The Palette Factory from BY TERRY Lets You Create Custom Makeup Palettes French luxury beauty brand BY TERRY launched a one-of-a-kind concept this past fall where customers cancreate tailor-made palettes with choices of complexion powders, blushers, bronzers, highlighters, and eyeshadows.
The Palette Factory by BY TERRY makes it possible to create 5,000 palette combinations. A mix of makeup counter and minilab, the concept launched in Selfridges department stores in London and Trafford. You can now make a unique palette on BY TERRY’s website as well, which gives womenaround the world the opportunity to create a bespoke palette from scratch. From eyeshadow to foundation, the perfect, customized palette is possible for makeup lovers. You pick a palette size and base products, then select colors, pigments, and finishes. You can choose just one insert or up to eight inserts in your custom palette from the Palette Factory. The eye-catching counter at Selfridges displays a wall of uniformed rows with a total of 62 pigments. On-site makeup artists are always available to help you in the process. After choosing