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cairo west

Issue No. 45 December 2013

Free Publication. Community magazine for 6th of October, Cairo-Alex Desert Road and Mansouriya.

The party Gift guide, Glam, season party recipes MOHAMED GABR

THE MAN WHO FRAMED EGYPT

RANIA YOUSSEF PORTRAIT OF AN ACTRESS

cairo west pop-up store


Should I confess everything in this column? Who I had dinner with last night? Where I’ve planned my next holiday? Are some personal trivia sacred, or are you expecting a reveal-a-thon of my personal life? I reckon your take on this depends on how old you are, and whether you grew up, as I did, in an era where the concept of privacy has since changed dramatically. I belong to a generation that over shares: we tweet about celeb-sightings, tag ourselves in Facebook photos of nights out, we turn our love lives into status updates, and a photo documentation of our lives is shared on Instagram. Real freedom isn’t about hiding, it’s about honesty and the illumination of subjects, which humanizes us. If being tagged on social media sites, analyzed by ecommerce and targeted to buy products I might even want is the price for living openly, I’ll take it. Which brings me to the subject of presents, and the festive season about to knock on our doors this month. When it comes to presents, it’s not just about what’s inside. We love the mystery of an elegantly wrapped gift and the anticipation of a long-awaited package and in this issue the Cairo West team have done just that. We have the essential festive guide, from what gift you should buy, recipes you can make, and cultural events to attend. Elsewhere in this issue, we hope you enjoy our interview with the actress Rania Youssef, and the glorious imagery from renowned photographer Mohamed Gabr. There is more - much more - to discover in the December issue, but as with the best Christmas stockings, we hope you’ll find lots of little surprises. Meanwhile, if you like this issue of Cairo West Magazine then feel free to share it with friends and family, after all we are now a generation of over-sharers. See you in 2014.

editor@cairowestmag.com


Contents Interview

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Rania Youssef

Feature

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Cairo West Pop-Up Store Holiday Stocking Fillers Perfumes for Him and Her Mohamed Gabr Photography

Health

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Stem Cell Center

RANIA YOUSSEF, PAGE 8

Fashion

Our Team

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Chairman Shorouk Abbas Editor-in-Chief Atef Abdelfattah Managing Editor Lydia Schoonderbeek Asst. Managing Editor Hilary Diack Contributing Editor Nahla Samaha Marketing Manager Nehad Ezz El Din Amer Asst. Marketing Manager Marwa Magdi Imam Principal Writer Brian Wright Contributors Dalya Bengamin, Tatiana Hafez Graphic Designers Ahmed Salah, Omar Ali Production Manager M. Shosha Advertising Heba Bakhaty Accountant Mohamed Ragab Distribution Hamed Hussein and Mohamed Shaker Printing IPH (International Printing House) Produced by Cairo West Advertising

Party Season

Travel

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Christmas and New Year Getaways

Book Review

76

Cairo Kitchen Cookbook

Community

56

What’s Worth Catching in December

Recipe

72

Seasonal Recipes

Delivery Review

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78 80

Labomba Pizza

What’s New West Side

This magazine is created and owned by Cairo West Advertising. Managing Director: Shorouk Abbas Email: shorouk@cairowestmag.com We welcome your comments: Email: editor@cairowestmag.com

For advertising contact: Tel: +2 0122 4300 100 / +2 02 337 76137 Email: advertising@cairowestmag.com This magazine is not for sale. All rights reserved. Reproduction in any form is strictly prohibited without prior consent from the publisher.

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CAIRO WEST MAGAZINE INTERVIEW

PORTRAIT OF AN

Acting Through Experience, Rania Youssef's many Roles and Trades By Brian Wright

ACTRESS 8

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Acting for many involves years of classes, training, and theory. For veteran Egyptian actress Rania Youssef, however, it is a diverse range of experiences that really makes an actor who they are. Since her breakthrough role in Al Hagg Metwally alongside Nour El Sherif, Youssef has offered viewers some of the most interesting and substantial female roles in television series such as Ahl Cairo, Moga Harra, and Nairan Sidiqa. Cairo West Magazine recently sat with her to find out more about her life, career, and acting philosophy. CWM: How did you set off on an acting career? RY: I was completing a degree in English Literature from Ain Shams University and started to get into the modeling business. I realized immediately that I needed to depend on myself, and decided to get a job as a flight attendant. This would allow me to get my own money and see the world, establishing myself as a real person. While I was modeling, I got introduced to the acting scene and started with small roles, eventually working my way up to a full career a few years later. I really started acting officially in 1995.

within three years was a ma jor achievement for me personally, and made me feel that I was doing something.

How do you break between roles? Do you use a psychological technique to get out of a particular character?

The second point of change was when I acted in the television series Al Hagg Metwally. It was a groundbreaking series at the time and it really impacted society and the field as a whole. Working with Nour El Sherif was a ma jor honor for me, because I got to see how one of the ma jor actors in the country works with the directors, the people there, and the whole set. He really took me under his guidance and I learned a lot from him.

Not at all, and whatever you do stays with you for the rest of your life. Acting is really interesting for me because when you step into a scene, there is an interaction that happens between your real life and the role. You reference moments of your life when you were angry, happy, sad, or confused, and use that in your acting. It is a shared experience that you can never break out of. When I feel that there is a real problem or that I am truly impacted by a role I try to change the mood by going out with friends, or taking a vacation, but no matter what happens it is stuck with me.

When did you feel that there was a major shift in your career? There were two points. The first was when my picture was on a magazine cover. I was on a flight and one of the passengers was holding the magazine and noticed that I was working as a flight attendant. He asked me ‘What are you doing here?’ That question really shocked me and made me think. I was able to make money modeling and acting, so seriously why am I still working this job? I went back to the galley and started to think deeply about this question, and as soon as I got back home I went and submitted my resignation and set out to work in acting and modeling full time. As a girl who was just 18/19 years old, my main goal was independence. I remember that as soon as I got my first paycheck from being a flight attendant I went and got a loan to buy my first car. This was a huge step and paying it off

Recently, you acted in two roles: once in Moga Harra and the other in Nayran Sidiqa. Which one was closest to your heart? Honestly it had to have been Moga Harra, even though both of them were great parts. The series dealt with a seriously complicated relationship between two people who had been together for ten years, dealing with all of the complexities of fighting, making up again, and the tension that exists between a couple from two very different social backgrounds. CAIROWESTMAG.COM


CAIRO WEST MAGAZINE INTERVIEW

something. Choose what you want to do and then do it.

What are you working on now?

How do you balance family life and acting?

What advice do you have for young actresses?

You have to be the “Bionic Woman.” As a mother, you have to be fully aware of your children, what they are doing and how they are growing up. As a wife, you have to be keen to the needs of your husband and the home. As an actress, you have to step onto the set and be prepared to act without worrying about what is going on in your life. It is an impossible task and there are always things that fall through the cracks; however you have to keep going and do your best.

Get out there and work. Don’t be afraid to take a silent role, an extra part, or a leading role in a movie or series. Diversity is what will teach you how to act in a number of different situations and there is never a role where you don’t learn something new. I feel that when you take acting classes you develop a certain understanding, but many people who have degrees in acting get in front of the camera and they don’t know what to do. There is no replacement for experience. Also, I would highly encourage actresses to be independent. Don’t rely on somebody to get you roles or push you into doing

There are two or three projects that I am currently looking at. I have a particular way of choosing roles. At first I read through the script, and find out where things are going to go. Then I sit with the director and writer and give comments, to see how much they are willing to adapt the role and change scenes. If I feel that there is solid teamwork and that it will all come together, I go ahead. Sometimes, however, you find that the writer is not willing to adapt, and this is where the problems usually lie. Therefore, I try my best to seek this out from the beginning. For Moga Harra we had a unique experience that for me was a great experiment. We stepped onto the set with only a seven page general story about what was supposed to happen, and each scene we chose to step in front of the camera, live the scene and put the film together through just feeling it out and improvising. During some scenes, neither I nor the other actors knew what was going to be the ultimate outcome, which made the feelings in the scene seem that much more real.

Rania You s s e f ' s F a v o r i t e s Hobbies: Anything

Latest Book Read:

Last Film Seen: The Insider

related to action. I have played tennis since I was a child, but can get into self defense classes or aerobics, anything that gets me moving.

Nutritional Benefits of Fruits and Juices

Khaled Marei

Greatest Influence: Mohamed Mokhtar and Mustafa Mahmoud

Favorite Food: Koshari

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Favorite Movie: The Godfather

Favorite Actor/ Actress: Jack Nicholson, Al Pacino, and Meryl Streep

Favorite Directors: Mahmoud Yasin and Worst Habit: Shopping like crazy Ideal Vacation: Anywhere that is far from noise and activity. Acting means that you are constantly buzzing with people around you, and any place that I can get away from that is a vacation for me.

Ideal Role to Play: Cleopatra. I

Biggest Dislike: Lies and liars

feel that Elizabeth Taylor did an amazing job for her time, but feel that it is time for this to be revisited and even modernized to give a new take on the character.


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CAIRO WEST MAGAZINE FASHION

By Dalya Bengamin

December is by far the greatest month of the year for one main reason; it signals the end-of-year party season! With so many parties, soirees and eventful festivities on the way, shopping has to be the first thing on your to-do list to find the perfect party outfit.

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Diane Kruger

Brunch Glam The best feeling in the world is when you open your window on a Friday morning, smell the fresh air and see the beautiful sunshine. With Mother Nature being so refreshing in the winter months, it is the perfect time to take some close friends and head off to brunch. Why not treat yourself to a cocktail dress for brunch? An understated one can turn your midday brunch to an exciting midday cocktail affair!

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There are so many different styles and silhouettes to choose from but I must say American-German actress Diane Kruger truly illustrated appropriate and elegant cocktail attire with this white floral short-sleeve Chanel dress paired with silver accessories.

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Classic Monogramme Saint Laurent Clutch in Silver Metallic Leather

You could try something similar for a fraction of the price with a white lace short sleeve cocktail dress paired with silver heels, earrings, bangle and clutch. A perfect cocktail dress equals a perfect brunch experience.

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Cocktail Soiree When I imagine a cocktail party, I see a string quartet in the background, every single room filled with an endless amount of flowers and most importantly, everyone dressed and while enjoying good company and tasty dishes. Cocktail parties don’t have a rigid dress code, so you can opt for an outfit that’s not so dramatic but simple and understated. On the other hand if you want to stand out with something glamorous, that could work too. Cocktail parties could take place during the day or in the evening. It really doesn’t matter what you wear as long as you’re comfortable. I myself really enjoyed what Lily Collins wore to the 2010 Teen Vogue Party, which was a short sleeve pink cocktail dress paired with nude coloured accessories. To go minimal yet elegant, a great choice would be a simple short-sleeved pink cocktail dress paired with gold and nude colour accessories. You could even add some goldtrimmed sunglasses during the day.

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;OL6MÄJL7HY[` Office parties are a great way to end the year with your colleagues side by side. Catching up on the latest news, enjoying some good music and bidding farewell to work and getting ready to embrace the holidays. Although at an office party its best to stay appropriate with your choice of clothing, that doesn’t mean you can’t be fashionable at the same time. I was particularly very fond of what Emmy Rossum wore to the premiere of Lucky Guy in LA. She opted for a baby blue dress by Temperley London paired with silver accessories; simple yet stunning. You could opt for a similar concept with a light blue party dress accompanied with a contrast of white and silver accessories. Subdued attire can still look amazing; remember it’s all about accessorising.

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CAIRO WEST MAGAZINE FASHION

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New Year’s Eve If there were a time to dance all night long and get completely glammed up from head to toe it would definitely be for a New Year’s Eve party. I find that one of the best things in life is when we’re given the opportunity to celebrate. To celebrate friendship, to celebrate love and most importantly to celebrate life, so what better way to celebrate than to put on some six-inch heels and wear a dress shinier than a disco ball. If I had to choose I would say that Halle Berry truly knew how to rock a party look when she attended the Cloud Atlas Premiere in 2012. She opted for a strapless silver dress with matching silver pumps and minimal silver accessories. If you would like to rock a similar look then you can do so with a silver spaghetti strap dress paired with matching silver sandals and other silver accessories such as; a clutch and jewellery consisting of something minimal like a bangle, earrings and a ring. If you really want to party all night long, you can never go wrong with silver.

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Since  1985 Address:  14,  Wadi  El  Nile  St.,  Mohandissin Facebook:  Rococo  Furniture Tel:  33043267

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Rococo Furniture Established in 1985 We make furniture for the most important place in the world – Your Home. Rococo Furniture, has been for more than two decades, producing some of the finest furniture made, with the beauty of customization to assure your décor turns out exactly the way you want it. And no matter what your decorating desires or budget requirements are we have a vast range of styling options and price points. Our Brand Rococo Furniture is considered one of the Egyptian Pioneer Furniture Brands that introduced new dimensions and horizon for Furniture manufacturing in Egypt since 1985.

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CAIRO WEST MAGAZINE FEATURE

By Lydia Schoonderbeek

Our picks of the loveliest gifts for your best friend: you know him/her better than anyone, so why not pick something you yourself would love to receive? Plus youâ&#x20AC;&#x2122;ll find the smartest gift ideas for him: finding gifts for the men in your life can be tricky, so worry no more! Cute toys and clothing for your kids: playtime just got a lot more fun. Beautiful buys that are perfect for her: she will be pleased! Iâ&#x20AC;&#x2122;ve done all the hard work for you, now all you have to do is buy! 34

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CAIRO WEST MAGAZINE FEATURE

10 BEST PERFUMES FOR WOMEN! Editorâ&#x20AC;&#x2122;s Picks

1. Jimmy Choo - Flash

6. Prada - Candy Lâ&#x20AC;&#x2122;Eau

From the glittery box to the flashbulb-shaped bottle and the lavendercolored perfume, this fragrance is all about having a good time.

2. Valentino - Valentina Assoluto

Just because a bottle has â&#x20AC;&#x153;lâ&#x20AC;&#x2122;eauâ&#x20AC;? stamped on it doesnâ&#x20AC;&#x2122;t mean the fragrance inside is watered down. What it does mean is that itâ&#x20AC;&#x2122;s fresher, zestier, and a whole lot brighter, which is the case with this citrusy, caramel confection. If only it came in a candy wrapper!

A little of this seductive scent, with notes of peach, orange blossom, patchouli, and sandalwood, goes a long way. Be prepared for some extra attention!

8SQ*SVH2IVSPM4SVXSĂ RS

3. Guess - Guess Girl

Because of its tulle-flowered cap, this blend of melon, sandalwood, and vanilla comes across as very, very girlie. It has a lot of staying power, a few spritzes in the morning should last you all day.

Inspired by the luxury Italian Riviera resort town of Portofino, recognised for its opulent old-world glamour, dramatic landscape and tradition, this scent has a crisp effervescent quality. Itâ&#x20AC;&#x2122;s perfect for women or men.

8. Burberry Body Tender

With Cara Delevingne as its face, Burberry Body Tender is as youthful and vibrant as youâ&#x20AC;&#x2122;d expect.

9. Chanel - Allure

4. Marc Jacobsâ&#x20AC;&#x2122; - Summer Lovinâ&#x20AC;&#x2122;

Here at the office weâ&#x20AC;&#x2122;re obsessed with Marc Jacobâ&#x20AC;&#x2122;s newest version of his classic Daisy fragrance. Spiked with red fruits, apricot skins, and lychee, itâ&#x20AC;&#x2122;s the scent equivalent of lazy filled summer Fridayâ&#x20AC;&#x2122;s.

5. Balanciaga - Lâ&#x20AC;&#x2122;Eau Rose

Fans of roses will easily fall for Balenciagaâ&#x20AC;&#x2122;s new scent â&#x20AC;&#x201C; a girlish combination of rose, violet, and blackberry tempered by patchouli. Classic and feminine, itâ&#x20AC;&#x2122;s one worth investing in.

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This all-time favorite fragrance is a classic and has a subtle scent. Itâ&#x20AC;&#x2122;s warm without being overbearing. A bit on the expensive side, but itâ&#x20AC;&#x2122;s worth the price.

10. Chloe - See

Energetic and elegant, this Chloe fragrance is just as cool and feminine as youâ&#x20AC;&#x2122;d expect. It comes in a bottle inspired by vintage birdcages, complete with tiny feet.


One visit

Metal-free

No impressions

Highly aesthetic

No temporaries

Long lasting

Modern CAD/CAM technology makes it possible. Ask us about CEREC. Weâ&#x20AC;&#x2122;ll be glad to advise you.

Hotline: 2052

Karma 1 Business Complex Building Entrance 2 Sheikh Zayed, Apartment 301 Z, Sixth of October, Egypt. 02-38511136-37 / 0127426444


CAIRO WEST MAGAZINE FEATURE

10 BEST COLOGNES FOR MEN! Editor’s Picks

9. Burberry Brit For Men

Mimicking the British man, Burberry Brit for Men infuses elegance and style into one luxurious bottle. This masculine cologne will be a fan favorite and will give you an overwhelming amount of confidence.

5. Tom Ford -Grey Vetiver

8SQQ],MPÁKIV*VIIHSQ

Professional, suave, and classic with a twist of lemon. Because you still have to twist some work in during October.

Another notorious fragrance by Tom Ford, Grey Vetiver is cool, crisp and intriguing. This fragrance makes sense for a man who’s on a first-name basis with both his tailor and his motorcycle mechanic.

1. Lacoste - Noir

This is quiet strong once its on, but then it slowly sets into a musky warmth scent.

8. Chanel Bleu De Chanel

This woodsy scented cologne is made for the man who wishes to defy gravity. Bleu De Chanel offers fresh, clean and sensual feelings.

%GUYE(M4EVQE*MGSHM%QEPÁ

Professional, suave, and classic with a twist of lemon. Because you still have to twist some work in during October.

6. Hermes -Terre D’Hermes

This cologne will take your senses on a journey. It’s made for men with a woody, vegetal and mineral smell with a sparkle of citruses.

2. Salvatore Ferragamo - Acqua Essenziale

Think polite, gentle, wise, and slightly on the floral side, this is best for weddings, graduations, and other such lively affairs.

7. Dolce and Gabbana - Light Blue

Dolce and Gabbana Light Blue for men infuses a taste of the Mediterranean into each of its bottles. A subtle spice in one spray, you’ll be mysterious, and cool.

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10. Prada - Luna Rossa

Prada’s new Luna Rossa packs an extra-fresh hit of lavender for the kind of detail-obsessed guy who knows the difference between pomade, paste, and styling clay.

BEYMEN CAIRO www.beymencairo.com / FACES www.faces-me.com / MAZAYA www.mazaya.beta.dashsoft.com


NEWGIZA Much interest has been generated by the news of El Alsson British and American International Schools re-locating to the NEWGIZA premises as of 2016. The new campus will be specifically designed to facilitate the needs of the 21st century learners. The 24th of September 2013 marked the signing of a Memorandum of Understanding for the relocation of El Alsson School to NEWGIZA. This provides NEWGIZA with the essential, primary educational foundation needed; strongly certifying its commitment to providing excellence. YOUR SCHOOL AT YOUR DESKTOP El Alsson School’s school vision is indeed centered on developing successful 21st century citizens. Since 1983 the school continues to grow in strength providing high quality education. The directors, who are educators themselves along with their dynamic and dedicated staff team continue to be committed to school improvement and pride themselves in providing high quality, broad and balanced education; taking the best from international systems whilst still ensuring students to know where they come from and who they are; encouraging the youth of today to think for themselves and ultimately to be a positive force in the changing world. Extracurricular activities stand a strong educational pillar in El Alsson’s teaching philosophy and curriculum offering students the freedom to choose which ever sports, performances, leadership and charity programs, they’d like to tackle and be a part of. Many current students are the children of alumni; this in itself is indicative of fond memories of ‘the best years of one’s life’ and that it is a successful centre for learning and a caring, fun and happy environment that children and their families also think of as ‘home’. The schools are accredited by The North Central Association Commission on Accreditation and School Improvement (NCA CASI); British Schools of the Middle East (BSME); and the UK Department for Education through British Schools Overseas (BSO).

A TRULY INTEGRATED COMMUNITY NEWGIZA is known to be the citys’ wholly self-contained, amenity rich, integrated community. Its distinction and prominence are not solely an outcome of its harmonious blend of lifestyle options ranging from luxury villas to spacious apartments, situated in acres of elegantly landscaped parks and gardens; but more importantly, it’s the sense of community that this development provides you that differentiates from others in the market. LIFE’S ESSENTIALS AROUND THE CORNER Residents don’t need to go far to find their basic needs and essentials. Alongside El Alsson Schools, NEWGIZA features Meditown, a premium health care enterprise, NEWGIZA University (NGU), a fully integrated university offering a world-class state-of-the-arts education, NEWGIZA Sports Club (NGSC), a beautifully designed metropolitan Downtown, a prestigious -18hole golf course, not to mention the world renowned MGM Grand Hotel. Each neighborhood exclusively contains a mini center that includes convenience stores, a pharmacy and a few entertainment venues. At NEWGIZA, all your life’s essentials are catered to in a heartbeat.

CALL 16656 www.newgiza.com

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CAIRO WEST MAGAZINE FEATURE

Mohamed Gabr By Lydia Schoonderbeek

Mohamed Gabr is amiable, but itâ&#x20AC;&#x2122;s his pictures - and own unseen presence in them - which stand out. His imagery has an immense power, with its unconventional mixture of vigour, triviality, viciousness, turmoil and innocence. Gabrâ&#x20AC;&#x2122;s obsession with imagery and cameras started from the age of eight and in 1991 he started taking pictures professionally namely with the National Geographic. His company MG Studios has recently won an award from SBIEC (Small Business Institution for Excellence in Commerce).

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Gabr

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CAIRO WEST MAGAZINE FEATURE

CWM: When taking pictures which do you prefer, film or digital? MG: Film of course! It has a lot of layers, and very thin emulsions. Digital has no depth and can be very forgiving, creating is about being perfect.

What is the trait you dislike the most in yourself? Insecurity

Ever get tired of taking pictures? Sometimes when I’m not feeling creative I block my mind. Also abstract photography is a lot harder, yet much more exciting as the layers create a lot more depth, shadows and highlights. For example, sometimes I go on holidays without a camera.

What is your most treasured possession? My heart

What are you doing at the moment? I’m currently working on Azza Fahmy’s Suma Collection, and finalizing my book on the Elba Mountains. Which person(s) do you most admire and why? Ansel Adams and Henri Cartier-Bresson. I admire their courage, both photographers are pioneers in what they do. Cartier-Bresson coined the term ‘The Decisive Moment’ - which is the moment that creates a story out of nothing.

What is the trait you dislike the most in others? Judgment

Best place you’ve shot in Egypt? Elba Mountain Best place you’ve shot in the world? Nepal What do you consider your greatest achievement? Understanding the depth of my knowledge. What is the most important lesson life has taught you? Modesty Last movie you’ve watched? Lorax with my son.

How many cameras do you have? Between 10 to 12, I’m not so sure anymore. www.mgabr.com

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CAIRO WEST MAGAZINE COMMUNITY

Getting

Cultured A sample of events for December By Brian Wright

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Darb 1718 – Old Cairo

The last few months have proven to be a grand buffet for culture lovers in Cairo, with a string of groundbreaking stage performances and powerful musical events, bringing new light to the city’s cultural scene. To get you ready for the coming month, Cairo West Magazine has put together a list of the venues and ma jor events taking place during the month of December. It is important to note, however, that due to the current political and security situation this schedule is subject to change. Many organizations are waiting to post many of their events until they can be sure that the environment will allow the performances to go on. This is particularly true with events involving groups from abroad.

Cairo Opera House – Downtown

Located at the edge of Old Cairo within a quick walk from the Mar Girgis metro station, Darb 1718 is a unique cultural center that hosts an eclectic mix of music and art. It is also famous for its many workshops held throughout the year, and there are currently pottery workshops and martial arts classes ongoing.

Cairo Opera House

Culture Wheel – Zamalek

The main hub of high culture at the southern end of Zamalek, the Cairo Opera House complex is always a focal point for the city’s ma jor events. In December, there are a number of concerts and recitals to be held, however here are some of the main events:

The mainstay for culture fiends in Egypt, the Culture Wheel under the 26th of July Bridge requires no introduction. For the month of December, the main performances and events include the 9th Annual Documentary Film Festival, held from the 9th-12th.

12th – Nesma Abdel Aziz 8pm at The Open Theatre

Culture Wheel 010 099 999 994/5 www.culturewheel.com

19th – Amr Salah Jazz Trio 8pm at The Open Theatre

The main event advertised for December at the moment is the continuation of the Brain Damage art exhibition. Continuing until the 15th of December, the exhibition brings together a collection of local artists from the group Kalb Balady and reflects the years of deterioration of the Egyptian education system, challenging viewers to think critically and look differently upon issues of cultural development and the status of women in society. Darb 1718 02 236 10511 www.darb1718.com

24th - 30th – Nutcracker Ballet 8pm at The Main Stage 27th and 28th – Christmas Concert with Christ’s Heart Choir 8pm at The Jumhuriyya Theatre (Downtown) 29th – St. Augustus Chorale 8pm atJumhuriyya Theatre (Downtown)

Darb 1718

31st – New Year’s Party with Cairo Symphony Orchestra 8pm at The Main Stage And if you are in the mood to travel to Alexandria at The Sayed Darwish Theatre:

Performance at Culture Wheel

22nd – Munich Orchestra 8pm 24th and 25th – Christmas concert with the David’s Heart Chorale 8pm Cairo Opera House Complex 02-2739 0114 www.cairoopera.org

Performance at Culture Wheel

Brain Damage Exhibition


CAIRO WEST MAGAZINE COMMUNITY

French Institute – Mounira, Heliopolis Known mainly for those of us who are trying to brush up on our French skills, the French Institute with its twin branches in Mounira and Heliopolis is also a center for culture and holds regular film screenings, concerts, and lectures. Check out their website for the full schedule of events for the month and sign up for their newsletter to find out more about what is being held at the center. Institute Francais d’Egypte 02 279 15800 02 241 74824

Falaki Theatre – Downtown Operated by the same people who bring us the Downtown Contemporary Arts Festival in the spring, Studio Emmad al Din has also developed a vibrant and eclectic program of performances for the fall. All events are held at the Falaki Theatre at the American University’s downtown campus, and tickets are designed to be affordable, ranging from 5 EGP for stage performances to 30 EGP for the larger musical events. Please note, however, that seating at Falaki is limited as it is one of the smaller venues in Cairo and some of the events end up being fully booked well in advance. Therefore it is strongly recommended that you reserve your place by calling their reservation office at least a few days before the event. During the month of December, the theatre will host the following events: 4th – Documentary film set to score of Mahmoud Refat 8pm 13th and 14th – World Premier of contemporary dance “Souls” 8pm 17th - 19th – Theatre performance of Night Blindness and Al Ostaz

Taha Hussein Commemoration

Falaki Theatre 012 887 21446

State of Harmony performance group ‘El Otro’ performance at Falaki Theatre

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CAIRO WEST MAGAZINE HEALTH

Investing for a

Healthy Future

CellSafe stores cord blood to treat future blood diseases By Brian Wright

Red bloodcells

Preparing to welcome a new member of the family is a ma jor task. From planning the design of the nursery to thinking about the right hospital and doctor to helping in the birthing process, there seems to always be more to think about. Increasingly, there are also a number of other future plans to consider sometimes as early as birth including what kind of educational and healthcare options do you want to prepare for your child. In the healthcare field, advancements in technology mean that new possibilities always emerge, and leading these developments in the healthcare field is stem cell research. Although stem cell research has gotten a lot of bad press from movies and television reports talking

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about harvesting cells from unborn fetuses, this is not the true picture. In actuality, there are a number of important diseases that can be cured with stem cells, provided that the cells given are a perfect match for the patient. Typically, these cells are collected after birth from the umbilical cord of the newborn baby and stored in a secure facility until they are needed. This is where CellSafe comes in, Egypt and the Arab Worldâ&#x20AC;&#x2122;s first and so far only officially registered stem cell storage facility. With already more than 1,000 clients from around Egypt, CellSafe has gotten off to a strong start and has already cured its first patients, proving that storing stem cells can help save a life. To find out more, Cairo West Magazine sat with Dr. Sherif Amin, CEO of CellSafe.


Stemcells within the transplant process

CWM: How did the idea for CellSafe come about? SA: The initial idea came from a personal experience. A group of friends and I had a mutual friend who was diagnosed with leukemia, and the only thing that could save him was a bone marrow transplant. We all helped and tried as much as we could but there was no match for him anywhere and he eventually died of the disease. It was such a tragic event for us that we were all encouraged to establish a place where other people could be saved, and this is where the idea for CellSafe came from. It was a long process and involved a lot of hard work, but we officially began working in 2009 and have grown to do very well in our first phases.

What exactly does CellSafe do? We are a professional, registered cord blood cell storage facility. Clients come to us when they are pregnant and purchase storage with our company. When the baby is born we take the blood from the umbilical cord, which in any other delivery is usually thrown away, and process the cells and place them in storage until they are needed. We do not sell the cells of our clients; we don’t even own them legally and are only providing storage. They are only for client use. We are also fully registered and licensed with the Egyptian Ministry of Health so everything that we do here is monitored, regulated, and fully understood by the authorities.

Stemcell experimentation

What diseases can these cells cure? Basically anything related to blood such as leukemia. The stem cells from the umbilical cord are “blank,” meaning that they haven’t been assigned a task yet. Once they are introduced into the body, they are assigned the task of acting as blood marrow and then get to work taking the place of diseased cells. For example, one of our first successful cases was with a small boy. The parents had lost previous children because of a blood disease and had one healthy child whose cord blood was stored with CellSafe. When another child was diagnosed with the same blood disease, the cord blood that we had stored was used to treat the sick child and save his life.

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CAIRO WEST MAGAZINE HEALTH

Stemcell experimentation

Who can use the cells for treatment? Anyone who is a match and the process works just like blood marrow. For example, you are physically made up of 50% of your mother and 50% of your father. Therefore, your parents could not use the cells because at the most they would only be a 50% match. Your siblings however, would have good chances for a match because they come from the same source.

How does the process work? Most of our clients approach us during the first phases of the pregnancy. We start by holding an initial meeting, and providing our clients with a copy of the contract as well as answering all of their questions. We want to make sure that parents understand that this is not some miracle cure from the movies but something that has a real benefit and a potential to be even more in the future. Once the couple has agreed we provide them with a collection kit to take with them to the hospital about 2-3 months before the delivery. At the hospital, we have a doctor on staff who is there to assist with the collection. The blood is collected on site and then taken back to our facility for processing and storage and it is there until you need it.

Do I have to work with the hospital to make sure the collection is done properly? Not at all. The only permission we require is to have our doctor available in the delivery room and take the collection. It is also important to speak with the OB/GYN to make sure that he or she is aware of what we are doing, but we will not work directly with them. You have to understand that the blood that we are collecting is usually thrown away after delivery, so when hospitals find that we are simply

going to take it off their hands they donâ&#x20AC;&#x2122;t have any problem with us being involved.

How much does this cost and how long can the cells be stored? Our basic package costs 11,500 EGP for initial processing and storage for the first year, and then an additional 1,000 EGP for each year. However, we understand that this is can be a large amount for some couples so we have provided payment packages that allow couples to pay 18,000 EGP and receive 20 years of storage, a ma jor savings off of the base price. In terms of length, as long as the storage conditions are maintained the cells can be stored indefinitely.

)[IĂ&#x2026;VITY]M[\QWV_PI\IZMaW]ZXTIV[NWZ the future? A big part of what we do at CellSafe is spread awareness, so we are currently focusing on getting the information out to the public so that they understand the real potential of this medical field and what it can do. We have developed a periodic magazine that talks about the latest news regarding stem cells, and we are working on a campaign to speak with doctors and inform them about this field and what it can mean for the future of medicine. We want people to really understand that when you work with CellSafe you are not buying a cure. New advancements are being made all of the time and these simple cells that you are paying to store today could have entirely different applications in the coming years, in addition to the diseases that we can already cure with cord blood. I see this as an investment in the future, as a form of insurance that helps you be prepared for whatever hardships might come. www.cellsafebank.com

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CAIRO WEST MAGAZINE TRAVEL

Christmas & New Year Getaways Cyprus 28 DEC 2013 – 01 JAN 2104

Rate per person in DBL EGP 5950 includes : - 4 nights / 5 days Acc. based on half board basis at 3 stars deluxe hotel ( breakfast & dinner). - Private Transportation by ( A/C bus ) from /to Paphos airport. - Flight ticket ( Cairo / Paphos- Paphos /Cairo ) - Cyprus entry Visa. - Single supplement EGP 900 - Child (2-12 Years ) sharing parents room EGP 3500. - Above rate excludes optional trips.

Cyprus 24.Jan 2014 – 29.Jan 2014

Rate per person in DBL EGP 5800 includes: - 5 nights / 6 days Acc. based on half board basis at 3 stars deluxe hotel ( breakfast & dinner). - Private Transportation by ( A/C bus ) from /to Paphos airport. - Flight ticket ( Cairo / Paphos- Paphos /Cairo ) - Cyprus entry Visa. - Single supplement EGP 900 - Child (2-12 Years ) sharing parents room EGP 3500. - Above rate excludes optional trips. apollotours@link.net

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CAIRO WEST MAGAZINE TRAVEL

Copenhagen 5 Nights/ 6 Days

Bali 6 nights / 7 days

Package for 2 adults 2 economy class tickets 2 adults Accommodation at 4 * hotel based on 5 nights on Bed and Breakfast . Total for the whole package starts from EGP 13000

Package for 2 adults 2 economy class tickets 2 adults Accommodation at 4 * hotel based on 6 nights on Bed and Breakfast . Total for the whole package starts from EGP 16500

Cape Town 6 Nights/ 7 Days

Beirut 4 Nights/5 Days

2 economy class tickets 2 adults Accommodation at 4 * hotel based on 6 nights on Bed and Breakfast . Total for the whole package starts from EGP 23000

Package for 2 adults 2 economy class tickets 2 adults Accommodation at 4 * hotel based on4 nights on Bed and Breakfast . Total for the whole package starts from EGP 10000

Kuala Lumpur 6 nights / 7 days

London 7 nights/ 8days

Package for 2 adults 2 economy class tickets 2 adults Accommodation at 4 * hotel based on 6 nights on Bed and Breakfast . Total for the whole package starts from EGP 14500

Package for 2 adults 2 economy class tickets 2 adults Accommodation at 3 * hotel based on 7 nights on Bed and Breakfast . Total for the whole package starts from EGP 13500

www.facebook.com/pages/Medi-Travel-Travel-in-Style

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SKILLS International Schools “Annual Christmas Bazaar” SKILLS International Schools has the pleasure to invite you to attend its “Annual Christmas Bazaar” on Saturday, December 21st, 2013 from 10:00 am till 4:00 pm at the School Campus. Come & Enjoy lots of fun, Children’s activities, Christmas Carols performed by SKILLS Students; unique shopping experience at our huge Bazaar, Tombola, freshly brewed coffee, delicious food and a lot of other surprises.

For More information, please contact: Email: pr@skills.edu.eg FB page: www.fb.com/skillsegypt Event page: on.fb.me/1c5iSSK School Address: Mansourreya - 2 km from Ring Road by Saqqara Pyramid - Giza Mobile: 011 179 33030 / 011 179 31010 / 011 179 32020

April May Campomaggi Dress Gallery Elliott Mann Enchallah Fine Collection Free People Helmut Lang Lord SM Melissa Nue 1904 Philippe Model Rebecca Taylor Riccardo Forconi Siwy Jeans Star Mela

Degla Shopping Center, 2nd floor, 11 Hassan Sabry Street Zamalek, Cairo Tel: 0111 530 1926


CAIRO WEST MAGAZINE DELIVERY REVIEW

lab mba Y o u r P i z z a O u ts i d e t h e B ox

By Tatiana Hafez

One of a kind, Labomba is an online pizzeria, delivery-only concept, the spin-off of Pastawessy chain who manages and operates it while an Egyptian chef who has lived in Milan for over 30 years runs the kitchen. Labomba caters to the residents of Mohandessin and surrounding neighborhoods: Zamalek, Dokki, Giza and Garden City. Being a delivery-only concept, a lot of effort has been given to the brand, starting from the catchy name Labomba, their black pizza boxes, the photo-shoot of the exotic bites on their Facebook page, to their bike fleet to cover all the calls. With a straightforward menu, Labomba pizzas are simpler and lighter than the average pizza you might have been eating. Skimming through their menu we were curious to try the Burger pizza along with the more traditional Margherita, Salami and Anchovy. And an irresistible attempt to try their Nutella Pizza sandwich. It’s all down to the taste. Our experience on a Friday afternoon was fast delivery of warm pizzas, which immediately spread their aroma around the room. The pizzas are thin-crust and crispy, preserving the Italian style and allowing you to eat with your hands, without having the ingredients falling out. After all, the secret of any pizza is in the dough which gives texture and holds the flavors, while the toppings are a result of imagination. The Burger pizza – the best of the lot – consists of mozzarella, minced meat (that tasted exactly like burger meat), sliced tomatoes, shredded lettuce and spicy sauce (like a spicy rose sauce). This option certainly lived up to the expectation and we give credit to the creativity and unique combination of burger and pizza. This is also their only white pizza, which means it doesn’t come with tomato sauce, and yet you are not missing any of the flavors. The Nutella Pizza sandwich comes in a smaller version of a calzone which is a folded pizza; the Nutella inside oozes out like warm lava with the first bite. The top of the calzone is sprinkled with icing sugar. We advise you to think twice before sharing it… With serious market-testing before considering opening a shop Labomba takes its clients feedback seriously and value their customers opinion, by following up on every single delivery, a feature not commonly seen with other eateries.

www.facebook.com/pages/Pizza-Labomba

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CAIRO WEST MAGAZINE RECIPE

Mini Pavlovas By Hilary Diack

Ingredients: Â&#x160;$1&7,**,,<-.9*8 Â&#x160;5.3(-4+8&19 Â&#x160;!,7&28(&89*78:,&7 Â&#x160; 9*&854438(473+14:7 Â&#x160;8(&399*&85443;&3.11&*=97&(9 Â&#x160;9*&854438<-.9*<.3*;.3*,&7 Â&#x160;#!21<-.55.3,(7*&2A<-.55*)B Â&#x160;#!,7&28'1&(0'*77.*8AF;&.1&'1*&94:72*9B Â&#x160;#!,7&287&85'*77.*8AF;&.1&'1*&94:72*9B Â&#x160;857.301.3,4+.(.3,8:,&7A+47):89.3,B

Method: You will need 3 baking sheets, lined with parchment. 1. Preheat the oven to 180ÂşC/gas mark 4/350ÂşF. 2. Whisk the egg whites with the salt until theyâ&#x20AC;&#x2122;re holding firm peaks but are not stiff. Gently add in the sugar, spoonful after spoonful, still beating, until youâ&#x20AC;&#x2122;ve got a bowl full of gleaming, satiny,

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snowy meringue. Sprinkle the cornflour, a few drops of vanilla and the vinegar on top and fold in to combine. 3. Draw 6 circles of approximately 10cm / 4 inch circles (using a pint glass as a guide, if this helps) on each of the parchment-lined sheets. 4. Spoon the meringue onto the baking parchment into the delineated circles, and spread and smooth to fill. You want to make the meringue slightly higher at the rims, or just use the back of the spoon to make an indentation in the centre to hold the cream and fruit later. 5. Put into the oven, turn it down to 150ÂşC/gas mark 2/300ÂşF, and bake for 30 minutes. Turn the oven off and leave them in for another 30 minutes, then take out of the oven to cool. I just transfer them, on their baking parchment, to wire racks. 6. When you want to assemble them, dollop cream into the indentation, and smooth it with the back of a spoon, leaving the odd peak. Place, one by one, a few blackberries and a few raspberries so that they look well filled but not crammed. Dust with icing sugar.


CAIROWESTMAG.COM


CAIRO WEST MAGAZINE RECIPE

Salted Caramel Pie By Hilary Diack

Ingredients: Â&#x160;K (:58,7&-&2(7&(0*7(7:2'8 (about 5 ounces) Â&#x160; 9&'1*854438:38&19*)':99*7N2*19*) Â&#x160;K (:51.,-9'74<38:,&7 Â&#x160;<4 J4:3(*(&388<**9*3*)  condensed milk Â&#x160;1*:7)*8*1 Â&#x160;(:58-*&;>(7*&2 Â&#x160;9&'1*854438(43+*(9.43*78Y8:,&7

Method: 1. Preheat the oven to 350°. In a food processor, pulse the graham cracker crumbs with the melted butter and light brown sugar until the crumbs are moistened. Press the crumbs evenly into a 9-inch glass or metal pie plate. Bake for about 10 minutes, just until lightly browned. Let cool. Increase the oven temperature to 425°.

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2. Scrape the condensed milk into a 9-by-13-inch glass baking dish and sprinkle with a scant 1/2 teaspoon of fleur de sel. Cover the dish with foil and place it in a roasting pan. Add enough hot water to the pan to reach one-third of the way up the side of the baking dish. Bake, lifting the foil to stir 2 or 3 times, until the condensed milk is golden and thickened, about 2 hours; add more water to the roasting pan as necessary. The consistency of the caramel should be like dulce de leche. Donâ&#x20AC;&#x2122;t worry if it is lumpy; it will smooth out as it chills. 3. Scrape the caramel filling into the pie crust, smoothing the top. Spray a sheet of plastic wrap with vegetable oil spray and cover the pie. Refrigerate until the filling is chilled and set, at least 4 hours. 4. In a bowl, using an electric mixer, beat the cream with the confectionersâ&#x20AC;&#x2122; sugar until firm. Remove the plastic. Mound the whipped cream on top of the pie and sprinkle with fleur de sel. Cut into wedges and serve. MAKE AHEAD The recipe can be prepared through Step 2 up to 5 days ahead. Refrigerate the crust and filling separately.


CAIRO WEST MAGAZINE BOOK REVIEW

By Hilary Diack

Suzanne Zeidy

Ever since they opened their first outlet in Zamalek in April 2012, the Cairo Kitchen team has been wowing our taste buds with a neverending selection of both time-honored and newly created Egyptian culinary delights. Even the simplest dishes are treated with the utmost respect, using the freshest ingredients with innovative presentation, pleasing the eye as well as the palate. Now, taking things a step further, in addition to being involved in the management of their three busy eateries, Cairo Kitchen partner and foodie par excellence, Suzanne Zeidy, has painstakingly compiled what has to be the best ever book of Egyptian recipes. With a wealth of information along with each recipe, Zeidy delves into the roots of local culture, supporting each page with stunning photographs that bring the dishes to life in a mouth-watering way.

Pearl Barley Salad

Beetroot, purslane and feta salad

From dips to salads, breakfast favorites to hearty lunch dishes, meats and poultry, and ubiquitous sweets and pastries, this is a comprehensive journey through the foodstuffs that sustain and delight Egyptian families from all locales and facets of the social milieu. This beautifully presented hard-covered book is something that deserves to be added to any family library (or kitchen shelf), to be used and treasured, then passed down through generations. It would also make a perfect gift for local Cairenes, or friends overseas, bringing an unforgettable taste of everything that we treasure about Egypt and her cuisine. The book is available at Diwan Bookstores, Cairo Kitchen outlets or online at books.com.eg.

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CAIRO WEST MAGAZINE WHAT’S NEW

SHAPE UP offers fitness classes for ladies and kids. It is all about losing weight, shaping and stay fit while having a good time in a warm friendly place. Activities offered: 1. ballet (kids) 2. gymnastics (kids) 3. zumba (ladies only) FB page: Shape Up Gharb Sumid, 6th October city Next To Gardenia Compound off Wahat Road Tel: 010 990 70282 / 010 017 54555

SKILLS International Schools has the pleasure to invite you to attend its “Annual Christmas Bazaar” on Saturday, December 21st, 2013 from 10:00 am till 4:00 pm at the School Campus. Come & Enjoy lots of fun, Children’s activities, Christmas Carols performed by SKILLS Students; unique shopping experience at our huge Bazaar, Tombola, freshly brewed coffee, delicious food and a lot of other surprises. For More information, please contact: pr@skills.edu.eg www.fb.com/skillsegypt Event page: http://on.fb.me/1c5iSSK School Address: Mansourreya - 2 km from Ring Road by Saqqara Pyramid - Giza Mobile: 011 179 33030 / 011 179 31010 / 011 179 32020

The Nest brings you some of the most elite brands in the home accessory industry. For your convenience, The Nest offers a doorto-door delivery service along with a wedding list service.

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Ideal Standard Unveils Innovative Design Collection at ICS 2013 Ideal Standard, the world’s leader in bathroom design and manufacture, announced its participation in this year’s International Ceramic and Sanitary exhibition (ICS) as a founder sponsor. ICS 2013, held in Cairo from November 14-17 2013, is the Middle East and Africa’s largest dedicated event for ceramic manufacturers. Ideal Standard utilizes the highest design principles, innovative European technology and skilled craftsmanship, bringing users a broad array of unique solutions such as its specially crafted kitchen fittings the Retta, Active, Nora and Mix collections. While its portfolio of ceramic products Softmood, Connect, Simplicity, Ventuno, and Simply U embodies Ideal Standard’s pioneering ‘a Beautiful Use of Space’ concept.

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CAIRO WEST MAGAZINE WEST SIDE

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Azadea Appreciation Event Azadea Egypt, the leading retail company, hosted its yearly appreciation event to reward its tenures and best performers and to celebrate all of its employees. Overlooking the Nile at picturesque Villa Andrawis Nile Garden, guests enjoyed the beautiful weather, delicious catering, fun games provided by Nile Lily Banquets and the music provided by Uss W LazČ&#x2030; Band.

Guests

Cake Cutting with Tahra Dewidar, Essam Hassan and Simon Naga

Cairo Kitchen Cookbook Launches in Style The much-welcomed book of recipes Cairo Kitchen Cookbook was launched at La Bodega in Zamalek on the 20th November. The book features beautiful photography and witty anecdotes from Suzanne Zeidy, Managing Partner of Cairo Kitchen, the growing collection of eateries offering an updated take on traditional Egyptian dishes. The popularity of both Cairo Kitchen and the author was apparent with the throng of invitees who packed this upmarket restaurant to enjoy tray after tray of delicious treats and refreshing cocktails. It could also have been considered the inauguration of the postcurfew party season, as the celebration continued well after the midnight hour. Cairo Kitchen Cookbook is now available at Cairo Kitchen outlets and Diwan bookstores.


CAIRO WEST MAGAZINE WEST SIDE

El Alsson’s Annual Student Art Exhibition On Saturday 2nd November the opening of the El Alsson student exhibition at the Cairo Opera House proved a great success. This was a celebration of work from the secondary British, American and primary Art & Design departments. The retrospect of work from the young artists was well received by the general public, students, parents, artists and staff who visited. On display was a wide variety of work from our early years artists to our senior A2 students. Primary school displays dazzled the public with texture, colour and creative projects such as Keith Haring inspired sgraffito, British tie dye T-shirts, Inca masks and African drums. The American senior school showcased some outstanding computer based graphics inspired by contemporary film characters, some beautiful digital photography as well as an array of portraiture pieces, ceramics, glass and batik works. The British section senior students work evidenced a broad range of personal outcomes and developed pieces by our 2011-13 GCSE & A Level students. Equally there was hugely exciting and challenging work from Key Stage 3. Fear inspired portraiture, Cairo skylines and stencils, three dimensional paper sculptures , digital photography are all examples. The breadth and range of work by all senior students reflected

huge technical competence, personal and thought provoking outcomes. Our sincere thanks goes to all students, staff and support teams for their hard work, efforts, and help with the work and display of the exhibition. If it was not for all involved we would not have had such a dynamic and professional exhibition. We feel very proud of all the hard efforts and endeavours of all involved and our thanks extends to the visitors for their kind support and positive comments about the show. We hope you enjoyed the work and look forward to seeing you again in 2014.

Christmas is always a special time at Four Seasons Hotel Cairo at Nile Plaza with Santa’s visit, gingerbread house and live piano music in the lobby, while offering a choice of venues to enjoy a delightful evening. 8 restaurant, which overlooks the Nile, is offering an eight-course set menu dinner. For those looking for an Italian flavor, Bella is the place to be for sumptuous Italian dishes. Beymen Café and The Bar will continue to serve their popular à la carte menus on Christmas Eve. To treat the family to a Christmas Day gourmet dinner, Zitouni, the Egyptian-themed buffet is laced with a truly international twist. For a trendy modern party and outdoor street art, it’s Cairo's hottest lounge, Graffiti, the hip night-spot with spectacular views of the Nile and live entertainment. To celebrate the arrival of 2014 in style, head to The Bar for a cosmopolitan evening with exceptional dining experience as well as a Jazz singer and live piano music. Or head to Graffiti for live entertainment, tabla drums, sax tunes and DJ. Graffiti guests can enjoy the after party breakfast at 5am, Jan 1st at Zitouni restaurant.

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Leading Alexandrian shopping mall sponsors 2,400 KM scooter rally to promote tourism across Egypt With the support of Alexandria City Centre, the Cross Egypt Challenge launched its third rally; starting from the Mediterranean’s largest coastal city of Alexandria and crossing Egypt all the way back to the great Pyramids of Giza. The rally is designed to support tourism in Egypt and highlight the rich history and heritage the country has to offer. The launch was attended by Mr. Akram Zoheir, Mall Manager for Alexandria City Centre as well as a group of Ma jid Al Futtaim Properties - Egypt and Alexandria City Centre management team and staff. The event also saw a large number of Alexandrians coming out to support the rally and celebrate the launch of Cross Egypt Challenge.

The scooter rally saw 48 participants from different nationalities traveling in Egypt on their scooters. The group drove 2400 km across Egypt, highlighting the country’s most well known tourism spots including; Alexandria, Cairo, the 4 oases of the Egyptian Sahara, Luxor, Hurghada, Sokhna and Giza.

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Cross Egypt Challenge 2013 Kicks off from Alexandria City Centre

The annual rally first took place in 2011, as a way to promote internal tourism in Egypt and is now considered one of the largest sporting events of its kind. Moreover, Alexandria City Centre supported Cross Egypt Challenge in 2012 as well as 2013, as part of the mall’s initiative to promote local tourism and raise awareness about environmentally friendly transportation means. As the main sponsor, the mall is sending out one Alexandria City Centre branded scooter to join Cross Egypt Challenge’s team on their trip.


CAIRO WEST MAGAZINE WEST SIDE

Event Republic and Sahl Hasheesh Team Up for Technicolor Weekend

During Eid last October, the Red Sea locale of Sahl Hasheesh played host to one of the biggest Eid events in the country, held by Event Republic. Spread over two incredible days, Technicolor Weekend saw the country’s glitterati descend on Sahl Hasheesh’s pristine beaches for a heavy dose of sun, sea, sand and music. With Ibiza legend, DJ Axel Fowley, London hotshot, Rui da Silva, and Cairo’s own DJ Shawky providing the entertainment from a dazzling DJ booth set-up along the historical Old Pier Beach, both days saw hundreds of people party from noon till sunset. The private daytime beach party comes as just one of the latest exclusive events hosted by Sahl Hasheesh, following the huge success of the weekly event called the Boardwalk. Now, as the must-see place in Egypt, Sahl Hasheesh’s combination of freespirited fun and elegance has firmly cemented it as one of the hottest seaside destinations in the country.

Marwa Fayed’s Toy Run Bringing a Smile to the Face of Orphans Around the World When Marwa Fayed passed away in June 2013, her husband Omar Samra, family and close friends revived Cairo’s Toy Run for Orphanages, a project created by her in 2010. Now Marwa Fayed’s Toy Run collects and donates toys to children in underprivileged communities, orphanages, hospitals, and remote areas. In a short period of time, Marwa Fayed’s Toy Run has managed to collect toys from all around the world and has donated over 1700 toys in Egypt. Marwa Fayed’s Toy Run has also spread abroad and has distributed over 4000 toys in 5 other countries. With the holiday season upon us, what better way to share the joy and spread the love than by bringing an orphaned or disadvantaged child a toy? We believe that this is not only a beautiful experience for those who receive these gifts, but it’s also an enriching one for the donors and volunteers, especially the youth. Now Marwa Fayed’s Toy Run needs you ! Help us collect toys for Christmas. Marwa Fayed’s Toy Run also needs volunteers to sort and wrap the toys, as well as to distribute the toys and spend time with the children.

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For more information on how to get involved and our drop off locations, join us on www.facebook.com/groups/ marwafayedstoyrun


WINNERS OF AL FARUQI CHALLENGE 2013 Al Faruqi Challenge Rally 2013 Al Remal Challenge 2013: Yousef Marzouk (pilot) & Ahmed Hassan (co-pilot)

Al Faruqi Challenge Rally 2013

Al Faruqi Challenge Rally 2013

Al Faruqi Challenge Rally 2013

Al Faruqi Challenge Rally 2013

Al Faruqi Challenge Rally 2013 Location: New Giza Compound. Date: Friday 22th of November 2013 Winners: Yousef Marzouk & Ahmed Hassan Facebook Fan Page: Desert Cruise Racing Team Twitter: @DesertCruiseRac www.Yousefmarzouk.com

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DESERT CRUISE RACING TEAM


CWM December 2013  
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