COMMS BYU Department of Communications
Annual Report 2009 –2010
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From the Chair
This edition of the Communications Department annual report focuses on the new, converged and social media that currently impact the traditional channels of mass communication. Innovation, creativity and technology are causing us to rethink how we communicate and how our audiences become informed. Even so, we know that mastering the fundamentals of effective communication – providing vital information to key audiences and telling the story well – is still our primary purpose. We simply use new and different channels and media to accomplish this goal. The faculty and students of the Communications Department have embraced these new opportunities. Over the last few years, faculty in each of the department’s five emphases have retooled to teach new media in their classes. Rather than create a singular course or emphasis in new and converged media, we have decided to integrate it across our courses. At the same time, we are looking closely at our overall curriculum to ensure it provides the flexibility and focus needed to prepare students for careers in communications, and not just for their first job. We are one of the first programs to embrace convergence, and I am proud of our faculty and staff in their continued efforts to train students in multimedia journalism. If you haven’t visited The Universe, the Web version of The Daily Universe, in the last year, we urge you to do so, and we think you’ll be impressed with what you see. Yes, we still have Police Beat and the Opinion pages, but you’ll also find blogs, podcasts, slide shows and a link to the award-winning Daily News broadcast stories. We’ve also invested in technology to support the efforts of our student media labs. We are one of the first programs in the country to use the Avid Management System for our online broadcast content. Our state-of-the-art equipment in the Advertising and Public Relations labs allows students to compete on a national level. In this issue of the magazine, you’ll read more about the latest accomplishments of the students who work and learn in our student media labs, as well as the faculty and staff who teach and mentor them. As we prepare our students for the future of the communications industry, we’ve had the pleasure this year of reconnecting with many of our alumni who are already a part of those industries. The Department of Communications held alumni events in New York, Chicago, Provo, Las Vegas and Phoenix, where we renewed relationships with hundreds of you — our friends and graduates. We are encouraged by your accomplishments and the leadership you provide. We also appreciate your many kind and encouraging comments about our progress and success. We honor your contributions to our program, and we realize that we would not be where we are today had you not been here first. I hope to see many of you this year as we plan additional events and reach out to you for our mentoring programs. I also invite you to visit us at the Brimhall Building, or drop us a line to share your ideas. Thanks for all you do. Best wishes,
Brad L. Rawlins Chair, Department of Communications Brigham Young University
fac t o r
BYU Department of Communications
Annual Report 2009 –2010
Cover design by Nic Perner Source photo from istockphoto.com
Managing Editor Stephanie Hunt Art Director Kylie Nixon
Editors Rebecca Allen Kelcy Molyneux Sara Smith Heather Wrigley Copy Editors Abram Jones Michelle Treasure Amanda Wallace
COV ER STORY 16 The New Media Factor 18 Alumni Share Thoughts on New Media A LU M N I 4 Anniversary Alumni Events 22 Alumni Updates DEPA RTM EN T N EWS 2 Faculty and Staff Update 6 Top Honors to a Faculty Member 8 Professionals in the Classroom 10 Student Ambassadors 13 Rebranding the Bradley Agency 26 Guest Speakers 31 The Church and the Media 32 Recent Faculty Scholarship ST U DEN T ACH I EV E M EN Ts 11 Student Research Honored 12 Student Labs 13 AdLab Displays Its Best Work 14 Universe Wired for the Future 24 International Comms 26 Student Profiles 28 Awarding Excellence 30 Clubs for Comms Assistant Art Director Nic Perner Page Design Amy McDonald Samantha Strong Leah Wasson Illustrator Steve Hunt
Consulting Faculty Jeff DuBois Ken Plowman Brad Rawlins Jacey Reynolds Jeff Sheets Susan Walton Design Supervisor Warren Bingham
© Copyright 2010 Department of Communications, Brigham Young University. All rights reserved. No part of this publication may be reproduced without the express written permission of the copyright holder.
Faculty & Staff Update in the Department of Communications
Photo by Adam Grimshaw
Chad Curtis, the new broadcast news manager, prepares the student staff for the next production of BYU’s Daily News.
With changes in the faculty and staff, improvements have been made in the department
Susan B. Walton
Susan B. Walton, associate chair for student media.
2 BYU DEPARTMENT OF COMMUNICATIONS
Susan B. Walton has been appointed associate chair for student media in a re-structuring of department administration. In her new role, Walton provides administrative management for the department’s student labs, including The Daily Universe newspaper, The Daily News television broadcast, the Advanced Advertising Lab and the Bradley Public Relations Agency. “The student media labs serve the vital role of enabling students to apply
their strong theoretical and practical education to creating real-world news content and solving real-world client problems,” Walton said. “I’m honored to work with Dr. Rawlins and the dedicated staff, faculty and students who have made these labs so successful.”
Steven Thomsen has been appointed as graduate coordinator. In this new position, he oversees the graduate program, including recruitment, admissions, course scheduling and teaching assignments, assigning graduate assistantships, coordinating comprehensive exams, performing student evaluations and approving master’s theses and projects. Thomsen said graduate students are an important part of the Department of Communications. “Graduate students serve a valuable role in our department,” Thomsen said. “They are involved in teaching some of our labs, assisting in other labs and student media, and participating in vital research.”
Jackson returned to BYU in 2007 to finish the education she began 30 years ago. She said she always encouraged her children to go to college and, anytime their family visited Provo and saw BYU, she always had a feeling of regret that she hadn’t finished what she started. Jackson graduated with a degree in communications in April 2008. “I’m really, really proud of the fact that I went back to school and finished my degree,” Jackson said. “It’s something I wanted to do for years and years.” Along with her degree in communications, Jackson brings enthusiasm and experience to her job. As the administrative assistant, she spends her time working with students and faculty. She is responsible for scheduling all communications classes and has the opportunity to help individual students resolve scheduling problems.
Jacey Reynolds joined the department as the Outreach Coordinator.
Photo by Kylie Nixon
Debby Jackson, the new administrative assistant for the Department of Communications.
Debby Jackson has been hired as the administrative assistant for the department after spending a year as program assistant in the Department of Theatre and Media Arts.
Jacey Reynolds has been hired as the department’s Outreach Coordinator. She works with both current students and alumni to help build stronger connections to the program. Her professional experience includes seven years in back office operations with an NYSE company in Phoenix, Arizona. She was eventually promoted to management, then opted to leave that
career, and the workforce in general, when she married and started her family. Reynolds believes strong alumni ties are vital to the growth and development of the communications program. “Through events like Mentors’ Day and location-specific gatherings like the ones held across the country this past summer, we get a chance to reconnect with our alumni and find out where they are and what their successes have been,” Reynolds said. “Their knowledge and experience have proven to be invaluable to the current students of the program who are eager to learn as much as they can about real-life communications careers. We continue to be impressed with the willingness of our alumni to give of their time and resources for the benefit of the program. We are grateful for their continual contributions.”
Chad Curtis is the communications department’s new broadcast news manager. Curtis comes to BYU after spending nearly 15 years as a producer at NBC News Channel, the affiliate service division of NBC News. His new position at BYU is not his first opportunity to work with undergraduate students. While earning a master’s degree in communications at the University of North Carolina-Charlotte, he taught journalism classes as an adjunct professor. Curtis said his undergraduate education at BYU prepared him to work after graduation and made him valuable in the marketplace. He believes alumni are great resources because students can implement alumni voices and opinions into their own newscasting. Curtis said he hopes he can better integrate alumni into the broadcast program in the future. “I want to hear from the alumni in the field,” he said. “I want to hear where they are, what they are doing, and see if we can’t include them in the program.”
2009 –2010 ANNUAL REPORT 3
By Tiffany Meredith
A hug or a handshake? At five Department of Communications 75th Anniversary celebrations held around the country during fall 2009, many old friends reunited and many professionals met for the first time. “The purpose of the celebrations was to gather the alumni and say thank you for representing BYU,” said Emily Florez, a recent graduate in broadcast journalism who helped plan the events.
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Celebrations were held in New York City, Chicago, Provo, Las Vegas and Phoenix. These locations were selected based on the large concentration of BYU alumni working and living in each area. Each event included a short presentation and a light dinner. The atmosphere offered a great opportunity for colleagues to mingle and network with each other. “Everyone had a wonderful time,” said Jacey Reynolds, outreach coordinator for the department. “We received many
photo by dale green
Local communications alumni enjoy a video presentation at the Department’s 75th Anniversary event held in Provo.
positive comments after each event from those who attended. They were appreciative of our outreach efforts and of the opportunity to meet with former friends and classmates.” Brenda Cevallos, an advertising alumna who attended the Chicago session, said she enjoyed the interaction during dinner, especially the opportunity to visit with old friends and professors. The events also sought to reconnect alumni with the department. At the beginning of each event, a 10-minute
video highlighted current projects in each academic emphasis. Attendees were then thanked for their support of the communications program and asked to look for opportunities for students to do internships in their respective cities. “We’ve found that those who have been through our program are often generous with their time and talents and are enthusiastic about contributing to the department in any way they can,” Reynolds said. “Our goal is to reach out to our alumni and continue to build
relationships that will be mutually beneficial for all – current and former students alike.” The department is considering possible events and locations for next year and will continue to reconnect with alumni through online newsletters and the annual magazine. A questionnaire will be sent out to survey what alumni are currently doing professionally and offer opportunities to reconnect with the department through guest lectures and mentoring. 2009 –2010 ANNUAL REPORT 5
Honors All-in-one attorney, journalist and BYU professor receives recognition at the Annual University Conference
By Brittany Worton
6 BYU DEPARTMENT OF COMMUNICATIONS
Professor Ed Carter
irthdays, anniversaries and April 15 – they’re the days you don’t dare forget. Move-ins, try-outs and business ups-and-downs may also make the list, and on a good year, there’s a day of high honors, acclaimed accolades and celebrations. Professor Ed Carter identifies with the latter. “It [Aug. 25, 2009] was a good day,” Carter said. “There was a ceremony where I was presented the Class of 1949
Young Researcher Award, and then I went out to lunch with my wife to celebrate.” At the Annual University Conference, BYU President Cecil O. Samuelson honors selected faculty and staff members. Among them this past year was Carter, awarded the Class of 1949 Young Faculty Award. The award was presented by Ray Beckham, a former Communications professor, associate dean of the College of Fine Arts and Communications, and chairman of the
Class of 1949 50th Reunion. The Class of 1949 sponsors the award in conjunction with the alumni office. Nomination comes through the school’s department chair or dean, and the award encourages and acknowledges contribution and promise by junior faculty members. “It was an honor, and I was thankful to receive the award,” Carter said. “But if anything, it was an encouragement to do good things in the future.” Professor Carter has a blended background of attorney and journalism experience. He received his bachelor’s degree from BYU in 1996 and earned his master’s degree from Northwestern University in 1999, both in journalism. In 2003, Carter received his Juris Doctor degree from the J. Reuben Clark Law School. Carter is currently the associate chair for undergraduate studies and teaches in the print journalism emphasis for the communications department; his curriculum focuses on the intersection of communications and law. Carter also finished his LL.M. (Master of Laws) degree at the University of Edinburgh School of Law. He gave the 2010 Beckham Lecture on his dissertation, which focused on copyright law and freedom of expression. Carter’s dissertation was wellreceived – its originality helped shed light on a commonly overlooked aspect of law. “This paper is bold, imaginative and does much to clarify a very vague area of the law,” an examiner said of Carter’s dissertation. Carter has authored a number of articles in academic journals. Published topics have included copyright law, reporters’ privilege, government speech and criminal libel. Awards like the Young Researcher Award help further Carter’s academic research and publication. “I am grateful to people who have come before, establishing a foundation so that we can continue to where we are now,” Carter said. “We are beneficiaries of people from the past. Much like the saying goes, ‘we are standing on the shoulders of giants.’” 2009 –2010 ANNUAL REPORT 7
profes Susan Tuckett
” Voss said. “They know what it’s like Industry leaders are taking job, Cathy Chamberlain to be in the field now, what employers currently expect and how we can apply Research is a passion for teachers at time out of their busy or market the skills we learn in class.” Brigham Young University and Professor Cathy Chamberlain is no exception. schedules to teach up-andMark Carpenter Currently teaching classes on research coming communications Every discipline in the communications for public relations and advertising department employs part-time majors in the communications professionals professors who give the program an department, Chamberlain has very little By Hilarie Laukat, Laura Neil, Rachel Scroggins and Amanda Wallace
Susan Tuckett teaches media planning to advertising students at BYU while balancing other career and family responsibilities. She has worked as an advertising professional for more than 22 years, with dozens of clients and as a marketing director for Deseret Book. “Every day, she would bring some kind of real-world example to class from what she was actually, currently working on in her career,” said advertising senior Trevor McKinnon, a student of Tuckett’s. Becca Voss, another member of Tuckett’s class, agreed. “It’s beneficial to have a part-time professor who is teaching things they are currently using at their full-time 8 BYU DEPARTMENT OF COMMUNICATIONS
edge. Mark Carpenter, a part-time public relations professor, sees a personal benefit to balancing teaching at the university and working in the corporate world. “My strength is that I can bring experience and share real-world illustrations,” Carpenter said. “The flip side is that I also enjoy the opportunity to teach because I’m working with students who have new ways of looking at things. They motivate me to stay up to date.” Carpenter has worked as a professional in his field for more than 20 years with a focus on corporate public relations. He currently teaches public relations courses and works for PeopleSmart Solutions, doing corporate training.
free time on her hands. When she does have a moment to take a break, she loves to be with friends and family. She also enjoys listening to music and reading. When asked what her favorite subject, Chamberlain answered, “Teaching students how to understand the people they are trying to reach, whether through PR or advertising strategies. I love to teach them how to really understand what motivates people to do what they do. Until you understand the people you are trying to communicate with, you can’t persuade or motivate them.”
in the classroom
A BYU undergrad and Stanford Law graduate, Driessen joins the Department of Communications with a law-heavy background. Appropriately, the adjunct professor teaches Communications 300— Media Law and Ethics. Driessen said, “I have made it a personal goal to make this a class that the students look forward to, rather than dread.” Driessen was an associate professor of law at BYU from 1996 to 2006. She was appointed by the governor to serve as a temporary member on the Utah Board of Pardons and Parole. Though Driessen has resigned from teaching law, she is still regularly solicited for legal analysis and commentary. “After several years of teaching and writing as a law professor, it is fair to say that I am now a recognized criminal justice expert,” Driessen said.
Bill Peyton, who teaches Comms 101: Introduction to Communications, is a partner of several companies that do data and voice networks in the U.S. and China. His companies also help with efficiency and expansion of other businesses. His newest endeavor includes finding ways educational products can involve new media throughout the world. “Any success has been due to blessings which include a healthy curiosity,” said Peyton. “I am always looking for, ‘What is next?’ ” Because of his experience in the real world, Peyton has been able to help students in his Introduction to Communications class see how their lessons can actually be applied in their future careers. Peyton said, “The goal of the classroom is to assist students as they acquire skills that they can put to work for the benefit of themselves, their companies, individuals, and responsible entities when they go beyond the classroom.”
After many life experiences and job opportunities, some BYU alumni manage to make their way back to BYU campus to teach. Derek Brown is an alumni who has returned to share his knowledge as a part-time communications law professor. Brown loves working at BYU because of the knowledge students bring to the classroom. “The issues we talk about in communications law can be pretty advanced for undergrads,” said Brown. “Some professors think they need to dumb down the class, but the students at BYU grasp the concepts quickly and it makes it easy and a lot more fun.” Brown has taught a communications law class since fall 2007, passing on great personal knowledge and experiences to his students. In the years since graduating from Pepperdine Law School, Brown has worked for the U.S. Court of Appeals for the 3rd Circuit in Philadelphia and law firms in Washington, D.C. and Salt Lake City. He has also worked as chief counsel for Utah’s Senator Bennett and legal counsel for Senator Hatch. 2009 –2010 ANNUAL REPORT 9
“I became interested in being an ambassador because I wanted to help plan events for students in the program. I feel like for many of us, the Brimhall is our second home. I want the students in the program to love their major and be proud to be a part of the communications program. I also would love to see alumni return to help things come full circle.”
Junior, Broadcast Journalism
“I have dreamed of doing corporate public relations ever since I was in high school and have been involved with the comms department since my freshman year at BYU. I became interested in being an ambassador during Fall of 2009 because I have always loved reaching out to other students and I enjoy being able to interact with a variety of people.”
Erika Gerszewski Potter Junior, Public Relations
“There seems to be a division between the students in different emphases and I would like to help students network within the department so we are all working together. This means planning events that will help students become more familiar with other emphases as well as be involved within the students of their own emphasis. I also hope to help with campus awareness of the department so that more students know about the majors and opportunities available.”
Annalee Colt Junior, Advertising
10 BYU DEPARTMENT OF COMMUNICATIONS
By Candace Workman
he new Communications Student Ambassador (CSA) program at BYU allows communications students to actively help prospective and current students and alumni to become aware of the new and many opportunities in the field. Brad Rawlins, department chair, and Jacey Reynolds, department outreach coordinator, worked together to transform the student ambassador program from an idea to a full-fledged force. “We really have no better promotional tool for our program than the students themselves,” Reynolds said. “The ambassadors are excited about the things they are learning and the endless opportunities offered to them in the communications program.” The idea for the CSA program was developed in the spring of 2008 in a public relations capstone class. The class’ group client was the communications department, and the CSA program was developed out of their research and proposal. The student ambassadors target and
promote what the communications department has to offer to three distinct groups: current students, future students and alumni. Ambassadors help plan alumni events, inform current students of new opportunities and recruit prospective students. One of the main objectives is to get the word out about the Department of Communications to BYU students searching for a major. By providing outreach to current students through the CSA program, students will find the department sooner, Rawlins said. CSAs are also working to attract prospective students by visiting and reaching out to high schools. The ambassadors helped plan the 2009 alumni outreach events in Chicago, New York, Las Vegas, Phoenix and Provo. They helped the department host international visitors and gave tours of the exceptional facilities housed in the George H. Brimhall Building. With the help of the ambassadors, on-campus events like the Major Fair and the Department of Communications Open House have been successful.
Newsroom Burnout By Madison Highland
top award went to a BYU graduate student group attending the Association for Education in Journalism and Mass Communication Conference this past year. The students garnered the Best Poster Presentation from the Media Management and Economics Division. Under the direction of Brad Rawlins, students Caroline Christiansen, Todd Hollingshead and Ramona Wheeler conducted original research on “journalism burnout.”
According to their report, “In today’s online world where efficiency, access and multimedia availability dominate, that same journalist could be asked to not only produce one to two traditional print stories a day, but also create online versions of news stories, blog about issues on the beat and take recording devices along for the report to create audio/video complements.” The group hypothesized that such an excess amount of work has led to “journalism burnout” throughout the country. The group’s research used data from
830 various journalists. The students found that journalism exhaustion is increasing because of high demands placed on journalists. While more experienced journalists are reporting higher levels of professional efficacy, younger journalists are reporting more cynicism and exhaustion. “One of the main outcomes from participation in the conference is that it showcases BYU’s outstanding communications program and academic excellence,” Wheeler said.
ON THE BLOCK BYU undergrads awarded top research paper
By Michelle Treasure
hat started as a class project in an undergraduate research methods class became the best in the southwest when six BYU students and their faculty mentor were awarded the top research paper Nov. 6, 2009 at the annual conference of the Southwest Education Council for Journalism and Mass Communication (SWECJMC) in Arlington, Texas. The paper, “Does it matter if she’s Black or White? Using eye-tracking to explore the effects of race on reader reaction to magazine advertisements,” was named the top paper of all submissions from faculty and students at universities throughout the southwestern United States. BYU students Paige Davidson, Brenton Jensen, Thais Fernandez, Stacy
Wood, Raimo Laitinen and Shiree Bott were mentored by communications professor Steve Thomsen. They comprised the only undergraduate team to submit a research paper to the conference. The paper will be published in an upcoming issue of the Southwestern Mass Communications Journal. The students collected data in the Department of Communications’ eyetracking laboratory in the Brimhall Building. The study aimed to determine whether a model’s race affects product recall and purchase intent by testing how white women visually responded to ads with either black or white models. “We found that, although women tend to look at white models longer, it doesn’t change their desire to buy products advertised by African-American models,” said Jensen, an author and presenter of the study.
The eye-tracking system features a visor and monocle with an infrared television camera. The camera records reflections of the pupil and cornea which shift as the eye moves as participants view advertisements on a computer screen. “It is such a great honor to be awarded something that typically isn’t awarded to undergraduate students,” Bott said. She added many of the masters and doctoral students at the conference were surprised the BYU students were undergraduates, based on the caliber of their work. “This is a great group of students who were really dedicated to conducting this study,” Thomsen said. “They went above and beyond what we normally ask of our students. It was nice to see them rewarded for their efforts.” 2009 –2010 ANNUAL REPORT 11
>Lab Rats By Abram Jones
A stereotypical laboratory is a room filled with beakers and chemical odors. Laboratories in the Department of Communications, however, are state-of-the-art facilities that help students gain professional experiences. Advertising students regularly work for large corporations such as Volkswagen, Burger King and Nestle to help prepare for the competitive advertising profession. A short list of agencies is approved to work for the Ad Council, including top global firms such as BBDO and Crispin Porter + Bogusky. BYU’s lab is proud to be the only student firm included. Public relations students have similar opportunities to work with high-profile clients in the department’s student-run PR firm, the Bradley Public Relations Agency. “Our client projects give students hands-on experiences that help them develop important skill sets,” said Jeff DuBois, manager of the Bradley Agency. Students have the chance to learn valuable skills such as writing, editing, managing and working effectively with a variety of people. BYU print journalism students have the opportunity to get hands-on experience producing a newspaper.
Many people on campus don’t know The Daily Universe, BYU’s campus newspaper, is produced by students in a lab environment. Kaye Nelson, the editorial lab manager, said working with the print and online versions of the newspaper helps students prepare for future internships and jobs. Courtney Smith, a print journalism student, said time spent working in the newsroom helped her fit in at her first internship. “Working in the newsroom simulated a working newsroom environment,” Smith said. With her newsroom experience, making the transition to the real world was easier, she said. The Daily Universe wins many awards each year from local and national organizations for both editorial content and advertising. Broadcast journalism students have the opportunity to produce The Daily News at Noon, an awardwinning newscast that uses the best technology to produce a quality result. Chad Curtis, broadcast news manager, said he hopes experience in the lab helps students get in the right mindset for their careers. “I want their thought processes to be the same as those of the professionals in the field,” Curtis said. “I want them to hit the ground running.”
photo by kylie nixon
Students work in the broadcast lab to edit their reports for the Daily News at Noon.
Photo by Marianne Jolley
Copy Supervisor Brandon Judd works with Erin Kulesus on the next edition of the Daily Universe.
I want them to hit the ground running.
12 BYU DEPARTMENT OF COMMUNICATIONS
— Chad Curtis
It was hard not to fall in love with Chris’s logo. — Stephanie Stewart
>Rebranding the Agency
By Kate Giles
recent logo competition campaign for the Bradley Public Relations Agency helped in its rebranding efforts. Until this year, many students didn’t know about the lab, so it decided to do some public relations work for itself. “The Bradley Agency has had many logos,” said Jeff DuBois, director of the Bradley Agency. “Some of the logos looked dated and none captured the true essence of the agency. Because of that, we decided to have a competition for students to create our new image.” The new logo had to be simple, professional and creative. Judging began after three weeks of receiving logo submissions. Days of reviewing logo entries ended with one logo standing out
to the panel. Graphic design major Christopher Mann’s winning logo took creative inspiration from the Bradley Agency’s Web site and brought in additional color with blue. He also used the Bradley Public Relations Agency’s initials, “b” and “p,” to create the circular image used at the front of the logo. TM
“All the logos were really good,” said Stephanie Stewart, a former account coordinator. “It was hard not to fall in love with Chris’s logo. It was everything we wanted.” She said the winning logo stood out because it was simple and creative enough to attract attention. It can be mass produced easily and students will be able to recognize the brand quickly.
photo by kylie nixon
2009 –2010 ANNUAL REPORT 13
The Ad Lab’s Best Work
Students were involved in the creation he work of BYU of the display, including advertising deciding its contents. students is “We built a display being featured as an we thought represented interactive display in our best work,” said the Gordon B. Hinckley Rebbie Groesbeck, Alumni and Visitors a senior majoring in Center. advertising. “It is good University officials for alumni to see a considered many program that’s pushing exhibit possibilities the boundaries, where but quickly decided to students are getting highlight the Ad Lab, real-world experience.” PHOTO BY KYLIE NIXON said Ron Clark, BYU’s The custom-built This display was designed by advertising students to showcase their Director of Public display illustrates the ingenuity and ability to create something new. Affairs and Guest wide range of Ad Lab Relations. clients, from large “Of the many possibilities we had for developing a corporations to nonprofits. It also features information display in the Visitors Center, we wanted one that spoke of about advertising faculty, the program’s history and student the relationship between instructors and students,” Clark awards and accolades. said. “The Ad Lab presented the finest merger of the two, “This display is great because it helps visitors to and magnified BYU’s desire to be a mentoring giant.” BYU realize we have one of the premier undergraduate The display illustrates, through text and images, the advertising programs in the country,” said Jeff Sheets, mentorship faculty members provide to students. It also director of the Advanced Advertising Lab. provides samples of student Sheets said the display, which work with highly-visible clients. replaced one by the Department “People are amazed at our of Engineering, provides good student involvement with such exposure to the College of Fine recognizable brand products, Arts and Communications and and many comment on having Department of Communications. seen student-produced spots “Our department got a chance on television,” Clark said. “They to shine,” Sheets said. are thrilled and surprised that Clark said the more than 2,000 they were actually created by visitors who see the display weekly — Ron Clark students on a campus rather are impressed with the high-quality than a large production agency.” student work. By Abram Jones
People are amazed at our student involvement with such recognizable brand products …
14 BYU DEPARTMENT OF COMMUNICATIONS
The Universe Is
E x pand I N G
By Philip M. Volmar
esperate times call for Drupal measures. That shouldn’t make sense — yet. So here’s the scoop. Just last year, The Daily Universe managed NewsNet, a Web site hosting articles online. Though modern and revolutionary upon initiation, the Web site devolved behind the times, said Rich Johnson, multimedia editor for The Daily Universe. “For a variety of reasons, we had fallen behind the curve, and we realized we needed a new site,” said Quint Randle, a print journalism professor who specializes in new media. “Brad Rawlins, our department chair, approached me and said, ‘Quint, make this happen.’ ” Under Rawlins’ direction, Randle began studying and testing different
content management systems “that would enable us to leapfrog into better social [media] and multimedia,” Randle said. The newly converged Web site brings BYU’s communications lab up to par with the industry. The site now combines The Daily Universe, the Daily News at Noon newscast, the411 entertainment and activity guide and the student-run blog Beyond the Universe into one syndicated, dynamic Web site. The new functionality is made possible by a free, open-source content management system called Drupal, coupled with a little creative ingenuity from communications student Adam Larson, who brought great computer skills to the table. “It [the Web site] allows us to do things we haven’t done editorially before,
while capitalizing on advertising as well,” Randle said. “And, it’s easier to put up audio and video and organize and crossreference articles.” The universe.byu.edu home page features a carousel of the day’s top stories. Students are able to select their favorites and comment. Other new features include an online-only features page, an intramural sports hub with game schedules and photo galleries and the new guide at the411.byu.edu. The print paper that the Department of Communications publishes Monday through Friday maintains The Daily Universe title. The Web site, however, has shed itself of Daily. “In terms of branding, Universe is all we have,” Johnson said. “The news is no longer daily. It’s constant.” 2009 –2010 ANNUAL REPORT 15
weet By Kim Brunken, Scott Christofferson and Amanda Wallace
Boy sends Girl Facebook message: “Give me a call.” Girl reads message on BlackBerry, notices Boy on GChat and instant messages instead. Mid-chat, Boy writes note asking Girl to dinner and shows invite via web cam. Girl tweets, “Dinner with cute boy tomorrow” in response. Dinner goes so well, Girl posts pictures on blog. For many millenials, or those considered part of the Generation Y demographic, such a conversation is typical; multiple communication channels convey simple messages. Within the last decade, a boom in social media – specifically, in outlets like Facebook, MySpace and Twitter—has allowed people to communicate from anywhere, at anytime and with anyone. In an effort to keep current with communication trends, communications
A series of events 1837
Samuel Morse created and patented the electromagnetic telegraph.
In response to the 1957 Soviet launch of Sputnik, the 1945 U.S. Department The zero of Defense 1876 generation of Alexander Graham mobile telephones established the Defense Advanced Bell invented the introduced. Research Projects first telephone. 1947 Agency (DARPA), 1906 Mobile phone whose mission Reginald Fesseden base systems is to develop demonstrated invented by Bell advanced a wireless radio Labs engineers communications telephone. at AT&T. capabilities. 16 BYU DEPARTMENT OF COMMUNICATIONS
professors have adjusted their teaching methods and incorporated social media into their course modules. Curriculum for the social media classroom centers around three crucial concepts. First, through the means of Internet and associated new media outlets, anyone can create and publish content for public viewing. Second, though the channels by which information is disseminated are changing and uncertain, the demand for quality content is unshaken. Finally, despite the dominance of new media now, such communication channels will eventually find their place among older forms of media. Doug McKinlay, an advertising professor, teaches social media principles and expects students to put them to practice. “We’re not going to teach them how to use social media,” he said. “We’re going to teach them how to think.” Specifically, McKinlay teaches
Compiled by Stephanie Hunt
Laying the foundations for the Internet, DARPA launched the Advanced Research Projects Agency network, or ARPAnet, the first national computer network.
Motorola invented first practical mobile phone for handheld use in a non-vehicle setting.
DARPA adopted the TCP/IP protocol as the standard for communication among computers in ARPAnet.
First digital cellular phone was made in the U.S.
Tim Berners-Lee invented the World Wide Web.
smart students to relentlessly regard the quality of their messages sent. As communication channels and consumer adoption rates continue to increase, students must craft and deliver purposeful messages that appropriately reach their intended audience. In addition, students must adapt writing styles and structures to fit new media functions; e-mail blasts, Twitter updates and blog posts should distribute the same fundamentals as a full-length news story. Clark Callahan, a professor of media history and philosophy, teaches the impact of technology and social media outlets. Callahan said, “People need to know how media affects them on a social level.” In the classroom, Callahan emphasizes five general principles about technology and social media. First, he suggests that a trade-off always accompanies the adoption of technology in social media.
“An example is the cell phone,” Callahan said. “It allows us to contact instantly, but it takes away from the personal factor.” Second, Callahan teaches that there is value embedded within every technology. Third, he poses that the advantages and disadvantages of technology and social media are never distributed equally. Fourth, he teaches that technology is ecological. “Rather than replacing another, technology connects and has an influence everywhere,” Callahan said. Finally, Callahan states that we accept technology and social media without thinking about it. Students aren’t the only ones feeling those effects, either. With the widespread accessibility of information and use of new media tools, the playing field for journalists has also changed—no longer are the communication professionals the drivers of the game. Rather, consumers
of new media are at the conversation’s forefront; they too have the ability to create and publish information—via e-mail, video clip, Facebook message, blog post or tweet—accessible to anyone. Quint Randle, a communications professor who specializes in researching and teaching new media, suggested that we have become a “community of creating and sharing.” He explained that journalism is no longer a one-way conversation, but rather, an interactive process heavily involving consumers who have the ability to comment on and respond to the information they access. The consumer craze may soon expire, however, as social media takes its inevitable place among older and more traditional forms of media and communication channels. “Inevitably, other new media will arise. But for now, everything will find its place among the rest of the media,” McKinlay said. “This just hasn’t happened yet.”
Mosaic Communications Corp. (later Netscape) is formed by Marc Andreessen and colleagues who left the National Center for Supercomputing Applications (NCSA).
First commercial text messaging used by Nokia in China and Japan.
The dot-com economic bubble burst in March, ending a run since 1999 the late 1990s that 1998 Blackberry was saw huge increases Google founded introduced having in valuations by Larry Paige e-mail, mobile of Internet and Sergey Brin, telephone, text companies and two Stanford a kind of frenzy graduate students. messaging, Internet faxing, that dot-com 1998 Web browsing companies would Introduction and other wireless sweep aside of Bluetooth information traditional media technology. services. companies.
Facebook launched to the Harvard campus.
Facebook became available worldwide to anyone with an e-mail address.
Twitter launched and made available to the public.
Technorati tracked 112,000,000 blogs. 2009 –2010 ANNUAL REPORT 17
[new media] fac t o r
and in my formal journalism education don’t carry over at all, but many do. But knowledge of Twitter tools and best practices have been vital to both jobs. When I was a journalist, Twitter served as my primary news source, professional networking resource, and distribution tool. I would scan my Twitter feeds first thing each day, and then stay on top of what was happening on Twitter throughout the workday. My sources were on Twitter, the companies I was writing about were making announcements there, friendly (and rival) journalists were tweeting stories as they reported them, and I used Twitter to track my favorite news sources instead of using an RSS reader. I also tweeted links to my own stories and any news tidbits I heard around the Web or the office. I hen I was in the was interacting with readers and fellow BYU Department of journalists and with PR contacts. Communications a few years ago, I As an editor, I set up my publication’s thought I had everyone in the program Twitter account as a way of quickly pretty well compartmentalized by spreading breaking news, 140-character emphasis: advertising, analysis, and my broadcast, print and Kyle Monson publication’s brand PR. to our audience. If A journalism graduate I could write you want to see how who founded the 4,000 words on seriously we took AppScout.com blog, and founded and hosted the how these fields of Twitter, go to the communications are PCMag After Hours Podcast. newly redesigned converging (and in PCMag.com some cases downsizing). But you already homepage—there are two different know all that. What you might not know modules on the page that are designed to is that there’s a single skill set that is incorporate technology tweets. required for each industry: The ability to PCMag is just one of the many news tweet and to work with social media. outlets that are incorporating Twitter About a month ago, I jumped from into their formal news reporting. CNN being an editor at a popular technology uses it shamelessly—during the Iran magazine to working at a big ad agency. election riots earlier this past year, the Many of the skills I learned at my old job news network quoted tweets from
Tweet >> is the work W
18 BYU DEPARTMENT OF COMMUNICATIONS
inside Iran as actual sources in stories. I appeared on a Fox News show once in which the anchor had a laptop on the desk, reading and responding to viewer comments on Twitter in real time. In my advertising job, I see the other side of the social media world. Each morning, we use a conversation-mining service to track mentions of our client’s
>> There is a single skill set that is required for each industry: The ability to tweet and work with social media. products across Twitter, Facebook, blog posts, and even blog comments. The social Web is a conversation, and we’re looking to see if and how our advertising efforts are affecting that conversation. On the PR side, they’re using Twitter for different reasons: to spread the client’s message, for instance, or for crisis awareness. You never know when your client’s product is going to break down, prompting Dooce, an influential blogger, to complain about it via tweet to her 1.5 million Twitter followers. Besides the occupational necessity of using social media, there’s a networking advantage to using Twitter and Facebook, which let you keep up with hundreds of contacts with relatively little effort. I was offered my current job through Facebook, and I just hired a new coworker by tweeting the job opening and then following up with the potential recruit over Facebook. Build up your networks and you need never use job posting sites again! So get online and start tweeting. Your next job just might depend on it.
>> a whole new
t 32, I was starting my broadcasting career relatively late. I didn’t follow the conventional route of reporting in Yuma, Ariz. and Yakima, Wash., but did what hundreds of professional athletes before me had done – transitioned from the field to the booth. Rather than pursue a network job, I patterned my career after another former BYU Cougar and Department of Communications grad, Gifford Nielsen, who remained in Houston following his NFL career with the Oilers to be the sports director/ anchor at the CBS affiliate. It appeared more stable, there was less travel and it would allow me to serve in church callings. While some things worked out better than planned, there were other issues even Nostradamus couldn’t have seen coming. My TV career started in 1994. Stories were broken the conventional way—by reporters who worked in the electronic or print media. But a sea of change was just around the corner. Matt Drudge changed everything when he broke the Monica Lewinsky
story on his Web site. story for us wasn’t his unique name Now, we routinely have our interns but the fact the Eagles discovered him scour the Web sites of local colleges and on … YouTube. professional teams that we cover, just so Studebaker wasn’t invited to the NFL we, well, cover ourselves. In fact, most Combine or ever scouted by pro scouts. of the top pro athletes have their own So he had his roommate videotape his Web sites—they say, to “control the message.” When Milwaukee Bucks forward Charlie Villanueva posted a message to fans on Twitter during halftime of a game in March, the workout and posted it on YouTube. The NFL, not the NBA, Eagles were impressed with his industry wasted little time but even more so with his enormous announcing Twitter physical gifts. He was drafted in the 6th guidelines for its round primarily because of his self-made players before the YouTube video. start of the 2009 I suspect YouTube, Facebook season. NFL players and Twitter are to this generation of are prohibited journalists what radio was to Grantland from tweeting or Rice in the 1920s and what TV was to using Facebook 90 WW II radio reporters like Edward R. minutes before kickoff until the “end of Murrow. traditional media interviews after games.” Murrow, of course, transitioned These days, seamlessly from radio Vai Sikahema “traditional” in to the new medium our industry is a A broadcast graduate who of television, which found his way on TV after relative term. became the standard for football. He is now working Two years ago, broadcast journalism. the Philadelphia for NBC Universal, WCAU. To stay in the game, Eagles drafted we likewise will have to a linebacker named Andy Studebaker grasp, if not embrace, the reality of new from little-known Wheaton College in media and social media that is changing Illinois. What made Studebaker a great the landscape of the broadcast industry.
>> These days, “traditional” in our industry is a relative term.
2009 –2010 ANNUAL REPORT 19
The same could be said of social this modern combination of word-ofmedia today – it is an extremely young mouth endorsements and the traditional and emerging business domain. Only five years ago MySpace was in its infancy and most of what we know today as the bustling, buzzing, dynamic world of social media – Facebook, Twitter, Friendfeed, Flickr, YouTube – did not exist. Media consumption habits are rapidly changing, along with significant declines in old media “suggestion box” helps foster better usage and an increase in new customer service, improve product usage, and deliver high-quality feedback to Inter-net-working media. Social media has already had suppliers and manufacturers. Companies a major impact in the world of digital that listen, participate and leverage this marketing and even on how businesses new outpouring of customer voice gain will operate in the future. As the general significant advantages to outsmart the population grows accustomed to making competition, focus their brand promise, connections on the Internet through and deliver unseen levels of direct, hen I graduated from BYU these social media sites, they start personalized engagement with every just over 12 years ago, the responding more openly to companies consumer. Internet was only beginning to emerge that actively communicate via social Not all of the advances in social as a viable business domain. It was new, media. media are external. Many companies are unknown and unproven, so much so To capture this growing opportunity, growing their business and improving that those of us graduating in marketing savvy companies have launched highly efficiency, teamwork, and time-tocommunications at that time hardly successful marketing, branding and market performance by empowering considered working on the Internet as a collaboration and communication with potential career path. Within a few short community-building campaigns via popular social platforms. internal social media tools. TransUnion, years, however, Zappos, Burger King, one of the nation’s three largest credit the Internet Matt Passey Blendtec, Dell and many reporting companies, claims it enjoys a transformed An advertising graduate others are leading the savings of $2.5 million on just a $50,000 into a vibrant who is the Agency Managing way in creating buzz, investment in social-networking tools. and infinitely Director at speakTECH, offering exclusive deals, One of the biggest changes we are varied stream of an interactive design and improving customer witnessing in the evolution of social communication systems integration firm. service, and establishing media is the reality that companies’ and became a transparency while corporate communications departments staple of daily life. building a loyal community through do not control their brand anymore; My field of advertising evolved from a Facebook, YouTube and Twitter. the consumers do. At speakTECH, marketing budget after-thought into a Most e-commerce sites have we believe social media success is not mainstay, its own distinct and separate introduced a form of social connection necessarily in the tools you use – they form of media. Companies large and are constantly changing. Instead, success small scrambled to jump aboard the fast- with customers through simple comment and rating systems. Made comes from the company’s social moving innovation train with the first philosophy and the ability to adapt their adopters and fastest learners directing its popular by the “regret minimization framework” employed by Amazon.com, business culture. final destination.
>> Success comes from the company’s social philosophy and the ability to adapt their business culture.
>> on the rise
20 BYU DEPARTMENT OF COMMUNICATIONS
>> the new
Gutenberg Ibarely used e-mail as a college student, graduated from BYU in 1995 and
It took radio 38 only for the last year or so. With my years to three years experience traveling the reach an world with the Young Ambassadors audience of and with my bachelor’s degree in 50 million communication studies in hand, I set off users. It to New York City to conquer the world, took the or at least to find employment while I iPod only tried to get a good paying performing three. We gig on Broadway. have seen However, instead of building a and will successful career in the performing arts, continue I’ve done so in the field of marketing to see communication. It just happened that exponential way. growth in tools that connect and I practice integrated marketing entertain us. communication – the convergence of the I use Facebook fan pages for my disciplines of marketing, public relations business and my clients’ businesses. I and advertising. join LinkedIn groups I also focus on to participate in virtual Pete Codella digital public think tanks. I publish, A communications studies relations publish, publish on so gradute and the owner and and using many different blogs operator of Codella Marketing technology it’s difficult to keep and NewsCactus, a hosted to convey key track. I use Twitter, online newsroom solution. messages to FriendFeed and important constituencies. Google Apps. I love Google! I As a student of good communication have a Lifestream through Tumblr. and an accredited public relations I share videos on YouTube and practitioner, I believe social media, or images on Flickr. I maintain perhaps more appropriately dubbed a corporate Web site, online new media, has fundamentally changed newsroom and blog, and strive the way in which we communicate, to provide content that’s easily personally and professionally. shareable among social networks. Just as the Gutenberg press Practitioners are no longer beholden revolutionized society – taking it from to large media conglomerates to deliver the dark ages to a time of enlightenment messages. Although there may be where the masses became educated – times when a story needs to be in the today’s Internet press is revolutionizing “traditional media,” there are so many the world. other times the story can have a robust
life online, reaching key audiences directly through new media. So, how has social media affected the industry of marketing, public relations and advertising? It’s like the Wild West, my friends. It’s like there are no rules and everyone’s out there tweeting every second of the day trying to grab your attention in one way or another. And the days of “no comment,” or “we’ll get back to you,” are over. A constant news cycle online and in every kind of media demands attention from business people around the globe and around the clock. Here’s what I see social media has done: it has taken conversations and put them on steroids. From viral e-mails to blogs and online videos that seem to have a life of their own, people are talking. They’re talking about companies
>> The days of “no comment” or “we’ll get back to you,” are over. and brands right along with what they had for lunch and the latest Hollywood blockbuster. Today, your company can’t afford not to participate in the online discussion. You either join the fray or get left behind. 2009 –2010 ANNUAL REPORT 21
A Chicago freelance journalist whose work has been featured on Newsweek. com and Slate.com, Alicia Barney still believes in print, but has found a true love in online magazines. A year after graduating from BYU, Barney decided to go back to school to become a front-runner in the changing media scene. She graduated with a master’s degree in journalism from the Medill School at Northwestern University in June 2009. “I was continually impressed at how well the [BYU communications department] prepared me to compete,” Barney said. Her multiple internships while at BYU, including a stint at Newsweek with the New York Internship Program, allowed her to hit the ground running. Barney loves the freedom of freelancing and the ability to stretch herself. She hopes to continue with online journalism.
22 BYU DEPARTMENT OF COMMUNICATIONS
Ben Allred describes his current job as a research analyst at The Nielson Company as a jigsaw puzzle without a picture on the box. But he wouldn’t have it any other way. Allred found his niche after taking an advertising research class, Comms 319. “I realized I enjoyed taking data and telling a story,” he said. He joined The Nielson Company in New York after completing an internship in summer 2007. Allred now works in the National Audience Insight Group, where he researches how people view TV and how technology is changing viewing patterns. Allred said he felt his time in the Advanced Advertising Lab gave him confidence to enter the workforce. He is currently applying to graduate schools to earn his MBA. Allred wants to continue in media management or expand to international business.
Print Journalism, 2006
By Michelle Treasure
Broadcast Journalism, 1988
It seems Gretchen Zaitzeff can do it all. With six children and the title of 2008 Illinois Young Mother of the Year, her recent projects have included everything from editing an anger management book to writing a makeup technique manual. “Working in professional broadcasting and then production were not as family friendly as I had hoped,” she said, “but with my background I was able to reinvent myself, redirect my talents and interests and still enjoy the quality of life that I wanted.” Working out of Normal, Ill., she said her current freelance writing and editing projects have allowed her to be creative, something that developed during her time at BYU. “Each project is different, and I like the variety. I learn new and different things from every project I work on.”
Joseph Tateoka jumped at the chance to participate in the summer 2007 Chicago Internship Program. He joined Ruder Finn following his internship, where he currently works as a senior account executive in technical areas, including B2B and enterprise software. Tateoka said his multiple internships as a BYU student helped solidify his desire to work in agency PR. He worked in the Bradley Public Relations Agency for more than two years, which he said was his biggest preparation for work after graduation. He also believes the strong strategic focus in classes helped prepare him to be more tactical on the job. Tateoka said one of his favorite aspects of his current position is the constant learning process and keeping up with technology and software. “I enjoy learning about the various spaces I cover,” he said.
Economics, ’07; Comms Minor
In an industry that comes down to a hundredth of a second, Jordan Burke thrives on speed and accuracy. “In the world of finance, a second matters because if our readers get the news first they can trade on it and make money,” said Burke, now an energy reporter for Bloomberg News. Burke covers pipeline and utility companies, which includes meeting with company executives and investors and monitoring industry trends. Burke said his communications classes helped him land multiple internships in places such as Salt Lake City, New York and Paris. His economics classes prepared him to cover businesses and how they operate. Burke said he hopes to meet as many people as possible in the industry he covers. “The key to succeeding is building and developing relationships with sources and potential sources,” he said.
Leah Elison Zimmerman
Joseph Tateoka Public Relations, 2007
Public Relations, 2004
Versatile is one way to describe Leah Elison Zimmerman, who has worked in three areas of the Public Relations Society of America (PRSA) since joining the organization five years ago. Zimmerman currently works as the manager of student programs, where she writes and edits, plans three annual events with public relations students around the country and organizes the annual Bateman Case Study Competition and student scholarships. She said the variety of classes she took at BYU helped prepare her for work in the publications department, marketing and business development, and now student programs areas of PRSA. “I never would have discovered how much I loved writing if not for the intense newspaper writing focus of the communications department,” she said. Zimmerman hopes to never quit working with writing and editing.
2009 –2010 ANNUAL REPORT 23
BYU Department of Communications: World Edition > In the increasingly global communications industry, BYU students from more than 20 countries are connecting with each other and gaining skills to take back to their homes. By Patrick Hernandez 24 BYU DEPARTMENT OF COMMUNICATIONS
o matter how you say it, communications means the same thing around the world. In the increasingly global communications industry, BYU international students from more than twenty countries are getting a chance to connect with each other and gain the skills many of them will take back to their home countries. The recent increase in the number of international students led the department in 2009 to create the International Student Group, which is advised by four faculty members with international experience. Clark Callahan, one of the group’s faculty advisers, decided to focus on supporting international students after many of them expressed concerns about the difficulty of meeting high curriculum standards while adjusting to a new culture and language. “They are in a program that has a high demand on English as the motive or means of communication,” Callahan said. “A lot of these [students] won’t be working in the United States; they’ll be going home. We can do more in terms of supporting [these] students who are doing all the work in a second language and are not going to be practicing in the U.S.”
The group aims to accomplish three goals: Create communication between students and faculty to meet the needs of international students. Help prospective international students feel more comfortable in the communications program. Extend international communications opportunities by offering foreign internships and study abroad programs for both international and native students. Javier Misiego, a broadcast journalism major from Spain, said he felt a little intimidated when applying to the communications program and sought support from other students. Now, as a member of the International Student Group, he is excited to reach out to other international students as they enter the program. “I think [the group] is going to help [international students] a lot,” Misiego said. “We’ve been talking about creating a committee with the responsibility of guiding new students into the program. I wish I’d had someone to tell me about what classes to take and to mentor me.” Callahan said the next step is to create opportunities for students to work or intern abroad. “We’re starting small. We want to get a good solid core of international students to form the backbone of the student group,” he said. “After we have done that, we are going to open it up to all students interested in international research and try and make connections through the Kennedy Center to try to work on some study abroad opportunities.” The student group is off to a good start, but Callahan said there is plenty of room for growth. He said there is a great need for support from students, faculty and alumni in order to help the program succeed.
2009 –2010 ANNUAL REPORT 25
A Gl bal influence
International and minority students aim to take their BYU education to a global audience.
iliya Velbovets sacrificed a great deal to make it into the BYU graduate communications program. Now, she is determined to have a great impact on the program and on the public relations industry in Ukraine. Born and raised in Kiev, Ukraine, Velbovets attended a few years of college there, where she studied international relations. “When my family joined the church and I learned about BYU, there was nothing I wanted more than to study here,” Velbovets said. Getting to BYU, however, was difficult, as the Velbovets family had limited resources. Through great family sacrifice and the help of friends, Liliya was able to fulfill her dream of attending BYU. “Both of my parents always made education a priority and inspired me to work my best and find things that I love and am passionate about,” Velbovets said. Throughout her graduate studies, Velbovets has performed research about crisis communications, politics, blogging and media effects. She is currently working on her thesis about the public relations industry in Ukraine. Robert Wakefield, a public relations professor, said Velbovets’ international background plays a significant role in her perspective and the work she has
done throughout her graduate studies. “As the field grows increasingly international, scholars like Liliya help create a greater diversity of views that enable global practices in PR to become more applicable and effective,” Wakefield said. Velbovets is hopeful that the experience and knowledge she is gaining at BYU will boost her future influence in Ukraine. “Public relations is a new profession in Ukraine,” Velbovets said. “I hope that my research will help shine some light on the industry and help increase business opportunities.”
Yanira Rodriguez, Head Recruiter, Crispin Porter + Bogusky
Greg Chandler, Director of Marketing, Wal-Mart
Jamie Webb, Account Planner, Crispin Porter + Bogusky
Tony Calcao, VP/Group Creative Director, Crispin Porter + Bogusky
Jennifer Dobner, Reporter, Associated Press
Edward Christopher, Account Director, Crispin Porter + Bogusky
Tim Ellis, Chief Marketing Officer, Volkswagen
Dianna Douglas, National Public Radio
Kim Farah, Public Relations Director and Spokesperson, LDS Church
Rachel Gwynne, Director of Talent Recruitment, L’Oreal USA
Katie Paine, CEO, KDPaine & Partners
26 BYU DEPARTMENT OF COMMUNICATIONS
here’s something different about advertising student Nathan Wigglesworth. Maybe it’s his name, or maybe it’s his trendy, business casual clothing. Part of it is definitely his accent. An international student from London, England, Wigglesworth has spent the past three years in Provo, attending BYU as an advertising major with a minor in graphic design. Wigglesworth transferred to BYU after meeting his future wife while working as an intern in Madrid, Spain. She decided to come to the United States to learn English, and Wigglesworth, already one year into an advertising program at a school in England, decided to follow her. “One of the main differences about [BYU] is the level of friendships you make with the professors,” Wigglesworth said. “They prepare you and really care about getting you into top firms.” Wigglesworth went to one of those top firms in summer 2009, when he interned in New York at Ogilvy & Mather, one of the world’s largest advertising agencies. He has competed in the L’Oreal Brandstorm competition, an advertising contest for clients L’Oreal and Maybelline. Working with two other students, Wigglesworth beat 45 BYU student groups for the opportunity to enter an idea in the
national competition, where he and his team placed second in the U.S. Jeff Sheets, director of the Advanced Advertising Lab, said Wigglesworth has evolved from a new, creative student to a top senior creative director— overseeing, training and mentoring junior members of the Ad Lab. “He’s helped me provide recognition for the Ad Lab and the department,” Sheets said. “He built the new Ad Lab logo. And he helps develop and build new ideas.” “[My advertising projects] don’t feel like school,” Wigglesworth said. “It’s just addictive.”
October Ahmad Corbitt, Director, New York Office of Public and International Affairs, LDS Church Jovial Rantao, Deputy Editor, Star Newspaper, Johannesburg, South Africa
rooke Camit, 22, from Littleton, Colo., was recently accepted into the American Advertising Federation’s “Most Promising Minority Students Program.” Camit was nominated by her professors, after which she began the program’s application process. Eligibility for the program was based on student academic standing, interest in the advertising industry, leadership potential and service-oriented work. The awards ceremony is held annually in New York during the first week of February. For three days, the 50 “Most Promising Minority Students” attend seminars, meet with industry professionals and schedule interviews with advertising agencies. “It was great opportunity to be able to network with industry professionals who were there,” Camit said. In addition to the New York program, winners are featured in major publications. Their resumes are also distributed to corporate leaders and agencies. Camit has completed an internship in New York and will graduate in April. She is currently looking for work in New York post-graduation.
brooke Brent Anderson, Creative Director, TBWA\Chiat\Day, Los Angeles Scott Remy, SVP Advertising and Communications, Nestle USA Ken Verdoia, Program Director, KUED-TV
Aubrey Cichelli, Public Relations Director, Children’s Miracle Network
Brian Chapman, Director of Marketing Communications, Honeywell
Tom Knox, Vice President, Porter Novelli, Sacramento, California
Blake Stowell, Communications Director, Omniture
Parry Merkley, Founder, Merkley + Partners, New York
Alex Kirry, Co-anchor, Nightside Project, KSL Angela Jeffrey, Vice President, VMS Art Rascon, KTRK-TV, Houston, Texas 2009 –2010 ANNUAL REPORT 27
Excellence Among Us Compiled by Abby Lyman & Rhapsody Forte
2009 Industry Awards Advertising Cannes Future Lions
New York Art Director’s Club
Merit Awards Devin LuBean, Nathan Wigglesworth
Merit Award Blake Hadley
Young Guns International
One Show Student Competition
Gold Bullet Devin LuBean, Nathan Wigglesworth (Samsonite)
L’Oreal Brandstorm National Finals
Airport luggage carousel advertising and iPhone app created for Samsonite by Devin LuBean and Nathan Wigglesworth.
Second Place Nathan Wigglesworth, Aaron Krall, Dani Wright
Pencil Award Brenda Cevallos, Matt Miller
American Advertising Federation Finalist, Most Promising Minority Student Brooke Camit
Broadcast Journalism Broadcast Education Association, Festival of Media Arts 2009 Second Place, Radio Newscast, Student News Classical 89 Newscast
Second Place, Specialty Program, First Place, Radio Newscast Student Audio Classical 89 News Shabnam Kunwar (Giving Back) First Place, Television Feature Second Place, Television Sports Jeanette Lefrandt (Boatleg) Anchor, Student News First Place, Television Sports David DeRurange Reporting Third Place, Television Newscast, Trent Boulter (BYU-Utah Gym) Student News Second Place, General News Daily News at Noon Reporting Stephanie Stone (Breakin)
Hearst Journalism Awards
First Place, Television Features Garrett Tenney (Camp Cartwheel) Fourth Place, Radio Features Logan Daniels (Buffalo herd)
Society of Professional Journalists, Region 9 Mark of Excellence Garrett Tenney in his report about Camp Cartwheel for MyNews3 (KVBC-TV) in Las Vegas.
First Place, General News Reporting Caitlin Hansen (Paraglider crash)
Second Place, Radio In-Depth Reporting Shabnam Kunwar (Giving Back) Second Place, Radio News Reporting David Herd (Homeless)
Top Paper Shiree Bott, Paige Davidson, Thais Fernandez, Brenton Jensen, Raimo Laitinen, Stacy Wood
28 BYU DEPARTMENT OF COMMUNICATIONS
Third Place, Radio Feature Jason Sparks (Ghost Legend) Third Place, Radio News Reporting David Herd (BYU Graduate) Third Place, Television Feature Caitlin Hansen (Underwater pumpkin carving)
National Association of Broadcasters Harold Fellows Scholarship Natalie Tripp
Intercollegiate Broadcast News Competition
Sixth Place Second Place, Television Feature Broadcast Journalism Erika Bailey (Dog)
Second Place, Television Sports First Place, Radio Feature Jason Sparks (Redneck Stonehenge) Reporting Ben Dennett & Rachel Hamilton (Ronnie Price)
Communications Studies 2009 Symposium of the Southwest Education Council for Journalism and Mass Communication
Second Place, Radio Feature Elena Garcia (David Blackinton retires)
Third Place, General News Reporting David Herd (Rehab)
Print Journalism National Newspaper Association Better Newspaper Advertising Contest Six first place, six second place, one third place awards The Daily Universe
National Newspaper Association Better Newspaper Contest Better Newspaper Contest: Three second place, four third place awards The Daily Universe Third Place, General Excellence, College Division The Daily Universe
Society of Professional Journalists, Region 9 Mark of Excellence First Place, Breaking News Reporting Natalie Tripp (Human skull found in attic)
First Place, Online Opinion and Commentary Samantha Strong (Black Friday, Temporary activation and virtual packaging) Second Place, Best All-Around Daily Student Newspaper The Daily Universe Third Place, Feature Writing Chelsea Warren (Boarder bound)
First Place, Opinion Column Second Place, Continuing Joseph Tolman (FLDS raids, Right on Coverage principle) The Daily Universe (Milford Flat fire revisited, Part 1, 2 and 3) First Place, Personality Profile Andon Carling (BYU professor serves as media laison in Iraq)
Second Place, Front Page Design Jackie Hicken
Second Place, Best Newspaper The Daily Universe
Second Place, Government Reporting Sara Lenz (Bradley Effect: Will it happen to Obama?)
Utah Chapter of the Society of Professional Journalists, Utah Headliners Awards
January 29, 2008 Provo, Utah
The Voice of the Brigham Young University Community
First Place, Consumer Reporting Reina Clark (Study confirms healthy living adds years to life) First Place, Education Reporting Sean Walker (International students face challenges on path to BYU) First Place, Military Reporting Abby Rich (Air Force ROTC seeks precision)
Gordon B. Hinckley, 1910–2008
t isn’t hard to imagine how history will remember President Gordon B. Hinckley. He was a builder, an architect, a mover and a visionary. His great push to build temples changed the face of the earth. By VA L E R I E F RY
President Hinckley died in his apartment in downtown Salt Lake City at 7 p.m. Sunday, with members of his family at his bedside, according to a news release. There are many reasons church members will not soon forget President Hinckley. Not the least of those is the amazing growth of the church under his administration. And nowhere was that growth more evident than in the building of temples. It took the Church 167 years to dedicate the first 50 temples. It took 40 months to the day to dedicate the next 50. This is a remarkable feat and will surely
You are good. But it is not enough just to be good. You must be good for something. You must contribute good to the world. The world must be a better place for your presence. And the good that is in you must be spread to others. — Gordon B. Hinckley BYU Devotional, Sept. 17, 1996
stand as a testament of him for others. President Hinckley was born June 23, 1910, in Salt Lake City. He attended the University of Utah and then served two years as a full-time missionary for the church in Great Britain. After his mission he was assigned to organize what has become the church’s Public Affairs Department. President Hinckley married Marjorie Pay in the Salt Lake Temple in 1937. They have five children and 25 grandchildren. President Hinckley has stressed the importance of families and helped create “The Family: A Proclamation to the World,” which he read in 1995 at the General Relief Society meeting. The First Presidency and the Quorum of the Twelve Apostles issued the document “The Living Christ: The Testimony of the Apostles” in January 2000.
FUNERAL President Hinckley’s funeral will take place at 11 a.m. on Saturday in the Conference Center. The proceedings will be broadcast via satellite in 69 languages to over 6,000 Church buildings globally. BYU Television will also broadcast the funeral internationally. Those who attend the funeral services at the Conference Center will need to be in their seats no later than 10:30 a.m. for an 11 a.m. start. Seating will be restricted to the 21,000 capacity of the Conference Center. Overflow seating with large-screen viewing of proceedings will be offered in the adjacent Tabernacle, Assembly Hall and Conference Center Theater. President Hinckley’s body will also lie in state at the Church Administration Building on Thursday and Friday from 9 a.m. to 7 p.m. so that mourners can come and pay their last respects.
Second Place, Sports Reporting Matt Reichman (BYU stats professor: assists vital to NBA wins) Third Place, Best Newspaper Reporter Abby Shaha Third Place, Religion/Values Reporting Emily Hudson (Vegetarian and Mormon: a contradiction?) Third Place, Series The Daily Universe (Gordon B. Hinckley, 1910-2008)
See HINCKLEY on Page A2
Public Relations PRSSA Lawrence G. Foster Award for Excellence Angela Fischer
Utah Public Relations Student of the Year Second Place Lauren Lytle
2009 Department Awards & Scholarships Communications Creative Award Mrs. Forace Green Award Scripps League/N. LaVerl Thomas A. Currit Abigail Shaha Christensen Scholarship Justin M. Ritter Deseret News Scholarship Nancy Briggs Rooker Richards Sara M. Lenz Memorial Scholarship Stephen W. Gibson Elizabeth A. Jenkins Entrepreneurial Scholarship Development Board Minority Nathaniel G. Casper Scholarship Owen S. and Ora N. Rich KBYU Aura Maria Mosquera, Pioneer Fellowship Nastasia P. Morris Anna L. Staker Earl J. Glade Award Peggy Hughes Scholarship Anna L. Staker, ShaLyse Walker Shabnam Kunwar Edwin O. Haroldsen Magazine Professor Raymond Journalism Award Beckham Endowed Elizabeth M. Stuart Scholarship Robert Walz presenting the Earl J. Carolyn M. Haynie George S. Barrus and Richard Glade award to ShaLyse Walker and I. Kagel Advertising/Marketing Public Relations Anna Staker. Hopson Family Integrated Faculty Award of Alf and June Pratte Award for Marketing Communications Merit Best Original Documents, Scholarship Allison J. Barker, History of Journalism Paper Philip M. Volmar Cindy W. Badger, Elio Eric M. Eames J. Valenzuela, Emily Lavieve Huish Earl Scholarship S. Smith, Katie Evans, Bonneville International/KSL/ Chelsea Warren, Heather Whittle Nicole C. Goring Bonneville Salt Lake Radio Marketing Communications Group/Arch L. Madsen Award Reed Irvine Faculty Award of Merit Matthew L. Gittins, Kourtney L. Welte Accuracy in Michael A. Morris, Hailey D. Holt, Media Internship Bruce L. Olsen Scholarship Kevin K. Wunder, Jared Johnson presenting the Arch L. Madsen award to Scholarship Jill E. Taylor Meagan A. Robinson recipients Kourtney Welte and Matthew Gittins. Brooke K. Brown, Bruce Merrill Broadcasting/ Michael K. Perkins Jeanette Lefrandt Marketing Communications Communications Top Scholar Rich Long-Dow Chemical Scholarship Award Scholarship Devin M. LuBean Angela M. Fischer, Marie Magleby Jordan D. Christiansen 2009 –2010 ANNUAL REPORT 29
>A commitment to clubs
By Ashley Jones and Rebecca Croft
“PRSSA helped me before I was in the PR program because I learned from guest speakers and worked with nonprofit clients,” said Abram Jones, president of the PRSSA chapter. “I continue to benefit from my work with great clients; my portfolio is full of work I produced through PRSSA opportunities.” In addition to providing professional
ore than 120 students in the Department of Communications are diversifying their education by participating in communications professional societies or clubs. The Society of Professional Journalists (SPJ) and the Public Relations Student Society of America (PRSSA) both have active chapters on campus that help students learn professional skills and build their network. Many students first hear about these organizations through announcements made in their classes, which end up being the reason they sign the roster. Spencer Flanagan, vice president of BYU’s SPJ chapter, said, “When I first got into the journalism program and was writing Some of the 2009 SPJ officers. for The Daily Universe, someone came in and made an announcement about an informational meeting for SPJ. Members of the journalism faculty spoke about SPJ. We elected officers and started planning activities.” The reason so many students join professional societies is because of the hands-on experience they — Abram gain.
development opportunities, student societies help to foster important relationships. BYU PRSSA’s Interlock program is a personal mentoring program that matches public relations students with professionals with similar interests. Students and local professionals form career-changing, lasting relationships. “This opportunity is more than just a way for students to learn about PR,” said Hilarie Laukat, BYU PRSSA vice president of professional development. “It is also a means of familiarizing them with professional culture.” Susan B. Walton, the department’s associate chair for student media and the PRSSA chapter adviser, has spoken with many internship providers and hiring managers who think involvement in PRSSA provides a competitive edge Photo by anDrew Van Wagenen when filling jobs. The same applies to other professional organizations. “Involvement in student organizations demonstrates that you are committed to your future profession,” Walton said. “Students looking to land that first job will enhance their education and develop professional skills and experience by being involved in Jones professional societies on campus.”
My portfolio is full of work I produced through PRSSA opportunities.
30 BYU DEPARTMENT OF COMMUNICATIONS
>Mormon Media Studies
Group Explores Role of Media in Mormon Experience; Sponsors First-Ever Symposium
edia has always been a part of the Mormon experience, and recent years have seen increasing visibility and involvement of members of The Church of Jesus Christ of Latter-day Saints in the media. This relationship between Mormons and the media has captured the attention of many scholars, and in 2009, a group of interested faculty members in Brigham Young University’s Department of Communications formed a Mormon Media Studies Interest Group. Comprised of both LDS and non-LDS scholars around the country, the group explores the unique contribution that can be made to Mormon studies by focusing on media from a wide range of perspectives. “We recognize the importance of media to the Mormon experience historically and in the present,” said Sherry Baker, a BYU communications professor and one of the group’s founders. “We want to encourage scholarship in this important area.” The group functions primarily as an informal online community where scholars can share ideas and information. But later this year, many members of the group will gather in person to learn and share more about the Mormon media experience at a first-ever symposium, “Mormon Media Studies: Across Time, Space, and Disciplines.” The symposium will be held at the BYU Campus November 11 and 12, 2010. It is sponsored by the Department of Communications, BYU Broadcasting and BYU Studies, and takes place in conjunction with the 50th Anniversary of BYU Broadcasting.
Explained Baker, “Mormon studies is increasingly attracting more and more attention. Because of the visibility of the LDS Church and its members in society, we have reached a tipping point at which scholars are taking a greater interest. This first-ever interdisciplinary Mormon Media Studies Symposium will focus on the academic study of all aspects of Mormons and the media, in the present as well as the past.” This growing interest in Mormons and the media appears to be part of a larger overall interest in Mormon
The Mormon Media Studies symposium will be open to the public. The conference agenda will include paper presentations, poster displays and panel discussions on all aspects of media, including print and electronic media, books and film. Papers and presentations will cover such topics as the image of Mormons in the media, both present and historical; studies of Mormonrelated film and TV programming; and Mormon media and politics. Academics, practitioners and students from all disciplines are invited to submit competitive papers or panel proposals about any aspect of Mormons and the media. Papers and panel proposals must be submitted by June 30, 2010 in Microsoft Word or Adobe PDF to Sherry Baker at sherry_baker@ byu.edu. The Mormon Media Studies Interest Group is eager to share and collaborate with interested scholars through its online community. To be added to the group’s listserv, e-mail Baker. Those interested in Mormon Media Studies can learn more about the subject in two foundational works. The first is a complete bibliography of scholarship about Mormons and the media, 18982003. The other is the Mormon Media History Timeline, 1827–2007. Both were compiled with the help of graduate and undergraduate students in BYU’s Department of Communications and are available online at http://lib.byu. edu/sites/scholarsarchive/mormonmedia-studies (click on Fine Arts and Communications; then Mormon Media Studies; then Search).
We recognize the importance of media to the Mormon experience historically and in the present. — Sherry Baker
Studies. A 2008 Boston Globe article reported on the addition of a course at Harvard University called “Mormonism and the American Experience,” and said that the course “reflects what appears to be an uptick of interest in Mormonism in higher education nationally.” The article also said that the largest association of religion scholars worldwide, The American Academy of Religion, has established a new group for specialists in Mormon studies. “There are more presses publishing academic works about Mormonism, more academic conferences discussing the religion and more non-Mormon scholars studying The Church of Jesus Christ of Latter-day Saints,” the article said.
2009 –2010 ANNUAL REPORT 31
Sherry Baker Published “Mormon Media History Timeline: 1827–2007.” BYU Studies. “The Ethics of Advocacy: Moral Reasoning in the Practice of Public Relations.” Chapter in The Handbook of Mass Media Ethics. A complete chronology of Mormon Media available from BYU’s Harold B. Lee Library: http://tinyurl. com/yctaqrx. Presented “Media Coverage of Mitt Romney’s Religion in the Republican Presidential Primary Campaign for the 2008 Presidential Election (in historical context)” Association for Education in Journalism and Mass Commuication, Boston, Mass. “Memories of Home: Stories and Poems by British, Swedish, and Danish Mormon Emigrants in the 19th Century Mormon Periodical The Young Woman’s Journal (1889–1900),” with L. Mott, British Association for the Study of Religions in Bangor, Wales, U.K. Clark Callahan Presented “Gebser and Advertising,” with T. Hodges & J. Evans, Jean Gebser Society Conference, Hofstra University, N.Y. “Going Home: Deculturation Experiences in Cultural Reentry.” World Communication Association, Maynooth, Ireland, U.K. Mark Callister Published “The Portrayal of Older Characters in Teen Movies from 1980–2006.” Educational Gerontology, with T. Robinson & D. Love. “Stereotyping, Violence, and Sexuality: An analysis of official video game sites.” Web Journal of Mass Communication Research, with T. Robinson & B. Clark. “Swearing in the Cinema: Profanity in Teen-oriented Movies, 1980–2006.” Journal of Children and Media, with D. Cressman, T. Robinson & C. Near Presented “Deception in Super Bowl Advertisements: An Analysis of Deceptive Storylines,” with B. Rawlins, T. Robinson & C. Near, Broadcast Education Association, Las Vegas, Nev. “The Portrayal of the Family in Teen Films from 1980 to 2007,” with C. Clark, T. Robinson & S. Baker, Broadcast Education Association, Las Vegas, Nev. “Yes, Another Teen Movie: Three Decades of Violence in Films Aimed at Adolescents,” with S. Coyne & T. Robinson, Society for Research in Child Development Conference, Denver, Colo. Joel Campbell Published Mormon Media Observer Blog for Mormon Times (Deseret Morning News). Wrote 89 columns during the year. “FOI Toolbox: Research Campaign Finance Stories Online.” Quill. “The Microphone Is Always On: The New Rules For The 24/7 Spokesperson.” PRSA Tactics, with S. Walton. Presented “Avoiding Social Media Landmines,” with S. Walton, Public Relations Student Society of America, San Diego, Calif. “The Social Media Phenomenon: Blogging & Tweeting Traffic Toward the Editorial Page,” with M. Landauer, J. Pierce, M. Pepper, National 32 BYU DEPARTMENT OF COMMUNICATIONS
Conference of Editorial Writers, Salt Lake City. “Citizen Journalism Institute—Freedom of Information Module,” Society of Professional Journalists, Denver, Colo. “Open Government and Transparency,” with W. Niederhauser, E. Rutan, University of Utah, Hinckley Institute of Politics, Salt Lake City.
Ed Carter Published “Harmonization of Copyright Law in Response to Technological Change: Lessons From Europe About Fair Use and Free Expression.” La Verne Law Review. “Source of Information or ‘Dog and Pony Show’? Judicial Information-Seeking During U.S. Supreme Court Oral Argument, 1963–65 & 2004–09,” in the Santa Clara Law Review, with J. C. Phillips. “‘Executing the Powers With Which It Is Intrusted’: Justifications, Definitions and Limitations of Government Speech.” Communication Law & Policy, with A. Brown. Presented “Source of Information or Dog and Pony Show? Information Seeking During Oral Argument in the U.S. Supreme Court, 1960s & 2000s,” with J. Phillips, Midwest Political Science Association, Chicago, Ill. “Information-Seeking Behavior of Justices During U.S. Supreme Court Oral Arguments” with J. Phillips, International Communication Association, Chicago, Ill. “‘Executing the Powers With Which It Is Intrusted’: What The Federalist Says About the Government’s Speech Argument in Pleasant Grove City v. Summum,” with A. Brown, AEJMC Southeast Colloquium. Oxford, Miss. Dale Cressman Published “From Newspaper Row to Times Square: The Dispersal And Contested Identity Of An Imagined Journalistic Community,” Journalism History. “Time For Faculty Tribes To Reboot The Curriculum” in Electronic News. “Swearing in the Cinema: Profanity in Teen-oriented Movies, 1980–2006.” Journal of Children and Media, with M. Callister, T. Robinson & C. Near. Presented “Where the Ball Drops: The Hidden History of Times Square,” Raymond E. and Ida Lee Beckham Lecture in Communications, BYU. Christopher Cutri Creative Works Directed several television commercials for the Truth Campaign, which were all targeted at the Hispanic demographic. Screened new documentary called “Hanging Five” at film festivals in France, New York, and California. John Davies Published “Affect Dependent Theory of Stimulus Arrangements,” in Encyclopedia of Communication Theory. Presented “The Effect of Media Dependency on Voting Decisions.” International Communication Association, Chicago, Ill. Jared Johnson Presented “Reality Programming in Latin America.” Broadcast Education Association, Las Vegas, Nev.
Ken Plowman Published “Family Crisis Communication: An Action Research Case on Elizabeth Smart.” Proceedings of the 12th Annual Conference of the Institute for Public Relations Research, with L. Velbovets. Quint Randle Published “Participation in Internet Fantasy Sports Leagues and Mass Media Use.” Journal of Web site Promotion. “Now You See It, Now You Don’t: The Problems with Newspaper Photo Archives.” Visual Communication Quarterly. Brad Rawlins Published “Give the Emperor a Mirror: Toward Developing a Stakeholder Measurement of Organizational Transparency,” Journal of Public Relations Research. “Does Familiarity Breed Contempt or Trust?: A Case Study of a Gas Pipeline Awareness Campaign Among School Safety Officers,” Proceedings of the Twelfth International Public Relations Research Conference, with D. Centurion. Presented “Deception in Super Bowl Advertisements: An Analysis of Deceptive Storylines,” with M. Callister, T. Robinson & C. Near, Broadcast Education Association, Las Vegas, Nev. “Uses and Gratifications of Mommy Blogging: Socialization, Agenda Setting, Disclosure, and Diversion,” with L. Velbovets, S. Shaw, J. Cannon, & M. Miller, International Association of Online Communicators Annual Conference, Washington, D.C. “Keeping up with Mrs. Jones: Mommy blogging, social comparison, and self-esteem,” with A. Brown, H. Wallace, L. Mott, K. Denney & A. Linford, Association for Education in Journalism and Mass Communication, Boston, Mass. “Burnout in an online world: Measuring the effects of new media tasks on journalists,” with R. Wheeler, C. Christiansen, A. Cameron & T. Hollingshead, Association for Education in Journalism and Mass Commuication, Boston, Mass. Tom Robinson Published “The Portrayal of Older Characters in Teen Movies from 1980–2006.” Educational Gerontology, with M. Callister & D. Love. “Stereotyping, Violence, and Sexuality: An analysis of official video game sites.” Web Journal of Mass Communication Research, with M. Callister & B. Clark. “Swearing in the Cinema: Profanity in Teen-oriented Movies, 1980–2006.” Journal of Children and Media, with D. Cressman, M. Callister & C. Near. “Perceptions of Negative Stereotypes of Older People in Magazine Advertisements: Comparing the Perceptions of Older Adults and College Students.” Ageing & Society, with R. Gustafson & M. Popovich. Presented “Deception in Super Bowl Advertisements: An Analysis of Deceptive Storylines,” with B. Rawlins, M. Callister & C. Near, Broadcast Education Association, Las Vegas, Nev. “The Portrayal of the Family in Teen Films from 1980 to 2007,” with C. Clark, M. Callister & S. Baker, Broadcast Education Association, Las Vegas, Nev. “Yes, Another Teen Movie: Three Decades of Violence
Be Part in Films Aimed at Adolescents,” with S. Coyne & M. Callister, Society for Research in Child Development Conference, Denver, Colo.
Robert Wakefield Published “Public Relations Contingencies in a Globalized World Where Even ‘Glocalization’ is not Sufficient.” Public Relations Journal. “Dephi Study Replication Indicates Changes, Similarities in the International Public Relations Environment in the Past Decade.” Proceedings of the Twelfth International Public Relations Research Conference. Presented “Exploring the Relationship between Globalization and Public Relations.” National Communication Society, Chicago, Ill. Susan Balcom Walton Published “Back to School: Seven Ways for PR Professionals to Contribute to Higher Education,” PR Tactics. “High-Performance Cover Letters: Simple Rules for Making a First Impression That Lasts,” PR Tactics. “For Your Reference: Want Great Job References? Choose Them Wisely; Treat Them Professionally,” PR Tactics. “Graduated But Not Employed: Simple Strategies for What to Do Next,” PR Tactics. “Corporate Compassion in a Time of Downsizing: The Role of Public Relations in Cultivating and Maintaining Corporate Alumni Social Networks,” Proceedings of the Twelfth International Public Relations Research Conference, with K. Stoker. Presented “Avoiding Social Media Landmines,” with J. Campbell, Public Relations Student Society of America, San Diego, Calif. J. Robert Walz Creative Works “An Offering to Please God,” a documentary focused on BYU’s recent purchase of a gamelan, which is a musical ensemble from Indonesia. “A Turn For Ghana,” a documentary that followed a team of individuals who installed merry-go-rounds that generated electricity for nearby residents. Presented Research on interactive television to the President’s Leadership Council in October 2009. Laurie Wilson Completed a sabbatical for the Public Affairs Department at the headquarters of the Church of Jesus Christ of Latter-day Saints. Anne Worsham Published “The Case of Channel One TV: The Argument for Increased Information Dissemination Concerning the Enhanced Media Effect,” The Journal of Education Policy. “What Would You Do?: A Scripted Simulation of Journalistic Decision Making,” Great Ideas for Teachers 2009, with Emily Reynolds. Presented “Channel One TV News Coverage in 2004 and 2008: The Framing of Protesters and Presidential Campaign Issues Under Two Different Owners and Conditions,” International Communication Association, Chicago, Ill.
1. Visit or speak to a BYU communications class.
Planning a campus visit? Interested in sharing your expertise with students? Contact Jacey Reynolds, Outreach Coordinator (801-4224510), to explore speaking opportunities. If a speaking experience isn’t available, we invite you to drop by and take a tour of the Brimhall Building.
2. Become a mentor. Our students eagerly seek opportunities for mentoring relationships. In fact, the department has set a goal to have an alumni mentor for every student majoring in communications. Mentorships can consist of informal e-mails and phone conversations or can include more structured mentoring sessions. We also sponsor a semiannual Mentor’s Day, and several of our student organizations have their own mentorship programs. 3. Share job and internship information and opportunities. Alumni can provide invaluable information about contacts, job opportunities and internships. If you would like to alert us to such opportunities or post one yourself, please contact Connie Cluff, Director of Internships (801-422-6486). 4. Contribute to one of our strategic initiatives. Going forward, we are focusing on three key initiatives – each of which needs funds, time and in-kind donations – in order to enhance today’s success and ensure a bright legacy. Fund Internships. Many students have extraordinary opportunities to complete internships in major markets, but are financially unable to do so because these internships are unpaid or require high living costs. We have made significant progress toward endowments that support internships, but much more is needed to fulfill the vision or supporting the best internships for the best students. Hire or Fund Student Media Labs. As you probably remember, learning really happened “on-the-job” in the student media labs such as the Daily Universe or Daily News. We also operate the student-run Advanced Advertising Lab and the Rulon Bradley Public Relations Agency. Each works with high-profile clients to conduct research and strategic communications planning and execute campaigns. An excellent value for the cost, these labs are seeking new clients and external funding to support socially beneficial pro-bono work. Donate to International Outreach and Exchanges. As The Church of Jesus Christ of Latter-day Saints grows globally, we have wonderful opportunities to support the Church’s global mission. For example, broadcast students can help provide content for BYU-TV International, public relations students can work with the international offices of LDS Public Affairs, and advertising students can work on campaigns aimed at improving conditions in global communities. These opportunities could benefit from financial support and in-kind donations.
The Department of Communications comms.byu.edu 801.422.2997
Department of Communications Brigham Young University 360 BRMB Provo, UT 84602
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