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Charlotte Rotherham

One Day Brief: Build a Brand

Brief: Produce a brand identity for the job occupation of a welder Response: Sparks & Sons is a small, independant, traditional family company with years of experience who have decided to start up a business based in the heart of York. The identity is based around the idea of a spark and how metal, when welded, is fused together to make something, shown by the scripted font. The brand identity encompasses a range of stationary and business collateral, like invpoices, flyers and business cards, as well as a website that gives the brand an honest and trustworthy, approachable feel so as to encourage new customers.


Sparks & Sons Design Board