Kolkata Chinatown’s defining identity is that it does not display the touristy visual cliches associated with other Chinatowns across the world. The Cha Project will respect that, while also preserving and highlighting existing pieces of cultural identity that are getting lost in unplanned, incongruent and characterless constructions that have eroded whatever sense of Chineseness existed in Tiretta Bazaar.
Simple additions can bring about a major overhaul. visualisation by RINKOO BHOWMIK
In order to enhance the overall vitality of the street, The Cha Project will provide free design consultation to shop owners on the importance of a good retail experience, frontage design, signage, logo etc. In doing so The Cha Project also hopes to reverse the negative effects of indiscrimminate advertising and unplanned development.
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