Issuu on Google+

[Escriba la dirección de la compañía]


GLOSARIO Fundamentos de Mercadeo Diana Carolina Herrera Díaz – 2BN

Escuela Colombiana de Carreras Industriales (ECCI)



ADVERTISEMENT CAMPAING: It is a typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of

the population. •

ANALYSIS: A systematic examination and evaluation of data or information, by breaking it into its component parts to uncover their interrelationships.

AUTONOMY: It refers here to the concept that people do not need to economically rely upon other people within the society in order to live within that society, and conversely that people do not need to economically support other people within the society.

COMPETENCE: It’s the ability to identify, expand and exploit business opportunities.

COMMERCE: Exchange of goods or services for mon ey or in kind, usually on a scale large enough to require transportation from place to place or across city, state, or national boundaries.

COUNTERFEIT: It is used to describe goods or money illegally produced but appearing authentic.

CREATION: An effect of the formation of an international unrestricted trading zone which results in the redirection of the flow of goods and services to a country that replaces local production.


3 •

CUSTOMER: A party that receives or consumes products (goods or serv ices) and has the ability to choose between different products and suppliers.

CURRENCY A generally accepted form of money, including coins and paper notes, which is issued by a government and circulated within an economy. Used as a medium of exchange for goods and services, currency is the basis for trade.

DEMAND: A claim for a sum of money as due, necessary, or required.

DISTRIBUTION: The movement of goods and services from the source through a distribution channel, right up to the final customer, consumer, or user, and the movement of payment in the opposite direction, right up to the original producer or supplier.

ECONOMIC AGENTS:  Financial institutions: Private or organizations that, broadly

speaking, act as a channel between savers and borrowers of funds.  Household and families: They buy products and services and they offer

resources too.  Private companies: it is a business unit established, owned,

and operated by private individuals for profit, instead of by or for any government or its agencies.  Public Administration: It can be broadly described as the development,

implementation and study of branches of government policy.  Rest of the world: Foreign countries. •

ESTABLISHMENT: Economic unit that produces and/or sells goods or services, and operates from a single physical location.

EXCHANGE: A marketplace in which securities, commodities, derivatives and other financial instruments are traded. The core function of an exchange - such



as a



stock exchange - is to ensure fair and orderly trading, as well as efficient dissemination of price information any securities trading on that exchange. Exchanges give companies, governments and other groups a platform to sell securities to investing public.

FINANCE: A branch of e conomics concerned with resource allocation as well as resource management, acquisition and investment. Simply, finance deals with matters related to money and the markets.

MARKETING: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing. MONOPOLY: Market situation where one producer (or a group of producers acting in concert) controls supply of a good or service, and where the entry of new producers is prevented or highly restricted. MONOPSONY: A monopsony occurs when a firm has market power in employing factors of production. A monopsony means there is one buyer and many sellers. NECESSITY :Good or service (such as food, water, medical attention) whose consumption is essential to human survival, or which is considered indispensable for maintaining a certain minimum standard-of-living. OFFER: When one party expresses interest to buy or sell an asset from another party. The offering price is often the highest the buyer will pay to purchase an asset and the lowest that the seller will accept. OLIGOPOLY:The market condition that exists when there are few sellers, as a re sult of which they can greatly influenceprice and other market factors. OLIGOPSONY:The market condition that exists when there are few buyers, as a result of which they can greatly influenceprice and other market factors.

• • •

PERFECT COMPETENCE: It is a competence with a lot demand, consumers and products.

PLACE: It’s the location of the market and means of distribution used in reaching it.

POSITIONING: A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.

PRESTIGE: Widely recognized prominence, distinction, or importance


5 •

PRICE: A value that will purchase a finite quantity, weight, or other measure of a good or service

PRODUCT : A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want.

PROFITABILITY: The state or condition of yielding a financial profit or gain. It is often measured by price to earnings ratio.

PROMOTION: The advancement of a product, idea, or point of view through publicity and/or advertising.

PURCHASING POWER: Money and credit available for spending and consumption of goods and services. Demand and prices cannot rise beyond the available purchasing power.

SALE: A sale is the act of selling a product or service in return for money or other compensation.

SALE PRICE: The price of a good or service that is being offered at a discount. The sale price can be calculated by subtracting the discount percent from 100, converting that number into a decimal, and multiplying the decimal by the normal price of the good.

SELF- SUFFICIENCY: Provision by one's self of all of one's own needs.

SERVICES: Intangible products such as accounting, banking, cleaning, consultancy, education, insurance, expertise, medical treatment, or transportation.

SMUGGLING: It is the illegal transportation of goods or persons, such as out of a building, into a prison, or across an international border, in violation of applicable laws or other regulations.

STORAGE: Management of storehouses or warehouses, handling operations, and safe custody and protection of inventory items.


6 •

THOUGHT:The capacity or faculty of thinking, reasoning, imagining,etc

TREND: The overall direction in which a nation's economy is moving. Most business managers need to be aware of the prevailing direction of the economic trend for the product markets and countries in which they operate in order to make more accurate and effective plans for their company.

VALUE RATE: The amount of a charge or payment with reference to some basis of calculation .

Glosario economico diana carolina herrera diaz