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05

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

Outcomes

BRIEF TITLE

OUGD505

Chester Zoo ‘Animal Aid’ Charity Event

The Brief

Considerations

Encourage people to visit the zoo and raise funds for the charity towards conservation projects.

Tone of Voice- not to sound desperate or needy

Concept/Proposition

Will I need to do different aspects of design- one serious and one not for the 2 different audiences or would I be able to have one identity to work for both. Link to the current brand identity or make an entirely new brand identity for the zoo?

A charity event/ day for the public and investors to raise money as well as publicise the charities needs/efforts

Background Chester Zoo is a registered charity that’s only funds are through donations to fund the zoo and its conservation projects in/ out of the UK

Target Audience

Mandatory Requirements

Members of the public/ Animal Lovers/ Investors and Donators who can give a large amount of money to charity

5 Design Boards Finished products (Range of Collateral) Blogged Development on Design Practise Blog Evaluation

Tone of Voice

Deliverables

Informative/ Persuasive/ Deserving/ Not Begging

Printed Collateral/ Range



Animal Aid Own Brief