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THE BUY/SELL/CELEBRATE

NIAGARA CALLKARL.CA


WHO IS THIS GUY? Karl made his entry into the Niagara Real Estate market in 2004 and not once has he questioned what he believes is his calling. A growing passion for architecture, the next great cup of coffee and the drive of a honey badger made it clear that this is where he belonged. This has solidified him as an industry leader. It has been twelve years and Karl’s passion is stronger than ever but his game has changed. Pauline, the love of his life, his daughter Naomi, son Arie, and little one Maaike Jordan help him to put things in perspective. Warm and generous and always quick to a joke, Karl ensures that his clients feel valued and appreciated throughout the buying and selling process.

MEET SARAH RISK Sarah is as Canadian as Muskoka Chairs and Maple Syrup. Originally from the Haliburton Highlands, she embodies that northern spirit with her clever, fun and offbeat personality and her passions are her purpose. Sarah is always UP for some adventure, arts, and culture and her kids are her world. Sarah makes Karl look good not just behind the scenes, but also when she gets behind the camera, setting Karl’s photography apart from the rest. That’s right, she is a professional photographer and comes from generations of artists in her family. So you know there is always going to a creative outburst in view behind the lens and marketing.

ACCREDITATION & ACCOLADES • RE/MAX Hall of Fame Lifetime Achievement Award

• 2012 to Present —Top 10 Individual Realtor in Sales (Niagara Real Estate Board)

• RE/MAX International Lifetime Achievement Award

• 2013 to Present — Member of Toronto Real Estate Board

• 2008 to 2013 — RE/MAX Platinum Club for $10M in Sales

• 2014 to Present — RE/MAX Chairmans Club

• 2008 to Present —Top 25 Individual Realtor in Sales (Niagara Real Estate Board)

• 2014 — Niagara Community Design Awards, Façade Improvement, The UPHOUSE

• 2010 to Present — Board of Directors for Community Care

• 2015 — $15,000 Trillium Grant to improve Centennial Gardens & Founded the St. Catharines Disc Golf Course

• Ontario Real Estate Association Broker

• 2016 - Founder of the St. Catharines Wing Fest

THE BUY/SELL/CELEBRATE NIAGARA

A PUBLICATON BY CALLKARL.CA


WHY CALL KARL?

TOP PRODUCER Karl knows every home is unique and has the ability to sell itself. He simply showcases your home’s merits and celebrates the lifestyle your property suits best to get buyers to the negotiating table. His tireless efforts, boundless energy and incomparable work ethic results in superior (and award-winning) sales performance.

STRONG NEGOTIATOR Karl is motivated by “the art of the deal” to get his sellers the absolute best value for their property. Karl’s friendly first impression, astute listening and genuine compassion supports his in-depth preparations when he heads into negotiations with buyers. Karl’s strength lies in helping the buyer understand the rationale behind your value offering, getting you top dollar when you sell your home.

Notable Network

While Karl is the man who is making things happen when it comes

with one of of this best kept secrets his graphic design

to selling your home, the truth is “it takes a village.” Karl has

guru Gerado Lopez from GLO Design Studios, Giant Shoe

teamed up with some of the best in Niagara to get full exposure

Creative, to capture the perfect pictures of your home. He

when it comes to marketing your property. Karl partners with

also works with Niagara’s only inbound marketing agency,

video production company Mitchell Reilly Pictures to create video

Hughes & Co., to drive traffic to his website and social media

to showcase your home in a unique, interesting and beautiful way.

channels to get your listing more views.

Speaking of showcasing your home beautifully, Karl collaborates

the BUY/SELL/CELEBRATE niagara

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WHY WEB STRATEGY MATTERS

When it comes to buying homes in Niagara, people are looking everywhere these days. Studies show that 90% of home buyers use the internet to buy their home and it takes more than a listing on MLS.ca and physical advertising to get noticed by the right buyer. When you’re selling a home, you’re selling a lifestyle and with the power of the web, you can focus on the buyer who has the interests that your property plays to, with high-quality photos, videos, 3D Matterport showcases, and a strong narrative to tell the story of why your home is the right home.

WEB MASTER CallKarl.ca is more than just bells and whistles to attract attention — it has the topquality features to attract and keep the buyers’ attention on your property. Karl has some of Niagara’s finest in the tech industry maintaining search engine optimization to keep CallKarl.ca number one on Google so your listing gets the attention it deserves when buyers search for their next home. Its no secret how he attract 40% of his web traffic from the GTA.

SOCIAL MEDIA NINJA As social media has quickly become the norm, people are using Twitter, Facebook, and Instagram to find their dream homes. Karl has truly embraced the power of Facebook Sponsored Posts when it comes to marketing Niagara listings. Using very specific target marketing tactics, he focuses on the demographics that a home appeals to, including the interests and lifestyle that a property speaks to, and reaches thousands of Facebook users in a matter of days. Sponsored Facebook posts on Call Karl: Garden City Realty reach an average of 9,400 Facebook users in just one week!

AVERAGES OVER 4,600 MONTHLY PAGE VIEWS AT CALLKARL.CA

Over 1,000 Facebook Likes

Over 600 Twitter Followers

Over 400 Instagram Followers

VIDEO GURU When it comes to selling your home, the key is making sure potential buyers get as much information as quickly and easily as possible. And what’s easier than pressing play? Karl’s HD Lifestyle Videos create something memorable for the homeowner that also help a home buyer fall in love with a property, capturing the unique features and feeling that will ultimately sell the home. Check out: YouTube.com/CallKarl to see how Karl’s HD Lifestyle Videos make listings standout.

THE BUY/SELL/CELEBRATE NIAGARA

30,000 YouTube Views

Karl’s Website Blog Page hits 300+ avg blog views/month A PUBLICATON BY CALLKARL.CA


KARL VS. EVERYONE

KARL’S COMPARATIVE ANALYSIS WHY IT WORKS

Karl’s extensive real estate experience allows him to see the truly exceptional features in a home and understand the value that makes it stand out from the rest. His careful calculations and gut instincts will ensure that you list your home for the most appropriate dollar per square foot, getting you top value for your home. And with the right numbers backing up some of the industry’s best marketing, your home will sell quickly and for top dollar. A comparative market analysis has always been the old standby marketing tool for Realtors who are trying to win listings. The agent will try to showcase their value by pulling sales numbers they claim only they have access to and will put together a set of recent home sales to give you context for pricing your home.

That’s not how Karl does it.

the BUY/SELL/CELEBRATE niagara

KARL DOES IT DIFFERENTLY

Karl goes above and beyond the standard, run-of-the-mill comparative analysis strategy and looks at the true value of your home. Of course, comparables matter. Karl will provide you with street history from the past two years, active homes and recently sold homes. These numbers will all help him to give evaluations based on the law of averages for what your home could be worth.

That’s where the similarities end.

THE DIRECT COST APPROACH

Karl will carefully examine the market increase over the course of the last 5 years, determining the cost of your home from its original purchase price plus market increase. And if you didn’t update your home in the time you lived there, that might be the end. But Karl sees the value in updates and will add an estimated cost value of those updates as well.

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MATTERPORT MADNESS HELLO MATTERPORT Meet Matterport — the most realistic and immersive way to experience a property online. Matterport is engaging buyers and delighting sellers across the real estate market. And now, Karl is thrilled to have invested in this stateof-the-art technology to capture each and every Niagara listing in 3D. Forget outdated image galleries, 360º panoramas and fly-through videos that lack the perspective and feel that home buyers and sellers crave. With Matterport, we can create an emotional connection with your home and the lifestyle that comes with it. Ask Karl where this tech is going next. Its wild and exciting.

ENGAGE BUYERS — ANYTIME, ANYWHERE In an increasingly busy world, Matterport’s 3D Showcase gives potential buyers an online experience that allows them to move through a home and see it from literally every angle, “walking” from room to room with the click of a mouse in their downtime. They can even get a complete unique sense for a property with Matterport’s “doll house” view, to see exactly how everything lines up.

WHY SELLERS LOVE MATTERPORT Selling your home is a busy time. It can be difficult ensure your home is ready for viewings at the whim of any potential buyer and getting out of the house to allow buyers time to view your property. Appeal to the out-of-town buyer by providing the opportunity to see from afar what they would if they were right here in Niagara!

LEARN MORE AT CALLKARL.CA/MATTERPORT THE BUY/SELL/CELEBRATE NIAGARA

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HOW MATTERPORT WORKS Matterport is truly the king of all cameras. Comprised of one regular camera and 8 additional sensors, the Matterport takes

MATTERPORT TAKES INFORMATION IN A COMPLETE......................................

360º Scan

information in a complete 360º scan. With room height, object surface area, and distance from one object to another captured, we take to the software to weave together the thousands of 3D images we’ve gathered to create completely accurate and immersive rendering of your home.

WHY I DO WHAT I DO:

THE VALUE OF VIDEO When it comes to selling your home, the key is making sure potential buyers get as much information as quickly and easily as possible. And what’s easier than pressing play?

“Video differentiates your listing. It really helps buyers see the home from a ‘feeling’ perspective instead of the basic wide angle photos and dimensions,” says Nick Mirka of Mitchell Reilly Pictures.

THE STATS • Real estate listing with video have a 400% increase in inquiry rate • Someone who watched a video is 85% more like to make a purchase • 46% of people who watch a video ad online take further action • The chance of a top ten result in Google is 53 times more likely • Between April 2015 and November 2015, the amount of average daily video views on Facebook hit 8 billion

THE BUY/SELL/CELEBRATE NIAGARA

A PUBLICATON BY CALLKARL.CA


TORONTO REAL ESTATE BOARD MEMBER

Karl had been an active Toronto Real Estate Board member since 2014. Why? Because it matters and makes a difference to his listings. With 40% of his web traffic from the GTA it is important to understand the needs of the GTA public and there ever changing market conditions, which allows him to counsel you through all of the important decisions and negotiate for you to maximize your return.

SELLING NIAGARA TO GTA BUYERS COMMUNITY TOUR GUIDE

What better way to get to know the area than with a personal tour with a proud and passionate Niagara resident? As a proud citizen of St. Catharines with a passion for the region, Karl started out as a community tour guide for the Niagara Hospital System (NHS) to new physicians flocking to our new state-of-the-art hospital. Now, the tour explores the highlight of St. Catharines, telling the history of the area and includes a list of places to shop, visit, dine and explore, as well as a cultural communities listing. In the weeks after the tour, Karl continues to follow up to offer further information and remind these potential new residents that Niagara truly is Canada’s best kept secret to live, work and play.

LIFE IS AN ADVENTURE NIAGARA NEVER STOPS

An avid world traveler with 34 stamps in his passport, Karl has made it his mission to better understand cultures different than his own. With his wife and kids in tow, their international excursions have allowed Karl to have fun and positively experience ethically diverse areas across the globe, making it easy for him to relate to many people on a personal level. Arts, architect, food, and spontaneity mixed with the people you love. Nothing is better.

REGION, RIVER and the PEOPLE Recognizing and celebrating the always enduring culture, nature, flavor, history, and the people of Niagara. IT NEVER STOPS. #niagaraneverstops

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