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Marketing, 14e (Kerin) Chapter 2: Developing Successful Organizational and Marketing Strategies 1) Ben & Jerry's mission to make the world a better place is linked to various organizational and marketing strategies, one of which is A) supporting farmers who agree to use sustainable farming practices, implementing fair working standards, and investing in local communities. B) the intent of making modest profits without sacrificing high product quality standards. C) ingredients that are all completely organic and are available only in Vermont to ensure freshness and contribute to the local economy. D) a commitment to donating a percentage of profits to Teach for America. E) ingredients that come exclusively from developed countries promoting Fair Trade practices. Answer: A Explanation: Ben & Jerry's founders believe that farmers who grow ingredients for their ice cream products (such as cocoa, coffee, and vanilla) should receive a fair price for their harvest. In return farmers agree to use sustainable farming practices, implement fair working standards, and invest in local communities. Difficulty: 2 Medium Topic: Developing a Competitive Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...