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Charlotte Rotherham & Anna Sergison

The brief asks for a range of new cereal box backs for BEAR cereal relating to a topic which can span the range of the 26 letters of the alphabet. The concept of the alphabet is based on what children want to be when they grow up, making this a topic range that would be available to use spanning all 26 letters of the alphabet.

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Charlotte Rotherham & Anna Sergison

To make the BEAR cereal boxes collectable, the BEAR logo character is dressed up in corresponding outfits for each profession. These outfits are then available to cut out and keep from the bottom of the cereal back with an accompanying BEAR that they can dress up.

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Charlotte Rotherham & Anna Sergison

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An astronaut is somebody who has been trained to fly a spacecraft and travels through space itself. They get to visit planets and stars to see if there is any life out in space.

The first person to walk on the moon was American astronaut, Neil Armstrong.

Astronauts experience weightlessness when travelling in space which means that they float within the spaceship and when they walk on the moon.

Collect all box backs for the 26 letters of the alphabet in our ‘What I want to be when I grow up’ series to collect the outfits for the BEAR. Cut out the outfits and dress him up in different outfits and, using your imagination, take him on adventures.

Cereal Box Back for ‘A is for Astronaut’


Charlotte Rotherham & Anna Sergison

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A chef will normally prepare the food before cooking, choosing fresh ingredients for thier diners . A chef is someone who makes meals for people to eat. They work in a kitchen and tend to have a team of other chefs to help them cook.

Most chefs work in a kitchen in a restaurant yet some chefs decide to buy thier own restaurant and work for there own diners.

Collect all box backs for the 26 letters of the alphabet in our ‘What I want to be when I grow up’ series to collect the outfits for the BEAR. Cut out the outfits and dress him up in different outfits and, using your imagination, take him on adventures.

Cereal Box Back for ‘C is for Chef’


Charlotte Rotherham & Anna Sergison

A detective is an investigator, who solves mysteries to find out the truth.

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A detective will interview suspects through interrogations and will collect eye- witness accounts of the crime.

They collect information and evidence which become clues so that they are able to solve the mystery.

Collect all box backs for the 26 letters of the alphabet in our ‘What I want to be when I grow up’ series to collect the outfits for the BEAR. Cut out the outfits and dress him up in different outfits and, using your imagination, take him on adventures.

Cereal Box Back for ‘D is for Detective’


Charlotte Rotherham & Anna Sergison

A firefighter is someone who puts out fires to save people and buildings from danger.

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Firefighters uses powerful hoses which spray water and foam. These hoses are kept in the fire engine with other equiptment .

It is important for firefighters to wear protective gear so that they are safely protected when battling a fire. They wear big boots, brightly coloured thick overalls and a hard helmet.

Collect all box backs for the 26 letters of the alphabet in our ‘What I want to be when I grow up’ series to collect the outfits for the BEAR. Cut out the outfits and dress him up in different outfits and, using your imagination, take him on adventures.

Cereal Box Back for ‘F is for Fireman’


Charlotte Rotherham & Anna Sergison

The aircraft is typically operated by two pilots; one will be the captain who is the pilot in command while the other will be the supporting first officer

American Amelia Earhart was the first female to fly solo across the atlantic in 1932

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A pilot or aviator is a person actively involved in flying a aircraft. The pilot's job is to make the dream of fast and safe travel around the world an everyday reality.

Pilots get to fly to a different part of the world every day. One day you could be in sunny Spain and the next day, you could be in snowy Russia.

Collect all box backs for the 26 letters of the alphabet in our ‘What I want to be when I grow up’ series to collect the outfits for the BEAR. Cut out the outfits and dress him up in different outfits and, using your imagination, take him on adventures.

Cereal Box Back for ‘P is for Pilot’


Charlotte Rotherham & Anna Sergison

Contextualisation of Bear Boxes

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Charlotte Rotherham & Anna Sergison

Contextualisation of Bear Boxes

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YCN 2014 'BEAR' Brief Submission Boards  
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