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Figure 2-11 318) The question mark (?) represented by the wedge DBC in Figure 2-11 above is the A) contribution margin. B) marginal trend. C) breakeven point. D) planning gap. E) sales differential. 319) Based on the information in Figure 2-11 above, the planning gap between 2005 and 2013, as represented by the wedge DBC A) is widening. B) is narrowing. C) is staying the same. D) cannot be quantified. E) began to open in 1998. 320) Based on the sales revenue data shown in Figure 2-11 above, as a marketing manager for Apple, you would most likely conclude that A) the planning gap is narrowing. B) the actual sales results (line BE) are on track with the new plan (line BD). C) the actual sales results (lines AB and BE) are on track with the 2005 plan (line BC). D) sales are increasing significantly since 2005 (line BD). E) another new plan has been needed since 2005, since the planning gap (wedge DBC) is widening each year thereafter. 73 Copyright 2019 Š McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

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