Two diverging trends characterise the development of baked goods in 2011: the requirement for packaging of all goods which are sold off the shelf increased the share of packaged baked goods. On the other hand, this provoked a decline in the largest segment of unpackaged/artisanal bread and in unpackaged pastries and cakes. Packaged goods are generally higher priced because of the cost of packaging (minimum BGN0.05) and opportunities for differentiation through launch of specialised products.