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COMPANY PRESENTATION 2014 Asset & Real Estate Management Services in Hospitality Industry

ASSET MANAGEMENT

CAPITAL MARKETS

DEVELOPMENT

ADDVISORY

GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

OPERATIONAL ADVICE

COMPANY PRESENTATION 2014

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“Goodnight Partners is focused on adding value to our clients’ assets by providing real estate services through our fully integrated advisory platform” -Carlos Salgado Wunderlin, Founder-

Vision Providing best level of service to optimize assets performances through an active management of your hotel’s real-estate value.

Philosophy We prioritize transparency, dedicated service and confidentiality.

Structure A multi-level knowledge platform carefully selected to best suit our client’s targeted needs.

GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

Focus Hotel sector in Europe from budget to luxury properties.

Service Lines GoodNight Partners is offering Hospitality real estate services in: •  Development & Advisory •  Asset Management •  Capital Markets

COMPANY PRESENTATION 2014

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Transac.ons  Advisory  

Contract  Nego*a*on  

Consul.ng  

Development  Advisory  

Li*ga*on  Support  

Strategic  Advisory  

Iden.fying  Hidden  Values  

Asset  Management  

Opera*onal  Services  

Market  Reposi.oning  

Valua.on  

Due  Diligences  

Capital  markets  

Training   Asset  Op*miza*on  

Distressed  Assets  Advisory   GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

COMPANY PRESENTATION 2014

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OUR VALUE CHAIN TO ENHANCED VALUE TRANSACTION & BROKERAGE •  Buy and Sale Mandates •  Financing & Refinancing •  Transactions Monitoring •  Restructuring •  Capital Investment Advisory •  Due Diligence Support

Capital Markets

APPRAISALS

OPERATIONAL PERFORMANCE •  Sales & Marketing Advisory •  Revenue Management Advisory •  Operational Audits & Controls •  Performance Management •  Processes Assessment & Optimization

Operational Services

Asset Management Global Risk Monitoring & Performances Enhancement

Advisory

•  Market Study •  Macro/Micro Analysis •  CAPEX Assessment & Optimization •  Valuations & site appraisals

ASSET DEVELOPMENT •  Market Analysis •  Positioning Strategy •  Operator Selection •  Financial Structuring •  Project Management •  Property Ownership

Development

GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

COMPANY PRESENTATION 2014

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OUR VISION OF THE MARKET Hospitality is a multi-disciplinary domain with

GoodNight Partners benefits from it’s experienced and dedicated partners, with a panoramic vision of how to optimize the value of your hotel properts

complex characteristics: o  Multitude of parameters and constraints o  Essential interactions: Operations/Real Estate, Finance o  Operations as a leverage for the real estate value.

Market dynamics show an increasing interest

for hospitality actors: o  Large increase in European transactional volumes in 2013 o  Growing appetite from investors, Private Equity & Institutions o  Multiplication of value creating practices: branding, financing, distribution channels, forecasting o  Increasing return from hospitality real-estate assets

Few Consultants have a focus on the multi-

disciplinary intricacies of hospitality o  Great scattered market o  Market players divided between large specialized institutions and small individual players o  Few medium-sized multi-disciplinary actors

GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

COMPANY PRESENTATION 2014

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Asset Management   Owner Representation – ASSET MANAGEMENT

Representing your interests to ensure a balanced and harmonious vision across management and development of your asset.

  Budget reviews – optimizing budgets.

Op.mizing  value  &    deploying  defined  strategy  

Reviewing, analyzing and

  Capital Expenditure –

Supporting your capital expenditure budgeting process, assisting you through it’s execution and optimizing the benefits and outcomes.

  Best Practice Analysis – Ensuring you are

Pinpoin*ng  sources  of  added-­‐value  

Analyze  situa*on  &  define  objec*ves  

using state-of-the-art practices (operational, investment and technical) to ensure an optimization of your costs/ revenues, through a regular and established risk management process .

  Benchmarking –

A thorough analysis of your hotel’s “ecosystem”; identify and monitoring of players that act directly/indirectly with/against your hotel.

GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

Alignment  of  vision  &  Strategy   (Client  &  GoodgNightPartners)  

COMPANY PRESENTATION 2014

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Development & Advisory Services  

Maximizing your ROI through feasibility studies, project valuations (market research, risk analysis) and development of a “bankable” Business Plan.

 

Operator Selection - Selection of the most adequate operator and negotiating contracts on your behalf to optimize conditions & asset value.

DEVELOPMENT

ADDVISORY

   

Location Search and Selection -

Debt and Equity Financing - Advising you in finding and selecting the best financing structure & partner for your hospitality Real Estate projects. Valuation Services – Providing an independent and fair market-value of your hotel property based on 10 year cash flow modeling and on in-depth market understanding.

 

Project Management – Assisting you through the construction and development of your project as well as for your renovations and refurbishment projects (including FF&E and OS&E quantitative analysis)

 

Property Ownership – Whether you are owner/ operator or tenant, analysis and treatment of all the legal, operational and technical interfaces with the property.

GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

Loca*on   Valuing  

Type  of   Hotel  

Building  

Operator  

Market  

Brand  

Capital   Investors    

Type  of   Contract  

COMPANY PRESENTATION 2014

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Capital Markets CAPITAL MARKETS

  Transactional Services– Weather you are looking for an Acquisition or a Disposal, we assist you throughout your transaction process (Opportunity Analysis, Selection Process and Appraisals, Due Diligences, Bidding Process Management).   Financial restructuring – Is your hotel property in need of financial structuring/ restructuring? Are your OpCo (operational company) and PropCo (property company) strategies well defined?   Acquisition / Exit Valuations - Ensuring

your property is valued at it’s optimal level price taking in consideration it’s optimum cost/revenue structure.

Transac*onal   Market  

Disposal  

Broker  opinion  of   value  

Financial   restructuring  

  Financing or Refinancing – from capital raising to negotiating with the best financial institution to optimize your WACC.

GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

COMPANY PRESENTATION 2014

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Operational Services OPERATIONAL ADVICE

  Trainings & Incentive– We handle all types of hotel related training needs, from Organizational Behavior, Loss Leader & Upselling to technical installations.   Operational Best Practice – Ensuring your operational practices are efficient and optimized in all your profit and non-profit centers (SPA, F&B, Rooms)   Information & Technology- Informing you of new technologies and assisting with their implementation.

GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

COMPANY PRESENTATION 2014

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Founder

Chairman

PARTNERS’ PROFILES FABIEN GUIMTRANDY : Chairman of the board.        

CFO of Ecole Hôtelière de Lausanne Ex: Hermes, Cartier, Girard-Perregaux Independent administrator Extensive experience with start-ups

CARLOS SALGADO : Founder, executive director and administrator.      

EHL Alumni: Ecole Hôtelière de Lausanne Ex UBS: International Wealth Management Consultant for: Expedia (learning), E-Aggregator & Venez-vite(Restauration), Sesôr Africa

(Fund raising)

Key Collaborators

CH2A – JEAN-CHARLES DONNAT: Operations and Asset Management  

Europe & Africa

DENIS POURCHER – ex-GM 5* : Development & Operations  

Swiss market

OROX ASSET MANAGEMENT: Real Estate & Finance  

Switzerland & Europe

GoodNight Partners S.A - info@goodnightpartners.com - www.goodnightpartners.com

COMPANY PRESENTATION 2014

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CONTACT & INFORMATION GOODNIGHT PARTNERS S.A. CARLOS SALGADO EXECUTIVE DIRECTOR cs@goodnightpartners.com T. +41 78 759 30 91

ROUTE DE COJONNEX 25 1000 LAUSANNE 25 SWITZERLAND WWW.GOODNIGHTPARTNERS.COM

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