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In Focus

with the

The Magazine of the Arizona Professional Photographer’s Association

AZPPA February 2010 Issue

Platinum Level

Gold Level

Silver Level

Bronze Level

“Enduring Comfort” Bob Coates M.Photog., Cr.,CPP Photographer of the Year 2009


AZPPA Information By Bob Coates M.Photog., Cr.,CPP

About AZPPA

AZPPA Membership Benefits

The purpose of the Arizona Professional Photographers Association is to advance photography in all its branches, both as an art and as a profession; to promote, foster and maintain cordial relations, cooperation, interchange thought and opinion freely among its members.

Did you know that for less than $19/month, as a member of AZPPA, your benefits include:

To educate its general membership as to the many benefits to be derived from competitors helping each other improve their work. To oppose violations and infringements of the rights of professional photographers as individuals. To cooperate with all agencies, departments or organizations, either governmental or private, having to do with any phase of the profession of photography. To act as a clearing house for funds collected from its members and other sources for promoting professional photography, maintaining and publishing a magazine for the Association for communicating with its members and promulgating technical information for educational purposes.

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• Free Entry to the Southwest Regional Photographers Association - SWPPA Convention Includes the opportuity to win awards at regional print competition. ($249 Value alone) • On-line Membership Listing on the NEW AzPPA website accessible to potential clients • Speed Mentoring - This is an oppourtunity to talk with experienced photographers to get their feedback on any photography related question. • Free Monthly Meetings on Photography Educational and Business topics • Free Studio Tours Meet and see photographers in their studios - Get ideas for yours • Two Print Critique Meetings each year, with Free Print Entry for Members • Print Critique Merits toward AZPPA Distinguished Photographer’s Award • Awards for Professional Recognition • Use AZPPA Logo on marketing materials and website • Discounts on Extra Programs, Convention, Print Competition, and More • Networking with fellow photographers • Monthly Newsletter • Sponsor Discounts • Notification of non-AZPPA photography programs and seminars • PPA National Merits for attending PPA Continuing Education programs (must be PPA mbr.) • Free Classifieds to buy and sell gear, props, equipment and more • On-line Photography Discussion Board • Forge New Friendships • Many More New features are being added to enhance your membership value....


In This Issue February 2010

AZPPA Information.............................................2 Enduring Comfort...............................................4 Stop Watching the News....................................5 Recession-Proof Your Studio.............................6 2009 Print Competition.....................................8 Einstein the Sales Genius...............................13 Anatomy of a Vaquero......................................14 2010 AZPPA Event Schedule..........................15 12 Elements of a Merit Image.........................16 Rainy Day Rendezvous.....................................19

Layout Design: Melinda Kolker, byMelinda Images & Design

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Enduring Comfort By Bob Coates M. Photog., Cr.,CPP

This image was created upon my return to say a final goodbye to my dad in September of 2008 as he passed away from Multiple Myeloma. Having always admired her I asked dad’s next door neighbor if I might capture her portrait. She agreed. When I saw the bible in her hands and zoomed in I didn’t realize at that moment what was being created. The final image moves me every time I view it. A fellow photographer shared that he felt this is the most powerful image I have ever created. I decided to donate all the proceeds generated by this image to Meals on Wheels in honor of my father. Dad was extremely generous with his time and money to charity and church. He was still delivering Meals on Wheels to “the old folks” the year he died at age 87. Bob says, “This image would make a great gift. Do you know someone who could use some “Enduring Comfort?” Available as a Museum Mount Gallery Wrap or printed on Premium Luster Photo Paper with Pigmented Ink. Image hand-signed by the artist. You can order through http://sedonavista.com or the Sedona Community Center at 928-282-2834. Flowers for Food information at http://www.sccsedona.org/Coates/calendar/prints1.html.

Enduring Comfort

Taking Flight

Fast Food

30 Moments

Additional images by Emil Egar Award Winner & AZPPA Photographer of the Year, Bob Coates

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Stop watching the news & start watching the Disney Channel

By Edward Zemba

It has been said that we are a product of our environment. If we sit around all day and take in how horrible things are then we will be thinking that way both consciously and unconsciously. Just the other day I sat down with a client from Russia. He placed a sizable portrait order with our studio. Toward the end of our appointment, I asked him to tell me a little bit about his story. I was curious how someone who had recently immigrated to this country could have become so successful. Although I don’t have the space to get into details here, trust me when I say I had Goosebumps. Within five minutes he helped me re-set my perspective with regard to how “hard” things are in our country. What’s important to note is that this wouldn’t have happened had I not gone looking for it. In a nutshell he told me in his thick Russian accent… “I look around America today and I see is a land of paradise and opportunity. When you’ve had to look into the face of communism and true government oppression, a slightly tough economy doesn’t scare you that much.” In many ways it comes down to belief. If you take in a stimulus which tells you that you are likely to fail, you will largely believe that and prove yourself right.

In addition, if you look for opportunities to learn from others who are successful in spite of difficult times you can convince yourself that anything is possible. Make sure you are creating an environment around you that will help you grow. Stay away from those people who want to bring you down – or better yet, extend a hand to them and help them up. Either way, turn off the news and start looking for those with positive attitudes – even if they happen to have big ears and like cheese.

...if you look for opportunities to learn from others who are of difficult times, you can convince yourself that . Edward Zemba

successful in spite anything is possible

Arizona PPA APPLE Award The APPLE Award Stands for:

A Award for P Professional P Photography L Leadership and E Excellence

To receive the APPLE Award you must have a minimum of 25 Merits of which 13 have to be Print merits and at least a minimum of 9 Service Merits. See page 19 for more information about the Arizona PPA Degree Program.

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Recession-Proofing Your Studio By Clifford R. Carroll, M.Photog.Cr

Why should I worry about a recession? I have as much work as I can handle. My customers love what I do. My sales are great

“Focus on

super

serving your core customers. Clifford R. Carroll

Why do studios fail during a recession? Too much of your income is dependant on one specific market. Competition from lower priced photographers. Buyers shifting from traditional vendors to non-traditional suppliers. Discretionary spending will start to be shared with “needs” spending.

Introduce new products that relate to your core line. This will give you a head start on other studios that are just maintaining the status quo. Increasing your advertising budget in a recession is a strong investment in your studios future Re-do your pricing based on a 1-2-3 Step Plan, but do not engage in price-cutting. This will devalue your studio far into the future. Instead focus on strategies that support the value of your product or service.

The 1-2-3 Step Plan to Survival

How can you prepare your studio for the coming recession?

All businesses establish themselves in a Market Strata (Segment) and attract customers that are comfortable spending within that segment.

Focus on super serving your core customers. Build loyalty through personalized communication via email, direct mail and telephone.

Example – Senior Portrait Strata

Zero in on your core brand values. Be sure you potential customer is not confused about what you are offering. Use PR sponsorships as a way to build goodwill and awareness within the community for your studio. This can be inexpensive advertising when done properly.

Segment 1 – Customers that are comfortable spending between $250 - $500 Segment 2 – Customers that are comfortable spending between $500 - $1000 Segment 3 – Customers that are comfortable spending between $1000 - $1500


Segment 4 – Customers that are comfortable spending between $1500 - $2000 Segment 5 – Customers that are comfortable spending between $2000 - $3000 While you may have customers in all the segments, your clients establish your average point but may move (and can be moved) within their segment. Objective #1 – Retain your current market share in the segment of your established strata Objective #2 – Capture new market share taken from competing studios failing to retain their market share in the same strata. Objective #3 – Gain new market share from competing studios failing to retain the market share of their clients in a higher market strata as they move down.

Step 1… The Offer

To attract and retain your current client base during recessionary periods, the studio must present an acceptably low priced offer to prevent their client from moving to a lower priced segment. The offer has only to meet the client’s minimum price need and may have restrictions included. The perceived price level is the key.

Step 2… The Service

Once the client is retained with the low price offer, the next step is service and education. Most clients that are already in the market strata of the studio, appreciate the quality level they have experienced in the past and are

willing to spend money if they feel they are receiving value for their expenditure. By continually educating the buyer to what they are receiving and why it is worth the cost, you are strengthening the buying bond between the studio and the client. This is further strengthened by outrageous service. It is difficult to move to a lower price when your are being serviced to death.

Step 3… The Move

Once the client is safely in the nest, it is necessary to move them to the appropriate sales level to maintain sufficient income to the studio. Since the client has now committed to your services, this can be accomplished through a carefully planned progressive pricing structure with increasing value added incentives moving the client from an ala-carte structure through package pricing and on to a controlled Create a Package set of offers. Each level should provide the client with more and more value all based on their final need. The result will be a satisfied client and a sale that maintains your normal pre-recession averages. Clifford R. Carroll lectures throughout the United States on his approach to the creation of wall portraits, executive portraiture and business management. www.carrollstudios.com

RecessionProof Your Studio Step 1 The Offer Step 2 The Service Step 3 The Move Each level should provide the client with

more & more value all based on their

final need.

Clifford R. Carroll

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‘09 Print Competition Print Competition Awards & AZPPA Photographer of the Year Awards Commercial Category Print Competition AZPPA Awards are presented for prints that meet criteria including Impact, Print Quality, Presentation, Originality and more. Prints are judged by a panel of experienced judges. A judging panel typically 1st Place - Chutes & Ladders 2nd Place - Into the Light 3rd Place - Office Space on the consists of five judges with Kenneth Krehbiel Traveling Loan Ken Krehbiel Lake - Andrew McManama one or two alternate judges. Traveling Loan Collection Whenever there is at least a ten point difference Masters Commercial Category between the highest and lowest scores, the image score is automatically “challenged” and is rescored after a discussion period when each judge is allowed to present his/ her reasons for their score. There are five categories in the Open and Masters Divisions with the top three 1st Place - 30 Moments - Bob Coates 2nd Place - Fast Food - Bob Coates 3rd Place Let’s Go - Brian Watt scoring prints receiving American Society of Photographers Kodak Gallery Award Traveling Loan Collection Award Traveling Loan Collection Traveling Loan Collection awards. Additionally,

the total score of the photographer’s print case is used to determine the Emil Egar Photographer of the Year & the Frank Rigo Award going to the highest scoring print case of a first time entry to print competition. The Al Buehman Award is given for the High Scoring Print. ASP Award is presented to the highest scoring print of an American Society of Photographer member. The “Arizona Top Ten” is awarded to the highest scoring print cases. As nice as it is to win awards, please remember Print Competition is organized to help you learn and grow as a photographer. You enter print competition to become a better photographer.


KODAK GALLERY AWARDS: Kodak is delighted once again to salute and support outstanding professional photography and photographers by presenting our annual Gallery and Gallery Elite Awards. Judging for the awards is consistent with that of the Professional Photographers of America (PPA) awards. The five categories for this award are: Portrait or Landscape Print, Wedding Print, Illustrative or Commercial Print, Album or Book and Print or Album printed on KODAK PROFESSIONAL ENDURA Metallic Paper. (All digital work must be done by the photographer). To qualify: 1. Images can be captured with either a digital or film camera. 2. All images will be considered for a Gallery Award.

Illustrative Category

1st Place - Trapped in the Inferno Fred Ferguson Traveling Loan Collection

2nd Place - Lone Cypress Sunset Wendy Newman - Traveling Loan Fuji Masterpiece Award

3rd Place - Lavender Blue Kristen Seale

Masters Illustrative Category

1st Place -Taking Flight - Bob Coates Kodak Gallery Award Traveling Loan Collection

2nd Place - Enduring Comfort Bob Coates - Kodak Gallery Award Traveling Loan Collection

3rd Place - Alone - David B. Watt Traveling Loan Collection

HOWEVER, for your image to be eligible for a Gallery Elite Award, it must either be captured or output on a Kodak Professional Product. 3. Your image must receive 80 or more points during judging to be eligible for an award. 4. Images are eligible for only one Kodak Gallery Award in a given year. 5. If there is not an image which is considered to be to the Gallery Award standard by our judges, the judges do have the option to give two Gallery awards for one Category. Kodak Elite Award‌.If you are chosen as a Kodak Gallery Award winner, you are eligible to compete for the prestigious Gallery Elite Award nationally.

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12 Elements of a Merit Print

Portrait Category

FUJI MASTERPIECE AWARDS

Impact Creativity Style Composition Print Presentation

1st Place - 9 is Definitely Enough Shelly Fields Traveling Loan Collection

2nd Place- Native American Champion - Kristen Seale Kodak Gallery Award Traveling Loan Collection

3rd Place- The Vaquero Allen Patrou Fuji Masterpiece Award

Masters Portrait Category

Center of Interest Lighting Subject Matter Color Balance Technical Excellence Technique Story Telling

1st Place- Rainy Day Rendezvous David B. Watt - Traveling Loan Al Buehman Award - High Scoring Print

2nd Place- Lord of the Manor David B. Watt Traveling Loan Collection

3rd Place- Wave Dance - Steve Nissle Traveling Loan Collection

Fuji Photo Film, USA, INC. will be awarding two Masterpiece Awards, one to Portrait and one to Wedding. To be reviewed for this award all entries must receive a score of 80 or above in the state print competition, after completing the state judging the judges will reconvene in private to select the Masterpiece Award winners. The awards will be given to the print that best represents the category and professional photography. In order to qualify for the Fuji award your image must use at least one Fujifilm product in the creation of the image. Images that meet all the criteria will be judged for the award.


Wedding Category

1st Place- It’s the Money Shot Fred Ferguson

Wedding Album Category

2nd Place- Swept Away - Kenneth Krehiebel

1st Place- Molly & Jeremy Fred Ferguson

1st Place - Molly & Jeremy Adam Nollmeyer

Frank Rigo Award - Sara Goodnick Highest Scoring Print Case - First Time Entrant

East Meets West

Hope Floats

Ready & Waiting

Sweetie & Chewie

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Emil Egar Award - Bob Coates- AZPPA Photographer of the Year

30 Moments Traveling Loan ASP Award

Enduring Comfort Traveling Loan Kodak Gallery Award

Fast Food Traveling Loan Kodak Gallery Award

Taking Flight Traveling Loan Kodak Gallery Award

AZPPA Top Ten Photographers of the Year 1st Place Bob Coates

2nd Place David B. Watt

7th Place Kenneth Krehbiel

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3rd Place Shelly Fields

8th Place Allen Patrou

4th Place Fred Ferguson

9th Place Kristen Seale

5th Place (tie) Wendy Newman & Steve Nissle

10th Place Brian Watt


Einstein the Sales Genius By Edward Zemba Ok – I’ll admit it. When Einstein devised his theory of relativity he probably wasn’t thinking too much about how he could help us photographers earn better livings. However, it turns out his theory can in fact be applied to the fundamentals of business. Take the age old question… “are you expensive?” This question can of course be answered with another… “Compared to what?” For example, next to a 3 carat diamond, your 8x10 is probably pretty reasonable! The key is to understand this principal and apply it to your sales strategy.

do the opposite? If you take a 16x24 and compare it to a 5x7 it looks “huge.” Take the exact same 16x24 print, compare it to a 40x60 and it is “understated.” Did the size of the 16x24 change? No – only what it was being compared to. One thing’s for sure – you don’t have to be an Einstein to understand that in today’s world of competitive sales you need to take everything into consideration. Then again, this is only if you want to be considered successful… relative to those around you. Are you expensive???

What’s interesting is that like with any law of physics this principle is in full effect whether you are aware of it or not. For example, the aesthetics of your studio largely influence how your client’s value the work they are considering. Do they flip through a copy of Architectural Digest or the latest issue of Penny Saver? Are they offered an assortment of refreshments in fine glassware or a plastic cup to go fill up at the office water cooler? Are your prints delivered in hand crafted custom frames, or between two pieces of cardboard? Additionally, when presenting sizes to your clients do you start from your largest and work your way down or do you

...like with any

law of physics this principle is in full effect whether you are aware of it or not. Edward Zemba

Print Competition Scoring The point scoring system will be used in judging, with 100 points being the maximum score an image may receive. Each image will be scored on its degree of excellence. Judges will select the grade level first, and the corresponding score, using a point system as follows: Exceptional 100-95 Superior 94-90 Excellent 89-85 Deserving of a Merit 84-80 Above Average 79-76 Average 75-74 Acceptable 73-70 Unacceptable 69-00 Deserving of a Review 78-79 Merit Print 80 and Above

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Anatomy of a Vaquero By Allen Patrou

I thought you might be interested to see how this awardwinning image was created. The photo of Lee Anderson, aka The Vaquero, was shot during a photo shoot for the cover of True West magazine in February of 2009. We were taking action shots of Lee riding his faithful horse Dusty in some quick moves to create the image the editor wanted to see on the cover. During a rest period for the horse, we walked to a nearby cactus to get a few quick portrait shots. I took along only one light from the set, the Dynalite Uni400 with a 7 inch reflector covered with a soft white cloth. We had been using the Dynalite for fill light in our other setup. It was powered by a The Vaquero - Allen Patrou small battery pack and triggered by a pocket wizard. For this portrait shot we also used a silver reflector for fill. You can see the set up in the second photo, with the cloud covered sun in the upper left corner above the Dynalite.

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I used the Canon 5D Mark II with the Canon 24-105mm f/4 L IS lens. This is a great all purpose, high quality very sharp lens. If I were to take this same portrait today however, I would use my newly acquired Canon 85mm f/1.2 lens. The camera settings for this shot were ISO 100, shutter speed 200, and f/7.1. Since I was using a single lightsource in subdued sunlight, I was able to use the Uni’s 400 watts of power, placed high and to the left of Lee to create a modeling highlight and reduce some of the high contrast of the sun. The reflector was closer to the subject than the light as you can see in the photo below. I also had to make sure the Uni’s light would not be blocked by Lee’s large brimmed hat. The result, after some fine tuning of the pose and light position, produced the portrait you see to the left. I always use a Hoodman LCD Loupe on location or in any sunlight to check the results on my camera back. The image was processed in Photoshop CS4 with lots of juicy plug-ins like Nik filters, Viveza, and Topaz Adjust to name a few. I hope you have enjoyed finding out a little about how I created this striking image, and that you will go forth and create some images of your own. Just get out there and start testing your lighting. Have fun, be creative and maybe we’ll be reading about something you created in the next edition.

“You don’t take a photograph, you make it.” Ansel Adams


2010 Schedule of Activities AZPPA Education 2010 Feb. 27: ASMP Seminar Mutimedia & Video March 1: Russell Beach - Photo Restoration Mo. Meeting March 4-11: WPPI 2010 Convention & Trade Show March 14: Presidents Pot Luck - David lloyd March 9, 18, 24: Tonto National Monument Photo Walk April 5: Pricing Program Panel AZPPA & ASMP Mo. Meeting April 9, 18, 24: Tonto National Monument Photo Walk April 18: Presidents Pot Luck - Mike Newman Quickbooks and Business May 2: AZPPA All Day - Sales Seminar - Dennis Nesbit Monthly Meeting May 3: 8x10 Print Critique AZPPA Monthly Meeting May 16: AZPPA Spring Studio Tour - Shelly Fields June 6: AZPPA All Day - an Artistic Journey w/Arthur Rainville June 7: Arthur Rainville Part Duex Monthly Meeting June 27: Presidents Pot Luck - Wendy Newman Underwater Photography July12 AZPPA Monthly Meeting - Adam Nollmeyer

Aug. 2: Scott Hargis - Architectural Photography Lighting Seminar Monthly Meeting Aug. 22: Presidents Pot Luck - Melinda Kolker Adobe InDesign Sept. 13: Kay Eskridge - Marketing to Mommies & Hot New Mommy Trends - Monthly Meeting Sept. 17-21: SWPPA Regional Convention & Affiliated Judging Oct. 4: Jefferson Todd - True Business - AZPPA Mo. Meeting Oct. 17-18: AZPPA Fall Fest - Figure Study Seminar Gerald Hardage Nov. 1: 8x10 Print Critique AZPPA - Monthly Meeting Nov. 14: AZPPA Fall Studio Tour - Adam Nollmeyer Dec. 5: Steve Helmbrecht - AZPPA All Day - Full day HDR Dec. 6: Steve Helmbrecht - The Sun Is my Fill Light Monthly Meeting

ďƒž

mark your calendars

2009 Board of Directors Frank Rigo Executive Director Wendy Newman President Shelly Fields Vice President Rochell Planty Secretary/Treasurer Kristen Seale Past President Directors: Bob Coates Sherry Scott Debbie Shuam Sara Goodnick Ivan Martinez Monica Maxwell Jim Walls

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12 Elements of a MERIT IMAGE By Photographic Exhibitions Committee of PPA The Photographic Exhibitions Committee (PEC) of PPA uses the 12 elements below as the “gold standard� to define a merit image. PEC trains judges to be mindful of these elements when judging images to the PPA merit level and to be placed in the International Print Exhibit at Imaging USA, the annual convention. The use of these 12 elements connects the modern practice of photography and its photographers to the historical practice of photography begun nearly two centuries ago. Twelve elements have been defined as necessary for the success of an art piece or image. Any image, art piece, or photograph will reveal some measure of all twelve elements, while a visually superior example will reveal obvious consideration of each one The Twelve elements listed below are in accordance to their importance. Impact is the sense one gets upon viewing an image for the first time. Compelling images evoke laughter, sadness, anger, pride, wonder or another intense emotion. There can be impact in any of these twelve elements. Creativity is the original, fresh, and external expression of the imagination of the maker by using the medium to convey an idea, message or thought. Technical excellence is the print quality of the image itself as it is presented for viewing. Retouching, manipulation, sharpness, exposure, printing, mounting, and correct color are some items that speak to the qualities of the physical print. Composition is important to the design of an image, bringing all of the visual elements together in concert to express the purpose of the image. Proper composition holds the viewer in the image and prompts the viewer to look where the creator intends. Effective composition can be pleasing or disturbing, depending on the intent of the image maker.

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12 Elements of a MERIT IMAGE cont... Lighting—the use and control of light—refers to how dimension, shape and roundness are defined in an image. Whether the light applied to an image is manmade or natural, proper use of it should enhance an image. Style is defined in a number of ways as it applies to a creative image. It might be defined by a specific genre or simply be recognizable as the characteristics of how a specific artist applies light to a subject. It can impact an image in a positive manner when the subject matter and the style are appropriate for each other, or it can have a negative effect when they are at odds. Print Presentation affects an image by giving it a finished look. The mats and borders used should support and enhance the image, not distract from it. Center of Interest is the point or points on the image where the maker wants the viewer to stop as they view the image. There can be primary and secondary centers of interest. Occasionally there will be no specific center of interest, when the entire scene collectively serves as the center of interest. Subject Matter should always be appropriate to the story being told in an image. Color Balance supplies harmony to an image. An image in which the tones work together, effectively supporting the image, can enhance its emotional appeal. Color balance is not always harmonious and can be used to evoke diverse feelings for effect. Technique is the approach used to create the image. Printing, lighting, posing, capture, presentation media, and more are part of the technique applied to an image.

Alone - David B. Watt

Story Telling refers to the image’s ability to evoke imagination. One beautiful thing about art is that each viewer might collect his own message or read her own story in an image.

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ARTISAN AWARD – For Outstanding Service. To receive the ARTISAN AWARD you have to receive 25 Service Merits & the ones used to receive the APPLE can not be doubled up to receive the ARTISAN. To receive both awards you must have at least 50 merits in all of which 13 have to be print merits.

PPA National Award – For Meritorious Contributions to Professional Photography. A Committee of the six past recipients selects the next recipient of the award. At present the award costs the Association $215 to make the award. This award carries a life membership when awarded. The last person to receive the award is the chairman of the selection committee for the next award to be presented. This award is not necessarily presented each year.

The CRYSTAL APPLE AWARD – This award started in 1989 and is Arizona’s version of the National Award. It follows the same procedures as the National Award. This also carries a life membership when awarded. The last person to receive the award is chairman of the selection committee for the next presentation.

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Rainy Day Rendezvous By David B. Watt, Master Photog.,Cr.,CPP This image was selected last year as one that went into the loan collection. The bride-to-be, Elizabeth, had recently received a Masters Degree in Fine Arts and was very particular in her preferences. Her groom-to-be moved around a lot for his work and they only got to see each other every three weeks on the weekends in Phoenix. Although my studio is located in the White Mountains I told her that I would be willing to do what we needed to to create a beautiful engagement portrait for them. On a Thursday in April I received a call from Elizabeth asking if I could meet them in Phoenix the upcoming weekend to do their engagement session. Without giving much thought to it I agreed. That evening I told my wife about the session on the upcoming Saturday. It was then that she reminded me that Saturday was my birthday and that she had made plans with friends for us to attend a Diamondbacks baseball pre-season game. I really did not want to cancel this portrait session and risk annoying Elizabeth. My wife called the friends, and then the Diamondbacks ticket office, to see if it was possible to get a refund. Unfortunately, no. However, the ticket sales agent had season tickets that he was not using for the following days game and asked if we would like them. She accepted the offer. On Saturday when we met, it happened to be the first rainy day that the valley had had in weeks, maybe months. I thought for a second...oh boy, no matter how hard I try I may not be able to make Elizabeth happy... Then, I remembered how beautiful the Phoenix Zoo can be, even on a rainy day. On the way to meet the couple we stopped at WalMart and picked up an umbrella. Not only did Elizabeth love the image, so did her mother-- who bought a large wall canvas wrap for the couple as a wedding gift.

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InFocus 2010  

Published by the Arizona Professional Photographer's Association, this magazine provides information for members and potential members relat...

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