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BRAND STANDARDS AND STYLE GUIDE


1ST BANK OF COMMERCE BRAND VALUES 1st Bank of Commerce caters to clients that range from small home offices to the Fortune 500. Our logo represents the leadership and education we provide to our customers in a ever changing business climate. We do not only provide financial products, but also provide guidance to our customers for multiple scenarios. We have been so successful because we take smart risks with high probability of paying off. This is reflected in our brand design using conservative and established fonts while focusings on readability and ease of understanding. Diagram, pictures, and illustrations are encouraged as long as they stay out of the realm of cartoons.


LOGO 6 ink CMYK Black Orange(0,50,100,0) Red(15,100, 90,10) Yellow(CMYK Yellow) Green(90,30,95,30) Blue(100, 95, 5, 0)

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Logo, Title, and Tagline Logo only

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Black and White Grayscale

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Black and Half Gray

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BRAND AND LOGO CONSIDERATIONS

1st should always be spelled with a 1(“1st”) and never spelled out “First”

Preferred type for titles: • Urdu Typesetting OTF(preferred) • Rockwell(backup) • Plain Serif for print and Sans Serif for digital(last resort)

Copy accompanying a branded documents must not include: • Contractions • Slang terms • Use of these items could contradict branding as a formal yet innovative business including seasonal themes, pop culture references, direct use of cliche statements without a unique perspective 1st Bank of Commerce logo should always be large enough that 1 is legible


LOGO SPACING When placing logo next to other logos there must be one-third logo length space on all four sides

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ALTERNATE LOGO VERSIONS

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Vertical Logo

Appropriate for side panels, and when space is an issue for the full logo.


APP ICONS

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KNOCKOUT VERSION OF LOGO

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Bank of Commerce

Invest in Your Business


CUT 3 BANNER LOGOS


BACKUP LOGO 6 ink CMYK Black Orange(0,50,100,0) Red(15,100, 90,10) Yellow(CMYK Yellow) Green(90,30,95,30) Blue(100, 95, 5, 0)

1Ts Logo, Title, and Tagline

Logo only

1Ts

Grayscale Black and Half Gray

1Ts

Black and White

1Ts

Brand Standards for a Fictional Bank  

A Style Guide for the fictional 1st Bank of Commerce for my Corporate Presentations class

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