Analytic Focus 4 We assume that color in food can only be perceived in discourses: a meal (as it produces a meaning for the one who is eating or seeing it, it’s a discourse, a fragment of the socio-cultural semiosis), a photograph, advertising or a pack.
Dcp
D Food Color
Producción Plate of food Photography Advertisement Discourses Packaging - that condition the presentation Appreciation - of color. - of color
Dpl Discourses that impact - on the appreciation
In the discursive presentation of color there will be impact of the socio cultural discourses ( e.g.: plate disposition or packaging design). Appreciation will also be influenced by socio cultural perspectives (e.g.: connected to ideology knowledge of food or culinary habits).