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SALES BOOK 2018


PLAYMATS THAT GUARANTEE FUN! ‘Lovingly handmade FROM the highest quality supplies’

ByAlex Playmats are designed to be a part of an interior, whether used in the nursery, the kids room or in the main living space. With a handmade ByAlex Playmat you create the perfect playroom and reading nook for your precious little one. ByAlex Playmats are the definition of contemporary Dutch design, comfort and safety. ‘Goodbye peanut butter, pencils and milk stains… these playmats are super easy to clean’

All ByAlex patterned playmats and cushions have covers that are 100% cotton, removable and machine washable. All solid coloured covers are made from a wonderful soft velour and are super easy to clean with only water and a clean cloth. In case of an emergency, the covers can be washed at 30 degrees or dry-cleaned. ‘Fair and ethical through

the most sensitive skin. The mattress foam was chosen after a great deal of research by Alex. The foam is of the highest quality. It is durable, comfortable with just the right amount of give and makes a perfectly safe area for your children to play or relax on. The foam is made from natural non-toxic materials and is ethically manufactured in the Netherlands.

the entire production process’

As well as being both beautiful and robust enough to withstand the roughest playtime, the European fabrics used to cover the playmats and cushions all have OEKO-TEX 100 certification, making them suitable for

All ByAlex Playmats and cushions are handmade and assembled by Dutch seamstresses who are paid fair wages for their work. But most of all: they look great and feel even better than any playmat around.


‘Attention is the best THING you can give a child’

THE STORY OF BYALEX

The ByAlex Playmats are born from motherhood. I believe the most important thing you can give your child is attention. Real physical attention with a genuine hug of love or comfort, having a romp with both a toddler and a baby to teach them their boundaries or play their game with firetrucks and trains. The sincere attention and physical contact between a parent and child, or among children, is essential for bonding and growing trust. Ultimately this became clear to me when I became a mom myself. ‘I play with my kids; every day!’

When our first son (Faas) was born, I couldn’t stop being with him and discover all the steps in his development. I played endlessly with him and our bond strengthened. What a

joy when our second son (Simon) was born followed by our daughter (Hella). Some extra fun, care, hustle and bustle at home. I dealt with all the practical things, but my challenge was: “How do I divide my attention between my kids?”, “Where can you play together while one learns how to keep his head up and the other one learns to count?” With my creativity and a bit of research, I gathered enough tools for the question ‘how’ to combine the different needs of my children. But the question ‘Where can I make real contact with my children in a safe way?’ remained. The box is not suitable for a toddler, the baby could roll off a couch and the blanket is too small for all of us (not to mention the curling up of the blanket with a wiggling toddler and a spinning baby). I needed a safe place for my kids where they can play, cuddle, romp around and read. With that in mind, I developed the ByAlex Playmats.


VELVET PLAYMAT Sizes:

160 x 80 x 3 cm

See You At Midnight

Meet The Forest

Thank You Mother Earth

The Buddha Sat Down

90 x 50 x 3 cm Quality: 100% polyester Oeko-Tex 100 certified Filling: Cold foam Care: Spot clean with water and a clean cloth

A Shade Of Grey


COTTON PLAYMAT Sizes:

160 x 80 x 3 cm Come Fly With Me

Watch a Flying Fakir

I Can Toucan

Peacock Of You

90 x 50 x 3 cm Quality: 100% heavy cotton Oeko-Tex 100 certified; cotton piping. Filling: Cold foam (inner cover included) Care: Cover is machinewashable at 30 OC

It’s A Wild Jungle Baby


VELVET CUSHIONS

Size: See You At Midnight

Meet The Forest

Thank You Mother Earth

The Buddha Sat Down

40 x 70 cm Quality: 100% polyester Oeko-Tex 100 certified Filling: Generously stuffed with a fibre pad filling Care: Spot clean with water and a clean cloth

A Shade Of Grey


COTTON CUSHIONS Sizes:

70 x 40 cm

It’s A Wild Jungle Baby

Watch a Flying Fakir

Come Fly With Me

Connect The Dots

I Can Toucan

Peacock Of You

50 x 30 cm Quality: 100% heavy cotton Oeko-Tex 100 certified Filling: Generously stuffed with a fibre pad filling Care: Cover is machinewashable at 30 OC


‘With a little fantasy, your playmat can become anything you want it to be. But above all, it’s a safe and fun place for everyone.’ - By Alex -


CONTACT ByAlex Playmats // Alexandra Noorman // hello@byalex.shop // +31 651120847 // www.byalex.shop // @byalex_playmats

ByAlex Playmats - Collection 2018  

ByAlex Playmats - Lookbook 2018 See all styles available

ByAlex Playmats - Collection 2018  

ByAlex Playmats - Lookbook 2018 See all styles available

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