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making impact from first impression

510.761 6778

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S byleedesign

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ask@byleedesign.com

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www.byleedesign.com


about us

design matters


byleedesign is guided by the passionate pursuit of effective design communication and practical solutions by utilizing the vast array of skills to serve its clients in the areas of brand creation & strategy, business literature, gift ideas and custom typography. We have the power to revolutionize your business through design. Working across every possible area of the arts and beyond, we provide robust, practical and exciting solutions resulting in long term value for your business and increased revenue.

We are excited in creating visual strategies Bernee Lee, founder, is a designer - developer and has a passion in implementing new solutions and designs that involves the reader to the material. Approaches design as an art form. It is original. It creates conversations. It gets noticed. It raises the value of its environment. Bernee has worked for 17 years in pre-press, small business design studios, international non-profit, and projects for international ad agencies.

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that involve the reader to the material.

design is art

- bernee lee


OUR MOTIVATION By listening and gaining a deep understanding of our client needs. We continue to deliver imaginative and functional solutions that combine innovative and eco-friendly designs.

OUR DESIGN PHILOSOPHY Know the message. Innovate trends. Work with a purpose. Design matters.

OUR BUSINESS PHILOSOPHY Our market knowledge and experience gives us a unique insight into the needs of all our clients. Our clients stay with us and we grow with them. We are committed to delivering the best design experience in the most eco-friendly way.

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CHALLENGE + KNOWLEDGE = SOLUTION

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Engage by asking the right questions Each project begins when we engage with our clients to best understand their requirements. Often, the level of success of the overall project is defined by the depth of understanding reached in these early stages and thorough information provided by the client. Client will use the Design Project Form in providing all the info which will also be the basis of the estimate.

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Formulate the solution Gained with this understanding, we formulate our proposed strategy and use research or other tools to gain a deeper level of knowledge. We draw on our significant expertise to weigh up available options and suggest the most appropriate course of action. Apply the design Once the proposed concept has been approved, we create the final design - ensuring all details of the design reflect the consistency of the overall strategy and direction.

We take care of the details, managing technical aspects. Finished artwork, pre-production and printing. The finished design will make a difference in generating revenue and giving the business the professional image it deserves.

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OUR SERVICES byleedesign is a visual communications design studio offering printing and design services. At byleedesign, our job, is to set our clients apart from the competition and to enable them to reach their customers. We do it through design and creating an impact from first impression. hourly Brand Creation & Strategy

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Design Consulting

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Marketing Campaign Strategy & Design

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Art Direction

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Photography

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Typography

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Website Design

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Social Marketing Identity Integration

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Tradeshow Display Design

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Project Management

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package

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Corporate Gift Ideas and Application

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Printing

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Brand Creation & Strategy. We create the brand image, look and feel of the company, one that communicates stability, professionalism and competitiveness. Coverage: logo identity, business collateral (Letterhead, Business Cards, Comp Slip) print marketing collateral (brochure, direct mail, catalogue), social marketing (facebook, twitter) and online presence (website, blog, banner ads), office/store space (company signage, banners, company values posters, corridor decor), product (packaging, portfolio), and tradeshow (displays and forms) Design Consulting. We bring wealth of insights, solutions and expertise to projects, transforming ideas into solutions. Coverage: coaching to Do It Yourself design, art & design direction, marketing strategy Photography. Image footage for websites, brochures, company event documentation. Coverage: product, portraits, architectural, abstract Marketing Campaign Strategy & Design. We help increase sales by creating a marketing campaign strategy and design whether it be developing an annual cycle campaign or a new product release. We help plan and think ahead on what is best, execute the details to propel the business. Coverage: market research, art direction, marketing strategy Typography. We create customized handscript calligraphy or create typographic layout where letters and words are read and written in a creative way that engages readers to the material. Coverage: logo identity, illustration, invitations, posters, brochure Corporate Gift Ideas. Providing personalized corporate gifts or promotional products for vendors or clients. 7


OUR BENEFITS & FEATURES US

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Modern Design

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Minimalist

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Solution Oriented

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Fresh Ideas

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Experience

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Award Winning

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Multi-Lingual

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Cross-Cultural Knowledge & Experience

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Green Practice

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Economical

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Cares about results

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Good Value

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Non-Standard

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Sincere

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Global Design Network

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Go Green. When we design for print we maximize paper usage and work with little scrap, if there’s scrap, it is repurposed for something else. We use materials that are recycled, recyclable, repurposable. With this approach it makes any project economical as we maximize the materials capacity. Our printer partners are all local. 8


Modern Design. Our specialty is modern design and we do it well. We like to work with clients who embrace modern design and like to reach to customers who do too.

With a talent network pool from the USA, Australia, Philippines, Middle East, and Indonesia. We can work on the following languages: Chinese, Spanish, Persian, Bahasa Indonesia, English and Tagalog.

Design is an ART form. We push original thinking. We are about producing compelling works that adheres to only the highest standard. We take our responsibility seriously. From the initial conception to the final delivery, we ensure that all developments stays fully on schedule. We value integrity.

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OUR TECHNOLOGY • In-Design

• Photoshop

• Illustrator

• Word

• Powerpoint

• Acrobat

• Dreamweaver

• Flash

• HTML

• CSS

• Javascript

• Epson Stylus PRO

• ColorBurst RIP

• Skype

• Samsung Laser

• HP Inkjet

• Heidelberg

• Digital

• Giclee

• Laser

• Letterpress

• Foil Stamping

• Die-Cut

• Process CMYK

• Pantone

• Silk Screen

OUR PRINTING

OUR SOCIAL MEDIA TIP

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QUOTES “Consumers see $1 billion a month in advertising over 30,000 brand names. In today’s increasingly crowded market, well designed, customized marketing materials become opportunities to rise above the crowd and distinguish yourself. Homegrown or outgrown marketing pieces don’t do anything to set you apart from the rest. In Fact, they do more harm than good”.

- banana creative

“Good design is good business.” Thomas Watson of IBM “Design has a responsibility of not only contributing to the economic market but to the soclal fabric of society”. - IAAH “The fundamental skill of a designer is talent, talent is a rare commodity. It’s all intuition. And you can’t teach intuition”. - Paul Rand the great American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Westinghouse and ABC. “If you think good design is expensive you should look at the cost of bad design”.

- Sir Michael Bichard

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PROJECT SCHEDULE Print & Identity Production Schedule After a client’s initial meeting, we will estimate a budget and assign a production schedule. Below is a sample schedule for an identity project. Some projects have a shorter timeframe. The deadline for clients to deliver all copy (final, approved text and images along with copyright permissions) is mutually agreed upon, signed by the client and byleedesign staff. Weeks 1–2

Set a date for an initial meeting with the designers.

Week 3

Designer or design team presents idea.

Week 4

The design team presents to you, preferably in person, a preliminary mockup.

Weeks 5–6

Design revisions, communicated via PDF, SKYPE conferencing.

Week 7

Final design direction is approved and implemented.

Week 8

Proofing process begins:

* Round 1: Client reviews and makes final corrections.

* Round 2: Project manager reviews, and design team makes changes. The

client does not contact the designers directly. All communication must go

through the project manager.

Weeks 9–10 Corrections are made in layout. Week 11

Files are prepared by designers and checked by the project manager.

Weeks 12–14 Final proofing and printing. Weeks 15–16 Project sent to the printer. Delivery date is given. Weeks 17–18 Client distributes the piece either directly or through a mail house. 12


Website Production Process & Schedule Each new proposal for web content (a page, several pages, or a cluster of related pages) should have a clearly articulated goal and a detailed list of requirements. Best-Practice Guidelines: 1. Submit your project request 2. Meet to discuss project 3. Evaluate budget opportunities and constraints (i.e., will contract design or development

work be necessary? What level of editing will the content require?) 4. Discuss content-generation needs 5. Identify page flow and content structure 6. Submit meta-data for all relevant pages 7. Determine and sign off on project scope 8. Commit to milestones on the production schedule 9. Delegate resources to deploy the project

Clients can discuss and brainstorm their project goals with byleedesign if they are not yet ready to submit a more complete project request.

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OUR TEAM byleedesign is a network of industry professionals working to contribute their expertise to our clients need. Here’s some of our team. Director Bernee oversees the Creative Direction of new projects and the team. She is a visionary leader with 17 years of experience in design, print production and idea implementation. She holds a Fine Arts degree in Advertising & Graphic Design with a pedigree in newspaper publishing and printing. Prior to bylee design she has worked on projects for Saatchi & Saatchi, McCann Erickson, Publicis Jimenez Basic Advertising. Bernee has lived in three continents. She also played a strong mentorship role both in design and in Christian life. She likes blending fresh fruits, playing with her daughter and jazz. Art Director Jon is an Art Director with over 20 years experience. He has led the development of design and brand solutions for hospitals, healthcare, food, banking, clothing industries. He has received numerous Gold, Silver and Bronze Northern California ADDY awards. Jon has a Fine Arts degree in Advertising & Graphic Design from the University of San Francisco and Academy of Art College. Art Directors and Copywriters Kassler & Brown is our design pool for projects with a global reach and campaign. Award winning art directors, designers, copywriters and photographers with more than 20 years experience in the industry all over the world. 14


Business and Marketing Strategist Bita is an innovative communicator and manager. She specializes in areas of legal matters, public relations and business development. She has been a business executive, manager, and member of the board of advisors for industries such as legal, advertising, non-profit, and high tech companies. Bita holds a degree in Constitutional Law from University of Technology Sydney in Australia, California State University and associated with the Australian Institute of Management. Social Marketing Jacqueline is involved in social marketing media. Jacqueline has over 9 years in producing impactful marketing concepts, bringing them to reality. She has a keen eye for design and communicates well with internal and external team members to bring a project to completion. She is passionate about using social media tools and web 2.0 technologies to communicate a message. She holds a Bachelor of Science in Computer Graphics from Purdue University. Vendor and Client Accounts Receivables Dado oversees the business administrative tasks and relationships with vendors. He also provides valuable insights in buyer-user experience. With a wealth of knowledge and an abiding belief in byleedesign’s future. He graduated Summa Cum Laude and a major in Business. Dado enjoys reading the news, traveling and landscape photography.

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OUR WORK We take our responsibility seriously. From the initial conception to the final delivery, we ensure that all developments stays fully on schedule. We value integrity. We push original thinking. We are about producing compelling works that adheres to only the highest standard.

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After 24 years, a new brand identity helped Student Life, a university club across Australia, transition from one generation off to the next — keeping it cool, not outdated and professional.

Solution & Info + Art Director Bernee Lee worked with Graphic Designer Djoko Hartanto in refreshing the brand identity. + The refreshed brand identity brought relevance and appeal. + The blue and green colors reflect life and growth, the line that crosses through the logo depicts the clubs vision and missional focus. + Indication of year started presents Student Life’s strength, endurance and credibility as a club. + Bernee Lee also created business collateral, seasonal marketing campaigns and

event materials. + Graphic Designer Djoko has been honored as Australian Alumni Award 2009

for Creative & Design Results + Campus student population brand recognition. + Popularity and membership increased. + Logo getting copied.


new outlook

new energy

new attitude

new understanding

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707.251.1363 (TDD-Deaf Use Only: 707.226.2901)

1000 Trancas Street, Napa, CA 94558

707.251.1363 (TDD-Deaf Use Only: 707.226.2901)

www.thequeen.org

1000 Trancas Street, Napa, CA 94558

707.251.1363 (TDD-Deaf Use Only: 707.226.2901)

1000 Trancas Street, Napa, CA 94558

www.thequeen.org

707.251.1363 (TDD-Deaf Use Only: 707.226.2901)

www.thequeen.org

1000 Trancas Street, Napa, CA 94558 www.thequeen.org

new day new drive

new you new life

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Orthopedics Specialists tincidunt ut laoreet dolore magnaal

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magnaaliquam erat volutpat. Ut wisi enim ad minim veniam.

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707.251.1363 (TDD-Deaf Use Only: 707.226.2901)

1000 Trancas Street, Napa, CA 94558 www.thequeen.org

707.251.1363 (TDD-Deaf Use Only: 707.226.2901)

1000 Trancas Street, Napa, CA 94558

707.251.1363 (TDD-Deaf Use Only: 707.226.2901)

1000 Trancas Street, Napa, CA 94558

www.thequeen.org

707.251.1363 (TDD-Deaf Use Only: 707.226.2901)

www.thequeen.org

Campaign | Queen of the Valley Hospital Goal: Create and establish an organic, community based brand Role: Concept, layout and design

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1000 Trancas Street, Napa, CA 94558 www.thequeen.org


Newsletter | Finium Role: Brand Design ( Color Scheme, Typography Layout Style & Design )


Postcard | Knight Frank Realty Role: Flyer Design ( Color Scheme, Typography Layout Style & Design )


Best Buds. A fresh approach to floral design. With a great name already in place, Best Buds florist in Sydney hired Bernee Lee to create a striking brand identity that would stand out in a competitive industry.

Proposed Solution + After brainstorming multiple concepts, Bernee Lee came up with the idea of using the bud of a blooming flower to the “B” of Best Buds + The resulting wordmark is original, symbolic and memorable + The lettering in the Best Buds wordmark reflects movement and handmadeness which gives the identity a personal and creative presence. Results + Principal, Anna Le Seur says “I really like the logo and the design was great. Lots of people have commented on it – being clean, simple yet quirky….like our business!” + Since the conception, the business has ‘blossomed’, resulting in a long list of regular customers - both corporate and personal - who are happy to rave about the unique style and personalized service they have become accustomed to. + On their third year, Best Buds have been shortlisted as Sydney Florist of the Year. Most recently been recognized as a finalist in the Floral Design awards.


New Website & Stationery | Melinda Mui Role: Identity, website and stationery design www.songsbymel.com

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After Before

Website Redesign | Wellness Center Spa Results: Client was pleased with the design. Able to

deliver in an un-recommendable tight deadline.


New Website and Collateral | San Francisco Conservatory of Dance Goal: Evoke cool, artistic style while providing organized navigation. www.sfconservatoryofdance.org


New Website, Campaigns and Collateral | Hollywood Presbyterian Medical Center Goal: Establish personable, state-of-the-art, intuitive new sitel www.hollywoodpresbyterian.com


Product, Identity, Marketing Collateral, Press Release, Website, Social Media, Tradeshow Display, Downloadable PDF’s | übercool stationery Goal: Create a “designer” eye-catching, creative writeable journal that is

über eco and cool.

www.facebook.com/byleedesign 26


OUR PROCESS