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20) Cree markets LED (light-emitting diode) bulbs that replace the traditional incandescent bulb. A Cree LED bulb consumes 85 percent less energy and lasts for 25,000 hours. Cree is an example of A) a cooperative. B) an industry. C) a nonprofit organization. D) a business firm. E) a government agency. Answer: D Explanation: Today's organizations can be divided into three groups, which are for-profit, nonprofit, and government agencies. Cree is a for-profit organization because it is a privately owned organization that serves its customers in order to earn a profit so that it can survive. Difficulty: 3 Hard Topic: Strategic Marketing Planning Learning Objective: 02-01 Describe three kinds of organizations and the three levels of strategy in them. Bloom's: Apply AACSB: Knowledge Application Accessibility: Keyboard Navigation 21) Swipe Out Hunger is an organization that encourages college students to donate unused meal points to help feed community members in need. With chapters on 23 campuses, it has distributed more than 1.2 million meals. Swipe Out Hunger is an example of A) a cooperative. B) an industry. C) a nonprofit organization. D) a business firm. E) a government agency. Answer: C Explanation: Today's organizations can be divided into three groups, which are for-profit, nonprofit, and government agencies. Swipe Out Hunger is a nonprofit, nongovernmental organization that serves its customers but does not have profit as an organizational goal. Instead, its goal is to help people that cannot afford to feed themselves. Difficulty: 3 Hard Topic: Strategic Marketing Planning Learning Objective: 02-01 Describe three kinds of organizations and the three levels of strategy in them. Bloom's: Understand AACSB: Knowledge Application Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...