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6) In marketing, an organization refers to A) a legal entity that consists of people who share a common mission. B) a group of people united through contractual or corporate ownership. C) a legal entity engaged in business activities solely with the intent of making a profit. D) a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit. E) a privately owned entity that serves its customers to earn a profit so that it can survive. Answer: A Explanation: Text term definition—organization. Difficulty: 1 Easy Topic: Strategic Marketing Planning Learning Objective: 02-01 Describe three kinds of organizations and the three levels of strategy in them. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation 7) A(n) ________ is a good, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants. A) organization B) business firm C) nonprofit D) offering E) industry Answer: D Explanation: Text term definition—offerings. Difficulty: 1 Easy Topic: Strategic Marketing Planning Learning Objective: 02-01 Describe three kinds of organizations and the three levels of strategy in them. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...