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CHRISTEL ASPLUND, P12187281 FIRST YEAR, CAD


COMPANY PROFILE Our product concept was bought to our attention when group member Natasha Mei, a professional dancer, stated how there was no form of supportive leotard on the market. Dancers would wear no support at all, or wearing normal bras as sports bra looked too bulky under such delicate dance wear. With dance being a universal profession and hobby, more women of different bust sizes are participating in this activity. As dance is a highly active sport, it is concerning that dancers do not wear any forms of effective support just due to the lack of a suitable product.

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OUR PHILOSOHPY Secret Skin is a new and exciting dance wear brand that specialises in providing comfortable and reliable breast support within a range of inspiring, covetable leotard designs. The concept encompasses extravagant design and innovative structural elements that mould to the figure to create a entirely unique, enticing and utterly groundbreaking collection. Our misson with leotards sizing from XS to XL, is to pair it with a properly fitted bra to your body size, ranging from sizes 30A to 36DD. The secret internal support bra is detachable from your garment and sold separately, so you can upgrade your leotard with new collections available every season. We want our costumers to feel comfortable, supportive and stylish.

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SECRET SKIN CONSUMERS Profession: professional dancers. These consumers works for a dance company, 6-7 days a week. Timetable varies day to day according to company dance class, rehearsals and performances. Will be mainly based in dance studios or theatres. Often can spend long periods of time on tour travelling and staying in different cities for performances. May have to attend galas and after show parties as an expectation as part of the job.

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THE INTERNAL SUPPORT BRA The Secret Skin internal support bra is detachable from your garment, and has a multi hook system in the back, These features is to help the wearer to feel as comfortable and fashionable while getting a maximum support for the breasts, making every movement more easy.

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THE INTERNAL SUPPORT BRA Speacial features: * Coolmax memory foam * Butterfly clip hook and eye * Stay4sure silicone * Bondelast * Constant Modulus elastic straps * Snaptape on the side.

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PANTONE WHITE 1 C

PANTONE 663 C

SPRING/SUMMER 2014

PANTONE 1205 C

PANTONE 162 C

PANTONE BLACK 6 C

Secret Skin’s spring/summer 2014 collection is inspired by one of summers most colourful fruit, peach. There is no peach in nature that is not unique and that is what we want our costumers to feel, unique, fashionable and having the feeling that everything in life is going peachy fine. Peach.

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PEACH DESGIN 1, S/S 2014

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PEACH DESGIN 2, S/S 2014

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PEACH DESGIN 3, S/S 2014

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OUR MARKETING We at Secret Skin think highly of our customers and want them to have the best positive shopping experience, through the whole process when buying any of our products. That is why we put in some extra effort around our products, just to make it a bit more special, to our unique customers.

Secret Skin Buisness Card

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Secret Skin Package


OUR MARKETING Having professional dancers as the face of the brand. Promoting the brand in magazine, catalogs which are aiming at amature and professional danceres. Socal Networking: Facebook, Twitter and the Secret Skin company page. Secret skin products will be able to find on our company's website, as well as online retailers such as Sports Direct and Porselli.

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SECRET SKIN  
SECRET SKIN  

Dragon Den's Project and as well of CAD final project year 1

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