Page 1

ME D I A RAT E CA RD 2 0 18 N O. 5 7 valid from December 1st 2017

WWW.BAUMEISTER.DE


CONTENT S 02 MAGAZINE PROFILE

BAUMEISTER – The definitive journal for architecture

04 BRAND WORLD

BAUMEISTER is the German architecture journal to highest journalistic standards. We depict the complex working world of architects and show architecture with its full emotionality and fascination. We document and publish the most exciting architecture projects, present outstanding interior decoration and design innovations and interview the most important minds of the field. Exclusive essays and on-site reports broach essential issues of the architecture world.

06 PUBLISHER INFORMATION 07 CIRCULATION AND DISTRIBUTION 08 A  DVERTISING FORMATS AND PRICES – PRINT 10 B OUND-IN INSERTS / LOOSE INSERTS / STICK-ON PROMOTIONAL MATERIAL 11 D  ISCOUNTS / JOB ADVERTISEMENTS / AD-SPECIALS 12 PORTFOLIO ADVERTORIAL 14 EDITORIAL SCHEDULE

GUIDING PRINCIPLES

16 ONLINE

More vision: we think outside the box

24 T ECHNICAL SPECIFICATIONS – ONLINE

More pragmatic: we understand architects’ target groups

25 T ECHNICAL SPECIFICATIONS – PRINT

More clarity: we make bold, precise statements More depth: we also evaluate interiors

26 BDIA HANDBOOK 27 C ALLWEY PROFESSIONAL JOURNALS 28 CONTACTS 2


M AGAZINE PR OF ILE

AWARD S BAUMEISTER magazine has received many significant awards from its relaunch in 2012 onwards. Accordingly, we have earned recognition from Type Directors Club, Art Directors Club, reddot Design Award and others. In 2015, BAUMEISTER succeeded in gaining the German Design Award, and also received the LeadAward again after 2012 and 2013. The BAUMEISTER Academy won the title of “Best Specialist Media 2016” in the category “Best Communication Solutions”. BAUMEISTER regards architecture from a global viewpoint and focuses on its interface with society. Not only architects but also designers, researchers, artists and other creative minds are invited to take the stage – we present the full spectrum and we inspire passion for architecture! Your BAUMEISTER team

LEAD AWARDS 2015 BA

3

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em

y

LEADAWARDS2012

E I S T E R Ac a d


B R AND WOR LD

BAUMEI ST ER ’ S BR A N D WO R L D The perfect communication channel to reach your architect target group

PRIN T Architectural journal

ONLINE Facebook, Website, Newsletter

4


B R AND WOR LD

BAUMEI ST ER ’ S BR A N D WO R L D Our Content – Your Solution! As experts in addressing architect target groups, we develop individual, target-oriented communication solutions with and for our clients – from one architect to another. For example: PRINTED ED IT ION : Content marketing, supplement edition reference/quality-purveyor, customer magazines, documentations, corporate publishing, book sponsoring etc.

Architectural discussions

Market analysis / focus group

After-Work-Event “After 8” discussions

Academy

Trade fair / Architects’ Day

Student competition/ StudentDay

DI GI TAL/ ON LIN E: Content marketing, newsletters, online customer magazine, expert forums, blogs etc. EVENTS TO EN S UR E P E R S O N AL AN D S U STAI N E D C ONTACT TO YOUR TARG E T G R O U P : BAUMEISTER “After 8” discussions, “Architekturquartett” and “Lobby Talk” events, panel debates, trade fair talks / Architects’ Day etc. C OMMU N ICAT ION W I T H ST U D E N T S: BAUMEISTER Academy, StudentDay, student competitions etc. We devise cross-media communication strategies to bring certain issues and data from the industry sector to the awareness of architects. The right solution for every communication target! Please contact us for further information.

Content Marketing 5

Corporate Publishing

Supplement


PUBLISH ER INF OR MATION

M E DI A HOUSE

Georg D.W. Callwey GmbH & Co. KG

J O U R N A L F O R MAT

225 mm wide x 297 mm high

VI S I TO R S‘ ADDRESS

Streitfeldstraße 35, D-81673 Munich, GERMANY

PRINTING AND B I N D I N G P R O C E SS

PO STA L ADDRESS

PO Box 80 04 09, D-81604 Munich, GERMANY

Offset printing, PUR-adhesive binding, 80-line screens, Hand scribbles can be data processed at extra charge

WEBSITE

www.baumeister.de

PHO N E

+49 (0) 89 / 43 60 05-0

FA X

+49 (0) 89 / 43 61 161

EMAIL

anzeigen@baumeister.de

A DVERT ISING D I RE CTOR

Andreas Schneider +49 (0) 89 / 43 60 05-197 a.schneider@callwey.de

CHI EF EDITOR

Editor-in-Chief Prof. Dr. Alexander Gutzmer +49 (0) 89 / 43 60 05-118 a.gutzmer@callwey.de

HI STO RY

115th year of publication

M EM B ERSH IPS

Media database of German specialist press

PU B LI S HER

Callwey Verlag, Munich, GERMANY

PU B LI CAT ION

Publication schedule: Monthly Date of publication: See schedule for dates and themes Advertising deadlines: See schedule for dates and themes

P U RC H A SE P R I C E ( I N C LU D I N G SH I P P I N G C HA RG E)

6

A N N UA L SU B SC R I P T I O N

Germany 178.00 € (incl. VAT) foreign countries 188.00 € (incl. VAT)

SI N G L E C O PY PRICE

16.00 € (incl. VAT)

PAY ME N T T E R MS

Net 10 days from invoice date – VAT ID no. DE 130490784

BA N K D E TA I L S

Münchner Bank IBAN DE34 7019 0000 0001 9915 31 BIC (SWIFT) GENODEF1M01

T E R MS A N D CONDITIONS

Please consult online under www.baumeister.de/media


CIRCULAT IO N AN D DISTR IB UTION

C IRCU LAT ION M ON ITO R I N G

Average circulation IVW III/2016 – II/2017 (German equivalent of Audit Bureau of Circulation)

PRI N T R UN

20,615 copies

TOTA L C IRCULAT ION

20,043 copies 837 copies

THE REOF COPIES SE NT AB ROAD

6,918 copies

CO PI E S SOLD IN TOTAL

522 copies

THE REOF COPIES SE NT AB ROAD

3,643 copies

SU B S CRIBER COPIES IN TOTAL

THE REOF ASSOCIAT ION M EM B ER C OP IES

3,202 copies

OTHE R SALES

74 copies

SI N GLE COPY SALES

13,125 copies

FRE E COPIES

62 copies

RE M A I NDER, ARCH IVE AND VOUC H ER C OP IES

7


ADVERT ISIN G FO RM ATS AND PR ICES

2/1 page Bleed*: (450 x 297 mm) 18,442.50 €

1/4 page landscape Type area: 204 x 65 mm 3,295.00 € Bleed*: (225 x 82 mm) 3,414.00 €

1/1 page Type area: 204 x 274 mm 8,655.00 € Bleed*: (225 x 297 mm) 9,220.50 €

1/4 page wide Type area: 100 x 135 mm 3,295.00 €

1/4 page portrait Type area: 48 x 274 mm 3,295.00 € Bleed*: (55 x 297 mm) 3,414.00 €

1/2 page landscape Type area: 204 x 135 mm 5,230.00 € Bleed*: (225 x 150 mm) 5,490.50 €

1/8 page landscape Type area: 204 x 31 mm 2,595.00 € Bleed*: (225 x 45 mm) 2,663.50 € 8

1/2 page portrait Type area: 100 x 274 mm 5,230.00 € Bleed*: (106 x 297 mm) 5,490.50 €

1/8 page wide Type area: 100 x 65 mm 2,595.00 €

1/3 page landscape Type area: 204 x 90 mm 4,190.00 € Bleed*: (225 x 107 mm) 4,378.00 €

1/8 page portrait Type area: 48 x 135 mm 2,595.00 €

1/3 page portrait Type area: 66 x 274 mm 4,190.00 € Bleed*: (73 x 297 mm) 4,378.00 €

BAS I C FORMAT S 4C *Please add on 3 mm trim to each outer edge (Please make crop marks clearly visible)


ADVERT ISIN G FO RM ATS AND PR ICES

FO RM ATS

b/w in €

2c in €

3c in €

4c in €

Type area w x h in mm

Bleed* w x h in mm

Surcharge in €

1/1 PAGE

5,655.00

6,660.00

7,660.00

8,655.00

204 x 274

225 x 297

565.50

2,605.00

3,480.00

4,350.00

5,230.00

204 x 135

225 x 150

260.50

100 x 274

106 x 297

260.50

204 x 90

225 x 107

188.00

66 x 274

73 x 297

188.00

204 x 65

225 x 82

119.00

48 x 274

55 x 297

119.00

204 x 31

225 x 45

68.50

450 x 297

1,132.50

(Prices quoted in the table do not include relevant VAT costs)

1/2 PAGE

landscape portrait

1/3 PAGE

landscape

1,880.00

2,650.00

3,420.00

4,190.00

portrait 1/4 PAGE

landscape in 4 columns

1,190.00

1,885.00

2,590.00

3,295.00

wide in 2 columns

100 x 135

portrait in 1 column 1/8 PAGE

landscape in 4 columns

685.00

1,315.00

1,960.00

2,595.00

wide in 2 columns

100 x 65

portrait in 1 column

48 x 135

2/1 PAGE

11,325.00

13,310.00

15,315.00

17,310.00

PO RTFOLIO ADVERTORIAL * * 1/1 PAGE

Please enquire

2/1 PAGE

Please enquire

S PECI A L PLACEMENT S I N SI DE FRONT COVER BACK COVER FI RST R IG H T HAND ADVERT IS ING PAGE

9,955.00

225 x 297

10,390.00

225 x 297

9,090.00

204 x 274

225 x 297

565.50

*Please add on 3 mm trim to each outer edge (Please make crop marks clearly visible) | ** Print + Online. For further information please consult pages12 and 13. 9


BO UN D-IN IN SERT S / LOOSE INSERTS / ST ICK -O N PRO M OT IONAL MATER IAL

BOUND-IN INS ERT S PRI CES

(All prices in Euros, excluding VAT)

LO O SE I N SE RT S

1 sheet = 2 pages

€ 6,575.00  Item weight

1,5 sheets = 3 pages 2 sheets = 4 pages

ST I C K - O N P R O MOTIO NA L MAT E R I A L

Price per 1000

Sample price*

Price per 1000

Sample price*

€ 8,220.00   up to 25g

€ 305.00

€ 6,100.00

€ 210.00

€ 4,200.00

€ 9,860.00   up to 35g

€ 320.00

€ 6,400.00 Plus technical costs for the sticking on

up to 45g

€ 335.00

€ 6,700.00

up to 55g

€ 350.00

€ 7,000.00

3 sheets = 6 pages

€ 13,800.00

4 sheets = 8 pages

€ 17,950.00

of the promotional material on request. Higher postal charges may arise due to increases in total weight.

For other formats, please enquire.

*Calculated on the basis of the current circulation. Circulation figures can change over the course of the year. Current prices can be provided on request.

For sheet paper weighing over 180g/m2, please enquire.

For the price of items with a heavier individual weight, please enquire. For loose inserts in issues destined for a certain area: handling charge per postal area: € 180.00

Plus the charge for the carrier advertisement (1/1 or 1/2 page)

TERM S

Eligible for discount. Discount rates according to volume. 1 sheet = 1/1 advertising page

Not discountable

Not discountable

FO RM ATE

Material for bound-in inserts must be provided in the following format: 232 mm wide, 315 mm in height (including 5 mm head trim and 5mm on the right, 13 mm bleed on the bottom, and 2 mm on the inner edge towards the binding). For supplements which require folding or adhesion, please inquire.

Max. size: 220 x 292 mm

Please allow a distance of at least 10 mm between the edge of the stick-on item and the edge trim of the magazine. The distance from the gutter margin to the stick-on item may not exceed 47 mm. Please also allow an adhesive margin of 3 mm in all directions.

SA M PLE IT EM D E LI V ERY D E TA I LS

Our ad management (see page 28) requires 10 sample items by the advertising closing date. Transport costs paid to optimal media GmbH, Transport costs paid to Business Mail Service GmbH, Osterfeldstr. 90, D-85737 Ismaning, Glienholzweg 7, 17207 Röbel / Müritz. Germany. Please quote: For BAUMEISTER no. ... Delivery quantity: Please enquire for details. Delivery date: By the 8th of every month before issue publication. 10


D ISCO UN T S / J O B ADVERTISEMENTS / AD- SPECIALS

DI SCOU N T S

JO B ADV E RTI S E ME NTS P RI NT/O NL I NE

FRE Q U ENCY DISCOUN T

(no discounts granted)

QUANT IT Y DIS C OUNT

3 TI M ES OR MORE

5%

2 PAGES OR M OR E

6 TI M ES OR MORE

10%

3 PAGES OR M ORE

5%

12 TI M ES OR MORE

15%

6 PAGES OR M ORE

10%

9 PAGES OR M ORE

15%

12 PAGES OR MORE

20%

F O R MAT S Type area wxh in mm

3%

If advertisements are placed within one year

Please consult our sales managers if you seek advice or price information on AD Specials (page 28).

Title page flap

2

Sleeve wrapped around the journal

3

Title page – stick-on booklet or DVD / CD

4

Punching – title page with stick-on trade sample 2

3

5.526,00

655,00

1 /2 PAG E (100 x 274)

2.390,00

2.838,00

655,00

1 /4 PAG E (100 x 135)

1.270,00

1.494,00

655,00

(100 x 65)

710,00

822,00

655,00

O NL I NE O NLY: Duration: 6 weeks | starting date: any time (within 2 working days after placing the order) | Format as desired.

(Adhesion to inside front cover ) 1

4.630,00

P RI NT-/O NL I NE -PACKAG E : For deadlines by which ads must be ordered (which is also the deadline for providing material for printing), see pages 12/13. Duration of online presence: 6 weeks | Start of online presence: 14 days before the resprctive publication date of the booked print edition.

AD -SPEC IA LS

1

Online ONLY in €

1 /1 PAG E (204 x 274)

1 /8 PAG E

(Beginning with the publication of the first advertisement or the first bound-in insert or the first online advertisement)

Print-/Online- Print-/Onlinepackage 4c package b/w in € in €

4

CO NDI TI O NS : Prices are agency commission deductable. One correction run after placing of orders included for print/online package or Online ONLY, additional correction runs: € 50 ea. Box number fee, including offer postal fees: € 10.00

1f

11


PO RT FO LIO ADVERTOR IAL

BAUMEI ST ER PORT F O L I O ADV E RTO R I AL BAUMEISTER Portfolio, a cross-media communication concept, presents architects with specially selected solutions to important areas in their professional work. Highlight your top products and company projects by making use of our Portfolio Advertorial! - Large-size presentation tailored to the needs of your target group - Attract optimum attention from potential customers by presenting your information according to relevant subject areas (see table on the right for the subjects covered) - Your Advertorial will be designed individually by our experts to suit this media carrier, in accordance with your own specifications. - Your credibility will be enhanced by the high-quality impression provided by our editorial staff (Labelling requirement “Advertisement”) Your Advertorial will be published on www.baumeister.de at the same time as the printed edition is issued (This includes corporate name and links to customer website). Publications online also include the following display options*: - Photo gallery with a maximum of 10 images - The option of embedding one video Print formats: 1/1 oder 2/1 page** Online format: advertorial site (runs for a 12 month term) Package price (print + online): please enquire

12

EDITION

D U E DAT E

P O RT F O L I O TO P I C

01

15 Nov 17

L I G H T, F LO O R S, I N TER IO R S 1

02

15 Dec 17

R O O F I N G , I N SO L ATIO N, FACA D E S

03

15 Jan 18

W I N D OW S, D O O R S, GATES

04

15 Feb 18

F O C U S O N H O U SI NG

05

15 Feb 18

FACA D E C L A D D I N G

06

16 Apr 18

BAT H R O O MS 1

07

15 May 18

L I G H T, F LO O R S, I N TER IO R S 2

08

15 Jun 18

B E ST P R O D U CT S

09

16 Jul 18

FACADE

10

16 Aug 18

O U T D O O R SPAC E

11

17 Sep 18

F O C U S O N B U I L D I NG S

12

15 Oct 18

BAT H R O O MS 2

01

15 Nov 18

B E ST O F BAU 2 0 1 9

We are happy to provide you with advice and to draw up individual offers.

* Included in the price of the package. ** Please enquire for ads containing more pages.


PO RT FO LIO ADVERTOR IAL

OUR EDITORIAL DEPARTMENT REQUIRES FROM YOU THE FOLLOWING MATERIAL:

YOU R ADV E RTOR IA L I N BAU M E I ST E R P O RT FO L I O AND O N W W W. BAUM E I ST E R . D E

- Text as a Word document approx. 2,000 – 3,000 characters (including spaces) - 4 – 10 high quality press photos Resolution 300 dpi minimum, output size approx. 20 x 30 cm, jpg or tiff - Video (optional, if available) Permitted data formats .FLV, .MPEG4, .MP4, .MOV, .AVI, .WMV, .3GPP, .WebM

1 PRIN T

1/1 page

Please address this material all together by the date specified on page 12, to Sabine Schneider, s.schneider@baumeister.de

2/1 page

2 ONLIN E

Following your delivery of this material, we will take over the design and implementation of your Advertorial (including one correction run). When placing your order, please always state the name of the person to contact when coordinating content.

BAUMEISTER homepage Sub site / linked to your Advertorial site

Advertorial site 13


EDITOR IAL SCHEDULE

IS S U E

DUE DATES

C OV ER TOP IC

P RODUCT S OLUTI O N S

01

AD*: 27 Nov. 17 CD*: 27 Nov. 17 PD*: 27 Dec. 17

WORK ENVIRONMENTS

Masonry and wall-building materials bricks/concrete/limestone/steel/ wood/stone/insulation/inner walls/modular building

AD*: 19 Dec. 17 CD*: 19 Dec. 17 PD*: 26 Jan. 18

TOPICAL THEME

Indoor climate, heating, ventilation systems for ambient air and ventilation/heating and cooling/ energy efficiency

AD*: 25 Jan. 18 CD*: 25 Jan. 18 PD*: 26 Feb. 18

TOPICAL THEME

AD*: 22 Feb. 18 CD*: 22 Feb. 18 PD*: 24 Mar. 18

AD*: 22 Feb. 18 CD*: 19 Mar. 18 PD*: 25 Apr. 18

JAN UARY

02 FE B R UARY

03 M ARC H

04 APRIL

05 M AY

JU N E

AD*: 26 Apr. 18 CD*: 26 Apr. 18 PD*: 28 May 18

T R A D E FA I R DATES

Bathroom fittings/bath furniture/bathtubs and showers/sinks/sanitation

LIGHT, FLOORING, INTERIORS 1 Interior fittings for offices and buildings

9 to 12 Jan. 18 Heimtextil, Frankfurt am Main 10 to 12 Jan. 18 Industrial Building/acqua alta/ Construct IT/InfraTech, Essen 12 to 15 Jan. 18 Domotex, Hannover 15 to 21 Jan. 18 imm Cologne, Cologne 16 to 20 Jan. 18 Swissbau, Basel

News new products and projects

ROOFING, INSULATION, FACADES products and solutions for the building envelope (e.g. outer walls/masonry/EIFS/ roof surfaces)

6 to 8 Feb. 18 ZOW, Bad Salzuflen 20 to 22 Feb. 18 BetonTage, Neu-Ulm 20 to 23 Feb. 18 bautec/GrĂźnbau, Berlin 20 to 23 Feb18 Dach+Holz International, Cologne

WINDOWS, DOORS, GATES windows/shutters/blinds/ window technology/doors/ gates/entrances/access control/locking systems/ fire prevention

6 to 9 Mar. 18 SHK, Essen 18 to 23 Mar. 18 Light + Building, Frankfurt am Main 21 to 24 Mar. 18 fensterbau/frontale, Nuremberg

10 to 13 Apr. 18 IFH/Intherm, Nuremberg 17 to 22 Apr. 18 Salone Internazionale del Mobile/ EuroCucina, Milan

Trade fair edition Light + Building 2018 Light interiors, exteriors, lighting for living areas/Light management

Switches/automation in buildings smart buildings/switches and operating systems

TOPICAL THEME

Furniture fittings for offices, residential and public buildings/shop fittings

Windows, Doors, Gates windows/shutters/blinds/window technology/doors/gates/ entrances/access control/locking systems/fire prevention

FOCUS ON HOUSING reference objects and product solutions for construction, Energy Saving Ordinance and interior (e.g. Bathroom/ kitchen/Smart Home)

DAVID ADJAYE

Bathroom fittings/bath furniture/bathtubs and showers/sinks/sanitation

News new products and projects (e.g. highlights from Light + Building trade fair)

FACADE CLADDING e.g. aluminium/concrete/ wood/plastics/metal

Floors wood/laminate floors/parquet flooring/carpeting/ceramic/natural stone/linoleum/industrial flooring/ laying methods/sub construction

Facade glass/metal/natural stone/ exterior rendering/facade coatings

BATHROOM 1 fittings/bath furniture/ bathtubs and showers/ sinks/sanitation

BAU MEISTER CURATED

06

P O RT F O L I O A DVE RTO R I A L S*

TOPICAL THEME

14

20 to 22 Jun. 18 Intersolar Europe, Munich


07 JU LY

08 AU G U ST

09 S EP T EM B ER

10 OCTO B ER

11 NOV EM B ER

12 D EC EM B ER

01 JAN UARY

AD*: 23 May 18 CD*: 23 May 18 PD*: 26 Jun. 18

TOPICAL THEME

Windows, Doors, Gates windows/shutters/blinds/ window technology/doors/ gates/entrances/access control/ locking systems/fire prevention

Masonry and wall-building materials bricks/concrete/limestone/steel/ wood/stone/insulation/inner walls/modular building

LIGHT, FLOORING, INTERIORS 2 fittings for office and residential buildings (e.g. furniture/flooring/lighting/ colours/textiles/mountings/ wood)

AD*: 26 Jun. 18 CD*: 26 Jun. 18 PD*: 25 Jul. 18

TOPICAL THEME

Glass external and internal use (facade systems/coating/ windows/partition walls/ railings/functional glasses/glass construction/safety glass)

News (e.g. software/transportation technology)

BEST PRODUCTS product highlights, current development and solutions

AD*: 24 Jul. 18 CD*: 24 Jul. 18 PD*: 24 Aug. 18

TOPICAL THEME

Roof building materials/chimneys/ cladding/insolation/photovoltaics/flat roof/roof greening

Bathroom fittings/bath furniture/bathtubs and showers/sinks/sanitation

FACADE glass/metal/concrete/ natural stone/ceramics/ bricks/plaster systems/ paints and coatings

12 to 15 Sep. 18 GaLaBau, Nuremberg 25 to 28 Sep. 18 security, Essen 24 to 28 Sep. 18 CERSAIE, Bologna

AD*: 23 Aug. 18 CD*: 23 Aug. 18 PD*: 25 Sep. 18

TOPICAL THEME

OUTDOOR SPACE open space design – including street furniture/ outdoor lighting/flooring/ shading systems

08 to 10 Oct. 18 EXPO REAL, Munich 23 to 26 Oct. 18 glasstec, Düsseldorf 23 to 26 Oct. 18 interbad, Stuttgart 23 to 27 Oct. 18 Orgatec, Cologne

AD*: 25 Sep. 18 CD*: 25 Sep. 18 PD*: 25 Oct. 18

Trade fair edition Orgatec 2018 Furniture fittings for offices, residential and public buildings/shop fittings

Light light/lighting for living interiors and exteriors/light management

FACADE

Windows, Doors, Gates windows/shutters/blinds/window technology/doors/gates/ entrances/access control/locking systems/fire prevention

News new products and projects (e.g. trade fair preview BAU 2019)

FOCUS ON BUILDINGS references and product solutions in and around buildings (e.g. hotel buildings/public buildings/ office buildings)

07 to 08 Nov. 18 architect@work, Berlin 22 to 24 Nov. 18 GET Nord, Hamburg

AD*: 24 Oct. 18 CD*: 24 Oct. 18 PD*: 26 Nov. 18

TOPICAL THEME

Facade glass/metal/concrete/natural stone/ceramics/bricks/plaster systems/paints and coatings

Switches/Automation in buildings smart buildings/switches and operating systems

BATHROOM 2 fittings/bath furniture/ bathtubs and showers/ sinks/sanitation

05 to 06 Dec. 18 architect@work, Stuttgart

AD*: 27 Nov. 18 CD*: 27 Nov. 18 PD*: 27 Dec. 18

TOPICAL THEME

BEST OF BAU 2019 highlights from the wolrd‘s leading trade fair for architecture, materials and systems

08 to 11 Jan 19 Heimtextil, Frankfurt am Main 11 to 14 to Jan 19 Domotex, Hannover 14 to 19 Jan 19 BAU, Munich 14 to 20 Jan 19 imm Cologne/ LivingKitchen, Cologne

Trade fair edition BAU 2019 BAU 2019 fair novelties, e.g. masonry and wall building materials/insulation/ roofing/facade/windows/doors/gates/switches/automation in buildings/bathromm/flooring

Please note that issue themes may change or be subject to postponement as developments occur. If your ad placement is related to the theme of a specific issue, please let us know. *AD = advertising closing date, *CD = copy closing date, *PD = publication date 15


ONLINE

ONL INE A DV ERT IS IN G O N WW W. BAU M E I ST E R . D E CORE TARGET GROUP

ARCHITECTS, INTERIOR DESIGNERS, DESIGNERS

DISPLAY AD – FORMS OF ADVERTISING

FIXED PRICE*/MONTH

FORMAT (WxH)

PLACEMENT/ROTATION**

Billboard | Premium-TOP

€ 1,925

1,180 x 250 px

Run of Site (RoS)

Superbanner XXL | Premium-TOP

€ 1,645

1,180 x 160 px

Run of Site (RoS)

Medium Rectangle

€ 1,175

300 x 250 px

Billboard | Pos. 1

€ 860

1,180 x 250 px

Homepage and theme sub sites

Homepage, theme sub sites and article sites

Billboard | Pos. 2

€ 665

1,180 x 250 px

Homepage and theme sub sites

Billboard | Pos. 3

€ 470

1,180 x 250 px

Homepage and theme sub sites

Superbanner XXL | Pos. 1

€ 805

1,180 x 160 px

Homepage and theme sub sites

Superbanner XXL | Pos. 2

€ 615

1,180 x 160 px

Homepage and theme sub sites

Superbanner XXL | Pos. 3

€ 425

1,180 x 160 px

Homepage and theme sub sites

Superbanner small | Pos. 1

€ 475

728 x 90 px

Homepage and theme sub sites

Superbanner small | Pos. 2

€ 380

728 x 90 px

Homepage and theme sub sites

Superbanner small | Pos. 3

€ 285

728 x 90 px

Homepage and theme sub sites

Skyscraper | XXL

€ 1,010

300 x 600 px

Homepage, theme sub sites and article sites

Skyscraper | Wide

€ 840

160 x 600 px

Homepage, theme sub sites and article sites

Skyscraper | Small

€ 670

120 x 600 px

Homepage, theme sub sites and article sites

DELIVERY OF DISPAY ADS

At least 5 working days before start of campaign. Banners as redirects, at least 10 working days before the start of campaign. Send to k.freund-lippert@callwey.de. For data formats and online specifications, please see page 24.

*Plus the valid VAT rate | ** Billboard Premium-TOP, Superbanner Premium-TOP and Medium Rectangle are placed in rotation with two others – all other display advertising forms are placed exclusive in fixed positions. 16


ONLINE

AD SPECIA LS ON W W W. BAU M E I ST E R . D E AD SPECIAL – FORMS OF ADVERTISING

FIXED PRICE*/MONTH

FORMAT

PLACEMENT – CONTENT TEASER**

Online Advertorial „XXL“

€ 2,950.00

Editorial article plus content teaser on the website and in our newsletter (designated as advertising)**

Website: slider on the homepage, theme sub sites, article sites Newsletter: Content teaser

Online Advertorial „SMALL“

€ 1,450.00

Editorial article plus content teaser on the website and in our newsletter (designated as advertising)**

Website: Theme section on the homepage, theme sub sites Newsletter: Content teaser

ADVERTORIAL DATA SUBMISSION

Advertorial material at least 10 working days before the start of campaign. Send to k.freund-lippert@callwey.de. For data formats and online specifications, please see page 24.

NUMBER OF VISITS

Please enquire for details

DISCOUNTS

See page 11 under the section discounts – frequency discount

PAYMENT TERMS

See page 6

*Plus the valid VAT rate | ** For furhter information see pages 20 and 21. 17


ONLINE

W WW.BAUMEIST ER . D E | WE B SI T E P L AC E M E N T S : U P P E R ARE A

BILLBOARD | PREMIUM-TOP – € 1,925.00 (1,180 x 250 px) SUPERBANNER | XXL – PREMIUM-TOP – € 1,645.00 (1,180 x 160 px)

MEDIUM RECTANGLE – € 1,175.00 (300 x 250 px)

BILLBOARD | POSITION 1 – € 860.00 (1,180 x 250 px) SUPERBANNER | XXL – POSITION 1 – € 805.00 (1,180 x 160 px) SUPERBANNER | SMALL – POSITION 1 – € 475.00 (728 x 90 px)

18


ONLINE

W WW.BAUMEIST ER . D E | WE B SI T E P L AC E M E N T S : BOTTO M ARE A BILLBOARD | POSITION 2 – € 665.00 (1,180 x 250 px) SUPERBANNER | XXL – POSITION 2 – € 615.00 (1,180 x 160 px) SUPERBANNER | SMALL – POSITION 2 – € 380.00 (728 x 90 px) SKYSCRAPER | XXL – € 1,010.00 (300 x 600 px) SKYSCRAPER | WIDE – € 840.00 (160 x 600 px) SKYSCRAPER | SMALL – € 670.00 (120 x 600 px) BILLBOARD | POSITION 3 – € 470.00 (1,180 x 250 px) SUPERBANNER | XXL – POSITION 3 – € 425.00 (1,180 x 160 px) SUPERBANNER | SMALL – POSITION 3 – € 285.00 (728 x 90 px) 19


ONLINE

ONL INE A DV ERTOR IA L Our BAUMEISTER Online Advertorial Package offers you the opportunity of presenting your product and company information in the form of an editorial article (Advertorial site, designated as “advertisement”) within the high quality environment of www.baumeister.de. Content specific teasers are designed to reach out and call optimum attention to your advertorial. Ordering your online advertorial package means that you secure a very striking and wide-ranging position for your products and services so that they draw particular attention. We offer two different packages: Package „XXL“: Appears on the advertorial site, content teaser* in the slider on the homepage, appears on the theme sub sites, in the articles site and in a BAUMEISTER newsletter. Package „SMALL“: Appears on the advertorial site, content teaser* in the theme section on the homepage, appears on the theme sub sites and in a BAUMEISTER newsletter. Our editorial requires the following material from you: - Press release as Word document (approx. 2,000 characters including spaces) - A maximum of 20 press photos in landscape format in JPG format (Resolution 164 dpi minimum) - Video in these formats: .FLV, .MPEG4, .MP4, .MOV, .AVI, .WMV, .MP4, .3GPP, .WebM (if available) One correction run is included. Please submit this material at least 10 working days before the start of your planned advertising campaign. * Placed in rotation with others.

20


ONLINE

ON LIN E ADV E RTO R I AL PAC K AG E „ XX L “

O NL I NE ADV E RTO RI AL PACKAG E „S MAL L “

Slider homepage

Themed section homepage

Newsletter

Article site

Theme sub site

Theme sub site Your advertorial site

Price: € 2,950 plus VAT per month

Price: € 1,450 plus VAT per month 21

Newsletter


ONLINE

STAND ALON E N E W S L E T T E R The Stand-Alone Newsletter BAUMEISTER Praxis provides you with an opportunity to profile your company and product information in an exclusive special newsletter (designated as “advertisement“). The high quality presentation of your material through our editorial experts will attract unparalleled attention from all those who have relevance to your target group. Using both text and images, Stand-Alone newsletters are capable of offering a wide-ranging overview of your company and your products, issuing a strong promotional message to potential customers. Our offer in detail: - Monthly dispatch [exclusively on request for all BAUMEISTER-subscribers]. - Processing your material, conducted by our experienced editorial team - A written editorial - Up to 5 articles, including text and images - The possibility of inserting one link per article - Includes one correction run For prices, please enquire Our editorial team will require the following material from you: - Editorial text (300 – 500 characters, including spaces) - Editorial image - 3 – 5 written articles (up to 310 characters including spaces) - 3 – 5 images - Target URLs Please submit this material at least 10 days before the start of your campaign. You will receive more information concerning technical specifications on our data sheet as soon as you place an order.

22


ONLINE

N E W S LET T ER 1

CO RE TARG ET G ROUP

Architects, interior designers, designers

PU BLI CAT ION FREQUENCY

Weekly

A DVERT ISING DATA SUB M IS S ION

At least 5 working days before the newsletter mailing. Please submit data to k.freund-lippert@callwey.de

DATA FORMAT S

See page 24

SU B S CRIBERS

Information available on request

D I SCO UNT S

See page 11 under section discounts

PAYM E NT T ERMS

See page 6

A DVERT ISING OPT IONS

F OR M AT (WxH )

F I X E D R AT E P E R T R A N SMI SSI O N *

1

1

Fullwidth banner

600 x 120 px

€ 470.00

2

Text / image advertisement

Image max. 290 x 200 px, Text max. 270 characters + 40 characters in the heading (including spaces)

€ 520.00

Placement is determined according to the order of order receipt.

*Plus the valid VAT rate

23

2


T ECH N ICAL SPECIFICATIONS – ONLINE

T E C H N I CA L SPECI F I CATIONS – ONLINE BA NNE R /T E X T-BA SE D A DV E RTI SE M E N T S

Please ensure that your banner/redirects and destination URL reach us at least 5 working days before the start of the advertising campaign. We can only display one advertising motif during the time period booked by the customer. Concerning the destination URL for your advert, please send us ONE destination URL only.

WE BS I TE /N E W SL E T T E R BA NNE R S

File formats: .JPG, .PNG, HTML5-Code (without file assets) or .GIF. No SWF/Flash. Banner and Redirects must be created for https:// and in async mode. Maximum file size 200 KB. Redirects/tracking codes are not possible for a ”SLIDER” banner.

P I CTU R E - /T E X T-BA S E D A DV E RTI SE M E N T I N NE WS L E T T E R

File format text: word document (.DOC), maximum of 270 characters + 40 characters for the headline (including blanks) File format picture: 290 x 200 px, maximum file size 200 KB, minimum resolution 164 dpi File formats: .JPG, .PNG, or .GIF.

ONL I N E A DV E RTO RI A L

Please send us your press release as a word file (approx. 2.000 characters) and maximum 20 press photos (minimum 4) in landscape format as a JPG (minimum resolution 164 dpi) within ONE E-mail. If available: a video. Please ensure that these reach us at least 10 working days before the start of the advertising campaign. Redirects/tracking codes are not possible for “SLIDER” banner and the advertorial page.

V I DE O A DVE RT ISI N G

file formats: .FLV, .MPEG4, .MP4, .MOV, .AVI, .WMV, .3GPP, .WebM. Tracking code and HD possible.

R E P ORTI N G O N BA N N E RS P L AC E D O N W E B S I T E S

Following the termination of your advertising campaign, Callwey will provide statistics concerning clicks, page impressions and click-through rates for the entire campaign period. Should you have booked advertising space for longer than a month, we are happy to provide you with monthly updates.

R E P ORTI N G O N A DV E RT ISMEN T P L AC E D I N N E W S L E T T E RS

When we have sent out our newsletter which features your banner/advertising text, Callwey will send you a copy. We will also compile statistics for you including the number of recipients, the percentage of letters opened and the number of letters opened.

R E P ORTI N G O N O N L IN E A DV E RTO RI A L P RO M OT I O N PAC KAG E

Following the termination of your advertising campaign, Callwey will provide you with a report on the page impressions for your advertorial. For details on the reporting we provide for banners in our newsletters, please see above.

24


T ECH N ICAL SPECIFICATIONS – PR INT

T E C H N I CA L SPECI F I CATIONS – PRINT M I SCELLANEOUS

Please place your order via email or fax ( +49 (0)89 43 61 161) and include a copy of the motif complete with colour details (b/w, 2c, 3c or 4c), the software format (incl. version no.) and a hard copy of the advertisement. Please also state whether the file will be supplied on CD, DVD, as an email attachment (no larger than 5 MB) or uploaded to our FTP site (transfer.callwey.de; our user ID and password can be obtained on request). Virus-infected files will be deleted. Please convert spot colours (such as HKS, Pantone) as well as RGB and indexed colours into CMYK (Euroscale) process colours. Images in the ad copy should be positioned 1:1 as far as possible and supplied at a resolution of 300 dpi (1200 dpi in the case of line art).

I M AGE FORMAT S

EPS, Tiff, JPEG, PDF (please do not integrate JPEGs into PostScript). When submitting compressed files, use self-extracting compression software.

DATA FORMAT S

PDF/X-3 | InDesign CC (Please send the file package including all image materials incl. logos and fonts!)

A DDI TI ONAL T ERMS AN D CO N DI T IONS OF BUSINES S

The Publisher will not be liable for any error in a published advertisement supplied in an open format. A colour proof must be provided simultaneously with colour advertisements supplied by digital means; noncompliance excludes the right to claim for compensation on the grounds of colour deviations in the printed advertisement. A colour proof can be produced with costs by the publisher on request. Should supplied data not fulfil the above criteria, services having to be furnished on our part in this connection are charged for at cost; this also applies to resetting or composing an advertisement at the customer‘s instruction. Colour profile: Fogra ISO coated V2

A DDI TI ONAL COST S

Digital proof up to A4 in size: € 45.00 Digital proof up to A3 in size: € 55.00 Hourly rate for DTP and design work: € 65.00

CO N TACT A D M A NAG EMENT

Kirstin Freund-Lippert Phone: +49 (0)89 / 43 60 05-123, Fax: +49 (0)89 / 43 61 161 FTP: transfer.callwey.de email: k.freund-lippert@callwey.de 25


BDIA HANDB OOK

BD IA HA N D BOOK OF I N T E R I O R ARC H I T E CT U R E 20 1 8 /1 9 THE ANNUAL BDIA HANDBOOK WILL BE PUBLISHED IN MAY 2018. As a catalyst for new ideas and as a valued reference work, this handbook is an important source of information for interior designers and architects. All members of the BDIA (the German Association of Interior Designers), presently numbering around 2,400, will automatically receive copies of this handbook. It is also available on the book market. It is possible to book this medium to place advertisements, company profiles and products.

Handbuch Innenarchitektur 2018/19

bund deutscher innenarchitekten

26

F O R MAT S

1/1 page 4c advertisement or profile:

€ 3.150,00

2/1 pages 4c advertisement or profile:

€ 5.500,00

Special pages (Inside cover/inside back cover, including foldout)

€ 3.450,00

DEADLINE FOR BOOKING AND DATA SU B MI SSI O N

28 Feb 2018

TOTA L P R I N T R U N

6.000 copies

P U B L I SH E R

Association of German Interior Designers, BDIA

C O N TACT

Claudia Schütz Dipl.-Ing. (FH) Interior architect and designer Vice President of BDIA Farrenpointstr. 5c, 83026 Rosenheim, Germany Phone +49 (0)8031 / 65 62 1 Fax +49 (0)8031 / 63 28 5 schuetz-bdia@t-online.de


SEI T 1884

CAL LWE Y PR OF ES S IO N AL JO U R N AL S – O U R TARG E T G RO U P E X P E RTI S E

BAUMEISTER The architectural magazine Monthly publication www.baumeister.de

MAPPE The magazine for painters and decorators Monthly publication www.mappe.de

GARTEN + LANDSCHAFT Landscape architecture magazine Monthly publication www.gartenlandschaft.de

STEIN Magazine for natural stone Monthly publication www.stein-magazin.de

WW W.CAL LW E Y.DE

TOPOS The international review of landscape architecture and urban design Quarterly publication www.toposmagazine.com

RESTAURO Magazine for conservation and restoration Published eight times a year www.restauro.de


YOU R C ON TACT S CA L LWE Y V E RL AG A DV E RTI SI N G D I RE CTO R

K E Y ACCO U N T MA N AGER

ADVERTISING SALES M ANAGER

D ISPOSITION

Andreas Schneider

Martina Langnickel

Julia Sammiller

Kirstin Freund-Lippert

Streitfeldstr. 35 81673 Munich, Germany Fon +49 (0)89 / 43 60 05-197 Fax +49 (0)89 / 43 61 161 a.schneider@callwey.de

Streitfeldstr. 35 81673 Munich, Germany Fon +49 (0)89 / 43 60 05-181 Fax +49 (0)89 / 43 61 161 m.langnickel@callwey.de

Streitfeldstr. 35 81673 Munich, Germany Fon +49 (0)89 / 43 60 05-198 Fax +49 (0)89 / 43 61 161 j.sammiller@callwey.de

Streitfeldstr. 35 81673 Munich, Germany Fon +49 (0)89 / 43 60 05-123 Fax +49 (0)89 / 43 61 161 k.freund-lippert@callwey.de

S A L E S R E G IO N N O RT H : G ERMAN Y ( N I EL SE N RE G I O N S 1, 2, 5 , 6, 7) B re m e n , H a mb urg, Lo wer Sa xony , S chles wig-Holstein, Nort h Rhine-West p hali a, B e rli n , B ra nd enb urg, Meckl enburg-West Pomerania, S axony -Anhalt , S a xony, T h u ri n g i a

SALES R EGION SOUTH : GER M ANY (NIELSEN R EGIONS 3, 4 B) / AUSTR IA, SW ITZER LAND B ade n-Wue r t te mb e rg, B avar i a

Verlagsbüro Siegfried Pachinger GmbH Sven Pachinger 33615 Bielefeld, Germany | Wertherstr. 17 Fon +49 (0)521 / 97 79 98-0 Fax +49 (0)521 / 97 79 98-90 info@verlagsbuero-pachinger.de

MMS Marrenbach Medien-Service Bruno Marrenbach 85622 Feldkirchen Kr. München, Germany | Tucherpark 6 Fon +49 (0)89 / 43 08 85 55 Fax +49 (0)89 / 43 08 85 56 info@mms-marrenbach.de

S A L E S R E G IO N C E N T RA L : G E RMAN Y ( N I EL SE N RE G I O N 3A )

SALES R EGION ITALY

H e sse, Rh i nel a nd - Pa l a tine, Saarland Verlagsbüro Weipert Helmut Weipert jun. 61476 Kronberg, Germany | Westerbachstr. 32 / Palais Kronberg Fon +49 (0)6173 / 32 50 970 Mobile +49 (0)171 / 80 22 448 Fax +49 (0)6173 / 32 59 140 helmutjun@weipert-net.de

MP Graphics & Design Monika Pfitscher I-39012 Merano, Italy | Grabmayrstr. 19 Fon +39 (0)473 / 52 12 31 Fax +39 (0)473 / 42 75 31 info@mpgraphicsdesign.com

Baumeister media kit 2018  
Baumeister media kit 2018