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FALL 2016

Annual Past President’s Luncheon 2016

ADVOCACY UPDATES | THE BUZZ | NEW CHAMBER MEMBERS | CHAMBER EVENTS in-sight (definition) “an instance of apprehending the true nature of a thing, esp. through intuitive understanding “

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Contents Creative Direction and Graphic Design by Pete Stafford, CambridgePen&Design Publisher – Pete Stafford, Cambridge Pen & Design Printer – KKP Kwik Kopy Printing Project Manager and Advertising Consultant – Wendy Morrell Contributors – Paul Simmonds, Krista Ross, Morgan Peters, Adam Peabody, Jenny Keleher, Doug Daley, Dr. Bill Howatt, Dan Horsman, Stacey Murray & Janet Moser. President – Paul Simmonds, Chief Executive Officer – Krista Ross, Policy and Research Manager – Morgan Peters, Membership Development & Marketing Manager – Christine Little, Event Manager – Stacey Murray, Operations and Communications Manager – Wendy Morrell, Director/Directrice, the Hive / la Ruche / Business Immigrant Mentorship Program / Programme de mentorat pour entrepreneurs immigrants / Intercultural Business Incubator / Incubator d’entreprises intercultural – Janet Moser, All content, copyright 2016. All rights reserved. This publication may not be reproduced, all or in part without written consent from the Fredericton Chamber of Commerce. Every effort has been made to ensure the accuracy of all content in this publication, however the publisher nor the Fredericton Chamber of Commerce will be held responsible for omissions or errors. Please address all editiorial and advertising inquiries to the Fredericton Chamber of Commerce, 364 York Street, Suite 200, Fredericton, NB E3B 3P7, Canada. The Fredericton Chamber of Commerce is not held responsible for loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs, and advertisements). Unsolicited material must be included with selfaddressed, overnight-delivery return envelope, postage prepaid. The Fredericton Chamber of Commerce will not give, nor rent your name, mailing address, or other contact information to third parties.

Presidents Message


CEO’s Message


CPP Expansion


New Members


Advocacy Update


The Hive


ONB Connects


Export Igniter


Fredericton to Host Startup Canada Awards for Atlantic Region 11 Annual Medical Resident Welcome Reception 12 Sponsorship – It’s got to be the right fit for your company 13 Beyond Engagement


Introducing our Chamber Interns


J Clark and Sons Five Generations of Business and Community Success 16 Adult Literacy


The Chamber Buzz


Fredericton Chamber of Commerce

364 York Street, Suite 200 Fredericton, NB E3B 3P7 Tel: (506) 458-8006 @fton_chamber Fredericton Chamber of Commerce

Pete Stafford 506.472.4230 | Cell 506.292.5624 |

Insight Fall 2016


A Message from the President

A Message from the CEO

Paul Simmonds, President

Krista Ross, CEO



t is with great anticipation that I look forward to my new role as President at the Fredericton Chamber of Commerce. The fall brings new initiatives and networking events to our chamber community.

The Fredericton chamber is a vibrant, engaged organization that strives to work with its vast membership representing numerous sectors of our business community.


This summer has been busy at the chamber with advocacy, member networking events & membership communication. The chamber committees continue to meet with stakeholders on various issues that affect our members. We are now in the implementation stages of your new strategic plan and some initiatives include engaging our board of directors and staff to contact our members for one-on-one interviews to learn more about your businesses & how we at the chamber can serve you better. Our annual physician recruitment summer reception went very well again this year. It was held at Gallery 78 and well attended - it continues to be a successful event to increase access to primary healthcare for our community. The Chamber Golf Tournament was sold out again this year – a big thank you to the Kingwood team for helping us host this great event. I am continually amazed by the dedication and efforts of our Chamber team, lead by our very capable CEO Krista Ross they provide excellent member benefits, event planning and advocacy work on our behalf. We have a wonderful chamber here in Fredericton and it is reflective of our committed members - thank you for your membership, it is very important to the success of the Fredericton chamber and the business community as a whole. We strive hard to live our mission: Community Prosperity through Business. Best regards, Paul

Insight Fall 2016

eptember is a busy time at the chamber! Our committees are all getting underway, events are kicking into gear after an eightweek hiatus, our new cohort will begin with the business immigrant mentorship program, and our advocacy work takes a priority role as we represent our members with all three levels of government.

In October, we will be participating in meetings with our local MP’s and MLA’s as we customarily do on a quarterly basis. We are also having an inaugural meeting between the chambers of commerce in Fredericton, Saint John & Moncton, our mayors and city CAOs and the three economic development agencies we believe we can have a lot of synergy and need to work even more closely together. We have many issues of common concern and many similar priorities, and we want to work together to find solutions! Also on the horizon is the Canadian Chamber of Commerce annual conference which will take place in Regina this month. We are proud to have a number of representatives from our chamber participating. Along with our president, Paul Simmonds of Robert Simmonds Clothing and first vice president, Keir Clark of Scotia Wealth Management, our staff will be in attendance and working at the “Fredericton” booth during the event. We will be promoting our community and invite the Regina delegates to visit Fredericton for the Canadian chamber conference in September 2017. Executive member Karen Grant of Kiers Marketing will be chairing the upcoming 2017 conference committee and will attend the Regina conference as well. This world-class event will attract business leaders from across the country. In the next few months - our planning committee(s) for the event will be kicking into high gear to plan out the details for our event and look for every opportunity to highlight our members and our community at this national conference (PS - we will have lots of sponsorship opportunities available… let us know if you are interested!). Continue on page 6

imposed increase to the CPP. Subsequent federal legislation (Pooled Registered Pension Plans Act) received royal assent on 28 June 2012. The legislation provides a framework for employers which are federally regulated (such as banks, telecommunications and transportation) to access PRPPs, but provincial/territorial governments are required to enact enabling legislation for the plans to be operational in those provinces. To date British Columbia, Alberta, Saskatchewan and Nova Scotia have passed PRPP legislation. Quebec has passed legislation for Voluntary Retirement Savings Plans (VRSPs - which are essentially equivalent to PRPPs). Ontario’s PRPP legislation has been introduced and has passed first reading.

CPP Expansion By Morgan Peters


n June 20, 2016 federal finance minister Bill Morneau announced an agreement between the federal government and most provinces (including New Brunswick) that will significantly expansion to the Canada Pension Plan a move that will inhibit Canadian businesses’ ability to compete while providing little benefit to current workers, especially those towards the end of their careers. The problem is particularly acute for New Brunswick businesses, which have seen a number of taxes and fees increase over the past two years. In an increasingly competitive global marketplace, every cost burden placed on employers has a negative effect on the country’s bottom line. The fact that the increases will be phased in over the next decade is acknowledgement by our governments that increasing these costs to employers will have a detrimental effect on their ability to expand, create jobs and grow the economy. The expansion includes the following: • The income replacement level will be increased to one-third of income (from one-quarter). • The upper earnings limit will be targeted at $82,700 upon full implementation in 2025 - costing employees that make that amount

well over $1000 per year in additional premiums. • There will be a gradual 7-year phasein beginning on January 1, 2019 consisting of: • A 5-year contribution rate phasein below the Yearly Maximum Pensionable Earnings (YMPE), followed by • A 2-year phase-in of the upper earnings limit. The Fredericton chamber supports the Canadian Chamber of Commerce’s position that the Canada Pension Plan would be best enhanced by allowing employees to voluntarily contribute more to the plan - from the current 4.95% to 6.85% - this would add little administration cost to government and allow future retirees to more effectively plan for their retirement. We also encourage the Government of New Brunswick to allow Pooled Registered Pension Plans (hereinafter “PRPPs”) in the province. In December 2010, finance ministers across Canada agreed to construct a framework for PRPPs for allowing Canadian employers to better assist their employees in preparing for retirement. PRPPs offer more options to small and medium-sized businesses, many of which have limited or no resources for workplace retirement savings plans and certainly not an

PRPPs are relatively uncomplicated plans with defined contributions that can be offered at a low cost by Canadian employers through regulated financial institutions. Employees of eligible businesses can participate in large pooled plans where economies of size can be realized. Plans also allow participation from self-employed individuals and the transfer of benefits when required. As regulated financial institutions act as PRPP providers, these institutions are subject to rigorous oversight and regulation by government. In July 2015 the federal government further proposed a deal with the provinces that aims to streamline supervision of PRPPS by giving the Office of the Superintendent of Financial Institutions (OSFI) sole oversight of these retirement-savings vehicles. This would allow plan administrators to only deal with one supervisor and to only pay a single set of licensing and registration fees. It would also relieve the provincial government of these responsibilities. We have recommended to the Government of New Brunswick that they propose legislation that will allow more small and medium-sized businesses across the province to offer retirement plans to their employees, thereby lessening future straight on public resources. Both PRPPs and the Canadian chamber’s position on voluntary contribution increases to the CPP are more customizable for employees and employers, minimizing the detrimental effect on business while enhancing retirement savings.

Insight Fall 2016


SAY HELLO TO OUR NEWEST CHAMBER MEMBERS A Message fron the CEO continued.. Make sure you plan to attend some of our networking events this fall, we have a Business After Hours along with a Business Over Breakfast scheduled every month - these should be a priority in your calendar… an excellent way to meet potential clients and suppliers! Watch for our eblast invitations! As well, our fall lineup of webinars is exceptional and will provide lots of great educational opportunities for you or your staff. PS these events and webinars are all FREE to attend - what’s stopping you?!


In terms of larger events, we are looking forward to hearing the details of the New Brunswick growth plan at a September 7th breakfast planned with Finance Minister Cathy Rogers. And, of course one ofour main events, and certainly one of my personal favourites is the Business Excellence Awards on October 20th… mark your calendar now! We are also very much looking forward to hearing from Mayor Mike at his inaugural State of the City Dinner on Thursday November 17th - an event not to be missed! We continue to look for more and better ways to serve your needs; in fact, you may have even heard from one of our staff or board members in recent months as we conduct one on one interviews with our members that were initiated in May after our strategic planning session. We hope you’ll take a few moments and share your thoughts with us. Your input is greatly appreciated. Wishing you success and prosperity in your business. Best Regards, Krista

Insight Fall 2016

Bam Text 2 Alexander Court Charlottetown, PE C1B 1K8 Tel: (902) 940-0765 Main Contact: Jordan Fraser

Venator Media 20 Whittaker Road Rusagonis, NB E3B 7Y7 Tel: (506) 440-1701 Main Contact: Chrystal Venator

540 Kitchen & Bar 540A Queen Street Fredericton, NB E3B 1B9 Tel: (506) 449-5400 Main Contact: Adam Atkinson

MOCO Downtown 100 Regent Street Fredericton, NB E3B 3W4 Tel: (506) 455-6626 Main Contact: Shawna Foster

ADROIT Leader & Team Development 46 Arcangel Way Keswick Ridge, NB E6L 0A5 Tel: (506) 897-0598 Main Contact: Ross Preston

Rami Shokri Accounting 181 Westmorland Street, Suite 106 Fredericton, NB E3B 3L6 Tel: (506) 300-0065 Main Contact: Rami Shokri

Booty’s Grill - BBQ Catering 144 Peltoma Settlement Road Tracy, NB E5L 1J7 Tel: (506) 440-6215 Main Contact: Leslie Phillips

Sylvar Technologies Inc. 1350 Regent Street Fredericton, NB E3B 5P7 Tel: (506) 444-5690 Main Contact: Stefan Richard

Continues on page 9

support 1012 jobs and provide $41.5 million to provincial GDP. Urban Planner Richard Florida has found that every 10% increase in passengers generates a 1% increase in regional employment. Through sound management of the past 15 years, the Fredericton International Airport Authority is prepared - today to put $10 million into its shovel-ready project (one of the few in the region), having already paid for the necessary studies, plans and specs. It is indeed a rare tri-level funding proposal that the proponent is prepared to make the 1/3 locally-required investment - this usually falls to municipal governments. The Province appears ready to move forward with the projects and federal officials are supportive. So what’s the holdup?

Advocacy Update by Morgan Peters Fredericton International Airport - The Numbers are there, Where is the Support?


he rapid growth in passenger traffic at the Fredericton International Airport (“FIA”) has been one of the major success stories in our community over the past decade. Since the financial crisis in 2009, passenger numbers have been on the rise - 264,000 in 2009 to 350,000 in 2015 - putting an airport designed for 200,000 annual passengers 75% over capacity. This trend has continued in 2016, with first quarter traffic up 22% over the same period last year. There are plenty of statistics that illustrate the province’s dire economic situation, but the airport’s growth is a harbinger of opportunity. To fully realize this potential, the FIA must have the infrastructure to

accommodate its own growth or we risk losing this momentum. Local airports facilitate economic growth in a number of ways for a region focused on the global economy. New Brunswick is already the most exportdependent province in the country and our next major wave of exports will likely be services. Success in sectors such as biosciences, information and communications technology, engineering and many others means that the Fredericton Region is creating a hub of expertise that we can bring to the world. Easy air access is central to continuing to develop this area of growth. The FIA is also an economic driver in its own right - a 2011 independent study found that the FIA supported 586 jobs while projecting passenger traffic to reach 500,000 by 2030, which would

The FIA is part of Canada’s National Airport System (“NAS”) - airports run mainly through independent boards of directors, but that sit on Crown land. While self-sufficient as a whole, the smallest of these airports can operate self-funded, but for large capital investments, they require government investment. The good news is that there is a federal fund set-up specifically for assisting small airports with capital projects - the Airport Capital Assistance Program. The bad news is that NAS Airports are specifically excluded from this project. With support from Fredericton’s municipal government, Deputy Premier Horsman and groups like the chamber of commerce, local MPs Matt DeCourcey and TJ Harvey (and Keith Ashfield before them) have been working diligently with their federal colleagues to find a solution to this issue, but they need our help. The community must make our voices heard. Send emails and make phone calls - not just to Messrs DeCourcey and Harvey, but also to Transportation Minister Marc Garneau and Infrastructure Minister Amarjeet Sohi and Regional Minister Dominic Leblanc. Let them know an expanded airport in Fredericton is needed and we expect them to find a way around the policy hurdles, the red tape and the politics.

Insight Fall 2016


Incubating a culture of innovation and entrepreneurship for newcomers in New Brunswick

Incuber une culture d’innovation et d’entrepreneuriat pour les nouveaux arrivants au Nouveau-Brunswick

We invite you to join us this fall for weekly Coffee Chats at the Hive Chat Cafe - 插圖搽粉 - ‫ثبشذ فش‬ The Hive Incubator, located in Knowledge Park, invites you to our weekly Coffee Chats to discuss current events, immigration issues, cultural awareness, integration and settlement, as well as other issues that affect newcomers.


Through the efforts of the Province of New Brunswick and the Fredericton Chamber of Commerce, we are working to engage the community in an on-going dialogue surrounding the truths vs myths of immigration and how newcomers are increasing our GDP with economic stimulation and population growth. Coffee Chats take place each Friday A.M. at Planet Hatch. Please Note dates and times may change dependant on program scheduling To learn more about our fall Coffee Chat schedule and our Immigrant Business Service Center Programs Contact us today Hive Incubator -

Coffee and Mentor “Thank you to the Province of New Brunswick and the Fredericton Chamber of Commerce for their ongoing support of the Hive/Ruche and the Business Immigrant Mentorship Program”

Insight Fall 2016

Fiddlehead Casket Company Ltd. 4-34 Melissa Street Richibucto Road, NB E3A 6W1 Tel: (506) 262-2211 Main Contact: Jeremy Burrill Best Western Plus Fredericton Hotel & Suites 333 Bishop Drive Fredericton, NB E3C 2M6 Tel: (506) 455-8448 Main Contact: Ryan MacLeod Escape Logic Games 880 Hanwell Road, #207 Fredericton, NB E3B 6A2 Tel: (506) 206-5888 Main Contact: Kristina Brown

ONB Connects by Morgan Peters


NB Connects is an initiative by Opportunities New Brunswick that asks citizens to share their connections with the economic development organization. A connection is someone with a tie to New Brunswick who is interested in bringing people and ideas together, or mentoring others. A connection can be the name of a person or company outside New Brunswick who might be interested in doing business with NB companies, or expanding or locating a business, partnering or investing here business leaders, expats, university alumni or anyone. ONB believes that the program will help grow the province’s economy by: 1. Making connections that Opportunities NB and New Brunswick companies can nurture into real economic opportunities 2. Promoting New Brunswick as a great place to locate or grow a business 3. Creating mentorship opportunities within New Brunswick’s business community

“Connectors” could do any of the following and more: • Helping make connections ONB can use to develop relationships and attract investment opportunities to our province • Introducing NB business owners to connections around the globe, to help with business growth and long-term success • Promoting the province, helping to inspire business leaders to do business with NB companies, or expand or locate their business in NB • Mentoring NB entrepreneurs • Promoting our partners in economic development • Participating in the development and sharing of success stories

RBC Insurance 1206 Prospect Street, #2 Fredericton, NB E3B 3C1 Tel: (506) 450-2344 Main Contact: Mark Kennedy Artfel Innovation Inc. 323 Connaught Street, Ste 204 Fredericton, NB E3B 2B5 Tel: (418) 473-3556 Main Contact: Nicholas Clermont Cedar Valley Investments Ltd. 527 Dundonald Street, Suite 506 PO Box 506, Fredericton, NB E3B 1X5 Tel: (506) 459-1199 Main Contact: Louie Youssef

For more information or to become a connector, visit their website at www. Continues on page 13

Insight Fall 2016


Commerce, and BioNB, is pleased to announce a new program that will simplify the process of exporting and help growth stage companies break into new markets.

by Adam Peabody


here is no doubt that New Brunswick has faced some tough times in recent years. With all of the challenges, it can sometimes be difficult to envision how we will find our feet again. Past periods of success such as the 19th century shipbuilding boom, and the 1990’s information-highway back office/call centre surge, offers a lesson that we can replicate today to propel our economy forward: the economic success of our province has been inextricably linked to our international trade performance. In fact, with a relatively small population and consumer base, it’s nearly impossible to reach full employment in New Brunswick without tapping into markets beyond our borders.


By 2014, non-energy export sales from New Brunswick were down by approximately $600 million compared to 2001 levels. Over the same time period 13,000 jobs disappeared in the province. Beyond supporting good-paying local jobs, exporters provide additional value to our communities: Innovation - Exporters typically invest in research & development (R&D), which stimulates the knowledge sector and results in new partnerships and work opportunities at universities and research institutions. Global Brand Equity - Through global business networks, exporters are not only increasing their world brand visibility but that of the entire community they’re based in, which can generate leads to attract new investment, immigration and tourism. Economic Stability - Serving multiple geographic markets enables a business to better weather an economic downturn in one market, such as sudden layoffs, bankruptcies, or outmigration. Workforce - Higher paying jobs to develop products, serve customers, establish global brand equity, and manage international relations, result in increased economic spinoffs (new houses, vehicles, general consumer spending) in the local community. Export Igniter Exporting can be an intimidating process, but it doesn’t have to be. Connecting with the right people and resources is the first step to navigating the global marketplace. Ignite Fredericton in partnership with UNB, ONB, CME, Fredericton Chamber of Insight Fall 2016

Export Igniter, the first program of it’s kind in Canada, is based on a twelve-week cohort acceleration model that will assist companies in navigating the complex landscape of international business with comprehensive programming, services, mentorship and resources. At the end of the program participating companies will have self-assessed their operational capacity for export and developed an extensive market entry strategy to ensure export success.

Programming & Services include three bootcamp days led by topical experts such as Global Affairs’ Trade Commissioner Service, Export Development Canada, Business Development Canada, Canadian Manufacturers & Exports, consultants, and more! Mentoring will be available to support participating companies throughout the 12-week accelerator. Companies will be paired with a successful local exporter that will provide one-on-one mentorship throughout the program and beyond. Resources will be provided to companies through a team of highly-motivated undergraduate students, who are currently enrolled at the University of New Brunswick’s Export Market Entry class. These students will assist in the development of the company’s market entry strategy while gaining experiential learning opportunities. Cohort participants will also gain access to academic research at the University of New Brunswick. After completing Export Igniter, companies will be ready to take advantage of a variety of other programs to help them achieve in-market export success. These programs include Opportunities NB and Canadian Manufacturers & Exporters trade missions and the Canadian Technology Accelerator program run by Global Affairs Canada. If you’re a New Brunswick-based company looking to take your export development to the next level then this program is for you! The application period for Export Igniter will launch on September 14th, 2016 and will close on November 4th, 2016. The full cohort acceleration program will begin on January 5th, 2016. For more information about Export Igniter or to apply, please visit our website:

showcase of Fredericton’s community at its most vibrant! The Atlantic Region Startup Canada Awards will also be partnering with the Progress 101 awards on September 14th, a celebration of the successes of our senior business community. The startup community leans on the mentorship and resources of established business leaders while they act as early adopters for new technologies. This event partnership will honour that relationship. Registration and the schedule of events are available online at https:// and we invite you to join in on the fun with #STARTUPCANAWARDSAC

Fredericton to Host Startup Canada Awards for Atlantic Region by Jenny Keleher


redericton’s thriving startup community is representative of what is happening across the country.

Brand new dynamic businesses are driving innovation in key sectors that mean big bucks for Canada. From agriculture to clean tech, big data to aerospace, hundreds of new companies are popping up and leading the way in their evolving industries. Each year this entrepreneurial success is celebrated by Startup Canada with the Startup Canada Awards, where dozens of individuals and organizations across Canada are recognized for their monumental achievements. Regional awards ceremonies are hosted across Canada, and after Fredericton individuals and companies took home five of nine awards in Halifax in 2015, it was only natural that the 2016 awards be hosted right here in Fredericton! The Atlantic Region Startup Canada Awards are an opportunity to demonstrate to the rest of the world how Atlantic Canada and Fredericton are punching above our weight when it comes to new companies and impactful innovations. More than just an awards

ceremony, this year’s full awards experience will feature 16 awards and includes a full day of discussion and learning about the supportive startup community of Fredericton and Atlantic Canada. Those who RSVP to the dinner are also invited to the Wolf Blass Wine Reception and the Fredericton Ecosystem Twitter Scavenger Hunt. The scavenger hunt will be a midafternoon competitive tour of downtown Fredericton, where participants will be asked to visit a series of local businesses and tweet photos of them meeting new people and completing challenges. Fredericton has grown into a fun, energetic walking town that is the perfect showcase for our friendly residents and business owners. But why are we doing this September 13th? With so many guests coming from out of town, we wanted to give them the opportunity to stay for a while and enjoy the Harvest Jazz and Blues Festival! Entrepreneurship is innovation in technology, arts, culture, tourism and anything that people enjoy and need. The Startup Canada Awards will be a

11 About Fredericton’s Startup Network They say business is a team sport… and Fredericton’s Startup Network embodies that to the core. The group is comprised of 20+ Fredericton organizations who make it easier for entrepreneurs to turn their ideas into action through programs, funding or support services. The membership includes the Fredericton Chamber (who provide a $100 startup membership!), Ignite Fredericton and Planet Hatch, and organizations like the Ville, UNB and many more. The network’s goal is to increase partner connectivity and eliminate the duplication that can often occur when agencies work closely in the same space. The group officially launched in June at the Vision 2020 Community Update working together for over a year on projects like East Coast Startup Week, and more exciting things to come, including the Startup Canada Regional Awards on September 13th.

Insight Fall 2016

“More family doctors are a key part of the equation, but not the only one,” added Ross. “We are pleased that Fredericton’s expanded community health centre will open in December. Over the years we have broadened the scope of our efforts from recruiting family doctors to increasing access to primary healthcare in a variety of forms - community health centres are an efficient and effective model in many cases.”

Annual Medical Resident Welcome Reception by Morgan Peters

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he Fredericton Chamber of Commerce hosted its annual summer reception for medical residents on July 21, 2016 at Gallery 78. In its fourth year, the event showcases the city, culminating with a riverbank tour of the Saint John River after the reception. Fredericton has made great strides over the past couple of years with attracting new physicians and reducing our waiting list, but more work remains to be done. There are pending retirements in the medical community, our population is growing and we are competing with many other jurisdictions for doctors. “This event in particular is a good example of the community and the chamber membership coming together to address an issue,” added Krista Ross, chamber CEO. “It starts with our corporate sponsors - TD Wealth, Elliott McCrea Hill and Teed Saunders Doyle & Co. - who make this event possible, but we have members from all sectors that contribute to the event’s success. I’m very pleased that we are able to host in such a beautiful space as Gallery 78 this year.” Also supporting the event financially are the Department of Health, Horizon Health Network, the City of Fredericton, and the New Brunswick Medical Society. Insight Fall 2016

“In Fredericton, the various stakeholders are eager to work together and collaborate on common issues,” added Simmonds. “The chamber often acts as a hub to bring people together, but it takes the support of the city to make things happen - especially a problem this complex. It’s one of the reasons our vision is Community Prosperity Through Business.” Nearly 4000 residents are still on Fredericton’s waiting list for a family physician. This is not only a social issue but a business issue as well. Skilled employees are hesitant to move to an area where their primary health care is uncertain and out-of-jurisdiction businesses withhold investment.

Over the years we have broadened the scope of our efforts from recruiting family doctors to increasing access to primary healthcare in a variety of forms - community health centres are an efficient and effective model in many cases. Ultimately, we will have to move away from family physicianbased primary healthcare to a more collaborative clinic approach. In the meantime, we need to continue to keep up our efforts. Fredericton’s expanded community health centre will open in December and will be a big help - particularly serving the most vulnerable members of our community.

Sponsorship – It’s got to be the right fit for your company. by Doug Daley, Kiers Marketing Group each year. The best idea is to set your marketing budget at the start of the year to include an amount for sponsorship and then stick to it. Choose which charities or events you want to be involved with and stay the course. Review the sponsorships each year, weigh the pros and cons of each and either maintain or change it up.


here were over 600 charitable events in the Fredericton area last year. Guess what? Most of them were looking for sponsors. And we all know who gets the calls. That’s right, the business community. The 600 events didn’t include the sporting events and sports teams. Most business owners are constantly approached to sponsor events. In a perfect world, you would be able to sponsor everything that you want. Unfortunately, this is not the case for most businesses, so it is important that businesses pick the right sponsorship for the right reason. When approached for sponsorship you have to think with your head and not with your heart. A great place to start is to allocate a set amount of funds for sponsorship

We all like to be good communityminded citizens and give wherever we can. But smart business people pick the sponsorship that gives them the best bang for their buck. Take a look at what you are sponsoring and ask yourself, what’s in it for me? Is it the right fit for my business? What is the return on my investment? Make sure the sponsorship offers you opportunities to showcase your business. Things to look for that are of value to you could include: the number of places your logo appears; are you publicly recognized and do you get to speak at the event; do you receive complimentary tickets for you and your staff and last, and most importantly, does it fit your target market.

Momentum Consults 442 George Street, Apt 1 Fredericton, NB E3B 1J9 Tel: (506) 863-7812 Main Contact: Marc Gauvin The Ville Cooperative Ltd. 241 Canada Street Fredericton, NB E3A 3Z8 Tel: (506) 472-7799 Main Contact: Jeff MacFarlane Lean on Us - A Senior Concierge Service 42 Upper Kingsclear Drive Upper Kingsclear, NB E3E 1R7 Tel: (506) 292-8109 Main Contact: Marc Jesmer Rainsford Contracting Ltd. PO Box 531, Station A Fredericton, NB E3B 5A6 Tel: (506) 459-3233 Main Contact: Jeff Lingley

When you are approached for a sponsorship, consider your target market, take a hard look at the sponsorship perks and make sure they will benefit your business. Entering a sponsorship agreement has to fit your business and of course, your budget.

Naveco Power Inc. 320 Queen Street, Suite 100 Fredericton, NB E3B 1B2 Tel: (506) 449-3314 Main Contact: Amit Virmani

Doug Daley VP Sales and Marketing Kiers Marketing Group Fredericton, NB

Restore Balance Reflexology 1651 Lincoln Road Fredericton, NB E3B 8J7 Tel: (506) 470-6841 Main Contact: Deb Casey Continues on page 18

Insight Fall 2016


Beyond Engagement By Dr. Bill Howatt Employee engagement is a popular HR metric because it’s commonly believed that higher engagement levels equate to higher productivity. However, engagement surveys fail to explain why two employees in the same work environment, with the same training, same manager and similar experience have different levels of engagement. I have found that when an employee’s engagement score is compared to their physical and mental health three different profiles are identified: • highly engaged and healthy • highly engaged with moderate health (e.g., struggling with commutes and balancing demands of home and work)


A couple of questions for you: Why do your employees come to work each day? On a scale of 1 (low) to 5 (high), how engaged is the average employee in your organization? How confident are you in your answer for that average employee?

Employee engagement Two factors influence the average employee’s motivation to come to work: the employer’s actions and the individual employee’s actions. Most employees like to feel that they are a part of something and what they do is valued. Employees don’t stay at an organization just for money. Paying more doesn’t guarantee loyalty or productivity. In fact, money can be a demotivating factor when someone doesn’t think that what they are getting paid is fair.

Insight Fall 2016

• engaged but at risk for burnout, work addiction and physical or mental health issues Management effectiveness and strong training programs for new managers (such as the UNB CME program) can help with engagement. However, there’s only so much an employer can do for their employees. In the end, every employee is accountable for their own career and health.

The way forward The next wave for engaging employees looks beyond engagement and considers employees’ total health. The Globe and Mail’s Your Life at Work study indicates that high levels of coping skills positively impact employees’ health, engagement and productivity. These factors can now be measured using Morneau Shepell’s Total Health Index. The Total Health Index measures levels of employees’ physical and mental health, workplace experience and the status of their financial life. These individual scores combine to form the

Total Health Index that helps employers make informed decisions that can help shape the organization’s and employee’s total health. The core objective is to create a two-way conversation with respect to the roles employers and employees play in promoting employees’ total health. Morneau Shepell has partnered with The Globe and Mail to make the Total Health Index accessible to employees by establishing the Employee Recommended Workplace Award. This award is open to companies regardless of their size and budget, and ensures that small and medium-sized businesses have a framework to engage their workforces in a two-way accountability conversation. Such conversations can help employers discover insights with respect to how they and their employees can curb mental health risk, reduce longterm disability and presenteeism (being present but not performing to potential) and improve productivity and engagement. The Employee Recommended Workplace Award encourages employers and employees to work together to improve employees’ total health with the goal of developing an engaged and productive workforce. This award is especially appealing to the millennium generation, who are willing to ask the hard questions.

The Bottom Line Today, employers need to be proactive and take the time to partner with their workforce to answer the question that we asked at the beginning: Why do your employees come to work each day? The answers to that question will drive their decisions that will promote total health within their workforce.

Introducing our Chamber Interns By The Students

Alex Dee

Andrea Robertson

Carlee Calver




lex is going into his fourth year of studies at Acadia University, where he recently committed to play football this fall. He also spent two years at StFX University, where he also played football. Alex is a Political Science major, but has a passion for business as he is working towards a minor in Economics. Alex spends most of his weekends coaching football in the summer, as he is the offensive coordinator for the Under 15 provincial team. Between working, coaching and training, Alex likes to spend his free time relaxing with family and friends. This summer Alex is an Event Intern at the Fredericton Chamber of Commerce, where his main responsibility is to assist in the setup and execution of the chamber’s annual golf tournament, among other things. His day normally consists of interacting with chamber members and coordinating prize pickups, which is great because he is able to get out of the office to see first-hand the thriving local business community. Alex feels that working at the chamber has been a great learning experience and he can’t thank the staff enough for their kindness and professionalism during his internship.

ndrea Robertson is working as the Membership Intern at the Fredericton chamber during the summer of 2016, providing event and membership support for the chamber team while frequently liaising with the membership. Some of her duties are assisting with the planning and execution of the chamber’s annual golf tournament, pre-planning for the Business Excellence Awards dinner and conducting research to make recommendations as to how the chamber can change their current annual events. Andrea is an international student from Caracas, Venezuela at St. Thomas University going on her 4th year of a double major of International Relations & Political Science. Andrea is a selfmotivated, passionate and determined person who believes that with hard work, patience and a big smile we can achieve goals. She is 21 years old and moved to Fredericton when she turned 18. Her work here has helped her to grow her professional career by giving her the opportunity to be involved in chamber events, getting to meet members and being able to work with an experienced staff who have taught her the values and ethics of the Fredericton Chamber of Commerce.

arlee is a third year student at the University of New Brunswick. She is majoring in Media Arts and Cultures with a particular interest in film studies. In the future, she wishes to pursue a career in film and television production. Carlee’s dream is to impact people through her work and hopefully make a difference in society! Carlee is the Digital Media Assistant for the summer at the Fredericton Chamber of Commerce. She’s in charge of creating, filming, editing, and uploading video content to all the chamber’s social media pages. “One of the key draws for me to take on this job for the summer was how it aligns with my interest in film production, how I get to have some creative outlet for the summer, and how I also get the chance to learn so much about local businesses and networking in Fredericton! All in all, its a great opportunity to work at the chamber and I’m really lucky to get the chance to work with such lovely hardworking people!”

Insight Fall 2016


J Clark and Sons Celebrate Five Generations of Business and Community Success by Morgan Peters



f you were heading to work a century ago in Fredericton, you were probably getting there on two or four legs - but the Clark Family was about to convince you to trade one kind of horse power for another.

to construct the location on Saunders Street, which housed the Y for half a century. The family has remained a key supporter of the YMCA into the 21st century as well - supporting the construction of the current location on York Street.

In 1915, co-founders John T. Clark and his son W.G. Clark brought the first Chevrolet to Canada at Fredericton’s annual exhibition and shortly after began selling the automobiles at their carriage dealership - not an obvious proposition at the time with the state of our roads and infrastructure. Current dealer principal John T. Clark IV credits the company’s longevity to foresight and vision - this early decision to move away from the successful carriage business is perhaps the most important example of the family’s ability to lead their company through periods of change.

The current generation - John Clark IV and Jay Clark - remain heavily involved in the community while support worthy causes through their charitable foundation, which tends to support projects that think big. The Clark’s like to make an impact. To name a select few, the foundation has supported Fredericton Hospice, Portage NB, Grace House, the Stan Cassidy Foundation, Women in Transition House and the Fredericton Community Foundation. The list goes on - and can be found on the foundation’s website.

By this time the Clark’s were also established civic leaders their business success only matched by their commitment to the community. W.G. Clark was (in order) mayor of Fredericton, the area’s Member of Parliament and New Brunswick’s Lieutenant Governor. His wife, Harriet was a member of the Board of School Trustees for 49 years - John Clark IV laughs that she only retired then because she didn’t want a fuss made about her 50th anniversary (but they threw a party anyway thwarting her plans). They were also involved with numerous charities, boards of directors and other organizations. The Clark’s sense of Community Prosperity Through Business was passed down to subsequent generations. Alden Clark began the family’s close relationship to the Fredericton YMCA, purchasing their previous location on the corner of York and Brunswick streets - the sale of which allowed the organization Insight Fall 2016

After being pioneers in the early 20th century, the Clark’s have continued to be leaders in their industry, with three successive generations have also been chairpersons of the Canadian Automobile Dealers Association, beginning with Alden Clark in 1956. They have also been members of their local chamber for as long as anyone can remember (literally - neither of us can figure it out exactly). More than anything else, what’s most striking about talking to John Clark IV is the passion the family has for their business, for the community and for taking care of their customers which John places at the top of the list. He remains enthused about making people happy; describing what an exciting experience it is for a person to get a new car. The Clark’s share in that excitement with their customers and that kind of personal touch will no doubt keep customers coming back for another century.

posted in her doctor’s office. She has overcome significant personal obstacles and shows what perseverance, strength of character and dedication to a goal can achieve.”

The Honourable Jocelyne Roy-Vienneau, Lieutenant-Governor of New Brunswick (right), preenting Certificate of learner, Terri-Lynn, at Adult Literacy Fredericton AGM.

Adult Literacy by Dan Horsman


here are many adults in the Greater Fredericton area who face literacy challenges that create barriers to employment, further education, workplace training, and personal fulfillment. In an interview with The Daily Gleaner in March, Chamber President, Stephen Hill, ranked low literacy, numeracy, and digital skills in the top 5 barriers to business success and economic prosperity. The New Brunswick Literacy Secretariat supports this fact in its report, released in June, entitled The Power of Literacy-Moving towards New Brunswick’s Comprehensive Literacy Strategy: “There is a tremendous amount of economic potential within the people and the province. We must close the skills gap by strengthening the workforce. Building a skilled workforce directly ties to education and literacy.” The report links literacy to economic factors such as employment rates, personal income, productivity, and workplace health and safety, as well as to the social costs of poverty, poor health, unrealized potential, and missed opportunities. (For all citations, please refer to the full report, which you can access by clicking here http://www2.gnb. ca/content/dam/gnb/Departments/petlepft/PDF/Literacy/Report_Literacy-e.pdf)

The stigma of low literacy is real; those with low literacy are marginalized, hide this fact from others, and avoid situations where their lack of these skills will be exposed. Adult Literacy Fredericton (established in 1978 as Laubach Literacy Fredericton) is a registered, non-profit agency that empowers adults of all ages by helping them acquire the reading, writing and other skills necessary to function more successfully at home, at work, and in the community. Our confidential, oneto-one program addresses the social, psychological, and financial barriers that prevent adults from upgrading their skills and fulfilling their potential. Our trained, volunteer tutors meet with their learners as peers, reducing anxiety, pressure, and fear of failure. We provide a private tutoring room conducive to learning, and all services and books are free. The program is learner-centred and relevant to the learner’s goals; pace and materials are determined by the learner’s needs, interests, and abilities. We also accommodate the learner’s family and work responsibilities by offering flexible scheduling, including daytime, evening, and weekends. Here is what one of our tutors has said about her learner: “She started at Level 1 and is now working on level 4. She is now filling out forms on her own, and reading newspaper articles, notices at the employment centre and information

Our clients have achieved the literacy skills to read food labels and invoices, write a cheque or letter, make a list of completed tasks, understand a bus schedule, timetable, or newspaper article, search and apply for jobs, complete an employee survey or request form, understand written directions and manuals, compose emails, do internet research, write a certification block test, get a driver’s license, apply to community or technical college, and simply read for their own pleasure. They have gained confidence in their abilities, taken greater control of their own and their families’ health, finances, and literacy development, and become more knowledgeable consumers and citizens. In its recommendations, the Literacy Report calls for collaborative action from the public, government, community organizations, and the private sector: “Learning throughout the lifespan can be a reality if every home, school, community, and workplace believes in literacy.” Help us de-stigmatize low literacy and “move the literacy marker forward” by supporting our program in a number of ways. For a donation of $500 you can sponsor a letter of the alphabet that is significant to your business or organization. You will receive a sign recognizing your sponsorship for public display at your place of business and your name, logo, website link, and business description will be posted on our Letters for Literacy webpage. To refer someone to our program, learn more about our services, request brochures or an on-site presentation please contact Deborah Humble at or 458-1396. Please visit http://www. for literacy news or to make a donation online. For more information on our Letters for Literacy Campaign, please contact Dan Horsman at 471-5624.

Insight Fall 2016


Brown’s Chimney Sweeping 293 Clark Street Fredericton, NB E3A 2W9 Tel: (506) 261-1027 Main Contact: Rick Brown Modern Grid Partners, Canada 520 King Street, Suite 860 Fredericton, NB E3B 6G3 Tel: (207) 712-3577 Main Contact: Chuck Gerry


by Stacey Murray

PHOTOS 1. In partnership with Rogers TV and The Daily Gleaner, the Fredericton Chamber of Commerce hosted a debate with Fredericton’s 2016 mayoral candidates, Brad Woodside and Mike O’Brien in May. 2. May’s Business After Hours was hosted by the Holiday Inn Express & Suites Fredericton. 3. During Mental Health Week, the Fredericton Chamber hosted a seminar called “Your Mental Health Matters!” and encouraged everyone to attend to learn life-improving tips on how to care for your mental health and to celebrate the life of Kasey Atwin - a former student intern of the chamber. Thank you to our sponsors, Wilson Insurance Ltd., Edwina’s Catering Ltd. and Stephen MacGillivray Photography & Video. 4. May’s Business Over Breakfast was hosted by SLS Health Coaching at the The Abbey Café & Gallery / the Ciderhouse on Queen Street.

Advertise Here call Wendy at 506-458-8006 or email

5. In May the Chamber hosted a Lunch & Learn Webinar Series entitled, Corporate Wellness That Lasts: Increase Your Productivity and Decrease Your Healthcare Costs with Sustainable Lifestyle Solutions with presenter, Mary-Ellen Landry, SLS Health Coaching. 6. In May the Chamber co-hosted a Chamber & Rotary Distinguished Speaker Series luncheon entitled, The Challenge of a Stagnant Economy with presenter, Don Mills, Chairman & CEO of Corporate Research Associates. 7. In June Fredericton Outfitters hosted the Summer Biz Bash. 8. The Chamber hosted its Annual General Meeting in June. 9. Following the Annual General Meeting, the Chamber hosted its Past Presidents for a Luncheon. 10. The first Parliamentary Breakfast with Matt DeCourcey, MP of Fredericton was held on Tuesday, June 28, 2016 and was a great success! Thank you to our sponsors, Fredericton International Airport Authority Inc., PSAV Presentation Services, Insurance Brokers Association of New Brunswick, James West Photography, Sisson Project Limited Partnership, St. Thomas University, and The Burke Law Group.

We Want You! Share your expertise, submit an article, what would you like to see?

Insight Fall 2016

11. In July the Fredericton Chamber of Commerce’s Physician Recruitment and Retention Committee hosted a welcome reception for the city’s resident physicians at the Delta Fredericton. There was a great turnout to the event, with over 50 physicians, community leaders, and chamber board members in attendance. Guests were treated to local wine and beer and a delish spread by LJW Catering. Thank you to our sponsors, Elliott McCrea Hill, Teed Saunders Doyle & Co. and TD Wealth Management.



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Fredericton Chamber of Commerce Insight Fall 2016

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Fredericton Chamber of Commerce Insight Fall 2016