FEATURE
Recruiting Made Easy
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By Thomas M. Skiba, CAE, CAI Chief Executive Officer
n today's world, word-of-mouth marketing can make or break a business. Whether you post an unflattering review about the new restaurant in your neighborhood or pass along the business card of your trusted plumber, sharing your experiences matters. Although you won't find CAI on Yelp, our growth and success relies heavily on members recruiting members. When members recruit, everyone wins. And CAI is fortunate to have a long list of dynamic and successful recruiters who go into the community and share their personal CAI experience with prospective members. Our goal now through the Strength in Numbers campaign is to recruit even more recruiters to continue spreading the word about CAI. After all, networking is enhanced when new faces share their own unique experiences and personalities. Our ability to advocate for our shared goals is amplified as our voice grows louder. And as each new member takes advantage of our educational opportunities, the entire field is elevated. Recruiters benefit on a personal level, as well. The Recruiter Club rewards members with one credit per new member. Each month, one recruiter will be selected as Recruiter of the Month based on their number of recruits in a one-month period. The Recruiter of the Month with fewer than five recruits receives a prize valued at $100; the Recruiter of the Month with more than five recruits wins a prize valued at $200. Recruiters also are recognized both through their chapters and nationally as they reach recruiting milestones. You could be the next Recruiter of the Year onstage at the 2017 CAI Annual Conference and Exposition. Just like when you recommend your favorite business, there are many ways to spread the word. Tell a colleague about your own membership experiences, bring him or her to an event, pass along a publication or catalog, or forward one of CAI's e-newsletters to someone. We hope you will answer the call and recognize that recruiting is for you! For more information, visit the Recruiter Club page and simply start sharing your experiences with your prospective members. More information about CAI’s Recruiter Club can be found online at www.caionline.org.
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Education for Board Members CAI WEBINARS
AI webinars offer specialized, professional training without leaving your home or office. Conducted via internet and audio teleconference, the programs are hosted by industry experts to keep you up to date on the latest legislative activity, management trends, industry best practices and subjects of special interest to board members and community managers. More than 200 on-demand webinars are now available, and new live webinars are added every month.
UPCOMING WEBINARS Wednesday, January 18, 2017, 2-3 p.m. ET - A Stitch in Time Saves Nine: Identifying Maintenance Issues During a Property Walk
Many maintenance issues can be identified early, before they become disasters, by a manager or homeowner volunteer during a property walk. This webinar will tell you what to look for during a property walk to help prevent unanticipated expenses, homeowner complaints, and other unpleasant surprises. You'll learn how to track issues to make sure the responsible party is accountable–so the issues don’t fall back on you, especially if you are the entire maintenance staff. Wednesday, February 15, 2017, 2-3 p.m. ET - Help Wanted: Employment-Related Issues Involving Community Associations
Many community associations have a handy-man, day porter, or other individual who provides services to the association. Some community associations have a large staff of employees. This webinar discusses the federal laws that apply to community associations when they employ individuals or pay individuals for services. Wednesday, March 15, 2017, 2-3 p.m. ET - Diving in: Lake, Pond and Stormwater Facility Transitions from Developer to HOA
STRENGTH inNUMBERS
Ponds, lakes and stormwater facilities can have great cost and legal ramifications in communities that transition from developer to HOA control. Federal, State and local stormwater regulations require that a stormwater device be installed and maintained in most new HOAs. The purpose of this presentation is to teach you how to minimize problems as a result of these transitions.
to make community associations preferred places to call home.
For more information about CAI’s Webinars, go to www.caionline.org.
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