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Charlotte Rotherham

1

OUGD505 Studio Brief 2

Branding for Event

Indy pimp Typeface used for the brand identity- Indy Pimp

Colour Choices for the Brand Identity

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Three logo designs relating to the charity event- the intention being to combine the current brand identity with a relating logo design so that the brands integrate with each other


Charlotte Rotherham

2

OUGD505 Studio Brief 2

concept The concept is to produce the collateral for a family friendly charity event held at Chester Zoo to raise money for thier conservation projects so as to gain more sponsership for the cause.

Net for a donation money box

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Bunting to promote and decorate throughout the event


Charlotte Rotherham

3

OUGD505 Studio Brief 2

collateral

Children’s masks, both in full colour and branding colours, which can be bought at the event

Collateral to be produced includes event programmes and sponsership forms as well as posters, wristbands and packaging. Proposals will include stalls and signage


Animal Aid Crit Design Boards