magazine Media Kit 2013 Baltimoreâ€™s Premier Womenâ€™s Monthly Magazine www.BWomanMagazine.com
Connecting You with Your Target Market
Finally, a women’s magazine that reaches your future clients! Our Mission B Woman Magazine is a women’s lifestyle magazine that connects high quality readers and advertisers throughout the Baltimore Metro Area. Our advertisers benefit from the quality and quantity of readers who look forward to reading our magazine every month. Our readers enjoy reading a women’s publication that delivers quality, depth and meaningful content. The Publication B Woman Magazine is a monthly publication that is available in print and online, increasing the readership and exposure of ads. Our magazine is a full color, glossy publication with a professional look and feel that reflects our quality readers and advertisers. Our highly desired articles and featured topics intrigue women to feel connected, wanting more, and increasing their desire to share with others. Our Readers...your customers! As the local print and electronic medium for professional women in the Baltimore Metro Area, B Woman Magazine carries out a mission to inform, entertain, inspire and educate women in a proactive way. We regularly address matters of importance to women including leadership, health, education, charitable activities and even the latest fashions. Our advertisers appreciate the value of our loyal readership. Our readers are educated and have high disposable incomes, which is ensured through our high end distribution locations and prevalent through the statistics of our registered readers. Ranging from ages 25 through 65 plus, our readers reflect a diverse population of single, married, educated and professional women, who make most purchasing decisions in the household. Distribution Copies of B Woman Magazine are strategically placed in high traffic commercial and residential areas each month, and are distributed at several exclusive events. From retail locations, health clubs, medical centers, and coffee shops - our locations are handpicked to reflect our women readers who love to spend money - who purchase $3 frappes daily, who shop on a weekly basis and who invest in our local businesses.
B WOMAN magazine
B Woman Magazine’s readers are successful, loyal, cultured, affluent, educated and influential. They are professional women who make up 83% of all consumer purchases, including 94% of home products, 89% of vacations and 75% of all decision regarding the purchase of a home.
B Woman Magazine • www.BWomanMagazine.com • info@BWomanMagazine.com • (443) 278-3823
Connect with women who have the buying power for your products and services! As Baltimore’s first monthly magazine for women, B Woman Magazine is deeply in tune with how its readers use and consume media – both on and off line. In turn, we are able to deliver a highly measurable, cost-effective marketing medium for today’s budget-conscious businesses.
Print Edition Our print magazine is filled with bright, eye-catching, beautiful pages that engage readers. Printed on top quality glossy paper, B Woman Magazine has staying power. It graces coffee tables with grand style and its monthly shelf-life ensures an impressive single issue readership. Digital Edition With fully interactive display ads that offer clickthrough technology, you can carefully track who is reading your message and engaging your business. What’s more, our innovative online publication ensures readers can immediately and repeatedly find what they are looking for, ensuring continuous exposure of your ad, which is always viewable through our archived issues. Testimonials
I’ve always been hesitant about advertising in magazines. Everyone says they are out of style, but they are wrong! I’ve received so many new clients through B Woman Magazine, I’ve had to hire more help! - Deborah Lynne, The Golden Needle Seamstress Studio Hi Elizabeth! I’m so excited to get the hard copy! I’m framig it! :) Thanks again! - Joe Miletti, Volunteer Program Manager, BARCS
Web Analytics • • • •
Unique visits have increased 309% every month since our debut Number of visits have increased 329% every month Number of website hits have increased 253% every month Readership has risen over 500% since our 1st issue!
Our Readers 96% are women 45% are ages 25-34 52% are ages 35-55 77% earn $55K + per year 84% entertain on a regular basis 94% prefer to shop locally 86% take one or more vacations per year 97% say they have purchased a product or visited a business they learned about through B Woman Magazine.
Print Circulation 5,000+ Online Circulation 15,000+ Total Circulation 35,000+ Total Readership 55,000+
*Based on a sampling of BWomanMagazine.com visitors and subscribers
“Magazines perform better than any of 12 other media at influencing consumers to start a search for merchandise and services online - far ahead of Internet and email advertising, online communities and word-of-mouth” - Source: Magazine Publishers of America
Advertising Rates - Print & Website Ads All print ads include an ad in our digital publication, which never expires and includes a hyper-link to your website, allowing buyers to find you throughout the entire year. Full Page 7.5” W x 10” H
File Formatting: All print ad submissions should be sent as a pdf, jpg, tiff or psd files at a 300 dpi (high resolution). Submit your artwork to: info@BWomanMagazine.com Reservation & Material Deadline: 5th of the month for the follow-
ing month’s issue. B Woman Magazine cannot guarantee the reproduction quality of photos, artwork or color ads, but we will work with you to provide the best quality possible. B Woman Magazine uses fonts and borders requested by advertisers when possible, but can’t guarantee their use. Half Page Horizontal 7.5” W x 4.875” H
1/4 Page 3.75” W x 4.875” H
1/8 Page 3.75” W x 2.5” H
Back Cover Inside Cover Full Page Full Page Bleed Half Page 1/3 Page 1/4 Page 1/8 Page Business Listing
12 x $1,063 $867 $612 $663 $306 $191 $153 $102 $43
6x $1,125 $918 $648 $702 $324 $203 $162 $108 $45
Guaranteed Page Placement
Full Page Bleed 8.5” W x 11” H
4x $1,188 $969 $684 $741 $342 $214 $171 $114 $48
1x $1,250 $1,020 $720 $780 $360 $225 $180 $120 $50
Ad Design Services: Need an ad designed? No Problem!
B Woman Magazine provides basic ad design services plus one proof for a nominal fee of $45. Please send us the following: • Logo - JPEG or TIFF @ 300 dpi or larger • Photos - JPEG or TIFF @ 300 dpi or larger • Text - Word document or in Email • And a description of what you want (colors, fonts, layout, etc)
Web Advertising: Website Ads are placed on all high traffic web pages,
including the home page, digital version of the magazine and several others, maximizing your exposure. Advertising is available at $90/month. Ads are larger than most other websites, allowing you 300w x 230h pixels of ad space visitors will be sure to see. (approx. 4.17”w x 3.22”h) Half Page Vertical 3.75” W x 10” H
1/3 Page Vertical 2.25”W x 10” H
For More Information:
Contact Beth Kurtz at: (443) 278-3823 or info@BWomanMagazine.com
other advertising opportunities available:
B Woman Magazine can create a custom package that works for you and your budget. We also have sponsorship opportunities, product giveaways, and are always looking to promote businesses through our monthly magazine launch events, hosted at different spa locations. Please contact us for details!