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For Advertising Agencies and Advertisers:

In 10 cities (Greater Jakarta, Greater Surabaya, Greater Yogyakarta, S e m a r a n g , Bandung, Medan, Palembang, M a k a s s a r , Banjarmasin, Denpasar), there are more than

This report enable you to keep tracking on your products & its competitors promotion activities, in relation to number of viewers. On daily basis, you can track : • whether your campaign h a s b e e n b ro a d c a s te d according to your planned schedule or not • the daily GRP achieved (the number of people watched your ad) • your competitors campaign activities (how heavy is the advertisement, how much budget has been put, what the placement strategy is, what kind of creative broadcasted, etc)

For Production House & TV Station: This report enable you to keep tracking on your program and your competitors program performance., in relation to number of viewers. Also on daily basis, you can track: • your program and your competitors performance (TVR, Share, etc)

30 channels

The faster you know the promotion activities or program performance and what ’s happening in the competition, the better you will shape your strategy to outperform your competitors.

(national & local) exist and competing with each other. On ave r a g e , among those channels there are around 800 new programs and 800 new commercial in a month.

How to subscribe?

What become more exciting is that now we can see the per for mance of the new program & commercial on daily basis.

Subscription can be tailored according to your needs, whether you need to track all products/programs acitivities or only certain products/programs that fall under certain categories. Just let us know. Once is set, the power of ‘post TV broadcast’ information is now at your fingertips and at your convenience time.

17fl, Mayapada Tower, Jl.Jend.Sudirman Kav.28 Jakarta 12920 T: 521.2200 F: 522.6769 contact: Christina (228); Ardiansyah (239); Hellen (193)

“Getting updated on your TV audience overnight & daily is crucial, when you need to be ahead of the business”

D id y ou kn ow?

How is this benefit to me?

For more information, please email to: info@id.agbnielsen.net

DAILY

Rating for New Commercial & New Program from TV Audience Measurement Point of View


What is Daily Rating for New Commercial?

Terms

Daily Rating for New Commercial Performance

“How many people have seen my new ad on TV yesterday?”

How to get the information?

“How about my competitor’s new brands, how many people have seen their ad, if they broadcasted yesterday?”

Simply login to our website : h t t p : / / w w w. a g b n i e l s e n . c o . i d / Members.php

“Has my new brand been viewed more than my competitors or with the same level of viewers?” Th e s e a re t h e co m m o n questions that you would like to know the answer immediately after you post a new advertising campaign on TV. On a normal situation, you may get those answers on the next Wednesday after your ads were posted. But now, thanks to the advanced technology of TV Audience Measurement & TV Ad Spot Rating Information, you can get that information at the easier, faster and more convenient way.

Yo u n e e d t o b e r e g i s t e r e d a s AGBNielsen’s member to get the username and password.

Information Detail The information provided will be detailed to variables, such as No of spot, Cost, Cumulative TV Rating (TVR), Thousand Value (000), Cost/TVR and Cost/000. Also we can summarized the analysis by: - Station - Program Type - Daypar t (Prime time vs Non Prime time) Included in the report is the commercial clip of which you can play instantly or download for your further usage.

Definition New TV Commercial & New TV Program

The of

New TV Commercial

A TV commercial is considered as new when the copyline/version had never been broadcasted on TV before. By definition, a shorter version of existing copyline or an additional text or promo, will be also considered as new TV commercial.


Terms

Daily Rating for New Program Perfor-

What is Daily Rating for New Program? “How is the performance of my new TV programs in reaching the audience yesterday? Was there any new program from my competitors? How many new TV shows they broadcasted yesterday?”

Information Detail

These also are the common questions that you would like to know the answer immediately after your program has been broadcasted on TV.

- Program Name - Channel broadcast - Time broadcast - The variables (absolute value of people watching, Program TV Rating, Program Share)

On a normal situation, the answers will be on the next Wednesday after your program were aired. But now, you can get that information at the easier, faster and more convenient way.

The information provided will be detailed to :

- Program Type & Program Source, and - Production House Included in the report is the program clip of which you can play instantly or download for your further usage.

How to get the information? Simply login to our website : http://www.agbnielsen.co.id/Members.php You need to be registered as AGBNielsen’s member to get the username and password.

Definition New TV Commercial & New TV Program

The of

New TV Program

A TV program will be considered as new when the program is broadcasted the first time on that particular channel. Regardless the TV program had ever broadcasted on other channel, as long as it is new to that particular channel, the program still be considered as new.


Brochure 1  

O n ave ra g e , For Production House & TV Station: I n 1 0 c i t i e s Also on daily basis, you can track: For Advertising Agencies and...

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