Issuu on Google+

Contact Information for Sales Head Office: 5-3 Mullae- 5 ga, Yeongdeungpo-gu, Seoul, Korea, 150-095 Tel. 82-2-2633-3082 Fax. 82-2-2633-3083 www.fierce.co.kr E-mail : fierce@fierce.co.kr


FIERCE is striving to grow as a global leader in the sports equipment R&D arena.


CEO Message “FIERCE will lead the market by maximizing customer values based on our reliable management.�

Dear valued customers, I am the CEO(Byeong-sun, Woo) of FIERCE. Our major industry is to produce bicycle parts, a green industry, and also manufactures CNC precision engineering goods related to sports equipment such as inline skate frame. We promise that we will keep our creative spirits in the market and continue to expand the investment in the future to grow our R&D, design and marketing capabilities. We continuously commit ourselves to the products that customers will love over time with strong customer confidence and refined design. We will also further strengthen the effort to attract talents, a true source of value creation and to become the best company in the sports market which provides opportunities to our employees to fully unleash their potentials. Our aim is to bring values both to the market and our customers in the years ahead and to be the best in the world with our passion and challenging spirit. We always welcome your precious feedbacks and encouragement and please give us your attention and support. We wish you and your family have fortune and happiness. Thank you for visiting us. June 2009

02

www.fierce.co.kr


Corporate History We will lead the change of the market with the best management to maximize the value of our customers.. Apr.

2009.

Korea-China-Japan Bicycle Forum-Joined premium Bicycle Parts Exhibition in Seoul

Mar.

2009.

Launched FIERCE Brand for premium bicycle 14 core parts

Mar.

2009.

Participated in TAIPEI CYCLE SHOW

Feb.

2009.

Participated in 2009 SPOEX

Nov. 2008.

Participated in SEOUL BIKE SHOW

Sep.

2008.

Released FIERCE TRX CRANKSET, bicycle parts

Mar.

2008.

Launched FIERCE Brand for Cycling Clothing

Aug. 2007.

Released a Super-Light Crankset, 698g

Jul.

2007.

Developed Cross-Country Crank Chainring

Jun.

2007.

Developed Cross-Country BB

May. 2007.

Led MTB FIERCE Demonstrator Team

Mar.

Carbon Bike - Produced Rim Metal for the World’s Super Light Bike Athletes

2007.

Nov. 2006.

Developed Ice Skate Bender, Auto Blade Caliper and Logger

Nov. 2004.

Successfully Developed the World’s First Inline Carbon Frame-Patented Technology

Aug. 2003.

Produced the World’s First Super Light Inline Frame, 153g

Jul.

2003.

Produced the World’s First A7N01 T6 Inline Frame

Jun.

2003.

The Athlete, Woo Hyo-suk, Wearing Our Product Won a Gold Medal in the Venezuela World Championship, the First Time In Korea.

Apr.

2003.

The Athletes Wearing Our Product, Song Geun-seong and Gwok, Chae-i, Won SWIC (Seoul World Inline Cup)

Oct.

2002.

The first company producing Inline Skate Frame

www.fierce.co.kr

03


About the Brand FIERCE adopts Green color and speedy concept in our logo design to give customers the impression of a company which produces environmentally-friendly and premium sports products with sophisticated and aggressive spirits. The carnivore’s tooth-shaped trademark manifests both feminine sensitivity and masculine strength, thereby revealing the image that harmoniously embraces sports challenge and spirit transcending physical limits.

Patent and Technological Capability Local Crank-related Patent Application/Registration 10-2008-0067270 Bike Chainring/ Applied 10-2006-0098301 Supporting Frame of Bike Crankaxis/ Applied 10-2008-0067269 Bike Crank Arm and the Way to produce it/ Applied

Local Inline Skate-related Patent Application/Registration 10-0589430-0000 Boots Fixing Parts/ Registered 10-0650171-0000 The way to produce inline skate frame using FRP and metals/Registered

Local Ice Skate Equipment-related Patent Application/ Registration 1020070010808 Skate Blade Bending Machine Registered 1020060109317 Skate Blade Processing Machinery Registered No.

Certificate

01 EN 14766: 2005 ISO 4210: 1996 1400(N) EN 14766: 2005 03 1800(N) EN 14766: 2005 04 1800(N) 02

04

www.fierce.co.kr

Technology

Year (duration)

Remark

MTB Stem (degree 0 and 5)

2008.01.09

Korea Institute of Sport Science

MTB Crank TRX

2008.09.26

Korea Institute of Sport Science

MTB Crank I-BEAM

2008.09.26

Korea Institute of Sport Science

MTB Crank BRAZING

2008.09.26


Free Warranty Our Warranty is under the Standards for Resolving Consumer Conflicts (2007-54 of Ministry of Finance and Economy Directive). This product has passed our thorough quality assurance and intensive safety testing. If a defected product is found during the warranted period, we guarantee we will repair it and change its parts free of charge. 1. You can receive warranty benefits for our product under the below conditions. - Warranty period is one year from the time when you buy our product. 2. We repair a defect found after the free warranty period for some extra charge. 3. Please ensure that your purchase date is recorded when you receive your product from our agency, since the free warranty period is calculated from the date when you buy our product, (If a purchase date is not verifiable, the warranty period is calculated from the product’s manufactured date.) 4. For below cases, we charge you even during the warranty period. A. Breakdown or damage from the use beyond the product’s original purpose. (i.e. if you use our cross-county product for downhill, jump or going down stairs.) B. Breakdown from the user’s careless handling C. Arbitrary modification or damage done by others, instead of our agency or customer center D. Breakdown or damage done from natural disasters such as fire or flood E. The cases not described in our warranty description. 5. Warranty services are not applicable to breakdown or damage done from these reasons; collision during operation, user’s mistake, user’s ignorance of the manufacture’s recommendation, excessive physical pressure on the product or inappropriate use. In addition, paint worn-off from external impact and arbitrary part modification are also out of our warranty service scope. 6. Excepting product defects made during our manufacturing process, we are not responsible for any incident or injury done while you are using our product. In addition, we are not held accountable for breakdown, damage and injury done during shipping process or stemming from your use beyond the product’s original purposes.

What is formally registered by a sales agency for A/S can only receive the service from HQ. We will do our best to swiftly provide you with the desired service when you apply for the service in our agency first.

www.fierce.co.kr

05


Fierce TRX Prestige Custom - Ceramic BB Specification PRODUCT NAME MODEL NO. SERIES CRANK Construction CASSETTE COMPATIBILITY SPIDER CHAINRING SIZE BOLT CIRCLE DIAMETER CRANK ARM LENGTH CHAIN LINE BB SHEEL WIDTH Q-FACTO CRANK ARM CHAINRINGS CHAINRING BOLTS&NUTS BOTTOM BRACKET AVERAGE WEIGHT COLOR

FIERCE TRX PRESTIGE FFC-P2000 TRX MEGATRUSS 9-SPEED 4 ARM CHAINRINGS 44T-32T-22T 104mm/64mm 165/170/172.5/175mm 50mm 68mm/73mm 166mm MONOCOQUE A7075 T6 100% CNC machined MONOCOQUE A7075 T6 100% CNC machined A2024 Torx T-30 alloy chainring bolts Floating Drive Ceramic BB 835g Including Ceramic BB 13COLOR

Korea Sports Promotion Foundation(KSPO) - Korea Institute of Sports Science Product Performace Testing. IS04210:1996 1400(N) Certification acquired - For MTB Bike Crankset FIERCE TRX.

Fierce TRX Standard Custom - Stainless BB Specification PRODUCT NAME MODEL NO. SERIES CRANK Construction CASSETTE COMPATIBILITY SPIDER CHAINRING SIZE BOLT CIRCLE DIAMETER CRANK ARM LENGTH CHAIN LINE BB SHEEL WIDTH Q-FACTO CRANK ARM

FIERCE TRX STANDARD FFC-P2000 TRX MEGATRUSS 9-SPEED 4 ARM CHAINRINGS 44T-32T-22T 104mm/64mm 165/170/172.5/175mm 50mm 68mm/73mm 166mm MONOCOQUE A7075 T6 100% CNC machined

CHAINRINGS

MONOCOQUE A7075 T6 100% CNC machined

CHAINRING BOLTS&NUTS

A2024 Torx T-30 alloy chainring bolts Floating Drive Stainless BB 835g including Stainless BB 11 COLOR

BOTTOM BRACKET AVERAGE WEIGHT COLOR

Processed 7075 aluminum material with CNC machin With (MONOCOQUE), applied MEGATRAUSS structure which manifests FIERCE’s unique CNC processing sk in the strength of material and structure.

06 www.fierce.co.kr


Products Guide

FIERCE Crank TRX PRESTIGE Model, a standard product designed for Cross Country. SHIMANO TL-FC32 or ParkTool BBT-9 used as BB when crank equipped. Easy to attach/remove with tools, 5mm and 8mm wrenches. Sophisticated and high-value product representing the cream of CNC processing technology. TRUSS-shaped CNC MONOCOQUE Product made in Korea with scarcity value since impossible to churn out.

Repeated simulation and field testing of chain ring tooth profile improved the functionality of the chainring’s gearbox pin and lamp. FIERCE’s unique and efficient chainring shifting line. 22T-32T-44T Standard -type chain ring, whose speed of change section and tooth profile were optimized with repeated simulations and field testing. Speed change timing from the chain ring of no.2 to no.3 has been significantly improved with a differentiated shifting pin and lamp. Ceramic balls make the wheels more flexible and sturdier. Support pipe, which support internal and external wheels of bearing, optimizes the crank’s rotation power and compatibility with other frames when you complete assembling it. In addition, Diverse sizes of BB Space ring allow more precise setting of the crank’s gap between left and right. A wide range of 14 colors effectively meet customers’ various needs. The diverse sizes of BB(BOTTOMBRACKET) space ring 2mm*2+1mm*2+1.5mm*1, 5ea- and frame BB sheel allow more precise adjustment.

www.fierce.co.kr 07


Fierce TRX Standard Color Order - Stainless BB

STANDARD SILVER

STANDARD BLACK

Fierce TRX Standard Custom Color Order - Stainless BB

STANDARD RED

STANDARD PINK

STANDARD GOLD

STANDARD GREEN

STANDARD GUNSMOKE

STANDARD PEWTER

STANDARD SKYBLUE

STANDARD BLUE

STANDARD BROWN

08 www.fierce.co.kr


Products Guide Fierce TRX Prestige Custom Color Order- Ceramic BB

PRESTIGE RED

PRESTIGE PINK

PRESTIGE PURPLE

PRESTIGE GREEN

PRESTIGE BROWN

PRESTIGE CAPPA

PRESTIGE BLACK

PRESTIGE GOLD

PRESTIGE ORANGE

PRESTIGE GUNSMOKE

PRESTIGE PEWTER

PRESTIGE BLUE

PRESTIGE SKYBLUE

www.fierce.co.kr 09


FIERCE STEM-XC TYPE

FIERCE STEM - DH/FR TYPE

- made in korea - Isolated Heat Treated T6 -Full CNC Monocogue A6061 Ext ANGLE

- made in korea - Isolated Heat Treated T6 - Full CNC Monocogue A6061

80, 90, 100mm 0 , +/-5

Ext ANGLE BAR BORE STACK HEIGHT COLOR WEIGHT

31.8mm BAR BORE (include 25.4mm adaptor) COLOR WEIGHT

9color 160g (0-100mm)

HEADSET - XC TYPE

25mm Black, Silver, Green 190g

HEADSET - DH TYPE

- made in korea - Double shield Angula Contact Bearings - Alloy Cap, Cups and Race SIZE COLOR WEIGHT

50mm 10 degree 31.8mm

- made in korea - Double shield Angula Contact Bearings - Alloy Cap, Cups and Race 1.5inch headtube1.125inch steerer tube COLOR 9color WEIGHT 168g

Standard 1.125inch 9color 94g

FIERCE SEATCLAMP Quick Release TYPE

SIZE

FIERCE SEATCLAMP Bolt On TYPE - made in korea - Full CNC machined DIAMETER 31.8, 34.9mm COLOR 9color WEIGHT 18g

- made in korea - Full CNC machined - Thumbing Nut DIAMETER

30, 31.8, 34.9, 36.4, 38mm

COLOR WEIGHT

9color 36g

FIERCE SPACER RING

FIERCE QR SKEWER

- made in korea - Alloy spacer 1.125inch(1 1/8inch) steer Black, Silver, Red, COLOR Blue, Gold, Pink, Skyblue, Gunsmoke COLOR 9color 5mm,10mm Height (1set:5mm*3+10mm*1) SIZE

SIZE COLOR

10 www.fierce.co.kr

Front 100mm - Rear 135mm 9color


Products Guide FIERCE DH/FR CHAINRING

GUNSMOKE

BLACK - made in korea - Pricision CNC machined A7075-T6 SIZE

38T / 36T / 34T

BCD

104mm

COLOR

Black, Gunsmoke

WEIGHT

38T(78g), 36T(58g), 34T(52g)

FIERCE XC CHAINRING - made in korea - Pricision CNC machined A7075-T6 SIZE

44T / 32T / 22T

COLOR

9color

BCD

104/64mm

WEIGHT

44T(63g), 32T(37g), 22T(16g)

FIERCE Bottom Bracket - made in korea - Bearing support pipe A type- Ceramic Ball Bearings B type- Stainless Ball Bearings COLOR

9color

SIZE

68/73mm shell chain line 50mm

WEIGHT

110g

V-Brake / FRONT-Shock PIVOT BOLT - made in korea - Superlight, made of A2024 SIZE

8mm / 10mm 1SET : 2ea -Chainring bolt fit 4mm allen Key

COLOR

9color

WEIGHT

8mm(2.8g)/10mm(3.5g)

CHAINRING BOLT - CHAINRING BOLT - Superlight, made of A2024 1SET

Bolt8+Nut4 -Chainring bolt fit 4mm allen Key

COLOR

9color

WEIGHT

36g

www.fierce.co.kr 11


FIERCE INLINE Skate FRAME-RENOVATIO RENOVATIO Series are designed with Monocogue of A7075 material for a strong power transfer part and to absorb vibration for less fatigue during a long-term constant race. Specification Product Material Wheel Size Weight and Length Surface Including Components TRACK MARATHON

FIERCE-RENOVATIO 1104-336 A7075 T6 110mm*4(110 -110 -110 -110) 215g - 336mm Titanium PLASMA Coating 608 spacer 8ea, Exel 8 ea STRAIGHRT CONTROL

Specification Product Material Wheel Size Weight and Length Surface Including Components TRACK MARATHON

FIERCE-RENOVATIO 1004-324 A7075 T6 100mm*4(100 -100 -100 -100) 175g - 324mm Multi-anodizing RED-SILVER 608 spacer 8ea, Exel 8 ea STRAIGHRT CONTROL

Specification Product Material Wheel Size Weight and Length Surface Including Components TRACK MARATHON

FIERCE-RENOVATIO 1004-330 A7075 T6 100mm*4(100 -100 -100 -100) 176g - 330mm Multi-anodizing SILVER-GOLD 608 spacer 8ea, Exel 8 ea STRAIGHRT CONTROL

Specification Product FIERCE-RENOVATIO 1084-324 Material A7075 T6 Wheel Size 110mm*3+84mm*1(100 - 84 -100 -100) Weight and Length 180g - 324mm Surface Anodizing GUNSMOKE Including 608 spacer 8ea, Exel 8 ea Components TRACK MARATHON

12 www.fierce.co.kr

STRAIGHRT CONTROL


Products Guide FIERCE INLINE skate FRAME-SCUD SCUD Series are suitable for long-distance marathon race with its flexible A7003 material. Titanium_PLASMA coating product boasts of durable feature and luxurious design with Titanium coating and SCUD unique control and flexibility enable a user to optimize its performance with 110mm wheels.

Product Surface Material Wheel Size Weight and Length

FIERCE-SCUD 1104-336mnm Titanium - PLASMA Coating

Product Surface Material Wheel Size Weight and Length

FIERCE-SCUD 1104-336mnm Anodizing - GUNSMOKE

A7003 T6 110mm*4 (110-110-110-110) 210g - 336mm

A7003 T6 110mm*4 (110-110-110-110) 210g - 336mm

Product FIERCE-SCUD 1103-330mnm Surface Anodizing - GOLD Material A7003 T6 Wheel Size 110mm*3+100mm*1(110-100-110-110) Weight and Length 330mm

Product FIERCE-SCUD 1103-336mnm Surface Anodizing - BLACK / SILVER Material A7003 T6 Wheel Size 110mm*3 + 100mm*1(110-100-110-110) Weight and Length 336mm

FIERCE INLINE skate FRAME-SCUD PRO

Product Surface Material Wheel Size Weight and Length

SCUD PRO 1104-334mnm Titanium - PLASMA Coating

Product Surface Material Wheel Size Weight and Length

SCUD PRO 1004-324mnm Anodizing - SILVER

A7003 T6 110mm*4 (110-110-110-110) 215g - 334mm

A7003 T6 100mm*4 (100-100-100-100) 197g - 324mm

Product Surface Material Wheel Size Weight and Length

SCUD PRO 1104-334mnm Anodizing - PEWTER A7003 T6 110mm*4(110-110-110-110) 212g - 334mm

Product SCUD PRO 1103-324mnm Surface Anodizing BROWN Material A7003 T6 Wheel Size 110mm*3 + 100mm*1(110-100-110-110) Weight and Length 192g-324mm

www.fierce.co.kr 13


FIERCE JERSEY Our long-sleeve jersey has been further flexible, enabling you to freely move your upper body and feel pleasant wearing with its ability to absorb and dry your sweat. RED & BLACK

GREEN & WHITE

The end of upper jacket is densely finished with Flexible material, preventing it from going up even when you move fiercely and maintain the optimal comfort level.

Size

S(85)

M(90)

L(95)

XL(100) XXL(105)

The 3-layer pocket is very wide and practical for users.

Color

RED & BLACK, GREEN & WHITE Spring / Summer/ Fall

Height(cm)

155-161

161-167

167-172

172-177

177-182

Wearable Season

Weight(kg)

50-57

57-64

64-70

70-76

76-83

Material

Polyester 100%

Waist(inch)

26-28

28-30

30-32

32-34

34-36

Feature

Absorbe and dry sweat swiftly / Prevent the Smell of Sweat

Girth(cm)

85

90

95

100

105

Size

S/M/L/XL/XXL

14 www.fierce.co.kr



FIERCE PRODUCTS Catalogue