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14) A nonprofit organization is A) a nongovernmental organization that serves its customers but does not have profit as an organizational goal. B) a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit. C) a publicly owned organization that serves the general population. D) a group of people united through contractual or corporate ownership. E) a privately owned organization that serves its customers to earn a profit so that it can survive. Answer: A Explanation: Text term definition—nonprofit organization. Difficulty: 1 Easy Topic: Nonprofit Marketing Environment Learning Objective: 02-01 Describe three kinds of organizations and the three levels of strategy in them. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation 15) A ________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal. A) business firm B) subchapter S corporation C) service agency D) cooperative E) nonprofit organization Answer: E Explanation: Text term definition—nonprofit organization. Difficulty: 1 Easy Topic: Nonprofit Marketing Environment Learning Objective: 02-01 Describe three kinds of organizations and the three levels of strategy in them. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...