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there is no RIGHT answer…

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


there is the solution you uncover— that is fueled by the user’s behaviors, motivations, frustrations...

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS —stories

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS © SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS —imagining a moment-in-the-life

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS © SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS In Scenarios, there is an element of magic…

About Face 3: The Essentials of Interaction Design by Alan Cooper, Robert Reimann, and Dave Cronin

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS Miraculously, THE HOW just works

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS ? © SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS OR: you can pretend that the interface is magic.

About Face 3 by Alan Cooper [see next slide]

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


http://www.wqusability.com/articles/personas_storytelling.html © SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS are quite similar to STORYBOARDS— the comic-book-like sequences from the film industry. HOW?! plot and brevity

About Face 3 by Alan Cooper [see next slide]

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


LET’S DO IT. THE HOW: 1. Establish a goal and context Why is the person doing this? Why is the persona using this service now? What will make this interaction successful?

SCENARIOS 2. Describe the interaction Stay at a high level and Avoid detailed descriptions of the service 3.

End with the result What happens as a result of this interaction? What made it a success? What makes it a challenge? Any other reactions? Storytelling for User Experience by Quesenbery & Brooks

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS you can also use ACTION/OBJECT/CONTEXT Call (action) a person (object) directly from an appointment (context).

About Face 3 by Alan Cooper [see next slide]

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS TYPES OF STORIES (beyond context)

• • • • • • •

Springboard stories: needs and goals ‘Points of pain’ stories: barriers to overcome Key scenarios: context for actions Narrative scenarios: what happens and why Design Maps: perceptions, actions and barriers Flow diagrams: actions and decisions Use cases: detailed sequences of actions

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS personas

Storytelling for User Experience by Quesenbery & Brooks

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


Name: goal:

background:

SCENARIOS context:

RESULTS successes:

interaction:

challenges:

otherwise noteworthy:

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS WHAT ABOUT FORM?!

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


www.enginegroup.co.uk http://www.sustainable-everyday.net/sep_expo/index.html

SCENARIOS [videos]

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


L: http://www.flickr.com/photos/scoobyfoo/113355535/ R: www.designworksusa.com/vision/services/strategy/scenarios/index.html

SCENARIOS © SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


WAIT… so what does she want?

SCENARIOS please send me: by Sunday night 11:55 pm

bring 5 physical roughs on Tuesday 5 different forms completely explored

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS READ: chapter on personas chapter on scenarios (optional/resource)

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


SCENARIOS let’s brainstorm scenarios…

© SARA JO JOHNSON | savannah college of art & design (SCAD) — Contextual Research Methods


Introduction to Phase 4