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PORTFOLIO VOL.03 CAI-LIN YU 2015-2017


RAW [r ] In a natural state, without having been through any chemical or industrial process. Natural and difficult to control.


I am an exchange student from Taiwan and currently studying at Swinburne University of Technology. I am also doing my 4th year in graphic design bachelor degree and ready to work in the industry. I am undertaking Bachelor’s degrees in communication design and international design program back home. I possess a wide range of skills, including packaging design, print and publication, typography, photography, motion graphics, illustration, product design and advertising. I am also interested in UX design, exhibition design and have a concrete plan about how to improve both. I have a lot of ideas and enthusiasm and always want to learn new things. I believe my unique background would enable me to bring something different to you.

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TABLE OF CONTENT

IN THIS PORTFOLIO

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RAW

O 06

22

Publication

Branding & Packaging

Ultrosonic ............ 6

TUS'A ............ 24

Ultrasonic (a guide to the best live

Eagle Bakery ............ 28

music venues in Melbourne) ............ 10

Logotypes ............ 30

Shi Zine ............ 16 Lost Art in Taiwan Vol.01 ............ 20

32

42

54

Illustration & Motion Graphics

Social Responsibility

Design Process

Creepy Little Lovely Freaks ............ 34

Social Issues Poster Collection

& Contact

Valentine's Tale ............ 36

& Advertising ............ 44

Why Read

MOSA ............ 50

(information motion graphics) ............ 38

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PUBLICATION

PUBLICATION

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Sarcasm doesn't read sarcastic in print.


RAW

Melbourne is famous as an artistic city with nice people and a multicultural blend of many different cultures. Inspired by the city's vibrant music scene, I developed a publication project about music. The whole semester project includes a 70 pages book, a pocket guidebook to the best music scenes in Melbourne and its digital version. Another project is a magazine about my hometown. The magazine introduces the most popular street food in the local traditional markets and their love, passion, and memories.

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PUBLICATION

ULTRASONIC

ULTRASONIC

ULTRSONIC - 2017 Client / Self-initiated project Material / Olympus EM10 - Mark ii, Adobe Photoshop, Adobe Indesign Editor & Visual Design / Cai-Lin Yu

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RAW

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PUBLICATION

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ULTRASONIC


RAW

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PUBLICATION

ULTRASONIC - GUIDEBOOK

A Guide To The Best Live Music Venues In Melbourne

ULTRSONIC A Guide To The Best Live Music Venues In Melbourne - 2017 Client / Self-initiated project Material / Olympus EM10 - Mark ii, Adobe Photoshop, Adobe Indesign, Adobe After Effect Editor, Visual Design, Writer, Photography & Motion Design / Cai-Lin Yu

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RAW

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PUBLICATION

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ULTRASONIC - GUIDEBOOK


RAW

The tourist guide is published in both print and digital version. The interactive publication is designed in 3 columns system and explores a wide variety of typographic motion graphics images.

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PUBLICATION

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ULTRASONIC - GUIDEBOOK


RAW

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PUBLICATION

SHI ZINE

SHI ZINE

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RAW

SHI ZINE - 2016 Client / Self-initiated project Material / camera, Adobe Photoshop, Adobe Illustrator, Adobe Indesign Devision Of Work / Editor & Visual Design/ Cai-Lin Yu Photopgaphy & Writing/ Cai-Lin Yu, Ya-Fan Chien Illustration & Typography / Ya-Fan Chien

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PUBLICATION

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SHI ZINE


RAW

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PUBLICATION

LOST ART VOL.01

LOST ART VOL.01

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RAW

LOST ART P A P E R

M A C H E

LOST ART Vol.01 - 2016 Client / Self-initiated project Material / ink drawing, Adobe Photoshop, Adobe Illustrator

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BRANDING & PACKAGING

BRANDING & PACKAGING 22


RAW

Build a lifestyle around your brand, and the audience will follow.

This part features two branding and packaging projects. One is TUS.A, a rebranding for Xinyi Dream Works of the mei in Xinyi Township Farmer's Association which is wellknown for its high-quality plum wine. TUS'A means time and sunrise in the traditional saying of local residents in Xinyi. The new design transfers aboriginal totem in a modern way. The other work is a rebranding project for Pxmart’s original bakery series.

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BRANDING & PACKAGING

TUS'A

TUS'A

TUS'A - 2016 Client / Xinyi Township Farmer's Association Material / laser cutter on wood, Transfer printing on cloth, Adobe Photoshop, Adobe Illustrator Devision Of Work / Visual Design/ Cai-Lin Yu, Yu-Ting Huang Logotype / Ya-Fan Chien Product Planning & Execution / Cai-Lin Yu, Yu-Ting Huang, Ya-Fan Chien, Xiao-Wan Lin, Jing-Xin Liu

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RAW

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BRANDING & PACKAGING

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TUS'A


RAW

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BRANDING & PACKAGING

EAGLE BAKERY

EAGLE BAKERY

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RAW

EAGLE BAKETY - 2017 Client / PX Mart Material / Adobe Photoshop, Adobe Illustrator Devision Of Work / Visual Design/ Cai-Lin Yu, Ya-Fan Chien Logotype / Cai-Lin Yu

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BRANDING & PACKAGING

LOGOTYPE

LOGOTYPE

HANDPLAY PERSONAL IDENTITY - 2015 Client / HANDPLAY Studio Material / Adobe Illustration

MOSA - 2016 Client / Self-initiated project Material / Adobe Illustration

SHAPA - 2015 Client / SHAPA (Lady's wear) Material / Calligraphy, Adobe Illustrator

SHAPA - 2015 Client / SHAPA (Lady's wear) Material / Calligraphy, Adobe Illustrator SHAPA - 2016 Client / Xinyi Township Farmer's Association Material / Calligraphy, Adobe Illustrator

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RAW

ATAAPULA - 2016 Client / Self-initiated project Material / Adobe Illustrator

EAGLE BAKERY - 2017 Client / PXMart (Eagle Red Bean) Material / Adobe Illustrator WINCAFE - 2016 Client / Heysong Co. Material / Adobe Illustrator

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ILLUSTRATION & MOTION GRAPHICS

ILLUSTRA & MOTION GRAPHIC Everything that goes into it is a call you make: every color, every line weight, every angle.

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RAW

ATION N CS This section contains three self-initiated illustration and motion graphics projects, including a hand-drawn illustration booklet and two information animations. Why Read is my latest motion graphics project for promoting Melbourne Writers Festival. The infographic motion video aims to attract young potential readers to come to the festival by revealing Australian's reading habits and the benefits of reading.

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ILLUSTRATION & MOTION GRAPHICS

LOVELY FREAKS

LOVELY FREAKS

Lovely Freaks - 2016 Client / Self-initiated project Material / paper, technical pen, watercolor, transfer printing

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RAW

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ILLUSTRATION & MOTION GRAPHICS

VALENTINE'S TALE

VALENTINE'S TALE

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RAW

VALENTINE’S TALE - 2015 Client / Self-initiated project Material / Adobe Photoshop, Adobe After Effect, Adobe Premiere Pro Devision Of Work / Director & Visual Design/ Cai-Lin Yu Curation / Cai-Lin Yu, Ming-Yu Liao

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ILLUSTRATION & MOTION GRAPHICS

WHY READ

WHY READ

WHY READ Information Motion Graphics - 2017 Client / Melbourne Writer Festival Material / Adobe Illustrator, Adobe After Effect, Adobe Audition Illustration & Motion Design / Cai-Lin Yu

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RAW

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ILLUSTRATION & MOTION GRAPHICS

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WHY READ


RAW

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SOCIAL RESPONSIBILITY

SOCIAL RESPONSIBILITY

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RAW

I don't want to just be the best player. I want to be a great person, too.

This chapter collects advertising posters inspired by social issues, as well as a conceptual project. The project, MOSA, is a mobile game combining campaigns. The project targets two extreme groups in Taiwan: those who had lost their culture and those who are not aware of the cultures. The game provides them an opportunity to know the stories happened around their living areas. The campaign first took place at Military Kindred Villages which are one of the most precious cultures in Taiwan.

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SOCIAL RESPONSIBILITY

POSTER COLLECTION

GROWN FROM THE SAME TREE

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RAW

Grown From The Same Tree - 2017 Client / Shu-Te University Material / Adobe Photoshop, pencil

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SOCIAL RESPONSIBILITY

POSTER COLLECTION

STAIR UP

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RAW

Stair Up - 2017 Client / Self-initiated project Material / Adobe Photoshop 2017 Taiwan International Student Design Competition - Visual Communication Design finalist

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SOCIAL RESPONSIBILITY

POSTER COLLECTION

VANISHING DIALECT - 2016 Client / Self-initiated project Material / Adobe Photoshop, Ink

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RAW

Independent - 2016 Client / 2017 Lahti Poster Triennial Material / Adobe Photoshop, Ink Adobe Design Achievement Awards - Social Impact - semifinalist

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SOCIAL RESPONSIBILITY

MOSA

MOSA

MOSA - 2016 Client / Self-initiated project Material / Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Adobe Premium, hand-held camera Devision Of Work / Director/ Ling-Er Chen Visual Design/ Cai-Lin Yu Project Developing/ Ling-Er Chen, Cai-Lin Yu, Shou-Ren Chang, Wei-Sheng Xu Trailer Photographer/ Wei-Sheng Xu Trailer Edit & Post-production / Ling-Er Chen, Cai-Lin Yu, Shou-Ren Chang, Wei-Sheng Xu

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RAW

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SOCIAL RESPONSIBILITY

MOSA

MOSA is a mobile game combining campaigns. The campaign will take place at military kindred villages, old houses, and original tribes in Taiwan. Addition to our campaign. you can also go to the spot we set whenever you are free and you can: • Find hidden totem and collect stories. • Choose your team and share stories with other players. • There are two ways to explore a new spot: sightseeing mode and local mode • Connect with Facebook, Twitter, Plurk, Instagram to create a buzz.

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RAW

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SOCIAL RESPONSIBILITY

MOSA

ULTRASONIC TYPESETTING & LAYOUT EXPLORATION

25 pt

The Powerful Role of Music

14 pt

Music and society have always been intimately related.

8.5 pt

Music plays an important role in our daily lives and is woven into the fabric of society. We listen to music while alone or in company, in a dance club or at home, through simple headphones or via high-end speakers, as background or as foreground, after we get up or before we go to bed. Music accompanies us when we are traveling, doing sports, shopping, working or relaxing.

1st & 2nd LAYOUT TEST

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RAW

ULTRASONIC - A GUIDE TO THE BEST LIVE MUSIC VENUES IN MELBOURNE WIREFRAME & ANIMATION

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SOCIAL RESPONSIBILITY

MOSA

TUS'A LOGOTYPE & VISUAL TEST

01. Original Packaging designed by Xinyi Township Farmer's Association 02 & 03. The first two proposals mockup 01

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MOSA BRANSTORMING INSIGHTS

P.O.I.N.T.S

( TARGET TWO EXTREME USERS )

P – Recognize, Discrimination, Education,

“Those who had lost their culture need a chance

Cultural Identity, Policy

to bring back/ record the precious stories of

O – Aborigines, Hakka, Chinese People,

their culture."

Foreigners, Internet

“Those who are not aware of the cultures often

I – Make people in Taiwan know each other

need an opportunity to realize if he/she is the Culture Majority/Minority, therefore develops the curiosity toward their own culture."

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better with stories. N – Bridge, Understanding, Respect T – Stories of Taiwan S – Movie, Film Festival

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RAW

TUS'A STORYBOARD

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Contact 0432087945 4/38 Park Street, Hawthorn, VIC 3122 windywindy0320@gmail.com Online Portfolio www.behance.net/cl-yu vimeo.com/cailinyu issuu.com/cailinyu/docs/RAW_portfolio

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RAW Portfolio Vol.03 Cai-Lin Yu 2015-2017 Design and print in Melbourne.

Raw portfolio  

Graphic Design Portfolio Cai-Lin Yu 2015-2017

Raw portfolio  

Graphic Design Portfolio Cai-Lin Yu 2015-2017

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