Page 1

JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

kw


JIM & BARB CLARK

kw l Rochester

The Process

1

Marketing

2

Market Research

Review feedback with you and see how its going!

8

Market Info

Pricing Your Home

Sign Listing Agreement

3

I follow up with Clients and Realtors on Showings received and gain feedback

Chosing an Agent

Place The Sign in Yard!

7

Preparing Your Home

Misc

4

Receive Showings

Nobody Moves the Market Like kw l Rochester

FAQ

I Instantly Start Marketing your Home see Power Marketing for Details

6

Schedule Open House

5

kw


JIM & BARB CLARK

kw l Rochester

The Process

9

Receive Offers

The Closing !!!

Marketing

10

Market Info

Counteroffer if needed!

16

Pricing Your Home

11

Assemble Paper Work!

Chosing an Agent

Contract Accepted!!

15

Preparing Your Home

Misc

12

Choose Closing Company!

FAQ

Receive Earnest Money

14

Inspection!! & Appraisal

13

In house title option!

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

kw


JIM & BARB CLARK

kw l Rochester

Steps taken The by most agents toMarketing sell your home Process

Market Info

Pricing Your Home

Chosing Preparing Notan going to work in today’s market Misc Agent Your Home

FAQ

I take every step to not only sell you home but sell it fast

GOING THE EXTRA MILE IN TODAY’S MARKET TO SELL YOUR HOME Over Almost 89% 90% of buyers of buyers find find their their home home online online and and wilth with these these tools we we have have purchased we give you the maximum exposure online

I do all 18 these to assure assure your you home home not not only sells but sells in a timely manner

73% More Activities Most others offer just these 5 activities and hope your home sells

In Depth Market Analysis on your property

In depth Market Report on Your Area

List Home with MLS

Electronic Contracts if you want, fill out and sign from anywhere

For Sale Sign in Front Yard

Push Your Listing to Realtor.com

Enhance your Listing on Realtor.com Driving it to the top of Searches

Weekly Traffic Reports from Realtor.com sent to you

Weekly Traffic reports from the MLS sent to you with listing Ratings

KWLS Proprietary to KW markets your home to over 350 search websites

2nd Largest Real Estate Franchise in the US giving even more exposure

Open Houses

Staging

Target my marketing to agents who specialize in selling homes in your neighborhood

Exclusive Listings Manager that’s assures all these steps will happen

Online Storage of your Contracts for 7 Years giving you access from anywhere

Handle the negotiation process

And much much more behind the scenes

Each month, REALTOR.com® attracts more than 13.7 million visits per month* from consumers interested in buying a home. No other real estate site even comes close to that number. The most comprehensive national collection of homes for sale, REALTOR.com® is the powerful site of its kind, is No. 1 in page views, No. 1 in time spent searching and your No. 1 online sales tool, and it’s getting stronger all the time.

It is crucial to communicate with my sellers on what is going on with there listing what are we seeing and what are we hearing. What are we doing well and what may be our hurdles. Using these tools we can see and hear what buyers/agents are saying so can take the proper avenues to sell your home homefast. fast.No Noone one stays stay in intouch touch with with their their sellers sellers like I do, and no one offers more insight during the home selling process

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Most Viewed ®

REALTOR.com Facts That Matter • Visitors on REALTOR.com stay longer than on other comparable sites. They take another look at a property and really comb through the details ®

• Visitors on REALTOR.com also come back more often than on any other comparable site

®

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Each month, REALTOR.com® attracts more than 13.7 million visits per month* from consumers interested in buying a home. No other real estate site even comes close to that number. The most comprehensive national collection of homes for sale, REALTOR.com® is the powerful site of its kind, is No. 1 in page views, No. 1 in time spent searching and your No. 1 online sales tool, and it’s getting stronger all the time. Nearly 14 million people don’t visit a Web site by accident. It takes a great deal of work, as REALTOR.com® is increasing awareness and driving traffic with its public awareness campaigns Initiatives include providing locally-themed real estate statistics and Top 10 lists to print, TV and Internet media outlets in cities both big and small, as well as investing capital to ensure that REALTOR.com® listings show up higher in online search engines that those of the competition.

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

That’s 287,000,000 Minutes in January!

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Pricing Your Home

Market Info

Chosing an Agent

Preparing Your Home

Misc

FAQ

HOME BUYERS AND SELLERS - 2011

ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FOR THEIR HOME

Importance of Internet Home Search • Almost 90% of home buyers and sellers use the internet to search for their home1 • Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 1

National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Showcase Listing Enhancements How will I showcase your home to the most buyers? • I will help your home rise to the top of the search, above other homes, by adding more photos

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Showcase Listing Enhancements How will I showcase your home to the most buyers?

• I place my cell phone number at multiple points to increase buyer calls for your property Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Online Listing Performance Report

• REALTOR.comŽ tracking report shows how many buyers are looking at your home

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

With KWLS I will get the lead and that is best for you since I will know the most about the property and be able to sell it better than anyone else!

Brokerage Websites

National Portals

Realtor.com

Nobody Moves the Market Like kw l Rochester

Social Media

Search Engines

kw


JIM & BARB CLARK

kw l Rochester

The Process

88%

89%

87%

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

2011

88%

55%

2010

57% 45%

45% 36%

30% 23% 19%

16%

16% 4%

Internet

Real estate agent

Yard sign

Open house

Print newspaper advertisement

Home book or magazine

Home builder

3%

Relocation company

4%

7%

Television

4%

5%

Billboard

Source: National Association of REALTORS速

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

2002: Internet surpassed print ads

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

2004: More buyers found their home on internet than from signs

Misc

FAQ

2009: The internet is THREE TIMES as powerful as signs

HOW BUYERS FOUND THEIR HOME

HOW BUYERS FOUND THEIR HOME

Source: National Association of REALTORS速, Profile of Home Buyers and Sellers, 2011

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

40% of buyers found a home via the internet – up from 8% in 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

46%

A g e n t w e b s i t e

MLS

Misc

FAQ

We have invested extra money in all the top websites used for home searches to make sure you have maximum exposure of your listing to buyers

56%

M L S

Preparing Your Home

Real estate agent website

45% 40%

R E A L T O R . c o m REALTOR.com

38%

C o w e b s i t e Real estate company website

O t h e r

14%

6% 4%

Other website with real estate listings

For-sale-by-owner website

Newspaper website

Real estate magazine website

Nobody Moves the Market Like kw l Rochester

1%

1%

Social networking

Video hosting websites

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Pricing Your Home

Market Info

Sold home using an agent

Chosing an Agent

FSBO

Preparing Your Home

Misc

Other

FAQ

Sold to home Buyer 88% 87%

85%

85%

85%

84%

84%

83% 82%

79%

14%

13% 7% 1% 2001

14% 3% 1%

2003

13% 3% 1%

2004

12% 2% 1%

2005

Source: National Association of REALTORS速

13%

12% 3% 1%

2006

2% 1% 2007

11% 2% 1% 2008

2009

Nobody Moves the Market Like kw l Rochester

10%

9% 3% 1%

3% 1%

2% 1%

2010

2011

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Pricing Your Home

Market Info

Chosing an Agent

Preparing Your Home

Directly from builder or builder’s agent

Sold home using an agent

Misc

FAQ

Directly from the previous owner 89%

75%

77%

77%

77%

79%

83%

81% 77%

67%

15%

15%

2001

14%

9%

2003

12%

9%

2004

12%

9%

2005

13%

9%

2006

12%

7%

2007

10%

6%

8%

2008

5%

2009

6%

5%

2010

7%

4%

2011

Source: National Association of REALTORSÂŽ

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

ClosedUnits Units Closed

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Per Agent Unit Increase 19.5% 12.4%

7.4%

1.7%

NAR

NAR

Source: National Association of REALTORS速

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

(In Millions) Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom. 7.1

Source: National Association of REALTORS速 4.4

89

90

91

92

93

94

95

96

97

4.3

98

99

4.2

4.3

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

2157 2226

2352 2314 2433

2181

1865

1862 1611

1727 1481

1594

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Pricing Your Home

Market Info

Chosing an Agent

Preparing Your Home

Misc

FAQ

If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which is approximately 18% above where we are today. 12% 7% 5% 3%

3%

3%

4%

5% 3%

5%

5%

4%

8%

8%

9%

4% 1%

0.3% (1%) (4%) (10%)

Source: National Association of REALTORS速

(13%) 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 8.41% 3.93%

5.24%

4.48%

3.95% 2.35%

1.04%

0.00%

(1.86%) (3.25%) (6.85%) 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Mortgage rates averaged 4.69% in 2010, an all-time low since Mortgage rates averaged 4.45% in 2011, an all-time low since Freddie Mac started tracking in1971. In 2011, mortgage rates ranged as high as 4.95% and ended in December at a low of 3.96%. During the week ending February 9, 30year fixed rate averaged 3.87%. Mac started tracking in 1971.

10.3% 10.1%

9.3% 8.4%

8.4% 7.3%

7.9% 7.8% 7.6%

6.9%

7.4%

8.1% 7.0%

6.5%

5.8% 5.8% 5.9%

6.4% 6.3% 6.0% 5.0% 4.7% 4.5%

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Source: National Association of REALTORS速

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Properly priced, you will have the possibility of many more buyers competing for your property.

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

To get your home sold for the most money in the least time, we have to price it “in the market.�

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

5

6

7

Activity

The Process

Weeks

1

2

3

`

4

1

Timing is extremely important in the real estate market!

2

A property attracts the most activity from the real estate community and potential buyers when it is first listed

3

It has the greatest opportunity to sell when it is new on the market!

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

If you want to be competitive. • The buying market has a short attention span. • Pricing your home right the first time is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.

Preparing Your Home

Misc

FAQ

Pricing it Right off the bat would increase your result of selling it at or above market value vs. selling it below Market Value after you lose the new listing traffic new listing appeal!!

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Source: National Association of REALTORS速

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Preparing Your Home for Sale Cleanliness Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers do! Showtime When your home is being shown, please do the following: • Keep all lights on • Keep all drapes and shutters open • Keep all doors unlocked • Leave soft music playing • Take a short excursion with your children and pets • Let the buyer be at ease and let the agents do their job • Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive. Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us useful information to use in marketing your home. Paint & Carpet Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more money than you have to replace carpet. They don't. They simply buy elsewhere. Curb Appeal Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

M I SC J. D. Powers and Associates - Highest Overall Satisfaction For Home Buyers Among National Full Service Real Estate Firms, Two Years in a Row* Entrepreneur Magazine- Ranked #1 real estate franchise in the Franchise 500 survey Swanepoel Trends Report - Most Recognizable Real Estate Franchise for 2009, #1 Industry Trendsetter for 2009 Inc. Magazine - One of the Top 5000 Fastest Growing Private Companies in America, 2009 American Business Awards- Sales Training/Coaching Program of the Year Franchise Times - Top Quartile of Franchise Operations in the U.S., 2009

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Nobody Moves the Market Like kw l Rochester

Misc

FAQ

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

F.A.Q.

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything

Nobody Moves the Market Like kw l Rochester

kw


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

Receiving Offers Presentation of Offers When an offer is generated on your home, you can expect the following from us: 1. Present the offer to you personally. 2. Have the cooperating agent share the buyer’s qualifications. 3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what they are asking for. 4. Discuss all offers with you in private, after listening to the other agent’s input. We will give you as much information as possible regarding: 1. Current market and finance activity. 2. Other sales to date. 3. Competition. 4. Agent comments. Negotiating the Sale When purchase contracts are negotiated, you will be kept informed every step of the way. Other items to expect during the selling process: 1. Establish and explain guidelines prior to presentation. 2. Present all offers to you—as quickly as possible. 3. Review the contract with you. 4. Keep you up to date on current market activity, which may affect the strength of the offer. 5. Ensure that all parties in all transactions are treated fairly and with honest consideration. 6. Make certain that there is compliance with disclosure laws and ordinances.

Nobody Moves the Market Like kw l Rochester

kw

39


JIM & BARB CLARK

kw l Rochester

The Process

Marketing

Market Info

Pricing Your Home

Chosing an Agent

Preparing Your Home

Misc

FAQ

ALL HANDS ON DECK Rising to the Top in Today’s Market! Nobody Moves the Market Like kw l Rochester

kw

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