A logo is not an organisation, but
every organisation needs a logo.
A logo is nothing more and certainly
nothing less than a graphic
representation of the core of the
organisation. A reflection of its
purpose and ambition in its simplest
most elementary form. Created to
convey and connect the organisation
to its audiences. Capturing that
essence is the strategic and creative
craft of the people designing the logo.
Hereafter some examples from the
creative past and present of C-Roots.