MEMO RABLE EXPERIENCES BEGI N WITH THE BRAND
MEMORABLE EXPERIENCES BEGIN WITH THE BRAND
Branding and visual identity is the start of a memorable consumer experience. It contributes to a deeper, sustainable, enduring connection. â€˜Loyalty - the greatest compliment a brand can receive.â€™ By understanding you, your business and your customers, Calico can help you deliver memorable brand experiences.
CREATING A BRAND. CREATING BUSINESS.
You want to establish a new brand? Exciting times! The strongest brands are built on values, spirit and ideas. Visually expressing the brand proposition is an important first step in creating business. ‘People don’t just see brands, they feel them.’ Whether online, high street or B2B, Calico can develop a strong brand identity for your company.
YOU’RE READY FOR CHANGE
Remaining relevant to your customers or supporters is vitally important. Like the most enduring personalities, successful brands adapt themselves to new opportunities and trends. ‘Whoever you are, you can always change.’ If you’re merging or acquiring new business, venturing into new markets or looking to reposition your brand, Calico will help you establish a stronger brand.
PLANNING AND STRATEGY
You may have tried your own marketing with varying success. The truth is, many good ideas fail through inadequate planning. ‘Hmm, chopping down that tree was harder than it looked.’ Whether you’re an established brand or a start-up, you’ll need a marketing strategy and tactical promotions plan to get your business seen, heard and remembered. Calico will help you cut through the competition to reach key target markets while strengthening your brand in a cost-efficient way.
AS REAL AS THE SPACE OUTSIDE YOUR WINDOW
At Calico, we don’t differentiate between the digital and real world, because online and off-line behaviour is now seamlessly connected. We aim to engage with people in the place they’re most comfortable. ‘Three screens and two conversations. That’s multi-tasking.’ Calico offers a range of integrated digital services including web development, eCommerce, video, email and social campaign management within a creative, results-driven framework.
KEEPING PACE WITH THE WEB
You know the web is changing. Creativity, responsive design, easy navigation, SEO and security are critical to your online success. â€˜Going forwards. Ready for the future.â€™ Calico builds websites which leave a great impression, are built ground-up for search engines and are ready for the future. We also offer an SEO package for start-ups and established businesses.
MORE THAN A SHOP, A SUPERSTORE
Like a department store, opportunities to sell exist on many levels. Calico uses smart, robust and secure eCommerce solutions, which are adaptable to different sales channels and will cope with future change. ‘In the mood for shopping?’ Whether you’re selling direct to consumers or via agents and distributors, or using a combination of promotions and vouchers, we can tailor the eCommerce solution to your needs.
YOUR STORY, TOLD YOUR WAY
Remember that YouTube cooking video? Or the one that helped you through that tricky DIY job? The potential for video marketing is huge. Video marketing offers unparalleled versatility for your website, Facebook, YouTube, distributor channels, SEO and campaign marketing. ‘Put your hands up for video – we love it!’ As a creative, digital marketing agency, Calico will translate your need for brand or product promotion into an exciting and engaging video that can be used across a range of media or increase awareness or drive sales.
TOUCH AND FEEL – THE POWER OF PRINT
Calico grew out of a successful print management and graphic design business into the full-service creative agency it is today. We remain experts in short-run digital print, high-volume print management, and signage and display printing. ‘Go on first impressions. Trust your instinct.’ Our high-quality, on-site digital printing facilities remain invaluable for turning around client work at amazingly fast speeds. We specialise in using renewable paper sources. Printing on responsibly sourced paper, using FSC-certified green and recycled stocks.
Published on Jun 14, 2016