have a very capable and passionate CEO that works with all its members, board & team to make the chamber what it is. So, please don’t hesitate to get involved in our chamber, it is time very well spent! Community Prosperity Through Business! Best, Paul A Message from the CEO continued... I’d like to remind you as well, if you have not taken the time to sign up to receive our regular communication by email, please do so today! On the main page of our website, there’s a button for our emails and I encourage you to go there… we can do a better job for you if you know what we are up to so, get our emails, follow us on twitter, like our facebook! We want to keep you informed!


This edition of Insight Magazine is jampacked with great information about our ongoing advocacy efforts, our programs, events and activities - make sure you take the time to read through and please contact any of the members of our team if you have concerns that think the chamber should be considering in our advocacy efforts or other ideas for us to look at! Your input is always welcome and appreciated.

The Fredericton Chamber of Commerce is proud to be part of the Start-Up Fredericton Taskforce

Insight Spring 2017

Crab Apple Kids Boutique 311 St. Mary’s Street Fredericton, NB E3A 2S5 Tel: (506) 440-2658 Main Contact: Angela Orfei

MobileConnect Canada 3026 Middle River Road Middle River, NB E2A 6Y4 Tel: (506) 476-9348 Main Contact: Garth Duguay

Saint Marys First Nation 11 - 150 Cliffe Street Fredericton, NB E3A 0A1 Tel: (506) 458-9511 Main Contact: Kim Nash-McKinley

Portage Atlantique 390 King Street, Suite 204 Fredericton, NB E3B 1E3 Tel: (506) 472-4847 Main Contact: Carol Tracey

JANUS Private Investigation Services 570 Queen Street PO Box 463 Fredericton, NB E3B 4Z9 Tel: (506) 476-7916 Main Contact: Caroline Lenton

Chinova Bioworks 85 Hubbard Road Fredericton, NB E3B 6B3 Tel: (506) 262-1348 Main Contact: Natasha Dhayagude

Massage 2 Go 151 Main Street, Suite 4 Fredericton, NB E3A 1C6 Tel: (506) 260-6621 Main Contact: Anna Migchels

Falls Brook Centre 241 Canada Street Fredericton, NB E3A 4A1 Tel: (506) 454-5310 Main Contact: Afton Conneely

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Pre-Budget Consultation (Federal) The chamber hosted a pre-budget consultation with MP Matt DeCourcey on 9 December 2016. In attendance were members of our board, Provincial Government Affairs Committee and other local stakeholders. A variety of issues were discussed, but there was consensus around the table that expanding the Fredericton airport was a top priority across sectors. As a result of this meeting, a letter was sent on behalf of the participants to federal and provincial officials advocating that the airport must be expanded. Further details are below. Other topics discussed included the costs of doing business, skilled labour, innovation, exporting and post-secondary education.

Advocacy Update by Morgan Peters Health & Dental Benefits In December 2016, news broke that the federal government was considering revoking the long-standing tax exemption for employer-paid health and dental benefits. Chambers of commerce across the country argued that taxing health care benefits would cost employees hundreds or thousands of dollars each year, and result in fewer employers willing to offer these benefits. This decision would mean many lower income and middle class Canadians not being able to afford access to necessary and preventative care. In exchange for the foregone tax revenue, the tax-free status of these employee health plans increases access to preventative care and helps to save publicly-funded healthcare systems by addressing and preventing health care issues early. Finance Canada, estimates that exempting employer-provided health benefits results in $2.9 B in forgone tax revenue. However, that

generates $32.2 B in additional health care benefits for Canadians. A letter sent to Fredericton MP Matt DeCourcey can be found here: Pre-Budget Meeting (Provincial) Representatives of the chamber attended a pre-budget meeting with Minister Cathy Rogers in early January. The chamber reviewed its pre-budget brief that was submitted to the minister in November as well as business issues more generally. The brief can be found on our website. The minister subsequently offered to meet with our group again in late winter/early spring. 2017-18 Provincial Budget The provincial budget was announced on February 7, 2017. Members of the chamber participated in the government’s annual lock-in to get more details and a post-budget meeting with Minister Rogers. The chamber’s press release can be found on our website here: . More information on the budget can be found elsewhere in this issue.

Support for Expanding the Fredericton International Airport As noted above, a letter of support for an expanded airport sent at the behest of a broad cross-section of the business community - it can be found on our website. The letter outlines policy issues preventing the expansion from moving forward (dealing with National Airport System funding), its potential economic impact and the broad consensus in the community that it is the region’s top infrastructure priority (including chamber members in our most recent survey). In 2016, the Canadian Chamber of Commerce passed a policy position which calls for a resolution to the NAS airport funding issue. WorkSafeNB We continue to work on the WorkSafeNB file through the NB Coalition of Employers. WSNB interim President and CEO Tim Peterson has stated that 2018 will also see a similar large jump in rates for employers (and possibly higher) - 2017 rates increased an average of 33%. The Coalition of Employers has identified five of the biggest issues that are driving cost increases and the government is actively looking at resolving four of these with the support of the WSNB Board. Further updates to follow as information becomes available.

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State of the City Address & State of the Province Address


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process of goal setting? Remember, being busy is not the same as working efficiently. With proper goal setting it is possible to maximize productivity and enjoy higher levels of personal fulfilment.

Leading Better Teams – The Planning Principle by Ross Preston


an’t see the forest for the trees?! Living in New Brunswick this may well be the case, but when you feel this at work it’s time to take action. Planning and Clarity Adroit Solutions works with companies starting at the foundations, to achieve organizational, team and individual clarity. We start with strategic and operational planning, to set clear, achievable and measurable goals. Think you ‘have it all down’?, consider this: a study carried out at Harvard Business School in 1977 followed its graduates for the next twenty years. It revealed that eighty-five percent had no defined goals and only three percent had clear written goals with a plan to achieve them. Significantly this three percent earned on average ten times more than their contemporaries. Experience shows not much has changed! Have you driven home from work and thought ‘What did we actually achieve today?’ It is easy to fall into the trap of thinking that being busy is a measure of success, with no time to stop and think about what you are doing. We all need to take time to consider: ‘why are we doing this?’; ‘might there be a better way of doing things?’ With the help of an outside perspective and

coaching, individuals and teams easily become more efficient, saving time, money, and energy. They also achieve far more success in terms of productivity, sales, innovation, and a healthy work-life balance. When you reflect upon the levels of clarity in your organization it is important to consider the following: • Do you have a long-term strategic plan and is it a ‘good plan’? This should detail how all the elements in your organization will work together to achieve multiple interim end states, over at least the next five years. • Do you have an operational plan? This vital and often neglected step should detail how all the elements of your organization will enact the Strategic plan. • Does everyone in your organization understand what the strategic and operational plans are and how their role contributes towards success? Even where strategic plans do exist, there is often a failure to successfully communicate their aims across the organization and beyond.

Leadership – The key ingredient This isn’t about the top of the organization doing more leading. We have a philosophy of developing ‘leadership at all levels’. This is selfleadership, peer leadership and leading others. When self-leadership is enabled at all levels throughout an organization, positive results come quickly as teams feel empowered and invested in achieving success. The speed of change, complexity and ambiguity that typifies the modern workplace requires decisions to be made at the right levels, by empowered people, who are clear about the outcomes they are entrusted to deliver. Academic research and talent development market trends unequivocally support coaching as the optimal style of leadership. The team from Adroit are proven leaders who have lived this coaching approach in the most testing of circumstances - it works! Helping you to develop a coaching style of leading in your organization removes the need to bring coaches in – it becomes the accepted way of interacting. Asking the right questions, listening well, and effective feedback are fundamental to success. Companies and departments deliver all their goals through their people. Alignment of goals and people are the key to success. When you consider your workplace, how clear are your goals and how connected are your goals to your people? Adroit Solutions specializes in exactly these areas to achieve greater success through clarity and engagement.

• Do your clients and partners know your goals? They will want to help you – your success is their success. • Is the day to day activity within your organization managed through a

Insight Spring 2017


development process, from networking, to interviewing, to social media management, and more. The program is designed to provide students with skills and knowledge that will not only help them find a rewarding job or career, but also help them to be valuable members of these organizations once they’ve landed a position.


UNB’s Career Development Certificate: A Win-Win for Students and Employers By Elliot Ince, UNB Career Development and Employment Centre


ow more than ever it seems there are an expanding amount of variables, from economic to technological, affecting New Brunswick businesses. Unfortunately, most of these variables are just that – variable, and bring with them considerable amounts of risk and uncertainty to the New Brunswick business owner. In light of this, it’s no surprise that as a business owner, it’s in your best interest to secure any advantage you can. There is at least one variable, however, that you have a substantial amount of control over, and that is which employees you choose to hire. Any business owner knows that the people doing the work are the foundation of the business, and can represent a serious competitive advantage. It is therefore of critical importance whom you choose to hire.

Insight Spring 2017

The University of New Brunswick provides the province with hundreds of enthusiastic, educated, and capable graduates each year. Many local businesses are already aware of the UNB Career Centre’s Job Bank, where they can hire current students and graduates. However, the Career Centre has another valuable program designed to help both students and employers alike. The Career Development Certificate is an optional program designed to provide UNB students with knowledge of career options, job search strategies, employability skills, work values, and more. Students can earn the certificate over the course of their degree by completing a number of workshops provided by the UNB Career Centre. Each workshop focuses on a specific aspect of the career

This sounds like a great opportunity for students, but what value does this provide you, the employer? Well, postsecondary institutions like UNB help to educate and stimulate young people in numerous ways – however, within all this academic learning and thinking, students can often overlook the career planning process. While this may seem like it would only be a negative for students, it also presents difficulties for employers looking to hire these students. Students who’ve been focusing solely on their studies may want to work after graduating, yet they may not be certain of how they fit in an organization or what they really want to pursue. As an employer, this can present challenges in managing and retaining these employees, as the employees themselves may not have a firm understanding of what they bring to an organization, or what they value in a job. The Career Development Certificate program aims to remedy these issues while these potential employees are still students. Students who’ve earned the certificate will be more aware of what they value in a job, and what skills they bring to it. They will be aware of career options available to them, and will therefore be more certain in their choice to work for your business. What’s more, you can be sure they’ll have quality resumes and networking strategies in order to get your attention. Be sure to keep your eyes out for young talent highlighting the Career Development Certificate on their resumes, or in interviews. You can be sure these potential employees have taken the time to think about their options, what they want, and how they can fully bring their skills, values, and passion to your business.

being put to good use. After a two-year Strategic Program Review and a steady stream of tax and cost increases over that time, we would have expected some progress to be made on the debt.

2017-18 NB Budget by Morgan Peters


he 2017-18 provincial budget was released in early February and there are some red flags for the business community. While the Province’s operating deficit may be declining, our larger concern is the net debt, which will exceed $14 billion in this fiscal year. The government’s revised total debt for the end of 2017 was $670 million higher than their estimate and the 2018 estimate is to add another $362 million. Considering that New Brunswick pays nearly $2 million per day in interest payments, this figure is the major concern for the provincial finances. Finance Minister Cathy Rogers’ budget speech stated that the government is not introducing new expenditure restraints in the 2017-18 budget, despite it being broadly understood that the Strategic Program Review would require a sustained effort on restraint over multiple years and multiple mandates. We advocated that the businesses are experiencing tax fatigue and the costs of increases in recent budgets continue to accumulate and act as a drag on the economy, even with a further reduction in the small business tax. The Fredericton chamber has recommended that the government do a comprehensive tax policy review to ensure that the province is following jurisdictional best practices and that New Brunswick’s tax structure is aligned with and an extension of the Province’s economic development policy. More than anything, individuals and businesses want to know that their tax dollars are

Taxes - no new taxes were introduced (including the looking carbon tax) and the small business tax rate was reduced from 3.5% to 3.0% as expected. We continue to advocate that costs for business are too high and reducing the small business tax does not compensate for recent increases in many other areas.

province of New Brunswick. Not only will it increase the number of individuals in the skilled workforce, but it also has significant financial benefits in its own right. In order for New Brunswick and its businesses to take advantage of potential opportunities, job creation and upskilling must be a singular strategy, with roots in our post-secondary education system. New Brunswick is already competing on a global stage in the knowledge sector and has room to grow with the right investments in infrastructure and skills training.

Debt/Deficit - the government is projecting a $191.9M deficit in 2017-18, but increasing the net debt by $362M, which will stand well over $14B by the end of the year. Positive investments - the government will spend an additional $2.5M on population growth efforts; an additional $8M in tourism; $200,000 towards the Smart Grid; and $50,000 to boosting the bio-economy in the province. We see these are positive areas for the government to spend taxpayer money - ones with the potential to produce an exponential return on investment. Similarly, additional spending at the Fredericton Downtown Community Health Centre is an effective and efficient manner to deliver primary health care. We would like to see more of these collaborative clinics in the province. Perhaps most notably is the government’s increased spending in both K-12 education and the post-secondary education system. In our 2017-18 prebudget submission, we recommended that the government invest in education at all levels as a long-term growth strategy. Post-secondary educational institutions are not only credentialgranting bodies - they are also the hub of entrepreneurship, innovation and skills-acquisition in our communities; they are the centrepiece of our 21st century economy and one of the safer investments a government can make in terms of return on taxpayer investment. Enhancing access and participation in post-secondary education is therefore a concrete return on investment for the

CARA Operations Limited 199 Four Valley Drive Vaughan, ON L4K 0B8 Tel: (905) 760-2244 ext. 2255 Main Contact: Laura Galle Atlantic Provinces Economic Council 5121 Sackville Street, Suite 500 Halifax, NS B3J 1K1 Tel: (902) 422-6516 Main Contact: Dave Stephens Victoria West Portrait 360 Route 102 Burton, NB E2V 3C6 Tel: (506) 638-9248 Main Contact: Victoria West EMCO Corporation 361 Victoria Street, #102 Fredericton, NB E3B 1W5 Tel: (506) 458-1987 Main Contact: Steven St-Pierre Continues on page 9

Insight Spring 2017


Apply it to the workplace: With increased stress, many of us neglect our work relationships leaving us without the support system we need to carry out our jobs efficiently. Take the time to develop your relationships with coworkers. 4. An active mind is key to maintaining and enhancing an individual’s intellectual wellness. By continuously gaining knowledge and stimulating the mind, there will be endless intellectual growth. Apply it to the workplace: Apply critical-thinking and problemsolving skills to find different ways to achieve results, even if they are unconventional!


Applying the Seven Dimensions of Wellness to the Workplace by Hannah Davies, University of New Brunswick - Recreation “Take care of your body. It’s the only place you have to live.” – Jim Rohn


hat is wellness, and why is it important in the workplace?

To put it simply, wellness is the conscious decision of working to live a healthy lifestyle. By prioritizing employee wellness, organizations demonstrate that they value employees as individuals and not simply as personnel. This allows employees to be healthier, happier and more engaged. There are seven dimensions that contribute to wellness: physical, spiritual, social, intellectual, emotional, environmental and occupational. While these dimensions serve as overarching guidelines for living a healthy life, they are also important to practice daily in the workplace. Examples of how employers and employees each play an important role in workplace wellness are outlined below:

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1. Physical wellness includes exercising, eating healthy foods, limiting alcohol, getting adequate sleep and taking care of your personal safety. Apply it to the workplace: Bring healthy snacks to meetings, make time for fitness or stretching breaks, and stand or walk while meeting with others. Small steps can make a big difference! 2. To be spiritually well, an individual must reflect on their personal beliefs and have a set of values to live by. Apply it to the workplace: Take the time to explore your organization’s values and mission statement. Your spiritual wellness will be enhanced by working for an organization that shares your beliefs. 3. Healthy relationships play a large role in an individual’s social wellness. This includes communicating effectively, being respectful of opinions that may vary from your own, and offering to help others.

5. Emotional wellness often feels like a continual balancing act. Life is full of peaks and valleys - acknowledging positive and negative feelings is an important component of developing emotional wellness. Apply it to the workplace: Take the time to reflect on your thoughts and feelings each day. Try to carve out 5-10 minutes at the beginning and end of your work day to prepare and reflect upon both challenges and successes. 6. The environmental wellness dimension focuses on respecting the environment and valuing the perseverance of the natural resources available to us. Apply it to the workplace: Seek out ways in which your organization can become more environmentally friendly. Share your great initiatives with customers and other business so everyone benefits! 7. Having satisfaction in your job while balancing work and leisure is key to occupational wellness. Apply it to the workplace: Employees and employers can work together to develop a positive workplace culture; a space where everyone feels supported and valued. Employers and employees play an important role in each other’s wellness. Be sure to support each other – wellness will undoubtedly enhance your organizations success!

Advantages of Engaging with a Mergers & Acquisitions Advisor Submitted by: Bob Brown, Senior Advisor, Confederation M&A


he process of selling a business is not a do-it-yourself type of venture – you need the right processes, the right people and the right knowledge to help you achieve your business goals. An M&A advisor works with resources and a team of people that provide the experience and knowledge to ensure the best possible outcome for you and your business. Experience. Many business owners are well-tuned in the daily challenges of running a business, but do not have the experience selling a business or promoting that business to potential buyers. An M&A advisor can bridge this gap through his/her experience and up-to-date industry insight, access to qualified buyers and sellers and successful transaction processes. Optimal Value. An advisor will create higher value for your transaction by analyzing in great detail your company value. Your advisor will work with you to understand your expectations and what may need to happen to meet your business goals. An advisor takes into consideration your goals, the industry, potential buyers and the timing to ensure maximum value of your business. He/she can also help make financing decisions up front, so you avoid costly mistakes down the road.

Qualified Contacts. An M&A advisor can leverage his/her contacts on behalf of clients and can bring several qualified buyers to the table. A common mistake for someone trying to sell his/her business alone is taking the first offer that comes through the door, leaving far too many risks with the seller. Having multiple potential buyers gives the seller a stronger position and assurance. An advisor ensures that you get the highest possible value for your business. Objectivity. Business owners have a personal connection to their businesses and may need guidance and an outside perspective to help reach their business goals. An M&A advisor works with business owners to establish realistic valuations and manage expectations. The advisor is there through the entire process to lead the transaction and lay out all options for the business owner. Confederation M&A, is an Atlantic Canadian-based mergers and acquisitions firm. Visit their website:

Efficiency. There is considerable time and detail required when buying or selling a business, so an M&A advisor allows you to focus on your day-to-day business operations. An advisor is dedicated to your transaction and has the experience and is able to put the processes in place to broker the best possible scenario to sell your business and achieve the optimal deal. An advisor acts on your behalf with your best interests in mind. Insight Spring 2017


industry, a program or publicly-based business opportunities. Atlantic Canada Economic Information Observatory The Atlantic Canada Economic Information Observatory is made up of two research units, which jointly produce economic information bulletins aimed at the French and Canadian business communities (however the information produced is also useful beyond this context). The Canadian unit is based at the Université de Moncton’s campus in Shippagan and the French unit is located in St-Pierre-Miquelon.

Information for Business by Morgan Peters



etting the right information at the right time is crucial for any business. Unfortunately, in many cases small businesses do not have the time, budget or HR resources to find the data they need. Below are two resources that may fill in some of those gaps for your business: Canada Business and the Atlantic Canada Economic Information Observatory. Canada Business provides information on a broad range of topics that may affect the day-to-day operations of your business (working in your business). The Observatory provides economic data that may help you guide your business’ future plans or help identify new opportunities (working on your business). Canada Business Canada Business Network is a collaborative arrangement among federal departments and agencies, provincial and territorial governments and not-for-profit entities. In the Atlantic Region, it is administered by the Atlantic Canada Opportunities Agency

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(“ACOA”). It aims to provide businesses with the resources to grow and prosper, including a wide range of information on government services, programs and regulations. Canada Business Network promotes entrepreneurship and innovation, and provides assistance through an organized network of service centres across Canada. There is a centre in each province and territory working with partners in many communities across their region, providing you with numerous service access points. The website (www.canadabusiness. ca) reduces the complexity of dealing with multiple levels of government and consolidates business information into one convenient service. It provides information in easily-searchable form some examples include: available federal government procurement tenders, available grant/loan programs, regulations/permits needed and much more. It is an effective starting point for discovering the nuts and bolts of an

The observatory publishes a monthly bulletin titled Intell-Echo jointly with the Economic Observatory of the Chambre d’agriculture, de commerce, d’industrie, de métiers et de l’artisanat (CACIMA) in Saint-Pierre-and-Miquelon, France, to promote regional cooperation between businesses in both regions to support economic growth and provide direct access to France and Europe for Atlantic Canadian entrepreneurs. Recently covered topics include: the seafood industry, green building, CETA, tourism, marine energy and the knowledge industry. “The work performed at the Economic Information Observatory is a remarkable example of cooperation that complements the numerous projects completed or in progress within the framework of regional co-operation,” said Monica Mallowan, professor at Univiersité de Moncton, Shippagan campus. “The synergy created between our teams will help provide useful information to the business community and civil society in Atlantic Canada and in St-Pierre- Miquelon to help them make decisions to create the momentum required to foster new regional development opportunities.” For more information or to subscribe (for free), visit the website here: http:// node/1.

E G Stairs Plumbing & Heating Ltd. 536 St. Mary’s Street Fredericton, NB E3A 8H5 Tel: (506) 451-2161 Main Contact: Charlene Staples

Fredericton Toastmasters is proud to have just celebrated our 45th Anniversary. by Erika MacLeod


o you want to become a confident public speaker and strong leader? If so, Toastmasters is the place for you. You’ll find a supportive learn-by-doing environment that allows you to achieve your goals at your own pace. Toastmasters is a place where you develop and grow - both personally and professionally. You join a community of learners, and in Toastmasters meetings we learn by doing. Whether you’re an executive or a stay-at-home parent, a college student or a retiree, you will improve yourself; building skills to express yourself in a variety of situations. You’ll open up a world of new possibilities: giving better work presentations; leading meetings - and participating in them - more confidently; speaking more smoothly off the cuff; even handling one-on-one conversations with family, friends and colleagues more positively.

Everyone at Toastmasters meetings are made to feel welcome and valued from complete beginners to advanced speakers. In a club meeting, you practice giving prepared speeches as well as brief impromptu presentations, known as Table Topics. There is no rush and no pressure: The Toastmasters program allows you to go as fast or as slow as you want. Our mission is to “... provide a supportive and positive learning experience in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth.” Meetings are held every Monday from 7 - 9 PM at 473 King Street, Wilmot United Church. Come to one and see what you think, we love having guests. You can also visit us at http://fredericton.

Future Forest Music & Arts Festival Inc. 628 Chestnut Street Fredericton, NB E3B 3W2 Tel: (506) 999-0356 Main Contact: Tim Kukula Confederation M & A 565 Priestman Street, Ste 102 Fredericton, NB E3B 5X8 Tel: (506) 458-8727 Main Contact: Bob Brown R-N-B Sounds 963 Route 10 Noonan, NB E3A 7H4 Tel: (506) 459-0801 Main Contact: Darryl Daamen Mariner Innovations 1 Germain Street, 18th Floor Saint John, NB E2L 4V1 Main Contact: Christine Howard Chinda International Company 50 Crowther Lane, Suite 120 Fredericton, NB E3C 0J1 Tel: (506) 261-0611 Main Contact: Ellen Peng

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SAY HELLO TO OUR NEWEST CHAMBER MEMBERS VistaView Holdings Inc. 17 River Run Lane Gagetown, NB E5M 0C5 Tel: (506) 488-2020 Email: Main Contact: Leone Pippard

Infraspec Underground Inc. 150 Jessica Street Fredericton, NB E3A 6S5 Tel: (506) 259-6789 Main Contact: Brian Christie

Bowman’s Pharmasave 1111 Regent Street, Unit 2 Fredericton, NB E3B 2C1 Tel: (506) 206-7977 Main Contact: Paul Bowman

Susan Clark, CPA Professional Corporation 334 Queen Street, #204 Fredericton, NB E3B 1B2 Tel: (506) 999-0733 Main Contact: Susan Clark

Locavore Foods 880 Hanwell Road, #301 Fredericton, NB E3B 6A2 Tel: (506) 455-8332 Main Contact: Cher Saunders

Prospect Inn 1600 Woodstock Road Fredericton, NB E3C 1P3 Tel: (506) 450-9911 Main Contact: Norm Boudreau


CHAMBER BLOG Do you follow the chamber’s blog? It’s updated regularly so check it out communications/chamber-blog

Insight Spring 2017

Ten Ways to Build a Canada that Wins by Morgan Peters


he Fredericton Chamber of Commerce in partnership with the Canadian Chamber of Commerce, has identified Ten Ways to Build a Canada that Wins, a list of key opportunities Canada can seize right now to regain its competitiveness, improve its productivity and grow its economy. The list outlines specific recommendations on what Canada can do better, and the opportunities to improve our economic success. Canada can’t sit still while our competitors run laps around us. We need every advantage, and the Canadian Chamber will work with government to put these new measures in place. If we take advantage of these opportunities, we’ll give our businesses new tools to ensure their growth and success. In this fiercely competitive world, business needs more than its own skills to win—it also needs a supportive environment and public policies to encourage competitiveness. This new version of an annual Canadian Chamber report moves away from identifying selfinflicted wounds that have prevented Canada’s economy from achieving its full potential and instead describes the opportunities for us to do better. From building digital skills in the workforce to upgrading Canada’s regulatory system or making it easier for small business to access capital, each of these measures can have real and lasting effects on our economy. We’ve emphasized opportunities that touch Canada’s internal economy, from reducing the cost of doing business to dismantling internal barriers to trade. What we need now is a commitment to get the job done. The full document and other supporting material can be found on the Fredericton and Canadian chamber’s websites.

Meet Layla and Monique Layla Rameh

Monique Hong

Layla will be leading the “Succession Connect” pilot project, working with New Canadian investors, assisting them in purchasing turnkey businesses within the region - enabling the business to continue with no loss of jobs or income generated directly into our local and provincial economies. Her goal is to ensure that the province will continue to grow as a diverse and uniquely integrated cultural mosaic of welcome to newcomers from around the world who have chosen to settle and participate as active community members.

Monique assists the Director and Succession with the Succession Connect Program, she joined the Chamber’s team in 2016, just before the program’s launch. She manages office records, inventory, and publishes the Hive’s monthly newsletter. Working directly with New Canadian investors, Monique aims to provide support for those who are new to doing business in Canada, and New Brunswick in particular. She is inspired by her mother and father, both former business owners.

Layla is a graduate from Damascus University with a Bachelor in Science (pharmacy); she is a holder of a Higher Diploma in Human Resources Management and Development, from IPMA (UK) and an Executive certificate in Leadership from Said Business school / Oxford University. She has over 25 years of experience in different domains including pharmaceutical marketing, human assets training and development, public relations and communications. Layla enjoys a great understanding of cultural awareness and has a wealth of experience as a volunteer in humanitarian aid and support. She is a mentor with BBBS, an advocate for United Way, a member of the resettlement committee for the Syrian refugees with the YMCA and she is considered as the “provincial face” of welcome to the Syrian refugees through work with NBMCC. She is a member of the group “Refugee-Welcome-Fredericton”, and has been a spokesperson for newcomers and refugees in the province for the past two years. Layla is Syrian herself and along with her native Arabic she is also fluent in English and French Layla’s office is located in Knowledge Park at Planet Hatch. For more information on becoming involved in the program or for details of upcoming information sessions, please contact Layla Rahmeh

Born and raised in Fredericton, Monique attended St. Thomas University and obtained a Bachelor of Arts with a major in Psychology and a minor in Criminology. In 2015, she completed a Post-Graduate Certificate in International Development with honours at Toronto’s Humber College Institute of Technology and Advanced Learning. Monique has five years of experience working as a research assistant, through which she contributed to published policy inputs.

We Want You! Share your expertise, submit an article, what would you like to see?

Insight Spring 2017


Here are some of the savings the Fredericton Chamber of Commerce helps you and your employees to save on costs and encourage local shopping. For the complete list of savings, check out

Allstate Insurance Chamber members receive a 5% to 15% discount on home and auto insurance and also have all service fees waived. Get an even bigger discount if you bring both home and auto together. Call today for a free non obligation quote. You’re in Good Hands. Amazon Pools and Spas Inc. Receive the following discounts: • $100 off Above Ground Pools • 10% on pools accessories at regular price • $125 off Hot Tubs or free GFCI or Steps • Free water testing. • $200 off in ground pools or free solar blanket City Motel (The) As the new owners of the iconic CITY MOTEL we would like to take this opportunity to inform you as well as your staff and customers that we support local business. We are offering all local businesses a special rate. $75per night (2 persons) with free continental breakfast, wifi, parking and North American calling. *Book our 75 person conference room at the same rate! Enter promo code: BIZFRED Contact us at or call 506-450-9900 or 1-800-268-2858


Export-Able Consulting 50% off and introductory consultation - Thinking about importing or exporting? Having issues with customs when shipping your products. Here is your chance to discuss your international import/export needs with an expert in the field. Email sherisse.redman@ to schedule an appointment. Hotchkiss Home Furnishings Receive a 10% discount on all furniture, mattresses and decor (can’t be combined with any other offer. Appliances not included.) JA Towing & Recovery Receive a 10% discount on towing when you present your M2M card. Lighting Gallery Ltd. Receive a 15% discount on all regular priced fixtures and accessories. Miami Tanning Inc. Receive a 10% discount on all tanning packages and 20% off tanning lotion bottles. OfficeMax Grand & Toy Members SAVE up to 85% on thousands of quality office products Pizza Delight / S & P Foods Inc. Receive a 15% discount at Prospect or St. Mary’s locations. Excluding Lunch Buffet. On regular priced items only.

Insight Spring 2017

by Stacey Murray



1. November’s Business After Hours was hosted by Rogers. 2. In November, Mayor Michael O’Brien delivered his first State of the City Address hosted by the Chamber at the Fredericton Convention Centre. 3. On November 18, the chamber hosted a workshop with the Atlantic Canada Economic Information Observatory, which produces monthly intelligence bulletins.

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4. November’s Business Over Breakfast was hosted by the Fredericton Convention Centre. 5. In November the Chamber partnered with the Canadian Chamber of Commerce to host a workshop on Cyber Security - Awareness, Education & Solutions.

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6. December’s Business After Hours and Holiday Celebration was hosted by the Ramada Hotel.


7. In December the Chamber hosted a Lunch & Learn Webinar Series entitled, The Power of Relationship Building in Sales with presenter, Jeremy DeMerchant, Permission to Sell. 8. In January the Chamber hosted a Lunch & Learn Webinar Series entitled, Leaders at all Levels - Building High Performing Teams with presenter, Ross Preston, Adroit Leader & Team Development. 9. On January 17, the Chamber had the honour of hosting Prime Minister Trudeau for a town hall meeting.


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10. In January the Chamber hosted a Winter Warmer Open House. There were over 100 members in attendance, thank you for joining us! 11. January’s Business Over Breakfast was hosted by Expedia Cruise Ships Centers - Fredericton. 12. Honourable Brian Gallant delivered the 43rd State of the Province Address hosted by the Chamber on January, 26, 2017 at the Fredericton Convention Centre.



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Fredericton Chamber of Commerce Insight Spring 2017