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Caitlin Bertinshaw CONTACT

ABOUT ME Hi there, I’m Caitlin. In a nutshell, I’m a passionate designer, world explorer, life questioner, devoted meditator and addicted baker.

172 Kurraba Rd, Kurraba Point

caitlin.bertinshaw@gmail.com

I was fortunate enough to discover my calling in life soon after finishing school. Upon hearing the quote “art is a smile of the heart, design is a smile of the mind” I felt like I truly knew what I wanted to do - combine art and words to create infinite meanings and messages.

0413 935 643

caitlin.bertinshaw.com.au

SKILLS

EDUCATION

Visual and communication skills

Bachelor of Communication Design Billy Blue College of Design

Attention to detail

Associate Degree of Communication Design Billy Blue College of Design

Adobe Creative Suite Knowledge of print process

High School Mosman High School

HTML and CSS

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Caitlin Bertinshaw caitlinbertinshaw.com.au | 0413 935 643 | caitlin.bertinshaw@gmail.com

EXPERIENCE

ART DIRECTION AND DESIGNER The CEO Magazine | 2012 - present The CEO Magazine is a monthly business magazine for CEOs and executives around the world. The magazine is a collection of business and lifestyle content that aims to educate executives and inspire them to achieve great things. Since I joined the team, The CEO Magazine has expanded into Europe and South East Asia. ACHIEVEMENTS AND EXPERIENCE

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Art direction and design of 2 magazine redesigns Design and art direction of magazine website relaunch Management and art direction of freelance designer/design team Overseeing print process in Australia, Europe and Asia Working closely with editor and publisher to realise visions Working closely with marketing team to create brand collateral Conceptualising and co-ordinating photo shoots for both internal and client briefs Liaising with clients in regard to advertising and editorial Management of retouching and pre press Designing brand content across digital and social channels (website, EDM, social media posts) Contribution to overall design of the magazine working to meet daily deadlines Experience in overseeing workflow process and implementation of internal projects

SKILLS

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Excellent visual and communication skills Excellent understanding of print process Extremely proficient in Adobe Creative Suite Basic understanding of HTML and CSS Strong conceptual skills Strong typography skills and excel at creating dynamic layouts Ability to think logically, with meticulous attention to detail Ability to manage workload independently The ability to work within existing brand templates Strong understanding of the relationship between editorial and design Ability to work autonomously as well as under direction

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Caitlin Bertinshaw caitlinbertinshaw.com.au | 0413 935 643 | caitlin.bertinshaw@gmail.com

PROJECT FUTURES

DESIGNER

Project Futures | Internship | 2011-2012 Project Futures is a not-for-profit organisation created to target human trafficking in Australia and Asia. My role in this organisation involved the design of the charities up coming Stella Fella campaign. For this project I was required to create branding consistent with the existing Project Futures brand however with a new and fresh feel. For this campaign I have designed websites and brochures, art directed photo shoots and gave creative direction to fellow designers. Working with the ever-inspiring Steph Lorenzo on this project was such a privilege. She’s such an unrelenting and passionate woman, working tirelessly to raise awareness about human trafficking. ACHIEVEMENTS AND EXPERIENCE

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Project management of campaign photo shoot Creative direction of fellow designers Further development of campaign branding Design of campaign collateral

SKILLS

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BILLY BLUE COLLEGE OF DESIGN

High level skills in juggling a range of projects Experience in communication and liaison with suppliers Experience in web design and collaborating with web developers Creation of eNewsletters Online media and social network promotion Excellent creative and art direction skills, organising various photo shoots for campaign Experience directing photo shoot and briefing photographer

PROJECT MANAGER

Billy Blue Graduate Exhibition | 2011 I was elected by my fellow graduates as project manager in my final semester of study to manage the creation and execution of our Graduate Exhibition, Vol 1. After 3 years hard work at uni , this project was one that was very close to my heart. It proved to be hugely challenging, incredibly rewarding, and most importantly a lot of fun! ACHIEVEMENTS AND EXPERIENCE

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Skills in art direction Management of a team of 45 Working to tight deadlines Management of $22,000 budget Liaison with clients and suppliers Oversaw bump in and out of exhibition Management of team WIP and trafficking of work Developing and controlling timelines 3


Caitlin Bertinshaw CV