BA (Hons.) GRAPHIC DESIGN
Chester Zoo ‘Animal Aid’ Charity Event
Encourage people to visit the zoo and raise funds for the charity towards conservation projects.
Tone of Voice- not to sound desperate or needy
Will I need to do different aspects of design- one serious and one not for the 2 different audiences or would I be able to have one identity to work for both. Link to the current brand identity or make an entirely new brand identity for the zoo?
A charity event/ day for the public and investors to raise money as well as publicise the charities needs/efforts
Background Chester Zoo is a registered charity that’s only funds are through donations to fund the zoo and its conservation projects in/ out of the UK
Members of the public/ Animal Lovers/ Investors and Donators who can give a large amount of money to charity
5 Design Boards Finished products (Range of Collateral) Blogged Development on Design Practise Blog Evaluation
Tone of Voice
Informative/ Persuasive/ Deserving/ Not Begging
Printed Collateral/ Range