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CHARLES ADDISON GRAPHIC DESIGN & PACKAGING (+44) 07590664139 caddisondesign@gmail.com www.behance.net/caddisondesign


Branding and Packaging Design: ASDA Smart Price Packaging

Rebrand of the ASDA Smart Price range, Currently the cheapest range ASDA offer.


Branding and Packaging Design: ASDA Smart Price Packaging

Left: Development of the Smart Price logo. Top: Baked beans and garden peas strip labels. Bottom: Range of tinned food.


Branding and Packaging Design: Dr. Oetker Home Baking Rebrand

Rebrand of the Dr. Oetker home naking range. Designed to aim at the younger demographic of both male and femal bakers.


Branding and Packaging Design: Dr. Oetker Home Baking rebrand

Top: Bloom Illustration developed from chalk board illustrations. Bottom: Individual Bloom products of various sizes including the large 275g pack of cookie mix, 170g pack of baking powder and one red food colour pack.


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Packaging Design: Ecco Shoe Box

Top Left: Inside of the shoe box. Bottom Left: Close up of the felt surface putting hole. Top Right: Instructions for putting hole construction. Bottom Right: Shoe box fully folded out and constructed in to the practice putting hole. Shown with instruction cards that will come in every box.


Exhibition Branding Design: Tour De france Exhibition

Left: Wayfinding signage. Right: Development of negative space and Tour map posters. Bottom: Individual exhibiton signage.


Exhibition Branding Design: Tour De France Exhibition

Promational posters shown on billboards around the city.

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